MEDIA KIT2016

Reach the world of beauty professionals withCreative Age Publications

NAILPRO magazine is the uLTIMATE REsOuRCE for salon owners and professionals who want to learn how to run a successful nail business.

of salon owners and professional nail

technicians surveyed receive NAILPRO...

of NAILPRO readers have taken action as a result

of seeing an ad, such as visiting a website or actually making a purchase...

Source: Readex Survey 2014

81%

94%

75%

➺ ➺

...compared to only 45% of NAILs readers.

...compared to only 50% who receive NAILs magazine.

said NAILPRO is better than NAILs at providing continuing education for the professional nail technician.

65%of NAILPRO readers are

salon owners.

60% 22%purchse all

products for the salon.

➺purchase their own products.

68%of salon owners and professional nail technicians surveyed said magazines are their most important source of information for nailcare purchases.

singled out magazine advertising.

Print magazines are preferred to websites more than 2 to 1 (75% vs. 33%).

49%

Nailpro is the premier magazine servicing the professional nail industry. Used by nail salon owners and nail professionals, the magazine features news, business tips, product reviews, interviews, tutorials, celebrity style and more.

*Circulation: 60,416, Passalong; 4.3Nailpro BPA June 2015, Readex Survey 2014

We have your NuMBERs

250,000over

in print every month

➺

*

PRINT

amplify your print ad when it goes digital. Embed a video. add an interstitial (digital blow-in card) over editorial. Unlike print inserts, interstitials never get torn out of the magazine!

Follow our READERswherever they go!

10,000

500,000

over

over

unique readers every month

page views

➺DIgITAL MAgAzINE

Beauty professionals visit our websites on their phones, tablets, laptops and desktops–in the salon, on the go, on set or at a show.

You’re CONNECTEDto beauty professionals on the Web

150,000

500,000

over

over

unique visitors every month!

page views every month!Source: Google Analytics

➺

WEBsITE

Because aspects of beauty complement each other, many beauty professionals follow several of our magazines on different social media—and they see and share your brand.

Source: social media measurement tools re: simplymeasured.com, sumall.com

7,500,000+social impressions every month

➺Influencing theLike . . . Follow . . . Find . . . Pin . . . Watch

INFLuENCERs

Pinterest Followers5,567

Pinterest Impressions1,600,000/mo.

Instagram Followers52,600

Instagram Likes12,800/mo.

Facebook Followers592,927

Facebook Reach 1,700,000/mo.

Twitter Followers 23,867

Twitter Impressions38,500/mo.

YouTube Channel subscribers17,269

Video Views1.6 million

sOCIAL

Creative Age produces

great videos!If you have a terrific demo or tutorial

that nail professionals just have to see, we’ll make a video for you! We have

our own studio; we’ll shoot, brand and edit it, and we’ll promote it on our

websites and social media. Call and ask about our sponsor video services.

Be part of the Professional Nailpro VideoNETWORK

➺Our “Behind the Nail Pros” videos take nail professionals to the set of our cover shoot every month. They can watch the making of spectacular nails (plus hair and makeup!) by the biggest names in the industry.

Put your branded marketing message at the beginning of a “Behind the Nail Pros” video. We’ll edit your clip into the video as a pre-roll ad, or take your photos and text and make a clip for you!

Not only do viewers see your brand that month, they will see it every time someone references that archived video. AND editing your message into the video means it can’t be skipped with ad-blocking software!

“Behind the Nail Pros” appears on our website, YouTube channel, in our digital edition and on all of our social media sites.

NAILPRO YouTube

17,269 subscribers1.6 million views

VIDEO

is as

does

NATIVENATIVE

We create content experiences that users want to engage with.

Exclusive sponsored Web articles:

lists, trend stories, brand educator and ambassador blogs, interviews, and step-

by-step tutorials with images

Complete in-house studio and video

capabilities to produce branded

tutorials and product demos

for distribution on all digital platforms

sponsored branded photo gallery

players embedded into articles

Integrated sponsored social

media posts and contests

across Facebook, Instagram, Pinterest

and Twitter

Full site takeover for 48 hours—100%

share of voiceDedicated email

campaigns

NATIVE ADVERTIsINgAND sPONsORED VIDEO

Put yourHEART INTO IT

Promote your brand all year

long as asponsor of

NAILPRO Cup 2016!

