RATE CARD (SA) EFFECTIVE 1 SEPTEMBER 2016

MEDIAMARK RADIO REPRESENTS:

EASt COASt RADIO94 - 95 FM

Hot Adult Contemporary

KwaZulu-Natal

GAGASI FM99.5 FM

Hot Urban

KwaZulu-Natal

HEARt FM104.9 FM

Adult Contemporary

Greater Western Cape

JACARAnDA FM94.2 FM

Adult Contemporary

Gauteng, Limpopo, Mpumalanga, North West, Lowveld

SMIlE 90.4FM90.4 FM

Adult Contemporary

Cape Town

KAyA FM95.9 FM

Adult Contemporary

Gauteng

SMIlE 90.4FM• 90.4 FM

• Adult Contemporary

• Cape town

MOn-FRI SMIlE 90.4FM

00:00-04:00 200

04:00-06:00 300

06:00-09:00 4 500

09:00-12:00 3 000

12:00-15:00 3 000

15:00-19:00 3 500

19:00-22:00 300

22:00-24:00 200

SAtURDAy

00:00-06:00 200

06:00-09:00 2 000

09:00-12:00 2 000

12:00-15:00 1 500

15:00-19:00 1 500

19:00-24:00 200

SUnDAy

00:00-06:00 200

06:00-09:00 2 000

09:00-12:00 2 000

12:00-15:00 1 500

15:00-19:00 1 500

19:00-24:00 200

DURAtIOn* 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Rates exclude VAT standard terms and conditions apply. E&OE.

*Duration over 50” to be approved by station prior to booking and broadcast

EASt COASt RADIO• 94 - 95 FM

• Hot Adult Contemporary

• KwaZulu-natal

MOn-FRI EASt COASt RADIO

00:00-04:00 270

04:00-06:00 1 200

06:00-09:00 15 840

09:00-12:00 5 790

12:00-15:00 5 790

15:00-19:00 8 310

19:00-22:00 900

22:00-24:00 270

SAtURDAy

00:00-06:00 300

06:00-09:00 4 530

09:00-12:00 4 770

12:00-15:00 1 680

15:00-19:00 1 680

19:00-24:00 570

SUnDAy

00:00-06:00 300

06:00-09:00 1 650

09:00-12:00 1 890

12:00-15:00 1 140

15:00-19:00 1 140

19:00-24:00 360

DURAtIOn* 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Rates exclude VAT standard terms and conditions apply. E&OE.

*Duration over 50” to be approved by station prior to booking and broadcast

KAyA FM• 95.9 FM

• Adult Contemporary

• Gauteng

WEEKDAy MOn-tHURS FRIDAy

00:00-05:00 460 460

05:00-06:00 2 030 2 030

06:00-09:00 10 420 10 420

09:00-12:00 6 130 6 130

12:00-15:00 6 130 6 130

15:00-17:00 7 780 7 780

17:00-19:00 8 970 7 780

19:00-22:00 2 160 2 160

22:00-24:00 550 550

WEEKEnD SAtURDAy SUnDAy

00:00-05:00 460 460

05:00-06:00 900 640

06:00-10:00 3 210 1 930

10:00-14:00 3 850 2 610

14:00-18:00 3 820 2 660

18:00-22:00 1 700 880

22:00-24:00 680 520

• empo

*Please note: ‘Kaya Biz’ and ‘Today’ with John Perlman, only broadcast Mon-Thurs 17:00-19:00. Please note Friday time channel is 15:00-19:00 at a rate of R 7 780

DURAtIOn* 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Rates exclude VAT standard terms and conditions apply. E&OE.

*Duration over 50” to be approved by station prior to booking and broadcast

JACARAnDA FM• 94.2 FM

• Adult Contemporary

• Gauteng, limpopo, Mpumalanga, north West, lowveld

MOn-FRI JACARAnDA FM

00:00-04:00 480

04:00-06:00 3 720

06:00-09:00 18 870

09:00-12:00 8 490

12:00-15:00 8 760

15:00-19:00 10 710

19:00-22:00 1 440

22:00-24:00 480

SAtURDAy

00:00-06:00 480

06:00-09:00 5 610

09:00-12:00 6 120

12:00-15:00 2 160

15:00-19:00 2 160

19:00-24:00 960

SUnDAy

00:00-06:00 480

06:00-09:00 2 670

09:00-12:00 2 880

12:00-15:00 1 830

15:00-19:00 1 830

19:00-24:00 720

DURAtIOn* 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Rates exclude VAT standard terms and conditions apply. E&OE.

