Ramudu Final Project

7/30/2019 Ramudu Final Project

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CHAPTER-I

INTRODUCTION

Consumer is the most important person. The business revolves around the consumer.All of us are consumers. We consume things of daily use; we also consume and buy these

products according to our needs, preferences and buying power. These can be consumable

goods, durable goods, specialty goods or, industrial goods.

What we buy, how we buy, where and when we buy, in how much

quantity we buy depends on our perception, self concept, social and cultural background

and our age and family cycle, our attitudes, beliefs values, motivation, personality, socialclass and many other factors that are both internal and external to us. While buying, we

also consider whether to buy or not to buy and, from which source or seller to buy. In

some societies there is a lot of affluence and, these societies can afford to buy in greater

quantities and at shorter intervals. In poor societies, the consumer can barely meet his

barest needs.

The marketers there fore try to understand the needs of different consumers

and having understood his different behaviors which require an in-depth study of their

internal and external environment, they formulate their plans for marketing.

Management is the youngest of sciences and oldest of arts and consumer behavior

in management is a very young discipline. Various scholars and academicians

concentrated on it at a much later stage. It was during the 1950s, that marketing concept

developed, and thus the need to study the behavior of consumers was recognized.

Marketing starts with the needs of the customer and ends with his satisfaction. When

everything revolves round the customer, then the study of consumer behavior becomes a

necessity. It starts with the buying of goods. Goods can be bought individually, or in

groups. Goods can be bought under stress (to satisfy an immediate need), for comfort and

luxury in small quantities or in bulk. For all this, exchange is required. This exchange is

usually between the seller and the buyer. It can also be between consumers.

Consumer behavior can be defined as the decision-making process and physical

activity involved in acquiring, evaluating, using and disposing of goods and services.


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This definition clearly brings out that it is not just the buying of goods/services that

receives attention in consumer behavior but, the process starts much before the goods

have been acquired or bought. A process of buying starts in the minds of the consumer,

which leads to the finding of alternatives between products that can be acquired with their

relative advantages and disadvantages. This leads to internal and external research. Then

follows a process of decision-making for purchase and using the goods, and then the post

purchase behavior which is also

very important, because it gives a clue to the marketers whether his product has been a

success or not.

To understand the likes and dislikes of the consumer, extensive consumer research

studies are being conducted. These researches try to find out:

What the consumer thinks of the company services and those of its competitors? How can the service be improved in their opinion? How the customers use the services? What is the customers attitude towards the service and its advertising? What is the role of the customer in his family?

Consumer behavior is a complex, dynamic, multidimensional process, and all

marketing decisions are based on assumptions about consumer behavior.

Marketing strategy is the game plan which the firms must adhere to, in order to outdo

the competitor or the plans to achieve the desired objective. In formulating the marketing

strategy, to sell the product effectively, cost-benefit analysis must be undertaken.

There can be many benefits of a product, for example, for owning a motor bike one

can be looking for ease of transportation, status, pleasure, comfort and feeling ofownership. The cost is the amount of money paid for the bike, the cost of maintenance,

gasoline, parking, risk of injury in case of an accident, pollution and frustration such as

traffic jams. The difference between this total benefit and total cost constitutes the

customer value. The idea is to provide superior customer value and this requires the

formulation of a marketing strategy.

The entire process consists of market analysis, which leads to target market selection, andthen to the formulation of strategy by juggling the product, price, promotion and


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This leads to the outcome in terms of satisfaction or dissatisfaction, which

reflects on the sales and image of the product or brand

The process of decision-making varies with the value of the product, the

involvement of the buyer and the risk that is involved in deciding the product/ service.

The consumer and his life style is influenced by a number of factors shown all around the

consumer. These are culture, subculture, values, demographic factors, social status,

reference groups, household and also the internal make up of the consumer, which are

consumers. Emotions, personality motives of buying, perception and learning.

Consumer is also influenced by the marketing activities and efforts of the marketer.

All these factors lead to the formation of attitudes and needs of the consumer.


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Research Methodology

Research is an art of scientific investigation through search for new facts in any

branch of knowledge. It is a moment from known to unknown. Research always starts with a question or a problem. Its purpose is to find answers to questions through the application of the scientific

method.

It is a systematic and intensive study directed towards a more complete knowledgeof the subject studied

As marketing does not address itself to basic or fundamental question, it does not

qualify as basic research. On the contrary, it tackles problems, which seem to have

immediate commercial potential. In view of the major consideration, marketing research

should be regarded as applied research. We may also say that marketing research is of

both types problem solving and problem oriented.

Marketing research is as systematic and objectives study of the problems

pertaining to the marketing of the goods and services. It may be emphasized that it is not

restricted to any particular area of marketing, but is applied to all the phases and aspects.


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NEED FOR THE STUDY

Customer satisfaction survey can help the management the cause that affects the

productivity like poor quality services at the work. Another reason for conducting the

study is to know the effectiveness of various benefit programs towards fulfillment of the

customer satisfaction. The satisfaction survey can identify specify group of the customers

for which special programs maybe advised for redressing their dissatisfaction.

Today marketing plays a very important role to carry business operations, effective

presentation of company and companys product in connection with the competitive

world. I am very much interested to do a project on marketing because its very

challenging task.


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SCOPE OF THE STUDY

This study includes direct interaction with the customer and helps us to know market

potentials and customer satisfaction levels to great accuracy. The study is of great

importance to the company which will know about the customer performance.

The company will gain information about the customers performance depending on the

following factors:

cleanliness price factors Entertiment Shoping Resorts Mechinical rides Water rides Restaurents


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OBJECTIVES OF THE STUDY

To determine the present position and satisfaction of customers in Haailand To know the satisfaction and perception of the customers. To ascertain the satisfaction level and its influences. To study the whether the satisfied with their services. To provide suggestions, in improving the customers satisfaction on Haailand

services.


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METHODOLOGY

SOURCES OF DATA

PRIMARY DATA

It is the information collected direct from the field. The main source of information is

collected through direct communication with officers, customers and respondents by

asking about required information.

SECONDARY DATA

The data of Haailand is been taken from its website, company reports, which are been

collected from the above mentioned sources have been as per requirement of study.

IMPORTANCE OF THE STUDY

This study helps me to know whether the company has satisfied its customers ornot

This study helps me to analyze the practical applicability of Sales Promotion. To know the effectiveness of Sales. To analyze the factors that influences the Sales Promotion and also channels

member and their attitude towards the organization. Any large organization is supposed to carry out market researches and any market

research is important as all the future actions are based on the result from these

researches study.

SAMPLING

Sampling is the process of the learning about the population on the Basis of a

sample. Sample is that part of the universe which we select for the Purpose of

investigation. A sample should exhibit the characteristics of the Universe. It should be

micro some a word which literally means small universe.

SAMPLE SIZE

It was decided to choose 100 samples of the consumes through Convenient

sampling and administer the questionnaire for the respondents.


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LIMITATIONS OF THE STUDTY

The study is made with the following limitations:

Due to the scarcity of time only limited data is been presented to form the dissertationwork.

Because of transport difficulty only limited areas were selected for circulating thequestionnaire.

The study which is presented in the dissertation is useful for the similar nature ofpurpose.

Most of the information presented in the dissertation is gathered from the citylimits which does not cover rural back ground people opinion which may vary

the decision that were included in the dissertation.


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HISTORY OF THEME PARKS AND HOSPITALITY INDUSTRY.

The hospitality industry consists of broad category of fields within the service

industry that includes lodging, restaurants, event planning, theme

parks, transportation, cruise line, and additional fields within the tourism industry. The

hospitality industry is a several billion dollar industry that mostly depends on the

availability of leisure time and disposable income. A hospitality unit such as a restaurant,

hotel, or even an amusement park consists of multiple groups such as facility

maintenance, direct operations (servers, housekeepers, porters, kitchen

workers, bartenders, etc.), management, marketing, and human resources.