Nail technicians, along with teams of nail techs from around the world, test their skills in a yearlong series of competitions leading up to the NAILPRO Cup, the most prestigious award in the nail industry.Put your company name and logo in front of expert nail technicians and competition audiences. Be seen by professionals and enthusiasts across the U.S. who follow the winners’ rankings in the magazine, via email and on the Web as they make their way to the top.

2016 Competition schedule

Nailpro SacramentoNailapalooza online Competitions

Nailpro Glossies online CompetitionNailpro at iSSE long Beach and

2016 inspiration awardNailpro pasadena

Nailpro at premiere Beauty Show Nailpro Competitions and Cup Finals and

U.S. invitational at iBS las Vegas

➺

WHAT YOu gET As A sPONsOR OF 2016 NAILPRO CuP:

Email newsletter• Your banner ad and your logo in

newsletters to NAIlPRo’s entire email list

• Your logo in email blasts promoting individual competitions throughout the year

Nailpro.com and nailprocompetitions.com websites• Multiple placements of your

logo linking to your website from the competitions landing page, registration page, schedule page and rules and regulations page

• Your logo on all marketing materials, both in print and digitally promoted competitions

Print advertising and direct mail• Your logo in all competition ads,

direct mail and other printed show marketing materials

Collateral, signage and show identity materials• Your logo on all competition flyers• Your logo on trade show brochures,

programs and signage, including large banners prominently displayed above competition areas

• Special recognition of your brand at competition award ceremonies

• Select sampling opportunities for all competitors (products to be provided by you at your discretion)

COMPETITIONsPONsORsHIP

Make a great

NAILPRO sacramento and

NAILPRO Pasadena➺

sHOW OF IT

Sponsored images from nail competitions posted on social media platforms receive some of the highest levels of engagement and sharing metrics.

Motivated nail professionals attend NAILPRO nails-only trade shows. They’re eager shoppers, product advocates on social media and eager to learn about technique and how-tos.

Don’t miss these opportunities to increase your visibility and customer loyalty. Put your products right in the hands of passionate nail professionals.

Make a great

sHOW OF IT

TRADEsHOWs

OursIsTERMAgAzINEs

Magazine circulation: 35,370Passalong: 105,856Digital readers: 1,429Digital pageviews: 53,784

Magazine circulation: 22,342Digital readers: 3,116Digital pageviews: 51,722/mo

EYE LAsH

MEDEsTHETICs

professional products and trends in lashes, brows, color cosmetics and more. plus business tips for lash specialists, brow gurus and makeup artists.

News, features and education about noninvasive cosmetic therapies and trends.

Magazine circulation: 120,000Digital subscribers: 1,206Digital pageviews: 42,725App downloads: 4,806Apple: 2,990google Play: 1,557Amazon Kindle: 259

NAIL IT!The first-ever nails-only

lifestyle magazine for consumers!

Magazine circulation: 71,895Passalong: 337,907Digital readers: 9,592Digital pageviews: 423,864App: 9,617

LAuNCHPADTrends, new products and

how-tos for hair, nails, makeup, skin care and more.

BEAuTY sTORE BusINEss

DAYsPATHE COLORIsT

Magazine circulation: 25,485Digital readers: 1,204Digital pageviews: 17,270 Magazine circulation: 29,126

Digital readers: 2,654Digital pageviews: 37,752

Magazine circulation: 16,211Digital readers: 5,544Digital pageviews: 23,3011

Tips and tricks for the hottest styles in haircolor. plus how to color clientele. The latest in skincare, spa

treatments, wellness services and developing a spa business.

products, news and trends for open-line and professional beauty stores and distributors.

Creative AgePublicationsDigital Network

TOTAL REACH

Facebook1,148,884

Twitter78,381

Instagram302,453

Pinterest68,033

YouTube video views3,661,348

YouTube subscribers

22,458

social media followers across all titles with tens of millions of impressions each month and counting!

