PRESS RELEASE 2018

Vacalians is changing its name to Vacanceselect

Tuesday 27th November 2018 - Vacalians, European leader in the campsite industry, continues its transition by becoming Vacanceselect. Re-branding combined with a major marketing and digital initiative to accelerate the convergence of its distribution platforms in Europe, and to launch an ambitious loyalty programme.

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PRESS RELEASE 2018

«The tourism and recreation industry is changing. Vacalians, which will become Vacanceselect, was a campsite

start-up which has, in 15 years, managed to climb to the top of the podium of Outdoor Hospitality in Europe.

We want to go further and reaffirm our social and societal roots, those of holidays for all, to fully embrace the

transformation of tourism and the digital economy»

CHRISTOPHE ALAUX, President of the Management Board of Vacanceselect

The change of the group’s name is also an opportunity for Vacanceselect to officially launch a new customer relationship programme:

#MyClubVacanceselect.

This relationship, community and loyalty programme is aimed at

the 28 million unique visitors to the online sites of the new group,

and to the many customers who have already been loyal over the

past three years.

#MyClubVacanceselect is a free programme, open to customers

making reservations on the direct channels of the group for a

holiday stay, for all destinations and all types of accommodation:

more than 250 campsites will be available in the 2019 season for

the Tohapi and Canvas offers, and the other brands will integrate

the scheme in 2020.

#MyClubVacanceselect will be deployed throughout the

customer sector, with exclusive and personalised offers. The

attractiveness of the programme will be complemented by a

permanent offer of 5% discount on all online bookings for the

loyal customers, combined with all other existing promotions.

For all customers, a weekly draw, with the winner being given a

full refund of the first stay, will also be introduced for the 2019

season.

Simplification of the brand portfolio

Vacanceselect is unveiling a new slogan, «Enjoy Outdoors», to coincide with its name and logo change. The four components of the

new name are signs of both the ambition and the customer promise of the new group:

Vacances, «Vacations» in French, proudly claiming the DNA of

the group, its offer at the heart of tourism and leisure in France

and Europe.

Select, affirming the quality ambition of all the destinations and

all the partners of the group, a unique service aimed at customer

satisfaction.

Enjoy, inviting European tourists to enjoy their vacations, and

to join family or friends to make moments that matter.

Outdoors, meeting the need to disconnect from everyday life,

to leave an often urbane professional environment to enjoy the

Great Outdoors, which is the core business of Vacanceselect.

By formalising its name change, Vacanceselect affirms its ambition and leadership in the tourism and quality holiday business, and

takes the opportunity to simplify its brand portfolio after a year full of acquisitions.

In the next few years, Vacanceselect.com will become the group’s

main European digital reservation platform, serving all the brand

names specialising in holiday stays.

As a result, Tohapi, Canvas, Selectcamp and Adriatic Kamp, mobile

Home and glamping holiday stay specialists, will become more

visible to all of the group’s European clientele.

With this two-pronged approach, Vacanceselect, which has

historically been very active in Northern Europe, will gradually

expand its distribution and loyalty businesses in France and

Southern Europe; while on the other hand, Tohapi and Canvas will

benefit from stronger direct distribution channels in Northern

Europe.

The synchronised development across the Corporate, Digital

and Brand portfolio of the new Vacanceselect Group will be

symbolised by a logo, different versions of which will be deployed

on all communication devices.

All the elements of the marketing and digital transformation of the

Vacanceselect group will be rolled out gradually from 3 December

2018 onward.

A new slogan: «Enjoy Outdoors»

A new Customer Loyalty programme

PRESS RELEASE 2018

1.200 CAMPING DESTINATIONS DISTRIBUTED IN 16 COUNTRIES 31.000 LOCATIONS OPERATED DIRECTLY 55 OWN CAMPSITES, 250 PARTNER CAMP SITES, 850 AFFILIATES CAMP SITES VISITED BY MORE THAN 3 MILLION CUSTOMERS A YEAR 1.270 CAMPSITES SUBSCRIBED TO THE PURCHASE AND REFERENCING CENTRE 32% AVERAGE ANNUAL GROWTH SINCE ITS CREATION

A leader in the outdoor hospitality market, VACANCESELECT is the only player actively present simultaneously in the three major

market sectors, «Holiday stays», «Distribution» and «Services», thanks to its unique brand portfolio, including Campings Tohapi, Canvas,

Selectcamp, My Club, and Vacanceselect Business Solutions. VACANCESELECT currently operates in eight countries and covers 100%

of source markets (France and Northern Europe) and 100% of receptive markets (France, Spain, Italy, and Croatia). VACANCESELECT

meets more than 75% of the requests for holiday stays observed online. VACANCESELECT is also a group committed to professional

training and employment through its Academy. A deep desire to play its role fully in the regional economic influence since its creation.

Human values that have made VACANCESELECT the European leader in its sector, thanks to all employees.

European leader in the outdoor hospitality industry

MARJORIE SANCHVacanceselect GroupPhone : +33 (0)4 30 17 20 11 m.sanch@vacanceselect.comm.sanch@vacalians.com

SAMUEL BOTTONAgence KingcomPhone : +33 (0)6 09 38 67 48s.botton@kingcom.fr

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AVAILABLE FROM 3 DECEMBER 2018

1. Announced in June 2018, the acquisition of the AMAC group is expected to take place by the end of 2018

MADELON SEIGNETTEVacanceselect GroupPhone : +31 (0)72 51 83 179 madelon.seignette@vacanceselect.nl