The hospitality industry covers a wide range of organizations offering food service and

accommodation. The industry is divided into sectors according to the skill-sets required

for the work involved. Sectors include accommodation, food and beverage, meeting and

events, gaming, entertainment and recreation, tourism services, and visitor information.

Amusement park and theme park are terms for a group ofentertainment attractions

and rides and other events in a location for the enjoyment of large numbers of people. An

amusement park is more elaborate than a simple city park or playground, usually

providing attractions meant to cater to children, teenagers, and adults. Amusement parks

evolved in Europe from fairs and pleasure gardens which were created for

peoples recreation. The oldest amusement park in the world (opened 1583) is Bakken, at

Klampenborg, north ofCopenhagen, Denmark. In the United States, world's fairs andexpositions were another influence on development of the amusement park industry.

In common language, theme park is often used as a synonym for the term 'amusement

park'. A 'theme park' is actually a distinct style of amusement park, for a theme park has

landscaping, buildings, and attractions that are based on one or more specific or central

themes. A plurality of themes is not required to be considered a 'Theme' park. Despite the

long history of amusement parks, where many parks have traditionally incorporated

themes into the evolving design and operation of the park, qualifying a park as a themepark, the first park built with the original intension of promoting a specific (or exclusive

set of) theme(s), Santa Claus Land (currently known as Holiday World &Splashing'

Safari) located in Santa Claus, Indiana, did not open until 1946. Disneyland, located

in Anaheim, California, built around the concept of encapsulating multiple theme parks

into a single amusement park is often mistakenly noted as the first themed amusement

park.
http://en.wikipedia.org/wiki/Service_industryhttp://en.wikipedia.org/wiki/Service_industryhttp://en.wikipedia.org/wiki/Lodginghttp://en.wikipedia.org/wiki/Restaurantshttp://en.wikipedia.org/wiki/Event_planninghttp://en.wikipedia.org/wiki/Theme_parkshttp://en.wikipedia.org/wiki/Theme_parkshttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Cruise_linehttp://en.wikipedia.org/wiki/Tourism_industryhttp://en.wikipedia.org/wiki/Housekeeper_(servant)http://en.wikipedia.org/wiki/Bartenderhttp://en.wikipedia.org/wiki/Entertainmenthttp://en.wikipedia.org/wiki/Rideshttp://en.wikipedia.org/wiki/Playgroundhttp://en.wikipedia.org/wiki/Fairshttp://en.wikipedia.org/wiki/Pleasure_gardenshttp://en.wikipedia.org/wiki/Recreationhttp://en.wikipedia.org/wiki/Dyrehavsbakkenhttp://en.wikipedia.org/wiki/Copenhagenhttp://en.wikipedia.org/wiki/Denmarkhttp://en.wikipedia.org/wiki/World%27s_fairshttp://en.wikipedia.org/wiki/Holiday_World_%26_Splashin%27_Safarihttp://en.wikipedia.org/wiki/Holiday_World_%26_Splashin%27_Safarihttp://en.wikipedia.org/wiki/Holiday_World_%26_Splashin%27_Safarihttp://en.wikipedia.org/wiki/Santa_Claus,_Indianahttp://en.wikipedia.org/wiki/Disneylandhttp://en.wikipedia.org/wiki/Anaheim,_Californiahttp://en.wikipedia.org/wiki/Anaheim,_Californiahttp://en.wikipedia.org/wiki/Disneylandhttp://en.wikipedia.org/wiki/Santa_Claus,_Indianahttp://en.wikipedia.org/wiki/Holiday_World_%26_Splashin%27_Safarihttp://en.wikipedia.org/wiki/Holiday_World_%26_Splashin%27_Safarihttp://en.wikipedia.org/wiki/Holiday_World_%26_Splashin%27_Safarihttp://en.wikipedia.org/wiki/World%27s_fairshttp://en.wikipedia.org/wiki/Denmarkhttp://en.wikipedia.org/wiki/Copenhagenhttp://en.wikipedia.org/wiki/Dyrehavsbakkenhttp://en.wikipedia.org/wiki/Recreationhttp://en.wikipedia.org/wiki/Pleasure_gardenshttp://en.wikipedia.org/wiki/Fairshttp://en.wikipedia.org/wiki/Playgroundhttp://en.wikipedia.org/wiki/Rideshttp://en.wikipedia.org/wiki/Entertainmenthttp://en.wikipedia.org/wiki/Bartenderhttp://en.wikipedia.org/wiki/Housekeeper_(servant)http://en.wikipedia.org/wiki/Tourism_industryhttp://en.wikipedia.org/wiki/Cruise_linehttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Theme_parkshttp://en.wikipedia.org/wiki/Theme_parkshttp://en.wikipedia.org/wiki/Event_planninghttp://en.wikipedia.org/wiki/Restaurantshttp://en.wikipedia.org/wiki/Lodginghttp://en.wikipedia.org/wiki/Service_industryhttp://en.wikipedia.org/wiki/Service_industry


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Thrill rides

There is a core set of thrill rides which most amusement parks have, includingthe enterprise, tilt-a-whirl, the gravitron, chair swing, swinging inverter ship, twister, and

the top spin. However, there is constant innovation, with new variations on ways to spin

and throw passengers around appearing in an effort to keep attracting customers.

Water rides

Amusement parks with water resources generally feature a few water rides, such as

the log flume, bumper boats, rapids and rowing boats. Such rides are usually gentler and

shorter than roller coasters and many are suitable for all ages. Water rides are especially

popular on hot days.

Since the 1980s, the amusement park industry has become larger than ever before with

everything from large, worldwide type theme parks such as Disneyworld and Universal

Studios Hollywood to smaller and medium-sized theme parks such as the Six Flags parks

and countless smaller ventures in many of the states of the U.S. and in countries around

the world. Even simpler theme parks directly aimed at smaller children have emerged,

includingLego landopened in 1999 in Carlsbad, California (the firstLego landopened in

1968 in Billund, Denmark). The only limit to future theme park ventures is one'simagination. Amusement parks in shopping malls began in the 1990s[blending traditional

amusement park entertainmentsroller coasters, water parks, carousels, and live

entertainmentwith hotels, movie theaters, and shopping facilities. Examples of giant

mall parks are West Edmonton Mall, Alberta, Canada; Pier 39, San Francisco; Mall of

America, Bloomington, Minnesota.

Amusement park owners are also aware [of the need to satisfy their aging baby

boomer customer base with more restaurants, landscaping, and gardens and liveentertainment. Kenny wood has created in 1995 the "Lost Kenny wood" area with classic

rides that recall the possibly more tranquil times of the early twentieth century[In 2001,

