RATE CARD (SA) - SA)_2016.pdfSMIlE 90.4FM • 90.4 FM • Adult Contemporary • Cape town MOn-FRI SMIlE 90.4FM 00:00-04:00 200 04:00-06:00 300 06:00-09:00 4 500 09:00-12:00 3 000

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<ul><li><p>RATE CARD (SA) EFFECTIVE 1 SEPTEMBER 2016</p></li><li><p>MEDIAMARK RADIO REPRESENTS:</p><p>EASt COASt RADIO94 - 95 FM</p><p>Hot Adult Contemporary</p><p>KwaZulu-Natal</p><p>GAGASI FM99.5 FM</p><p>Hot Urban</p><p>KwaZulu-Natal</p><p>HEARt FM104.9 FM</p><p>Adult Contemporary</p><p>Greater Western Cape</p><p>JACARAnDA FM94.2 FM</p><p>Adult Contemporary</p><p>Gauteng, Limpopo, Mpumalanga, North West, Lowveld</p><p>SMIlE 90.4FM90.4 FM</p><p>Adult Contemporary</p><p>Cape Town</p><p>KAyA FM95.9 FM</p><p>Adult Contemporary</p><p>Gauteng</p></li><li><p>SMIlE 90.4FM 90.4 FM</p><p> Adult Contemporary</p><p> Cape town</p><p>MOn-FRI SMIlE 90.4FM</p><p>00:00-04:00 200 </p><p>04:00-06:00 300 </p><p>06:00-09:00 4 500 </p><p>09:00-12:00 3 000 </p><p>12:00-15:00 3 000 </p><p>15:00-19:00 3 500 </p><p>19:00-22:00 300 </p><p>22:00-24:00 200 </p><p>SAtURDAy</p><p>00:00-06:00 200 </p><p>06:00-09:00 2 000 </p><p>09:00-12:00 2 000 </p><p>12:00-15:00 1 500 </p><p>15:00-19:00 1 500 </p><p>19:00-24:00 200 </p><p>SUnDAy</p><p>00:00-06:00 200 </p><p>06:00-09:00 2 000 </p><p>09:00-12:00 2 000 </p><p>12:00-15:00 1 500 </p><p>15:00-19:00 1 500 </p><p>19:00-24:00 200 </p><p>DURAtIOn* 5 10 15 20 25 30 35 40 45 50 55 60</p><p>MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0</p><p>Rates exclude VAT standard terms and conditions apply. E&amp;OE.</p><p>*Duration over 50 to be approved by station prior to booking and broadcast</p></li><li><p>EASt COASt RADIO 94 - 95 FM</p><p> Hot Adult Contemporary</p><p> KwaZulu-natal</p><p>MOn-FRI EASt COASt RADIO</p><p>00:00-04:00 270</p><p>04:00-06:00 1 200 </p><p>06:00-09:00 15 840</p><p>09:00-12:00 5 790</p><p>12:00-15:00 5 790</p><p>15:00-19:00 8 310</p><p>19:00-22:00 900</p><p>22:00-24:00 270</p><p>SAtURDAy</p><p>00:00-06:00 300</p><p>06:00-09:00 4 530</p><p>09:00-12:00 4 770</p><p>12:00-15:00 1 680 </p><p>15:00-19:00 1 680</p><p>19:00-24:00 570</p><p>SUnDAy</p><p>00:00-06:00 300</p><p>06:00-09:00 1 650</p><p>09:00-12:00 1 890</p><p>12:00-15:00 1 140</p><p>15:00-19:00 1 140</p><p>19:00-24:00 360</p><p>DURAtIOn* 5 10 15 20 25 30 35 40 45 50 55 60</p><p>MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0</p><p>Rates exclude VAT standard terms and conditions apply. E&amp;OE.</p><p>*Duration over 50 to be approved by station prior to booking and broadcast</p></li><li><p>KAyA FM 95.9 FM</p><p> Adult Contemporary</p><p> Gauteng</p><p>WEEKDAy MOn-tHURS FRIDAy</p><p>00:00-05:00 460 460 </p><p>05:00-06:00 2 030 2 030 </p><p>06:00-09:00 10 420 10 420 </p><p>09:00-12:00 6 130 6 130 </p><p>12:00-15:00 6 130 6 130 </p><p>15:00-17:00 7 780 7 780 </p><p>17:00-19:00 8 970 7 780 </p><p>19:00-22:00 2 160 2 160 </p><p>22:00-24:00 550 550 </p><p>WEEKEnD SAtURDAy SUnDAy</p><p>00:00-05:00 460 460 </p><p>05:00-06:00 900 640 </p><p>06:00-10:00 3 210 1 930 </p><p>10:00-14:00 3 850 2 610 </p><p>14:00-18:00 3 820 2 660 </p><p>18:00-22:00 1 700 880 </p><p>22:00-24:00 680 520 </p><p> empo</p><p>*Please note: Kaya Biz and Today with John Perlman, only broadcast Mon-Thurs 17:00-19:00. Please note Friday time channel is 15:00-19:00 at a rate of R 7 780</p><p>DURAtIOn* 5 10 15 20 25 30 35 40 45 50 55 60</p><p>MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0</p><p>Rates exclude VAT standard terms and conditions apply. E&amp;OE.