*Duration over 50” to be approved by station prior to booking and broadcast

Jacaranda FM splits refer to Gauteng, Limpopo and Mpumalanga (including Lowveld).

JACARAnDA FM SPlIt BROADCASt COnDItIOnS:• No live reads

• No preferred time spots

• No features or sponsorships

• Spots are placed by time channel

• Only 1 ad break per hour

• No broadcast on Sundays

• n/a = not available on splits but it is available on Jacaranda FM’s full footprint

• Material deadline is 5 working days prior to broadcast

JACARAnDA REGIOnAl (previously known as RMFM) refers to a combined Limpopo and Lowveld broadcast area.

Jacaranda Regional broadcasting times:

Monday - Friday: 12:00-16:00

Saturday: 10:00-14:00

Jacaranda Regional broadcasting conditions:

No broadcast on Sundays

ADDItIOnAl nOtES:The time channels have been split to accommodate specific broadcasting times.

Standard time channels remain the same

Standard time channels are:

Monday - Friday: 15:00-19:00

Saturday: 09:00-12:00 and 12:00-15:00

Features on Jacaranda FM are only available

on full footprint including Jacaranda Regional.

JACARAnDA FM REGIOnAl

GAUtEnG (InCl. nORtH

WESt)lIMPOPO

MPUMAlAnGA (InCl.

lOWVElD)

JACARAnDA REGIOnAl

tIME CHAnnEl RAtE RAtE RAtE

Monday - Friday

00:00-04:00 n/a n/a n/a

04:00-06:00 3 020 600 600

06:00-09:00 14 940 2 970 3 270

09:00-12:00 6 420 1 260 2 010

12:00-15:00 6 650 n/aPart of

Jacaranda Regional

Broadcast

2 070

1 26015:00-16:00

7 890 1 960

16:00-19:00 1 960

19:00-22:00 n/a n/a n/a

22:00-00:00 n/a n/a n/a

SAtURDAy

00:00-05:00 n/a n/a n/a

05:00-09:00 3 990 690 1 470

09:00-10:004 320

7201 620

10:00-12:00 n/aPart of

Jacaranda Regional

Broadcast

75012:00-14:00

1 620 660

14:00-15:00 660

15:00-19:00 1 620 660 660

19:00-00:00 n/a n/a n/a

GAGASI FM• 99.5 FM

• Hot Urban

• KwaZulu-natal

MOn-FRI GAGASI FM

00:00-04:00 510

04:00-06:00 1 650

06:00-09:00 8 550

09:00-12:00 4 650

12:00-15:00 4 980

15:00-19:00 6 000

19:00-22:00 1 560

22:00-24:00 660

SAtURDAy

00:00-06:00 510

06:00-09:00 2 310

09:00-12:00 2 520

12:00-15:00 1 620

15:00-19:00 1 620

19:00-24:00 750

SUnDAy

00:00-06:00 510

06:00-09:00 1 680

09:00-12:00 1 800

12:00-15:00 960

15:00-19:00 960

19:00-24:00 600

DURAtIOn* 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Rates exclude VAT standard terms and conditions apply. E&OE.

*Duration over 50” to be approved by station prior to booking and broadcast

HEARt FM• 104.9 FM

• Adult Contemporary

• Greater Western Cape

MOn-FRI HEARt FM

00:00-04:00 300

04:00-06:00 450

06:00-09:00 4 440

09:00-12:00 2 850

12:00-15:00 2 850

15:00-19:00 3 150

19:00-22:00 750

22:00-24:00 330

SAtURDAy

00:00-06:00 270

06:00-09:00 2 040

09:00-12:00 2 160

12:00-15:00 1 110

15:00-19:00 1 140

19:00-24:00 360

SUnDAy

00:00-06:00 270

06:00-09:00 960

09:00-12:00 990

12:00-15:00 720

15:00-19:00 720

19:00-24:00 300

DURAtIOn* 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Rates exclude VAT standard terms and conditions apply. E&OE.