Disney opened the Disneys which includes Paradise Pier, a recreation of the traditional

seaside amusement park of yesteryear.
http://en.wikipedia.org/wiki/Enterprise_(ride)http://en.wikipedia.org/wiki/Tilt-a-whirlhttp://en.wikipedia.org/wiki/Gravitronhttp://en.wikipedia.org/wiki/Log_flume_(attraction)http://en.wikipedia.org/wiki/Bumper_boatshttp://en.wikipedia.org/wiki/Rapidshttp://en.wikipedia.org/wiki/Disneyworldhttp://en.wikipedia.org/wiki/Universal_Studios_Hollywoodhttp://en.wikipedia.org/wiki/Universal_Studios_Hollywoodhttp://en.wikipedia.org/wiki/Six_Flagshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Legoland_Californiahttp://en.wikipedia.org/wiki/Legoland_Californiahttp://en.wikipedia.org/wiki/Legoland_Californiahttp://en.wikipedia.org/wiki/Carlsbad,_Californiahttp://en.wikipedia.org/wiki/Legoland_Billundhttp://en.wikipedia.org/wiki/Legoland_Billundhttp://en.wikipedia.org/wiki/Legoland_Billundhttp://en.wikipedia.org/wiki/Billund,_Denmarkhttp://en.wikipedia.org/wiki/West_Edmonton_Mallhttp://en.wikipedia.org/wiki/Albertahttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Pier_39http://en.wikipedia.org/wiki/San_Francisco,_Californiahttp://en.wikipedia.org/wiki/Mall_of_Americahttp://en.wikipedia.org/wiki/Mall_of_Americahttp://en.wikipedia.org/wiki/Bloomington,_Minnesotahttp://en.wikipedia.org/wiki/Minnesotahttp://en.wikipedia.org/wiki/Baby_boomerhttp://en.wikipedia.org/wiki/Baby_boomerhttp://en.wikipedia.org/wiki/Kennywoodhttp://en.wikipedia.org/wiki/Paradise_Pierhttp://en.wikipedia.org/wiki/Paradise_Pierhttp://en.wikipedia.org/wiki/Kennywoodhttp://en.wikipedia.org/wiki/Baby_boomerhttp://en.wikipedia.org/wiki/Baby_boomerhttp://en.wikipedia.org/wiki/Minnesotahttp://en.wikipedia.org/wiki/Bloomington,_Minnesotahttp://en.wikipedia.org/wiki/Mall_of_Americahttp://en.wikipedia.org/wiki/Mall_of_Americahttp://en.wikipedia.org/wiki/San_Francisco,_Californiahttp://en.wikipedia.org/wiki/Pier_39http://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Albertahttp://en.wikipedia.org/wiki/West_Edmonton_Mallhttp://en.wikipedia.org/wiki/Billund,_Denmarkhttp://en.wikipedia.org/wiki/Legoland_Billundhttp://en.wikipedia.org/wiki/Carlsbad,_Californiahttp://en.wikipedia.org/wiki/Legoland_Californiahttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Six_Flagshttp://en.wikipedia.org/wiki/Universal_Studios_Hollywoodhttp://en.wikipedia.org/wiki/Universal_Studios_Hollywoodhttp://en.wikipedia.org/wiki/Disneyworldhttp://en.wikipedia.org/wiki/Rapidshttp://en.wikipedia.org/wiki/Bumper_boatshttp://en.wikipedia.org/wiki/Log_flume_(attraction)http://en.wikipedia.org/wiki/Gravitronhttp://en.wikipedia.org/wiki/Tilt-a-whirlhttp://en.wikipedia.org/wiki/Enterprise_(ride)


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Family fun parks starting as miniature golf courses have begun to grow to include batting

cages, go-karts, bumper cars, bumper boats and water slides. Some of these parks have

grown to include even roller coasters, and traditional amusement parks now also have

these competition areas in addition to their thrill rides. The popularity of theme parks has

led to the increase of theming -- "the use of an overarching theme, such as western, tocreate a holistic and integrated spatial organization of a consumer venue" -- in non-theme

park venues. While theme restaurants, casinos, and other themed spaces lack the rides and

other features of theme parks, they owe much to the legacy of the theme lands and spatial

organization that became popular in theme parks.

GLOBAL SCENARIO

US theme parks and attractions will see a decline in business, as their counterparts in

emerging destinations, such as the Middle East, Africa and even Asia, are expected to

grow, a top executive in this sector of travel and tourism has said.Majority of the growth

will take place in the Middle East particularly in the booming markets of Dubai and

everywhere in the United Arab Emirates, said Charlie Bray, president & CEO,

International Association of Amusement Parks and Attractions.

Within this expanding sector, the amusement and attractions segment is expected to

contribute its own steady increase. Fueled by vibrant expansion in nations throughout the

Middle East, Asia, and elsewhere, the global attractions and leisure business is expected

to grow significantly.According to PricewaterhouseCoopers (PWC), the UAE has major

projects planned in Ras Al Kamiah, Abu Dhabi and Dubai. Dubai land is expected to be

the largest tourist destination in the Middle East with 22 different multi-million dollar

projects planned, including theme parks from industry leaders like Six Flags, Universal

and Anheuser Busch, the first golf course designed by Tiger Woods and the Dubai Snowdome which offers year-round skiing.

On top of revenue increases, PwC forecasts visitations will grow by 3.9 percent on a

compounded annual basis, reaching 2012 by 2012. Elsewhere in the Middle East, the

World Gardens theme complex in Qatar is poised to host new family recreation centers in

Saudi Arabia.Further, Bray said upward trend in industry growth is to follow the

economic boom in and around the Middle East At the broadest level, some regional

analysts are projecting upwards of $3 trillion in spending on leisure and tourism projectsand supporting infrastructure over the next twenty years, he said.


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Within this overall tourism sector, current estimates put the regions attractions,

entertainment, and leisure segment at $10 billion in annual revenues already, with yearly

growth at 20-25 percent. These projections are bolstered by reports from our industry of

5-10 percent of all new retail space being dedicated to family entertainment and

amusement offerings, and by the several billions of dollars in investment already

committed to building Middle East parks and attractions, said Bray. In fact, the potentialfor more and more visitors to this regions attractions is so great that

PricewaterhouseCoopers anticipates the $50 million in guest spending at parks and

attractions in the Middle East in 2009 will swiftly quadruple to over $200 million a year

by 2011. The reason, clearly, is the sheer number of exciting and incredible projects on

the horizon, said the CEO of IAAPA.

In addition to Dubai land and all its dazzling elements, including Restless Planet and

Universal Studios Dubai land, other parks and attractions soon to open in the comingyears include Ferrari World in Abu Dhabi, Entertainment City in Qatar, Aqua venture

Water park at Atlantis on The Palm in Dubai, a Warner Brothers-themed park in Abu

Dhabi, the WOW RAK theme park complex in Ras Al Khaimah, a Paramount Pictures-

branded theme park in Dubai. Recent openings in Arabia include the Lost Paradise of

Dilmun Water Park in Bahrain, and the E-Zone entertainment center at the City Stars

Cairo complex in Egypt.

Most, if not all, of these projects are part of super-destinations and mega-resorts, whoserise within our industry have taken themed immersion to a whole new level and will likely

influence its development for years to come. Combining rides, shopping, water activities,

entertainment, dining, and hotels all in one site is a great way to satisfy many vacationers

desires for some variety in their stay, and thus extend that stay into a complete escape of

3, 4, 5, even 7 days, Bray added. Critics of these projects in Dubai however say the

major challenge lies in operating the parks and traffic flow control.

Aside from major staffing issues in the region, the Arabian mentality of little or no control

from the expat park staffers may pose problems and risk. Middle Easterners arent used

to being controlled to stay in line or follow traffic flow systems imposed by overseas

workers (say from India, Pakistan, Sri Lanka or Philippines who will staff these park ride

positions). It may be chaos, said some Dubai residents who requested anonymity.

Another is the high cost of living in Dubai. These parks will require tens of thousands of

workers who may have to contend with the low pay, cramped housing and exorbitant

living conditions in Arabias most expensive cities. Infrastructure-wise, there may be no

problem building up these investments vertically. However, running the attractionsthemselves is a different story.


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INDIAN SCENARIO

Investments to the tune of Rs 10,000 crore are likely to flow into the domestic amusement

park and leisure sector by 2020 with about 500 new amusement parks are expected to

come up across the country by then, an industry body has said.

Currently the Indian Amusement industry is of Rs. 4,000-crore and the leisure industry

expects fresh investment of Rs 10,000 crore by the year 2020. In terms of employment

generation, the new amusement parks are likely to create jobs for six crore man-hours per

month. Global leaders in entertainment parks and attractions like Universal Studios,

Disney, Sony and Ripley Entertainment are mulling over investments of billions of dollars

in India considering the vast potential in this region. Private equity funds are also

aggressively dedicating resources towards this sector.