</p><p>*Duration over 50 to be approved by station prior to booking and broadcast</p></li><li><p>JACARAnDA FM 94.2 FM</p><p> Adult Contemporary</p><p> Gauteng, limpopo, Mpumalanga, north West, lowveld</p><p>MOn-FRI JACARAnDA FM</p><p>00:00-04:00 480</p><p>04:00-06:00 3 720</p><p>06:00-09:00 18 870</p><p>09:00-12:00 8 490</p><p>12:00-15:00 8 760</p><p>15:00-19:00 10 710</p><p>19:00-22:00 1 440</p><p>22:00-24:00 480</p><p>SAtURDAy</p><p>00:00-06:00 480</p><p>06:00-09:00 5 610</p><p>09:00-12:00 6 120</p><p>12:00-15:00 2 160</p><p>15:00-19:00 2 160</p><p>19:00-24:00 960</p><p>SUnDAy</p><p>00:00-06:00 480</p><p>06:00-09:00 2 670</p><p>09:00-12:00 2 880</p><p>12:00-15:00 1 830</p><p>15:00-19:00 1 830</p><p>19:00-24:00 720</p><p>DURAtIOn* 5 10 15 20 25 30 35 40 45 50 55 60</p><p>MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0</p><p>Rates exclude VAT standard terms and conditions apply. E&amp;OE.</p><p>*Duration over 50 to be approved by station prior to booking and broadcast</p></li><li><p>Jacaranda FM splits refer to Gauteng, Limpopo and Mpumalanga (including Lowveld). </p><p>JACARAnDA FM SPlIt BROADCASt COnDItIOnS: No live reads</p><p> No preferred time spots</p><p> No features or sponsorships</p><p> Spots are placed by time channel</p><p> Only 1 ad break per hour</p><p> No broadcast on Sundays</p><p> n/a = not available on splits but it is available on Jacaranda FMs full footprint</p><p> Material deadline is 5 working days prior to broadcast</p><p>JACARAnDA REGIOnAl (previously known as RMFM) refers to a combined Limpopo and Lowveld broadcast area.</p><p>Jacaranda Regional broadcasting times:</p><p> Monday - Friday: 12:00-16:00</p><p> Saturday: 10:00-14:00</p><p>Jacaranda Regional broadcasting conditions:</p><p> No broadcast on Sundays</p><p>ADDItIOnAl nOtES:The time channels have been split to accommodate specific broadcasting times. </p><p>Standard time channels remain the same</p><p> Standard time channels are:</p><p> Monday - Friday: 15:00-19:00</p><p> Saturday: 09:00-12:00 and 12:00-15:00</p><p>Features on Jacaranda FM are only available </p><p>on full footprint including Jacaranda Regional.</p><p>JACARAnDA FM REGIOnAl</p><p>GAUtEnG (InCl. nORtH </p><p>WESt)lIMPOPO</p><p>MPUMAlAnGA (InCl. </p><p>lOWVElD)</p><p>JACARAnDA REGIOnAl</p><p>tIME CHAnnEl RAtE RAtE RAtE</p><p>Monday - Friday</p><p>00:00-04:00 n/a n/a n/a</p><p>04:00-06:00 3 020 600 600</p><p>06:00-09:00 14 940 2 970 3 270</p><p>09:00-12:00 6 420 1 260 2 010</p><p>12:00-15:00 6 650 n/aPart of </p><p>Jacaranda Regional </p><p>Broadcast</p><p>2 070</p><p>1 26015:00-16:00</p><p>7 890 1 960</p><p>16:00-19:00 1 960</p><p>19:00-22:00 n/a n/a n/a</p><p>22:00-00:00 n/a n/a n/a</p><p>SAtURDAy</p><p>00:00-05:00 n/a n/a n/a</p><p>05:00-09:00 3 990 690 1 470</p><p>09:00-10:004 320</p><p>7201 620</p><p>10:00-12:00 n/aPart of </p><p>Jacaranda Regional </p><p>Broadcast</p><p>75012:00-14:00</p><p>1 620 660</p><p>14:00-15:00 660</p><p>15:00-19:00 1 620 660 660</p><p>19:00-00:00 n/a n/a n/a</p></li><li><p>GAGASI FM 99.5 FM</p><p> Hot