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EDM Brand Comparison list ... #EDMBC2012 #rankingz
“Data is the oil of the 21st century, and analytics is the combustion engine”
Peter Sondergaard (senior vice president at Gartner)
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED
✓Over 18 years in EDM scene mainly ID&T (such as Sensation, Q-dance, Dance-Tunes ...) now DDMCA (Management, Consultancy and Advisory company)
✓ Vision and Strategy• Internet (Website, Social Media, Open)• Reputation Management• Data Monetization• Content Exploitation
✓ Analysis and Advice (Internet, Social Media, Technology)• Monitoring | Profiling | Engagement
✓ Customized Projects• Intellectual Property (Exploitation and Agreements)• Plans• Reports (Infographs)• Keynotes and Workshops
✓ Customers• Mode - Marlies Dekkers• Non-profit - Giro 555, Feedback• Entertainment - Muziek Centrum Nederland, 22Tracks, Armada Music, Dance Therapy, 2 Dutch,
B2S, Extended Music• Sport - Eurosport• Food & Beverage - Go Fast• HR - Werk en IK
Introduction
#EDMBC2012 #rankingz
Mission ...
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
“Rankingz believes having an online reputation is one of the biggest trends in recent years. Rankingz offers the online community a Reputation Performance Analysis (RPA) platform which visualizes the day-to-day performance of a brand’s or individual’s online reputation provided by data generated by the users and services of the internet.
Rankingz is monitoring search engines, sites, blogs, wiki’s, fora, social networks, communities and micro blogs. With Rankingz data will be clearly and joyfully visualized. It is possible to experience how a person, a group of people, a brand or an organization is performing with his/her or its reputation in the online world. The results are shown and ranked in several lists so called rankings together with explaining data and an index score.”
Mission
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
Search engines are not
the only thing anymore ...
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
The established marketing tool✓ For more than 10 years Marketing
Managers are anxious to know their brand’s Search Engine results
✓Many have made it an integral part of their marketing strategy
✓ It is a well understood tool to promote the brand
Search Engine Results
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
So what’s the difference?
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
The effect - what companies say The effect - how customers feel
Search Engine Results vs Social ChannelsSocial Channels are much more powerful ...
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
Understanding ...
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
Understanding
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED
OwnDomain
Level Playing Field‘internet ecosystem’
OwnSocial Networks
Third PartyDomains + Social Networks
Indexed bySearch Engines
#EDMBC2012 #rankingz
Ecosystem
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED
*Graphic by Fred Cavazza
Time independent Location independent
Device independent
#EDMBC2012 #rankingz
What to measure?
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
What to measure?
5 key aspects to analyze ...
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED
✓ Website✓ Search Engines✓ Blogs / Fora✓ Social Media✓ Content
#EDMBC2012 #rankingz
A new indicator ...
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED
A position in a list is not so much about determining an absolute figure, but it is used to present the online reputation of a brand in comparison with the online reputation of ‘competitive’ peers, and make it comparable in the list.Therefore, a number of performance indicators are measured for each brand, such as:
• Influence of a brand (such as Klout-score among other things)
•Development of the fan base of a brand•Development of the buzz around a brand, or the share of voice of a brand within the group of peers
Note: The measured absolute figures are only used to determine the relative position in relation to peers. Weighting factors determine the contribution of the performance indicators to the final position of a brand in the list.
The reputation matrix of a brand, aims to provide more insight into aspects such as:
• Presence, Reach or Awareness - how ‘big’ is the brand online?• Activity – how ‘active’ is a brand or how much activity is there concerning the brand?• Engagement – how ‘many’ active fans are there and how ‘often’ is the brand mentioned in their
messages?
Reputation Performance Index
#EDMBC2012 #rankingz
✓ Brand rankings based on reputation performance of the 5 aspects✓ The Reputation Performance Index validates a brand and list a brand among
competitors✓ Winners and losers -> result = trigger for action
Reputation Performance Index
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
Why?
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
✓ Brands need information to analyze and control their Brand perception and engage with their customers• … and not some DIY clumsy software tool• No other platform is offering in-depth cross platform analysis and reports • The Rankingz Index is the industry standard for Reputation Performance Analytics
✓ Already up and running (over 1 year > 3.500 brands and counting are monitored)✓ Already brand recognition (Entertainment Business, Sportnext, Adformatie)✓ Rankingz =
• First recognized mover• Distinguishing capacity• Sustainability granted by Brand validation• Cross platform analytics (multi dimensional)• Direct access to data of individual influentials• Brand-Customer related data stored• Open character
Why Rankingz?
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
So ...
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
✓ Rankingz is measuring the quality of a brand’s ecosystem (Not quantity, but quality of the connections and data will prevail)
✓ Rankingz is a Reference site for Reputation Performance• Today 3.500 brands• 15.000 - 35.000 brands (by 2013) = sufficient coverage Dutch market
✓ Rankingz is a Community of validated Brands• Validated accounts• Indepth insights provision
Our believe
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED
Reputation in the internet ecosystem is the main value driver for a brand...
#EDMBC2012 #rankingz
By the community for the community...
Insights ...
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
Insights
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
Insights
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
Insights
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
The EDM Brand list ...
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
#EDMBC2012 #rankingz
#EDMBC2012 #rankingz
#EDMBC2012 #rankingz
#EDMBC2012 #rankingz
Value ...
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
Value
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT [email protected] | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED #EDMBC2012 #rankingz
✓ 25% overlap✓ 15% churn rate✓ 20% profile✓ 25% catch ratio
Assumptions
Denis Doeland
P: +31 20 4272880M: +31 6 13520250
E: [email protected]: linkedin.com/in/denisdoeland
T: @denisdoelandW: denisdoeland.com
W: ddmca.com
There are always questions and I am happy to answer them ...
#EDMBC2012 #rankingz