The domestic amusement park industry is estimated to grow by 10% per cent per annum

till 2009-10.Robert E Masterson, chairman of Ripley Entertainment Inc, who visited India

for the 8th IAAPI Amusement Expo said the worlds leading players would set up bases

in India within the next five years.

The opportunities and challenges are probably the greatest here. All leading players are

quietly planning to enter India, a market where the rate of growth is five times of that of

North America. India is the fastest growing region in the world, Masterson said.The Indian Association of Amusement Parks and Industries (IAAPI) will be organizing its

9th Amusement Expo 2009 in Mumbai from February 21st to 23rd February, 2009. The

three-day event would see participation of over 50 exhibitors from Argentina, Belgium,

Canada, China, Dubai, Germany, Hong Kong, Italy.

IAAPI is the only platform in the country, which recognizes and facilitates the small and

big players in the Amusement Industry looking at the tremendous growth potential of this

industry in the next 5 years Since the 1980s, the amusement park industry has becomelarger than ever before with everything from large, worldwide type theme parks such

as Disneyworld and Universal Studios Hollywood to smaller and medium-sized theme

parks such as the Six Flags parks and countless smaller ventures in many of the states of

the U.S. and in countries around the world. Even simpler theme parks directly aimed at

smaller children have emerged, including Legoland opened in 1999 in Carlsbad,

California (the first Legoland opened in 1968 in Billund, Denmark). The only limit to

future theme park ventures is one's imagination.
http://www.blooloop.com/industrieslinks/Indian-Association-of-Amusement-Parks---Industries--IAAPI-/333http://www.blooloop.com/Exhibitions/IAAPI-Trade-Show-2009/117http://en.wikipedia.org/wiki/Disneyworldhttp://en.wikipedia.org/wiki/Universal_Studios_Hollywoodhttp://en.wikipedia.org/wiki/Six_Flagshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Legoland_Californiahttp://en.wikipedia.org/wiki/Carlsbad,_Californiahttp://en.wikipedia.org/wiki/Carlsbad,_Californiahttp://en.wikipedia.org/wiki/Legoland_Billundhttp://en.wikipedia.org/wiki/Billund,_Denmarkhttp://en.wikipedia.org/wiki/Billund,_Denmarkhttp://en.wikipedia.org/wiki/Legoland_Billundhttp://en.wikipedia.org/wiki/Carlsbad,_Californiahttp://en.wikipedia.org/wiki/Carlsbad,_Californiahttp://en.wikipedia.org/wiki/Legoland_Californiahttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Six_Flagshttp://en.wikipedia.org/wiki/Universal_Studios_Hollywoodhttp://en.wikipedia.org/wiki/Disneyworldhttp://www.blooloop.com/Exhibitions/IAAPI-Trade-Show-2009/117http://www.blooloop.com/industrieslinks/Indian-Association-of-Amusement-Parks---Industries--IAAPI-/333


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Amusement parks in shopping malls began in the 1990s[blending traditional amusement

park entertainmentsroller coasters, water parks, carousels, and live entertainmentwith

hotels, movie theaters, and shopping facilities. Examples of giant mall parks are West

Edmonton Mall, Alberta, Canada.Kenny wood has created in 1995 the "Lost Kenny

wood" area with classic rides that recall the possibly more tranquil times of the early

twentieth century[In 2001, Disney opened the Disneys which includes Paradise Pier, arecreation of the traditional seaside amusement park of yesteryear.

Family fun parks starting as miniature golf courses have begun to grow to include batting

cages, go-karts, bumper cars, bumper boats and water slides. Some of these parks have

grown to include even roller coasters, and traditional amusement parks now also have

these competition areas in addition to their thrill rides.

The popularity of theme parks has led to the increase of theming --"the use of an

overarching theme, such as western, to create a holistic and integrated spatial organization

of a consumer venue" -- in non-theme park venues. While theme restaurants, casinos, and

other themed spaces lack the rides and other features of theme parks, they owe much to

the legacy of the theme lands and spatial organization that became popular in theme parks.

For several years, there have been the emergence of a new type of theme parks, in which

roller coasters are replaced by shows such as MdinatAlzahra in Tunisia and Puy duFou in France (dealing with History).

Although domestic visitors still make up around 80 percent of admissions to theme and

amusement parks, an aging population in the U.S. and a slowing economy in 2008 are

forcing The Walt Disney Company and its competitors to seek their fortunes in emerging

tourist markets such as in the Middle East and in China. The Walt Disney Company,

accounts for around half of the total industry's revenue in the US as a result of more than

50 million adventure seekers pouring through the gates of its U.S.-based attractions eachyear.
http://en.wikipedia.org/wiki/West_Edmonton_Mallhttp://en.wikipedia.org/wiki/West_Edmonton_Mallhttp://en.wikipedia.org/wiki/Albertahttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Paradise_Pierhttp://en.wikipedia.org/wiki/Puy_du_Fouhttp://en.wikipedia.org/wiki/Puy_du_Fouhttp://en.wikipedia.org/wiki/The_Walt_Disney_Companyhttp://en.wikipedia.org/wiki/The_Walt_Disney_Companyhttp://en.wikipedia.org/wiki/Puy_du_Fouhttp://en.wikipedia.org/wiki/Puy_du_Fouhttp://en.wikipedia.org/wiki/Paradise_Pierhttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Albertahttp://en.wikipedia.org/wiki/West_Edmonton_Mallhttp://en.wikipedia.org/wiki/West_Edmonton_Mall


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GOVERNMENT POLICIES

1. The Government has introduced some reform policies to trigger the growth ofentertainment industry in India. They are:

2. Allowing 100% FDI on advertising and film industry through regularchannels

3. Authorizing 49% foreign stake in DTH and cable TV4. Allowing establishment of unlinking destinations to private TV

broadcasters for satellite unlinking from India5. Certifying the repute of an industry to the movie sector6. It has given its consent on the guidelines for Head end-in-the-Sky (HITS)

operators, an equipment that will offer electronic cable content to Indianviewers

7. Permitting Foreign Direct Investment (FDI) in FM radio industry with a20% restriction

8. Paving way for FM Radio functioning to the private sector9. Including development projects of film industry in its five-year plans and

allocating US$ 50.13 million to it.


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HISTORY OF PARENT COMPANY

Agri Gold Group in the last 15 years focused its industrious mission on generating

opportunities and promoting prosperity in rural and semi urban areas. Creating earning

opportunities at multi levels has been its business approach in the last 15 years.

Power, Tourism, Infrastructure and Agri Business are the core segments

of the Group. Thus the group is emerging as a conglomerate tower on a strong foundation

of its principles and concepts. Thus the turnover of this company is 5000crores.

The success dossier ''AGRI GOLD'' has added another leaf by unfolding the strategic

diversification into Leisure and Entertainment Industries by establishing cultural andentertainment destinations. In these destinations, where Temple Tourism of India with

Buddhism and Hinduism comes alive, culture and entertainment will have the central

focus in the thrilling and natural environs. Architects from Australia, creating the theme,

will adopt the Traditional Temples and Buddhism architecture to recreate the past glories

that give you an insight into the rich legacy. Strategically these destinations of Culture,

Entertainment, Spirituality and Traditional Healing and Rejuvenation will be developed

closer to the heritage places.

Agri Gold Group of Companies, since 1995 has been making impressive forays into

different sectors with its visionary approach.Team drive and conceptualized business. Thesuccess of the group is based on its ability to build on Forward and Backward Integration.

Having the focus on providing Aaharam (Food), Aarogyam (Health and Wellness),

Aavasam (Housing) and Aanandam (Entertainment) to the consumers, customers at

large.Agri Gold Group in the last 15 years focused its industrious mission on generating

opportunities and promoting prosperity in rural and semi urban areas. Creating earning

opportunities at multi levels has been its business approach in the last 15 year. Agrigold

Group since 1995, has had its corporate mission as the guiding principle, for all its

planning. In seven years the company has grown into a diversified conglomerate and is

steadily expanding into green field areas with that objective of investing into those sectors

which promote ever green revolution in food, Nutrition and employment security.