Urban</p><p> KwaZulu-natal</p><p>MOn-FRI GAGASI FM</p><p>00:00-04:00 510 </p><p>04:00-06:00 1 650 </p><p>06:00-09:00 8 550 </p><p>09:00-12:00 4 650 </p><p>12:00-15:00 4 980 </p><p>15:00-19:00 6 000 </p><p>19:00-22:00 1 560 </p><p>22:00-24:00 660 </p><p>SAtURDAy</p><p>00:00-06:00 510 </p><p>06:00-09:00 2 310 </p><p>09:00-12:00 2 520 </p><p>12:00-15:00 1 620 </p><p>15:00-19:00 1 620 </p><p>19:00-24:00 750 </p><p>SUnDAy</p><p>00:00-06:00 510 </p><p>06:00-09:00 1 680 </p><p>09:00-12:00 1 800 </p><p>12:00-15:00 960 </p><p>15:00-19:00 960 </p><p>19:00-24:00 600 </p><p>DURAtIOn* 5 10 15 20 25 30 35 40 45 50 55 60</p><p>MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0</p><p>Rates exclude VAT standard terms and conditions apply. E&amp;OE.</p><p>*Duration over 50 to be approved by station prior to booking and broadcast</p></li><li><p>HEARt FM 104.9 FM</p><p> Adult Contemporary</p><p> Greater Western Cape</p><p>MOn-FRI HEARt FM</p><p>00:00-04:00 300 </p><p>04:00-06:00 450 </p><p>06:00-09:00 4 440 </p><p>09:00-12:00 2 850 </p><p>12:00-15:00 2 850 </p><p>15:00-19:00 3 150 </p><p>19:00-22:00 750 </p><p>22:00-24:00 330 </p><p>SAtURDAy</p><p>00:00-06:00 270 </p><p>06:00-09:00 2 040 </p><p>09:00-12:00 2 160 </p><p>12:00-15:00 1 110 </p><p>15:00-19:00 1 140 </p><p>19:00-24:00 360 </p><p>SUnDAy</p><p>00:00-06:00 270 </p><p>06:00-09:00 960 </p><p>09:00-12:00 990 </p><p>12:00-15:00 720 </p><p>15:00-19:00 720 </p><p>19:00-24:00 300 </p><p>DURAtIOn* 5 10 15 20 25 30 35 40 45 50 55 60</p><p>MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0</p><p>Rates exclude VAT standard terms and conditions apply. E&amp;OE.</p><p>*Duration over 50 to be approved by station prior to booking and broadcast</p></li><li><p> Added Value is subject to availability at time of booking and broadcast. Added Value is calculated off the investment amount, excluding VAT and based on rate card value. All sponsorship rates are by negotiation, and are subject to change with the issuing of revised </p><p>rate cards. Preferred spots, requested by advertising break or hour, carry a surcharge, and will be </p><p>adjusted with revised rate cards. This is negotiable depending on duration of campaign. Live reads carry a surcharge. This is negotiable depending on duration of campaign. All rates quoted are in respect of 30 second commercials. The rates for other durations are calculated as per the table on the rate card, and rounded up to </p><p>the nearest Rand.</p><p>FEAtURE SPOnSORSHIP tERMS Consists of an Opening Billboard (OBB) and a generic spot. All OBBs allow for 10 words following the sponsors name. Live Read commercials, as part of a feature sponsorship, will carry an additional surcharge. Subject to availability at time of booking and broadcast. Broadcast sequence differs according to station programming format, e.g. OBB, Feature, </p><p>Generic spot. Programming reserves the right to change the timing and format of a sponsorship. Programming reserves the right to cancel certain sponsorships on Public Holidays. Features on Jacaranda FM are only available on full footprint including Jacaranda Regional.</p><p>MAtERIAl REqUIREMEntS The material deadline for advertising material is 3 working days prior to broadcast. Material deadline on the Jacaranda FM split is 5 working days prior to broadcast. Mediamark accepts material on CD, via e-mail, Adstream and Mediamax.