Over

1.6 million

400,000 unique visitors/month1.2 million pageviews/month

EDITORIAL CALENDAR2016

janaury+ PR Due: 10-15-15

Anti-Aging HAnd SolutionS

All You need to Know About nAil FileSAd Close: 11-13-15Ad Material Due: 11-19-15

may+ PR Due: 2-15-16

*bRidAl iSSue!

bRideS get Pedi-ReAdY too!

tHe neweSt (oldeSt) tRend: nAtuRAl nAilSAd Close: 3-11-16Ad Material Due: 3-17-16

september+ PR Due: 6-15-16

*gueSt editoR SPeCiAl

FAll'S HotteSt nAil ColoR tRendS

gueSt editoRS' go-to PRoduCt PiCKSAd Close: 7-13-16Ad Material Due: 7-19-16

march+ PR Due: 12-15-15

SPRing lACqueR & gel PoliSH ColoR StoRY

CAlluS CAReAd Close: 1-13-16Ad Material Due: 1-19-16

july+ PR Due: 4-15-16

PRoduCtS to FulFill YouR need FoR SPeed

nAil ARt Know-How: StiCKeRS & StRiPeRSAd Close: 5-13-16Ad Material Due: 5-19-16

november+ PR Due: 8-15-16

AnnuAl HolidAY PRoduCt guide

SAlon SAnitAtion SPeCiAlAd Close: 9-13-16Ad Material Due: 9-19-16

february+ PR Due: 11-16-15

*woRK & MoneY iSSue!

uPgRAde And eARn MoRe witH ACRYliCS

MuSt-HAve PRoduCtS tHAt FixAd Close: 12-14-15Ad Material Due: 12-18-15

june+ PR Due: 3-15-16

SuMMeR PoliSH ColoR ColleCtionS

Sun PRoteCtion FoR nAilS, HAndS & FeetAd Close: 4-13-16Ad Material Due: 4-19-16

october+ PR Due: 7-15-16

CoSMoPRoF new & notAble

need to HAve: nAil SAnitizeRSAd Close: 8-12-16Ad Material Due: 8-18-16

april+ PR Due: 1-15-16

CitRuS SeRviCeS to Add ooMPH to YouR Menu

25 toP teCH toolS FoR YouR KitAd Close: 2-12-16Ad Material Due: 2-18-16

august+ PR Due: 5-16-16

gel SPeCiAl

tHe beSt inFoRMAtionAd Close: 6-13-16Ad Material Due: 6-17-16

december+ PR Due: 9-15-16

getting glitteRY witH it

SAlon StAPleS You need RigHt nowAd Close: 10-13-16Ad Material Due: 10-19-16

Please Note: Editorial projections are subject to change on the basis of availability and new developments. Use this listing as a general guideline, but check with your advertising representative for updated monthly listings.

ContACt: nazli Santana, Publisher, nsantana@creativeage.com Phone: 310.274.3677

Creative Age Communications, Inc.7628 densmore Ave., van nuys, CA 91406-2042Phone 818.782.7328, Fax 818.782.7450www.beautylaunchpad.com

2016 gold booK/eSSentiAlSThe must-have supplement is back... with NAILPROís own Readers Choice Awards (Gold Book) and comprehensive industry surveys (Essentials)!Ad Close: 9-30-16Ad Material Due: 10-6-16

PRODuCTION INFORMATIONPRintingWeb offset. SWOP standards apply.

BinDingPerfect bound.

PDFS (PReFeRReD FORmat)+ must be CmYK, 300 dpi with fonts embedded and print optimized. PDFs sent in any format other than stated are nOt aCCePtaBLe and will need to be resubmitted in the correct format and will be subject to late charges.

aCCePtaBLe PROgRamSmacintosh-based programs only: Adobe InDesign, Photoshop and Illustrator.