The Group started its operations with the flagship company, AGRI GOLD FARMS

LIMITED. Farming was the objective then but the activities expanded into every system

of Agriculture, adopting scientific methods and the company gradually graduated into

corporate cultivator.


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Agri Gold is a blend of traditional knowledge with the latest technology

Agri Gold opens up new avenues for multiple income generations.

The Agri Gold group has its firm faith in agriculture and agribased industries, which playa pivotal role in furthering and strengthening the economy of India. With the objectives

clearly envisioned and defined, the group has begun its activities to promote corporate

cultivation. In the words of Sri.V.R.RaoAvvas, CMD who has taken up the corporate

objective as a mission to be fulfilled, My team and I will build this company as a

dynamic and diversified conglomerate, which shall be ever growing empire, to promote

evergreen revolution, in sectors, that are the catalysts for economic growth, which have

multiplier effect on employment generation and socio-economic development of the rural

and Semi-urban areas, adopting environment friendly technologies Agrigold Group

expanded the activities into every system of agriculture and industry which sustain on

another. Everything gets recycled and becomes a Valuable Product Somewhere.

The company with sustained growth as a strategic corporate plan diversified into

businesses that keep up the Vibrancy of Expansion with credibility and quality as head

and heart of the group.


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PRODUCTS UNDER AGRIGOLD BRAND

Spices-whole & powders:- Turmeric powder, cumin powder, Black pepper powder, chili

powder, coriander powder Dry curry leaves powder, Dry mango powder, Dry Methi

leaves, Dry Pudina leaves, Garammasala, Sabji Masala, Chanamasala, Sambar powder,

chicken masala, mutton masala, Biryani/pulav masala, Fishmasala, Rasam powder, Tea

masala, Chat masala.

Instant chutney Mixes:- instant chutney mix (Fenugreek), Mint, Mango, Ginger, Amla,

and Tomato.

Instant Food Mixes:-Vadamix, Upmamix, RawaIdlli mix. RavvaDosa mix, Rice Idly,

Dosamix.

Instant mix Sweet Range: - Jilebi mix, Kesari Bath mix, Gulabjamun mix, vermicelli

Kheermix.

Magic Rice series: - Biryani Rice mix, TomatoRicemix, JeeraRicemix.

Food Drink Additives:-Jaljeera, corn flour, Ragimillet

Roasted & salted- Roasted Almonds, Roasted peanuts, roasted cashew nuts.

Magic milk shake series- Banana milkshake mix, Elaichi, chocolate, Badam milk shakemixes.

Custard powders- pineapple Flavor, Vanilla Flavor, strawberry Flavor.

Pickles: - Mango Avakaipickle with Ginger & garlic (In oil)

Mango Avakaipickle without Ginger (In oil)

Gongura pickle (In oil), Mixed Vegetable pickle Amla pickle (In oil), Lemon pickle (In

Juice).Tomato Pickle.

Ready To Eat Indian Sweets:-Soanpapidi, Cashew Chikkie, Malailaddu, Badamchikkie,

cashew burfie, BasinladduHalwa, cashew chikkie.

Agri Gold Natures way:- Health and Body care products.

Fair All Face packs Multhanimutti, Almonds, sandal, orange peal Face pack, Rose,

cucumber.

Agri Gold Fair n shine Herbal body pack.

Agri Gold Hair care prodcts-shikakai products, soapnut Powder, moolika (Amla,HairoilBringaraja).


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Heath care products:

Diagold- For diabetie patients it is a boon

Memogold- Promotes intellect and memory

Femolix- For Effective stress management

Ulciherb- Gas forgastric problems, lack of appetite and digestion it is a best solution.

Emulikaoil - For external use only. It rubs off pain & inflammation.

And many wide varieties of herbal powders which promote good health.

For Ex:-Aswagandha powderimmunity builder, immuno-modulator

Bringharaj powderHepato protector and Hair Tonic etc.,

Organic Fertilizers:-Agri Gold Bioplus, Bioplus gold, Green shine, Agri Gold Lawn liner,

Agri gold vermiplus, Holy cow dung etc.,

AgriGold Seeds:-Bhendiseeds, vegetable Seeds, Brinjal, Cucumber.

Spiritual & Fragrance:-AgriGoldincensesticks, Poojasamagri, Rosewater Etc.


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HAAILAND PROFILE

Arka Leisure and Entertainments Pvt. Ltd., is a subsidiary company of Agri Gold Estates

and Entertainments Pvt. Ltd., an associate of Agri Gold Group. The well-reputedconglomerate is now promoting the proposed Cultural, Health and Family Entertainment

Destination on the outskirts of Vijayawada. The brand name is HAAILAND.

This was established on May 9th 2009, and founder of this organization was

Mr.A.V.RAO. The main theme of this park is all about Buddhism and lot of Buddhism

related architect.

Haailand, named with the Telugu word 'Haai' meaning pleasure, will also provide to its

visitors, physical and spiritual happiness in the ambience of the Buddhist theme; a place

where one can be assured to get enchanted by the magical spells of probably the most

wonderful amusement destination in South India.

They are 2 PHASES in this organization

1ST PHASE:

ZONES WATER RIDES MECHANICAL RIDES FOOD COURTS SHOPPING VENDORS EVENTS BANQUETS

2ND PHASE:

RESORTS SPA GYM CLUB HOUSE


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ZONES

INDIA ZONE

Visitors to HAAILAND are greeted by the spectacular Sun Plaza with the centerpiece

being the incredible Floating Buddha. This is an amazing engineering marvel with the

figure of the Buddha suspended in midair by powerful jets of water from below.

Along with this, the Bodhi Tree reaching for the sky in the middle of the Sun Plaza, isrepresentative of the strong Buddhist theme

That meanders through HAAILAND. Beautifully landscaped gardens, wide open areas

and the serene ambience beckon you to experience the wonders within.Move further inside and walk down a cobbled pathway with shops on either side, offering

arts and crafts from various countries across South East Asia as well as exquisite

handicrafts sourced from different states

CHINA ZONE

This zone is themed upon the ancient Shaolin temples of China, which are Buddhistmonasteries.

Rail Chase Ride An indoor roller coaster set against the elaborate backdrop of the

archaeological remains of the fabled 'Lost City', the thrilling ride takes visitors on a

memorable trip through the legend of the last dragon in China and how Buddhist monks

planned its end through their mystical powers.

CAMBODIA ZONE

The highlight of this zone is a monumental sunken Buddhist temple that forms the

backdrop for a Wave Pool. You can access the roof by a spiral staircase located on either

side of the entry tower, or by a suspension bridge over the wave pool. From here, you can

either slide down to the pool or continue to explore the oriental features, including the

misty jungles of Cambodia

Wave Pool If you enjoy the beach, you'll love the Wave Pool with its artificially generatedwaves that are similar to the oceans. Surf a new wave of excitement!


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THAILAND ZONE

The zone has the ambience of a traditional royal Thai palace and offers a glimpse of the

majesty and splendor of the rich heritage of Thailand. The entire area is done up in

colorful, caricature style making it an amusing and fun-filled sight. Family Train "All

aboard" the multi-hued train as it chugs its way on a journey that runs through an

impressive Thai palace.Frog Jump The only "Drop" ride at Haailand, it really takes your

breath away. Go - Carting Experience the thrill of Formula One racing without the

danger! Speed freaks can jump behind the wheel and get an adrenaline rush. Carousel The

Merry-Go-Round with colorfully painted animals as seats is a perennial family

favorite. Flying Elephant The vehicles in this ride are each shaped like the cute elephant

and are mounted on articulated armatures connected to a rotating hub. Pirate Ship The

amusement ride takes you on a breathtaking journey in an open, seated gondola which

swings back and forth at an angle of 60 degrees either side. Swing Around An awesomecombination of blazing colours and swirling motions, this ride lets passengers sit in chairs

suspended by metal chains while it gently whirls them through the air in a fabulous flight

of fun. Children Network Watch the kids have a screaming, squealing good time in a

colorful environment with slides and a host of other activities. Bungy Jumping The

'jumper' is securely harnessed by mountaineering ropes to a unique elastic system.

