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Re-Think Labs: Eco-Ethical Matrix
March 2010
Amy HallDirector of Social Consciousness
EILEEN FISHER
EILEENFISHER
Company Background
EILEENFISHER
50 retailstores
1,000 deptstore shops
Wildly popularInternet business
$270 millionin revenues
Founded with $350and four styles
1984 Today
850employees
EILEEN FISHER Mission Practices
Individual Growth and Well-Being Collaboration and Teamwork Joyful Atmosphere Social Consciousness
EILEENFISHER
- Supporting women and our communities- Human rights in the workplace- Environmental sustainability in product & practice
Human Rights Commitment
EILEENFISHER
Women’scooperatives, artisanalproduct
Some fair-trade product
Where is product manufactured?
Partnering, not policingHow is the product made?
SA8000 as code of conduct
Increasingly . . .
U.S., China, India, Peru, Portugal
Environmental Sustainability Commitment
EILEENFISHER
Where is our productcoming from?
And where is it going?
Field, spinning,dyeing, manufacturing
Care, recycling, disposal, reuse
ManufacturingProcess
Use Phase
Reuse,Recycle,Disposal
Raw MaterialExtraction
The Life Cycle of a Garment
Where Eco- Meets Ethical
EILEENFISHER
Product fiberorigin,
spinning,weaving,dyeing,shipping
Labor used toturn textileturned into
finishedgarments
Eco-ethicalintersection
EILEEN FISHER Human Rights Ranking
Linenfactory
Woolfactory
Silkfactory
Cottonfactory
Rayonfactory
Wages, child labor, worker voice, SA8000 verif., training, corrective actions, customer retention
5 4 3 2 1
1
1
2.2
2
2.25
EILEEN FISHER Materials Rating
Linen
Wool
Silk
Cotton
Rayon
Energy, transport, water, waste, toxicity, land use, sustainability
3.43
3.14
3.29
3.29
3.43
5 4 3 2 1
Expectations
EILEENFISHER
Audit scores and materials ratings would be easy totranslate into rankings.
Human rights indicators would be easily definable.
We thought our textiles ratings would be lower thanthey actually are.
Challenges
EILEENFISHER
Need better (i.e. more consistent) indicators,especially in human rights area.
Need to include other factors besides SA8000indicators (such as productivity and quality).
Need to go further down the supply chain andmeasure eco-impact of sewing/knitting factories
Next Steps
EILEENFISHER
Gather feedback about matrix.
Determine best visual and best mode(s) ofcommunication (website, hang-tag, in-store signage, etc.).
Refine metrics and method of data collection.
Expand to include broader range of fabrics and entire1st tier supply chain.
