ComcastProduct, Procedures & Pricing

04/20/23

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Core Bannerlink Product

• Expandable Rich Media ad unit • 300 + listings within each ad unit• Dynamic inventory updates via automated data feed

or manual spreadsheetAutomated Data is available for:•Autos – with human voiceover and overlays

•Real Estate – with human voiceover

•Retail Circular (ie: Best Buy, GNC, Publix, etc…)

• Customizable button labels and calls-to-action• Listing video with music and voiceover• Peel-back cover display or header creative optional

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Bannerlink Creative Options

IBV with Cover Display Ad

Cover graphics can be added to any Classic

Bannerlink, Carousel or IBV to increase branding and

calls to action

•Cover Display peel back graphic

•NEW Header Graphic!

Classic 300x250 with header graphic

IBV with header graphic

Carousel with header graphic

Classic with Header Graphic

Click for Specs

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Bannerlink Formats

Bannerlink with In-Banner Video & ListingsBannerlink with In-Banner Video & Listings

•All core Bannerlink listing functionality

•Play in-banner video alongside scrolling inventory

•Social media options

Click for demo

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Bannerlink Formats

Carousel Bannerlink

•Perfect for Tier 2 auto groups• Category level navigation• Geo-targeted inventory

•Option for individual advertisers and multi-rooftop dealer groups

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Bannerlink Formats

Pencil Pushdown

•All core Bannerlink listing functionality

•Homepage Takeover with companion ad (954x60 pushdown and 300x250 Bannerlink or static ad)

•Custom ad in-banner (static, Flash or IBV)

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Non-Expandable Bannerlink Formats

Non-Expandable Bannerlinks• 300x600 – can run on the sign-in page

• 160x600 – can run in the Connect mail center

• 300x250 with IBV option

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Digital FSI Shopper Ad Unit

Grocery/Retail Shopper

•300x250 Carousel or 300x600 Non-Expandable

•Dynamic Circular Data Feed

•Branded IBV

•High Level Interaction

Save to list

Email/Print list

•Value to:

Shopper Retailer CPG

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Digital FSI Shopper Ad Unit

300x250 Carousel Grocery/Retail Shopper

• Incorporating geo-targeted listing offers

• Branded In-Banner Video

•Dynamic Circular Data Feed

• Store Mapping

• Save-to-list

• Email/Print list

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Bannerlink Product Support

Comcast Order & Resource Portal –

xfinity.liquidus.net

•Online Order User Interface

•Support provided:

• Demo links

• Sales Collateral & Decks

• Custom feed forms

• Real estate prospect list

• FTP for loading IBV videos

• Link to Reporting Portal

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Bannerlink Reporting

• Reporting metrics are distributed monthly by the Digital Sales Coordinator for your market.

• Bannerlink reporting tracks engagement; including impressions, interaction, clicks thru, video play time, leads generated, etc…

• Reporting metrics are distributed monthly by the Digital Sales Coordinator for your market.

• Bannerlink reporting tracks engagement; including impressions, interaction, clicks thru, video play time, leads generated, etc…

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Bannerlink Success Stories

SW Kia Rosenberg – HoustonThis autos campaign delivered 444K impressions over 4 months with more than 122 hours of interaction time, an interaction rate of 16.2% and a CTR of .08%

Porter County Fair - ChicagoThis event-based campaign delivered 266K impressions over 33 days with more than 74 hours of user interaction time and CTR of .40%

Strack & Van Til - IndianaThis retail campaign for a grocery chain delivered 687K impressions over 3 months, 97 hours of user interaction, an interaction rate of 12% and a CTR of .12%

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Bannerlink Success Stories

Summer Fun - BostonThis multi-advertiser campaign for local businesses on Cape Cod delivered more than 2M impressions over 3 months, 215+ hours of user interaction time, an interaction rate of 13% and a CTR of .05%

Shop Aiken, SC – AugustaThis multi-advertiser retail campaign delivered 390K impressions over 6 months, 45 hours of user interaction time, a 16% interaction rate and a CTR of .07%

Jefferson County CVB – BaltimoreThis travel based campaign delivered 165K impressions in just 30 days with more than 79 hours of user interaction time, an interaction rate of 18.5% and a CTR of .12%

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Key Value Proposition

Consumer Engagement

Typical rich media ad unit = 2.5% to 3.5%*

Bannerlink average engagement rate = 14.8%

Bannerlink average interaction time per campaign per month = 50+ HOURS

Bannerlink click-through rate = .07%

* DoubleClick Rich Media Benchmark report 2010

Bannerlink provides the advertiser the ability to put their entire inventory in front of a user – IN PAGE.