TIBET ZONE

Ancient Buddhist monasteries and the beautiful mountains of Ladakh, come together to

form an alluring backdrop in this zone. Visitors will be awe-struck by the replica of the

Potala Palace, one of the world's most extraordinary buildings, and the brilliant thangkas,

frescoes and images. Ghost Hunter For thrill seekers, this ride is an unforgettable

experience. Ride in a classic steam train through an interior that is themed on a scientist's

laboratory. The scientist has experimented with many new things, which result in his

death. The pre-show is themed as a graveyard, while the post-show is themed as the coffin

area of the scientist.Visionarium the pre-show is themed as Tibetan interiors. The postshow is themed as a wild life area. Bumping Cars Deliberately dashing your car into

another has never been so much fun! The electric powered cars are designed for absolute

safety and give you the chance to indulge in 'road rage' with no risk. Its non-stop

excitement all the way for the whole family! Magic Dancer The whirling, twirling

attraction has the main platform turning even as the individual seats rotate in the opposite

direction. With spectacular lighting, colours, music and action, the ride indeed gets you

dizzy with fun! Crazy Jump Ready for 'heart in mouth' excitement?

This intense thrill ride features individual seats that go up and down even as the entire ride

rotates at a dizzying speed. Get your world to spin! Bull Fight See how long you can staymounted on a bucking, tossing, turning, rotating mechanical bull. Come on cowboy; show


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BURMA ZONE

In Burma you come across more Buddhist Stupas and temples than anywhere else in theworld. This zone is themed on the elements of the famous Pagan Temples that are

considered to be architectural marvels. Ladies Slide TowerScreened from the public and

exclusively for ladies, this water slide allows the fairer sex to enjoy their share of fun and

privacy. Children's Slide TowerThe gently sloping slide is perfect for kids who love to

make a big splash in the water.

INDONESIA ZONE

The design of this zone is influenced by the ancient Buddhist architecture of temples and

stupas found in Indonesia. It is predominantly based on the renowned Borobudur temple,

considered to be one of the Seven Wonders of the World.

Men's Slide Tower

One of the main attractions of the Water Park, this mammoth slide with its numerous

twists and turns hurtles you into the water at top speed. Certainly a ride not for the faint

hearted!

JAPAN ZONE

After all the fun and frolic, pause for a while to catch your breath. This zone has

beautifully designed picnic-resting pavilions, themed after the famed teahouses of Japan,

situated amidst a serenely peaceful Zen garden with tributaries of the Lazy River as the

backdrop. The use of materials like bamboo, wood, rocks and pebbles complete the look

and add to the ambience.

Lazy River

Take a relaxing raft ride on the gentle current of the meandering river, as it snakes its way

through landscaped gardens and spraying fountains. Rain Dance When the days grow hot,

sizzle with the moves of your favorite film star as the cool water sprinkles down.

Rain Dance

When the days grow hot, sizzle with the moves of your favorite film star as the cool water

sprinkles down.


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Amphitheatre

Watch, admire and applaud the performances of renowned artistes from all over the world

at the impressive Amphitheatre, with well-designed acoustics. The venue hosts cultural

programmes, folk singing & dancing, puppet & magic shows, dance-dramas, troupes from

abroad, traditional celebration of festivals etc.

BUTTERFLY ZONE

It is of 3000 members capacity where functions can be taken place.

OBJECTIVES

The main business objective is to provide great entertainment to the entire familyand corporate at economy prices.

The ultimate goal of this project is to provide better entertainment to the customersand to create better employment for the talented people.

Agri Gold Group's "Industrious Mission" is focused on Generating Opportunitiesand Promoting Prosperity in the Rural and Semi-Urban areas. Power, Tourism,

Infrastructure and Agri business are the Core Segments of the Group. The Group is emerging as a 'Conglomerate Tower' on the Strong Foundation of

achieving in Togetherness and celebrating the Success in Oneness.

Agri Gold's Vision is to Promote Ever Green Revolution in these Sectors, that arethe catalysts for Economic Growth, by involving in these areas of Endeavor which

have the multiplier effect on Employment Generation and Socio- Economic

Development of the Rural and Semi urban Areas by Generating opportunities and

promoting prosperity while adopting Environmental friendly Technologies.


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PRODUCTS OF HAAILAND

Water Rides Thrill rides Amphai theatre Food courts Shopping Museum Banquets halls Resorts Ayursukha

WATER RIDES

Wave Pool Rain Dance Lazy River Water Slides

THRILL RIDES OR MECHANICAL RIDES

GHOST HUNTER FAMILY TRAIN FLYING ELEPHANT FROG JUMP CAROUSEL RAIL CHASE RIDE PIRATE SHIP CRICKET SWING AROUND SUPER NET WORK CHILDREN NET WORK SPRING RIDES BUMPING CARS MAGIC DANCER BULL FIGHT GO-KARTING BUNGY JUMP


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AMPHAI THEATRE

Watch, admire and applaud the performances of renowned artistes from all over the world

at the impressive Amphitheatre, with well-designed acoustics. The venue hosts cultural

programmes, folk singing & dancing, puppet & magic shows, dance-dramas, troupes from

abroad, traditional celebration of festivals etc.

FOOD COURTS

At the heart of the park, you come across an awesome sight. Rising spectacularly from a

water body is a huge domed structure thats an architectural tour de force. It houses theimpressive food court that promises culinary nirvana, offering a melange of cuisines to

satisfy the most hardcore foodie.To indulge the gourment in you, fine dining restaurants

are located at various points across the park,where master chefs create wonders youll find

impossible to resist. Whether your taste veers towards international fare-continental,

Mexican, Italian, Chinese-or desiflavours-punjabi, chettinad, Andhra-you can be sure your

appetite will be fully satiated and your taste-buds memorably tickled.

FOOD COURTS

Mamaiah Thinnai Monalisa Cleopatra Saanchi

SHOPPING

Take a break from the fun and excitement and indulge in a spot of retail therapy, the

expansive shopping arcade, with shelf upon shelf of interesting gifts, souvenirs,

handicrafts, accesorries, toys etc.lets you enjoy hours of pleasant browsing and bargain

hunting. The best part is that you can shop at a leisurely pace, since the unique Night

Bazaar is open till the early hours of the morning to extend the pleasure even more.The

brand name given for the shopping mall is FREAKZ


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MUSEUM

Haailand is not just about fun and games but is a destination that provides

wholesome edutainmentValley of deluges-the museum, with its unique 3-d images

manifesting life takes visitors on a memorable journey through key chapters of history,stretching from the hoary bygone era of satavahanas to the advent of Indias

independence. The story board format traces the region history from 600 BC to the end of

the British rule. The rich and glorious history interestingly portrayed and visually related

is an enlightening experience that transports you to a wonderfully vivid path.

AYUR SUKHA

To keep you into pink of health and feeling rejuvenated, the ancient science of ayurveda

has all the answers Just check-in at ayursukha at haailand,and surrender to the ethnic, age

old therapies. Traditional doctors, expert masseurs and wellness trainers, through an

effective blend of ayurveda, yoga and meditation, offer holistic cures for ailments from

head to heel, while soothing and relaxing the mind. The salubrious envious contribute

immeasurably to the feeling of well-being and making you feel like a whole new person

BANQUETS

When you have something special to celebrate,haailand is perfect venue. The well

appointed banquet halls and conference rooms lend every occasion a sense of gracious

style while the immaculate arrangements and catering help make the hosts work much

easier.