*Duration over 50” to be approved by station prior to booking and broadcast

• Added Value is subject to availability at time of booking and broadcast.• Added Value is calculated off the investment amount, excluding VAT and based on rate card value.• All sponsorship rates are by negotiation, and are subject to change with the issuing of revised

rate cards.• Preferred spots, requested by advertising break or hour, carry a surcharge, and will be

adjusted with revised rate cards. This is negotiable depending on duration of campaign.• Live reads carry a surcharge. This is negotiable depending on duration of campaign.• All rates quoted are in respect of 30 second commercials.• The rates for other durations are calculated as per the table on the rate card, and rounded up to

the nearest Rand.

FEAtURE SPOnSORSHIP tERMS• Consists of an Opening Billboard (OBB) and a generic spot.• All OBB’s allow for 10 words following the sponsors name.• Live Read commercials, as part of a feature sponsorship, will carry an additional surcharge.• Subject to availability at time of booking and broadcast.• Broadcast sequence differs according to station programming format, e.g. OBB, Feature,

Generic spot.• Programming reserves the right to change the timing and format of a sponsorship.• Programming reserves the right to cancel certain sponsorships on Public Holidays.• Features on Jacaranda FM are only available on full footprint including Jacaranda Regional.

MAtERIAl REqUIREMEntS• The material deadline for advertising material is 3 working days prior to broadcast.• Material deadline on the Jacaranda FM split is 5 working days prior to broadcast.• Mediamark accepts material on CD, via e-mail, Adstream and Mediamax.

Acceptable format for advertising material:a) Format: MPEG Layer 2 Bit Rate: 256kb/s Sample Rate: 44.1kHz No Padding No ID3 TAGSb) Format: WAV Stereo Bit Rate: 44.1kHz

MP3 is NOT an acceptable broadcasting format.

Acceptable Broadcast Language for Commercials• East Coast Radio: English only• Gagasi FM: English and Zulu only• Heart FM: English and Afrikaans only• Jacaranda FM: English and Afrikaans only• Kaya FM: English only• Smile 90.4FM: English and Afrikaans only

Cancellation of Airtime Booked • Cancellation must be submitted in writing to Mediamark no later than 28 days prior to broadcast,

regardless of date of application. • Failure to do so will result in a 100% cancellation penalty.

Annual Commitment Incentives• All annual volume incentives require the recipient’s written approval.• Should the client/agency not respond in writing within 10 working days of receipt of the incentive letter, it would be deemed accepted and implemented as proposed.

GEnERAl• Rates quoted exclude VAT.• Rate card effective from 01 September 2016.• This rate card is issued for the information of advertisers and advertising agencies and does

not constitute an offer by Mediamark.• Confirmation of orders placed with Mediamark will be issued to verify the commercials

booked. This will be deemed correct unless written notice contrary to such confirmation is received in writing within 2 working days after the confirmation has been issued.

• Compensation for spots not flighted on a station or stations will be given in airtime. No credits will be passed.

• Station and Mediamark liability for spots not flighted and/or incorrectly flighted is limited to the value of the spots not flighted and/or incorrectly flighted.

• Airtime orders received by 31 August 2016 will qualify for rate protection until 31 December 2016. Spot and duration changes will be allowed, provided that these changes do not reduce the original spend committed.

• The advertiser or advertising practitioner indemnifies Mediamark and the stations represented by Mediamark for damages resulting from any advertisements placed on any station within Mediamark’s portfolio.

• The rates represented in this document are the sole rates applicable for the period and supersedes all previous rates.

• All discounts and incentives will be negotiated off the rates in this document.• E&OE.

tERMS AND CONDITIONS

DURAtIOn* 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

MUltIPly By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Rates exclude VAT standard terms and conditions apply. E&OE.

*Duration over 50” to be approved by station prior to booking and broadcast

Mediamark Johannesburg

mediamark house. 36 homestead road.

rivonia. po box 5981.

rivonia. 2128.

tel: +2711 235 7600. fax: +2711 803 5388.

Mediamark Cape Town

mediamark. first floor. building 2.

fusion quarter. waterford mews.

century boulevard. century city.

tel: +2721 529 4140. fax: +2721 551 6390.

www.mediamark.co.za