</p><p>Acceptable format for advertising material:a) Format: MPEG Layer 2 Bit Rate: 256kb/s Sample Rate: 44.1kHz No Padding No ID3 TAGSb) Format: WAV Stereo Bit Rate: 44.1kHz</p><p>MP3 is NOT an acceptable broadcasting format.</p><p>Acceptable Broadcast Language for Commercials East Coast Radio: English only Gagasi FM: English and Zulu only Heart FM: English and Afrikaans only Jacaranda FM: English and Afrikaans only Kaya FM: English only Smile 90.4FM: English and Afrikaans only</p><p>Cancellation of Airtime Booked Cancellation must be submitted in writing to Mediamark no later than 28 days prior to broadcast, </p><p>regardless of date of application. Failure to do so will result in a 100% cancellation penalty.</p><p>Annual Commitment Incentives All annual volume incentives require the recipients written approval. Should the client/agency not respond in writing within 10 working days of receipt of the incentive letter, it would be deemed accepted and implemented as proposed.</p><p>GEnERAl Rates quoted exclude VAT. Rate card effective from 01 September 2016. This rate card is issued for the information of advertisers and advertising agencies and does </p><p>not constitute an offer by Mediamark. Confirmation of orders placed with Mediamark will be issued to verify the commercials </p><p>booked. This will be deemed correct unless written notice contrary to such confirmation is received in writing within 2 working days after the confirmation has been issued.</p><p> Compensation for spots not flighted on a station or stations will be given in airtime. No credits will be passed.</p><p> Station and Mediamark liability for spots not flighted and/or incorrectly flighted is limited to the value of the spots not flighted and/or incorrectly flighted.</p><p> Airtime orders received by 31 August 2016 will qualify for rate protection until 31 December 2016. Spot and duration changes will be allowed, provided that these changes do not reduce the original spend committed.</p><p> The advertiser or advertising practitioner indemnifies Mediamark and the stations represented by Mediamark for damages resulting from any advertisements placed on any station within Mediamarks portfolio.</p><p> The rates represented in this document are the sole rates applicable for the period and supersedes all previous rates.</p><p> All discounts and incentives will be negotiated off the rates in this document. E&amp;OE.</p><p>tERMS AND CONDITIONS</p><p>DURAtIOn* 5 10 15 20 25 30 35 40 45 50 55 60</p><p>MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0</p><p>Rates exclude VAT standard terms and conditions apply. E&amp;OE.</p><p>*Duration over 50 to be approved by station prior to booking and broadcast</p></li><li><p>Mediamark Johannesburg</p><p>mediamark house. 36 homestead road. </p><p>rivonia. po box 5981. </p><p>rivonia. 2128.</p><p>tel: +2711 235 7600. fax: +2711 803 5388.</p><p>Mediamark Cape Town</p><p>mediamark. first floor. building 2. </p><p>fusion quarter. waterford mews. </p><p>century boulevard. century city. </p><p>tel: +2721 529 4140. fax: +2721 551 6390.</p><p>www.mediamark.co.za</p></li></ul>

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