Haailand is the perfect destination for the smooth and impressive conduct of weddings,

birthdays, product launches, annual dyas, conferences, company get-togethers, corporate

retreats, outdoor parties etc.


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RESORTS

The Resort is set amidst 12 acres of beautifully landscaped gardens, incomparably

designed with the architecture dating back to Buddhist era, seamlessly blending

contemporary and traditional style while offering modern facilities. The resort lends itself

very well to the twin cities I.e. Vijayawada & Guntur by offering the requisites suitable toa wide array of travellers with over 52 well appointed cottages, 9 boat houses located

around a private island of sand.

The rooms are in three categories to suit the needs of discerning traveller whether it be

business or pleasure. All the rooms and boat houses will have a bedroom and a private sit-

out with a tranquil view of the beautifully landscaped lawns, theme park, bird sanctuary.

Skating rink,lawn Tennis court and the swimming pools. All the cottages are given

individual names that are associated with the life of Gautama Buddha.

Party Hall Name Capacity

Rahula 50

Koliya 50

Sakhya 100

Amrapali 100

Asitha 250

Yasodhara 250


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Rooms

Deluxe:32 well appointed deluxe rooms in 8 cottages. Over 250 Sft of living area with anadditional 50 Sft of private sit out area.

Business:20 well appointed Business class rooms in 5 cottages. Over 300 Sift of living area and aspacious private setout of over 60 Sift. The bathrooms are equipped with a bath tub and arain shower, Shaving mirror etc.

Royal Suite:Shaped like a boat anchored around an island of sand with a well equipped pantry for thelong staying guests, with an additional drawing room. The ceiling is also traditionallydesigned like a real boat and the bathrooms are fitted with a bathtub, shaving mirror. Therear deck of the boat will act as private setout area.

Room Tariff in Indian Rupees:

Category Single Double

Deluxe 3,000*/- 3,500*/-

Business Class 3,500*/- 4,000*/-

Royal Suit 5,000*/- 5,000*/-

* Extra bed/Person Rs 700*/-.* 5% luxury tax & 5% Service charges applicable on the published tariff.* Our Check in / checkout time is 12 Noon


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PRICES OF HAAILAND

General Packages:

Ticket selling timings Price Valid For

6:30 P.M.-7:30 P.M. Rs.100/- Entry (Visiting Only)

Water Rides @ Rs 250 /- : (Entry + Water Rides) (Timings-9:30 A.M.-6:30 P.M)

Water Rides:1. Wave Pool2. Lazy River3. Rain Dance4. Water Slides

Mega Fun Pack @ Rs 400 /- : (Entry + Water Rides + Dry Rides/Mechanical Rides)

(Timings-9:30 A.M.-6:30 P.M)

Royal Entry Pack @ Rs 600 /- : (Entry + All Rides) (Timings-9:30 A.M.-6:30 PM

School Package:

L.K.G. to 6th standard - Rs.300/- per head (Lunch + Mega fun Package + Tea &

Snacks/Gift + Swim Suit)

7th to 10th standardRs 350/-per head (Entry + Lunch +Water Rides + Mechanical Rides

+Tea & Snacks/ Swim Suit)

College Package:

Intermediate to Post Graduation - Rs.400/- per head (Entry + Mega fun Package + Tea &

Snacks Swim Suit)


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Group Members packages for park tickets:

25 to 100 Members - 10% Discount on park tickets only.

101 to 500 Members - 15% Discount on park tickets only.

501 & above - 20% Discount on park tickets only.

Banquet Package:

Break Fast: Rs 75/- + Tax per head

Lunch: Veg -Rs 350/- + Tax & Non-veg -Rs 450/- + Tax per head

Hi-Tea: Rs 75/- + Tax per Head

Dinner: Veg -Rs 350/- + Tax & Non-veg -Rs 450/- + Tax per head

Tax @ 14.5% VAT


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PROMOTION OF HAAILAND

Haailand is promoted by Arka Leisure and Entertainments, which is a subsidiary company

of Agri Gold Estates and Entertainments, an associate of Agri Gold group. The group is awell-diversified conglomerate with business interests in tourism, power, infrastructure,

Agri business, health & beauty care, media & publications, mining, chemicals and

merchant exports.

Promotional activities arte:

Television News paper Pamphlets Posters / Flyers Radio

3-CET REPORT

CUSTOMERS

Customers are the KINGS of any organization. So they play a major role in success and

improvement of the firm. Each and every individual is the customer to HAAILAND as

they have different products with them to entertain people. Target customers of Haailand

are all kind of age groups. Customers are mostly from different places mainly from

Vijayawada, Guntur, and Tenali. Mangalgiri

Corporate people

Business people

Children

Men and women

Students

Organization


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COMPETITORS

Haailand is theme park which does not have any competitors in AP. But it has competitors

regard to the resorts.

Competitors for resorts are:

UMA HOLIDAY INN.

MANASASAROVAR.

BHAVANI ISLAND.

BUSINESS ENVINORNMENT

Every business is influenced by the environment surrounding it as it cannot be done

in vacuum. The environment of any business can be divided into:

Micro Environment Macro Environment

Business is an economic activity which includes organized efforts of enterprise in supply

of goods & services to consumers for sake of profits for organization. It generates

employment & improves the quality of life of people, society and contributes for

economic development of country.

Micro environment factors:

Competitors Suppliers Customers Human Resources


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Macro environment factors:

Political Environment Legal Environment Technological Environment International Environment Socio Cultural EnvironmentEnvironmental factors influences the businesses of the haailand are

Geographical factors:The place where the park is located definitely influences the business. So

park is established in an area of 100 acres land near chinnakakani and it is between

Vijayawada and Guntur cities.

Demographic factors:The population in and around Vijayawada and Guntur are target customers

for the haailand.

POPULATION OF PEOPLE AROUND HAAILAND

Vijayawada population:25lakhs

Guntur population:15lakhs

Tenali population: 5lakhs

Mangalagiri population: 5lakhs

So approximately 50lakhs people are the target customers.


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TECHNOLOGY

Technology plays a key role in any business. It cannot view that technology replaces man

power but reduces the effort of humans and increases the productivity and efficiency. Due

to many technological changes the impact of technology increased and it began to stand as

the winning edge for the companies and gives competitive advantage to the company.

This is been using a varied technology for the benefit of organization

Technologies used: Walky talkies are been used by the internal staff and invoice

employees for the fast communication. Cameras are also been used for the checking of the

working conditions and many more they are 42 cameras

Soft ware used: In the accounts section they use Java soft and in computers they use .

SWOT

STRENGHTS

a. No competitionb. Thrill ridesc. Located in Midst of Guntur & Vijayawadad. Maintain relationship with old customerse. Hospitalityf. Australian architect

WEAKNESS

a. Water pollutionb. No proper shades for relaxingc. No transportationd. High prices

OPPURTUNITIES

a. Expansion of businessb. Future this can be used as a studioc. Adopt Enivinornmet friendly Technology


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THREATS

a. No safety in water ridesb. Natural calamitiesc. Ground water pollutiond. Threat from snakes.