Bannerlink provides advertisers with a more qualified customer post click

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Attribution

Providing performance attribution insight to advertisers, empowers the AE to justify campaign success beyond engagement

•Google Analytics tracking tags are included in all campaigns to allow for post click attribution. Tracking tags can be customized per campaign.

•Unique trackable toll free numbers are available for a nominal fee of $10/month per campaign

•Coming Soon – LIVE CHAT in-banner for autos

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Procedures

Xfinity.Liquidus.net is a resource portal available to Comcast 24/7 and provides product order forms, custom feed forms, sell sheets, the Real Estate prospect list and additional supportive material, as well as a demo library for various product formats. The online ordering interface can also be found here.

How to Place a Bannerlink Order:All markets are required to use the online order portal for Bannerlink campaign order submissions

•The order portal is an easy to use interface that walks you through the order process from selecting a Bannerlink format, to uploading assets and entering advertiser information

•Your Liquidus Account Manger will be alerted via automated email once your order is submitted and will respond to you confirming receipt

•Once the inventory data feed has been received, your Account Manager will create tags and send them to you along with a preview of your Bannerlink campaign

•An alert email will be sent 7 days prior to your Campaign End Date. You may extend any campaign date by sending written request to your Liquidus Account Manager. Liquidus will auto-deactivate campaigns based on the campaign end date unless notified.

If applicable:

IBV (in-banner video) replacements can be uploaded to the designated FTP found under Sales Resources on Xfinity.Liquidus.net. Please always include the Banner ID when submitting new video.

Bannerlink ad tags will be emailed to you within 48 hours of Liquidus receiving final inventory feed. Bannerlink turnaround time is typically between 3 – 7 business days. Providing accurate information and all accompanying files at the time you place the order will help to expedite this process.

Automated Data Sources

AUTOSWhat to ask the dealer:

• Who is your third party data provider? Or,

• Which company manages your data and images?

Sample Data Sources:

•Dealer Specialties, Homenet, Cobalt, VINSolutions and many more…

REAL ESTATEWhat to ask the client: Do you work with ListHub?

•If so: Great! Find out what name they are listed under (Brokerage/Agent)

•If not: ListHub is a free service! Your client can go to ListHub.com to sign-up. Or, ask if they can export their MLS data and send us a sample…we can try to work with the data they have.GROCERY/RETAIL

What to ask the client: Do you work with a third party to digitize your data?

•Find out the name of the third party company. We currently work with some of the top companies in this industry and may be able to secure the data for you.

•If the client doesn’t digitize their data, ask if they can export their data into an Excel, CSV or XML file and send us a sample.

Keep in mind these are only guidelines. We are open to working with any company who can export data. It’s also good to remember that we can filter the automated data in multiple ways, so please let us know if your client has specific requests. If you have questions or concerns, please reach out to your Liquidus Account Manager for guidance.

It’s Easy! If your client can provide an automated data source, Liquidus will secure the data on your behalf, create the Bannerlink ad and provide tags for trafficking. The average turnaround time for data acquisition is 5 business days. Data is automatically updated on a daily basis.

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Pricing

Bannerlink Pricing:

•$4 CPM per Bannerlink campaign per month or $250 per Bannerlink campaign per month, whichever is greater

Data Fees:

•A $25 monthly fee will be charged for the first automated data feed•A $50 monthly fee will be charged for each additional data feed added to a Bannerlink•A $50 monthly fee will be charged to maintain data connection for Bannerlink campaigns serving 500 or less impressions in a given month

Comcast will implement and maintain a 20K minimum impression threshold for all active Zoned Bannerlink campaigns and a 40K minimum impression threshold for all active DMA Bannerlink campaigns.

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The Power of Listing Video

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Liquidus Contacts:

Sarah TuohyAccount Managersarah@liquidus.net312-589-6134

Dana HaskinsVP, Client Servicesdhaskins@liquidus.net312-589-6110