FtP guiDeLineSPlease use your Web browser to access our File transfer server:+ For macintosh we recommend using a current version

of Firefox (OS 10.4 or newer).+ For Windows we recommend either internet explorer

or a current version of Firefox.the user name is: nailpro. the password is: KiRconix3dthe uRL is https://76.79.242.58 (please note the ‘s’ > https://...) You will see a warning message that the browser is not able to verify the certificate. this is normal, please click OK to continue. You will see a similar, second warning concerning the certificate. Click OK to continue.enter user name nailpro and the password KiRconix3d and click the Login button.You are now connected to our File transfer server and ready to upload/download your documents.PLeaSe maKe SuRe YOu PLaCe tHe FiLe in tHe "aDS OnLY" FOLDeR.Please click on the provided buttons to upload, download, delete or rename your documents.PLeaSe emaiL tHe FiLe name WHen YOu aRe FiniSHeD.

PROOFS+ all ad submissions must be accompanied by a proof.+ For four-color ads, provide color Fuji print, Rainbow or

equivalent according to SWOP standards, processed on publication-grade stock.

+ Color rotation is black, cyan, magenta and yellow.+ Proper color reproduction is not guaranteed without

acceptable color proof.

inSeRtS + Standard, multifold and die-cut inserts accepted. + Contact production director at least three weeks prior to

space closing date in order to determine exact production specifications.

+ inserts must meet all applicable postal, printer and bindery requirements.

aPPLiCaBLe PRODuCtiOn CHaRgeS$40/hour with $40 minimum charge+ Computer design, production or typesetting.+ Resizing of ad to meet required specifications.+ Copy additions or deletions.+ Late charges will be applied for materials

received past copy due date.

maiLing inStRuCtiOnS

nAILPRo Production DepartmentAttn: Claudia Marquez

Creative Age Publications, inc.7628 densmore Ave.

van nuys, CA 91406-2042

Publisher is not liable for reproduction quality on ad materials that do not meet specifications.

Please note: Creative Age does not assume any responsibility for color reproduction for advertising material that is placed on our FtP site unless a high-quality hard copy proof is mailed in before the deadline.

AD sIzEs & DIMENsIONs

33/8̋ x 4 5/8̋ 21/8̋ x 21/8̋

15˝x 10˝ Bleed Size 16˝x11̋ Trim Size 15¾˝x10¾˝ Image Area 15˝x10˝

7˝x 10˝ 4 5/8̋ x10˝

4 5/8̋ x 71/4̋

Bleed Size 81/8̋ x 11̋ Trim Size 77/8̋ x10¾˝

21/8̋ x10̋

7˝x 4 5/8̋ 33/8̋ x10˝

4 5/8̋ x 4 5/8̋

A Circulation Audit Verifies That Your Ad Dollars Are Well Spent.

2-Page Spread Non-Bleed 2-Page Spread Bleed

1 Page Bleed1 Page 2/3 Page

½ Page (Island) ½ Page

(Horizontal)

½ Page (Verti cal)

1/3 Page (Square)

1/3 Page (Verti cal)

1/12 Page

¼Page

CONTRACTuAL REguLATIONs

1 Advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the contents thereof.

2 All contents of advertisements are subject to publisher’s approval. the publisher reserves the right to reject or cancel any advertisement, insertion order, space

reservation, or position com mitment at any time. there is no guar antee of results for ad vertising accepted.

3 Positioning of advertisements is at the discretion of the publisher except where a request for a specific pre ferred position is acknowledged by the publisher in

writing. Fourteen days writ ten notice is needed for cancellation of a preferred position.

4 All insertion orders are accepted subject to the provisions of our current rate card. Rates are subject to change upon no tice from the publisher. Should a

change in rates be made, space reserved may be cancelled by the advertiser or its agency at the time the change becomes effective without incurring short-rate charges, provided the advertisements published to the date of cancellation are consistent with the appropriate frequency or volume rate. Cancellations of space reservations for any other reason in whole or in part by the advertiser will result in an adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate.

5 Conditions, other than rates, are subject to change by the publisher without notice.

6the publisher shall have the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to

the publisher for advertising which the advertiser or its agent ordered and which advertising was pub lished. if it should become necessary for Creative Age to initiate any legal proceedings to collect any balance due, the advertiser and/or its agency agrees to the jurisdiction of los Angeles, California. the advertiser and/or its agency shall also pay a reasonable attorney’s fee to be fixed by the court and all other collection costs.

7 if advertising materials are received past due date, the publisher is not responsible for position, reproduction of late materials or coupon positioning. Proofs for pub-set

ads cannot be supplied when materials are late. op por tun ity for make-good is lost and late charges will apply when materials are received past due date.

8 insertion instructions shall be supplied for every advertisement and shall clearly state the following information: name of publication, name of advertiser,

date to be inserted, size of advertisement, identification of ad ver tisement (proof of ad to be furnished if possible), plus any special instructions such as bleed, color, etc.

9 no conditions, printed or otherwise, appearing on the space order, billing instruction or copy instructions which conflict with the publisher’s stated policies will be

binding on the publisher.

10A contract year, or twelve-month period, starts from the date of the first insertion. twelve-month periods do not overlap; in other words, space counted in one

contract period to determine the rate for that period cannot be counted again toward determining the rate for the subsequent or past periods.

11 Space orders whenever possible should specify a de fi nite schedule of insertions, issues and sizes of space.

12 the forwarding of an order is construed as an acceptance of all the rates and conditions under which advertising is sold at the time.

13 Contracts may be discontinued by either party on 30 days written notice.

14 Cancellation of space order forfeits the right to position protection.

15 the publisher reserves the right to give better position than specified in the order, at no increase in rate.

16 the advertiser and advertising agency agree to indemnify, defend, and save harmless the publisher from any and all liability for content (including text,

illustrations, representations, sketches, maps, trademarks, labels or other copy-righted mat ter) of advertisements printed, or the unauthorized use of any person’s name or photograph arising from the publisher’s reproduction and publishing of such advertisements pursuant to the advertiser’s or agency’s order. the publisher reserves the right to reject, discontinue or omit any advertising or any part thereof. this right shall not be deemed to have been waived by acceptance or actual use of any advertising matter.

17 All advertising is subject to the publisher’s approval. the publisher reserves the right to reject advertising which he/she feels is not in keeping with the

publication’s standards and policies. the publisher reserves the right to modify such standards and policies from time to time.

18 the advertisers’ index is prepared under the regulations and policies of the publisher as an extra service to the advertiser over and above his space

order. the pub lisher, therefore, does not assume liability for errors in the index notwithstanding all normal precautions.

19 the publisher’s liability for any error will not exceed charge for the advertisement in question.

20 the publisher assumes no liability if for any reason it be comes necessary to omit an advertisement.

21 the publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of god, action by any governmental or quasi-governmental

entity, fire, flood, insurrection, riot, explosion, embargo, strikes whe ther legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any con dition beyond the control of the publisher affecting production or delivery in any manner.

22 Failure to make the order correspond in price or otherwise with the rate schedule is regarded only as clerical error and publication is made and

charged for upon the terms of the schedule in force without further notice.

23 the publisher reserves the right to limit the size of space to be occupied by an advertisement.

24 when change of copy, covered by an uncancelled insertion order, is not received by closing date, copy run in pre vious issue will be inserted.

25 the publisher assumes no liability for errors or omissions in key numbers, or its reader service program, and/or reader service numbers, or advertisers’ index.

26 Advertisements offering prizes or contests of any na ture, are accepted provided prior approval has been ob tained from the post office at place of

publication entry.

27 Requests for specific position at R.o.P. rates are given consideration, but no guarantee is made unless the position premium has been provided for

in the contract.

28 Advertisements ordered set and not used will be charged for composition.

29 no conditions other than those set forth here shall be binding on the publisher unless specifically agreed to in writing by the publisher. the

publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with provisions stated here.

30 Publisher reserves the right to polybag supplements to the back of our magazines.

CoMMISSIonS15% of gross to recognized agencies on space, color and position if total amount is paid in full within 30 days from invoice date; otherwise, no agency commission will be allowed. no commission can be taken on production charges or binding charges. All orders accepted for space subject to credit requirements. no cash discount.

teRMS15% commission to recognized agencies. Payment is due 30 days from date of invoice. A late charge of 1.5% per month will be charged on unpaid amounts thereafter.

2016