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ORGANISATION STRUCTURE

CHAIRMAN

A.V. KUMAR

HUMAN RESOURCE MARKETING FINANCE

HOSPITALITY

M.D.VENKATESWARA RAO

E.D UDAY DINKAR

DIRECTOR KALYAN

AGM

KANTA RAO

MANAGERS

KIRAN KUMAR

RAVI KUMAR

SENIOR MANAGER

RANGANADH

ASSISTANT MANAGERS

T.NARENDER (BANQUETING)

ANAND (FRANCHISING)

VINAY BHARATH (SALES)


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CHAPTER-III

Theoretical frame work

Customer satisfaction, a term frequently used inmarketing, is a measure of howproducts and services supplied by a company meet or surpass customer expectation.Customer satisfaction is defined as "the number of customers, or percentage of totalcustomers, whose reported experience with a firm, its products, or its services (ratings)exceeds specified satisfaction goals."[1]In a survey of nearly 200 senior marketingmanagers, 71 percent responded that they found a customer satisfaction metric very usefulin managing and monitoring their businesses.[1]

It is seen as a key performance indicator within business and is often part of aBalanced

Scorecard. In a competitive marketplace where businesses compete for customers,customer satisfaction is seen as a key differentiator and increasingly has become a keyelement of business strategy.[2]

"Within organizations, customer satisfaction ratings can have powerful effects. Theyfocus employees on the importance of fulfilling customers expectations. Furthermore,

when these ratings dip, they warn of problems that can affect sales and profitability. . . .These metrics quantify an important dynamic. When a brand has loyal customers, it gainspositive word-of-mouth marketing, which is both free and highly effective."[1]

Therefore, it is essential for businesses to effectively manage customer satisfaction. To be

able do this, firms need reliable and representative measures of satisfaction.

"In researching satisfaction, firms generally ask customers whether their product orservice has met or exceeded expectations. Thus, expectations are a key factor behindsatisfaction. When customers have high expectations and the reality falls short, they willbe disappointed and will likely rate their experience as less than satisfying. For thisreason, a luxury resort, for example, might receive a lower satisfaction rating than abudget moteleven though its facilities and service would be deemed superior in'absolute' terms."[1]

The importance of customer satisfaction diminishes when a firm has increasedbargaining

power. For example,cell phoneplan providers, such asAT&TandVerizon, participate inan industry that is anoligopoly, where only a few suppliers of a certain product or serviceexist. As such, many cell phone plan contracts have a lot offine printwith provisions thatthey would never get away if there were, say, a hundred cell phone plan providers,because customer satisfaction would be way too low, and customers would easily have theoption of leaving for a better contract offer.

There is a substantial body of empirical literature that establishes the benefits of customersatisfaction for firms.
http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Balanced_Scorecardhttp://en.wikipedia.org/wiki/Balanced_Scorecardhttp://en.wikipedia.org/wiki/Balanced_Scorecardhttp://en.wikipedia.org/wiki/Balanced_Scorecardhttp://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-1http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-1http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-1http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Bargaining_powerhttp://en.wikipedia.org/wiki/Bargaining_powerhttp://en.wikipedia.org/wiki/Bargaining_powerhttp://en.wikipedia.org/wiki/Bargaining_powerhttp://en.wikipedia.org/wiki/Cell_phonehttp://en.wikipedia.org/wiki/Cell_phonehttp://en.wikipedia.org/wiki/Cell_phonehttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/Verizonhttp://en.wikipedia.org/wiki/Verizonhttp://en.wikipedia.org/wiki/Verizonhttp://en.wikipedia.org/wiki/Oligopolyhttp://en.wikipedia.org/wiki/Oligopolyhttp://en.wikipedia.org/wiki/Oligopolyhttp://en.wikipedia.org/wiki/Fine_printhttp://en.wikipedia.org/wiki/Fine_printhttp://en.wikipedia.org/wiki/Fine_printhttp://en.wikipedia.org/wiki/Fine_printhttp://en.wikipedia.org/wiki/Oligopolyhttp://en.wikipedia.org/wiki/Verizonhttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/Cell_phonehttp://en.wikipedia.org/wiki/Bargaining_powerhttp://en.wikipedia.org/wiki/Bargaining_powerhttp://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-1http://en.wikipedia.org/wiki/Balanced_Scorecardhttp://en.wikipedia.org/wiki/Balanced_Scorecardhttp://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Customer_satisfaction#cite_note-Marketing_Metrics-0http://en.wikipedia.org/wiki/Marketing


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Perceptions

Perception is defined as the "process by which an individual receives, selects andinterprets stimuli to form a meaningful and coherent picture of the world". In

customer satisfaction and service quality literature, perceptions are defined as the

consumer's judgment of the service organizations performance instrument, is defined

as the difference between perceptions and expectations.

Many researchers in their process model of service quality, conceptualize customers'

perception of each of the dimensions of service quality as a cumulative construct. This

means that the perception is updated each time a customer is exposed to the service.


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analysis of student perceptions of study outcomes, asserts that the length of experience

with an educational service can influence student perceptions. If two customers enter

the encounter with different expectations, they would have different cumulative

perceptions of the service, even if both customers experience an identical service. The

main argument is that a person's expectations can change the way he.


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it is important to understand the type of expectation of the customer in order to

manage the perception of service quality and satisfaction.

The customer perceptions of post consumption performance are appraisals and

feelings about a chosen alternative and consumers react to it on an objective (product

or service-attribute) level as well as on a subjective (emotional) level and Because of

this, researchers acknowledge diversity of perceptions as one of the most fundamental

concepts in intercultural communication .perception is unique to each person, it being

a three-step process of selection, organization and interpretation. It has also been

found that perceptions differ due to differences in gender . physical environment of

the service settings and cultural background These findings indicate that a clear

understanding of how perceptions are formed is critical to any service business as it

facilitates formulation of strategies to manage customer perceptions of service

Performance

In this study student perceptions of the performance of universities are based on

"ideal" or "desired" expectations. Under the paradigm of se rv i ce - rec ip ien t w h i ch

considers students as customers universities need to be highly student-focused in their

service delivery. The evaluation of the quality and performance of a service such as

university education can take place only after experiencing or consuming because

customers have limited tangible pre-choice cues. The perceptions formed during this

evaluative process are key indicators of customer satisfaction or dissatisfaction .


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Consumer decision making process

Consumer decision-making has been studied for over two decades and researchers

have advanced multi-disciplinary theoretical and conceptual frameworks over time to

interpret the complex process. The resulting models provide somewhat different views

of the consumer's decision-making process. This section will review some of


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the key models of consumer decision-making to provide a background to the model

developed in the present study. Some of the well known and those representative of

the broader perspective of consumer decision making include the Economic model,

Passive model, Cognitive model and Emotional model

Economists were the first to develop comprehensive consumer models of decision-

making seeking to understand the general economic system. These include

contributions by Simon .Micro and Macro economists developed alternative views of

consumers, though the fundamental assumptions remained the same. The economic

theory of consumer decision-making behavior was based on the basic assumption of

maximizing satisfaction of wants and needs with the available scarce resources .The

passive model of consumer decision-making is different from the economic viewpoint

as it is based on the belief that consumers are submissive to the self-serving interests

and promotional efforts of marketers. In this context, consumers are perceived as

impulsive and irrational purchasers, ready to yield to the arms and aims of marketers .

The cognitive model views consumers as information processing systems, actively

seeking products and services that fulfill their needs and enrich their lives. This model

focuses on the processes by which consumers seek and evaluate information about

selected products and services and accept that the consumer does not make

economically rational decisions. This model is widely applied in the marketing

literature.

The emotional model follows the concept of consumer decision-making based on deep

feelings and emotions or impulses. Such emotional purchase decisions place less

emphasis on the search for pre-purchase information. The cognitive or problem

solving model of decision-making has been identified at three levels - extensive

problem solving, limited problem solving and reutilized response behavior. This

model borrows from learning-theory


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concepts to explain "brand-choice behavior over time as learning takes place and

the buyer moves from extensive to reutilized problem-solving behavior" .

A more specific model of significance in explaining the consumer decision-making

process is one the incorporated both products and services for high involvement

decisions. Explores the extended problem solving decision process of a high

professional service applicable to the higher education service for international

students. Proposes a model reflecting the process of selecting colleges (universities)

by high school students within the US. He described the university selection process

as being essentially funnel-like.

A similar but more restricted study undertaken by the University of Wollongong

presented an extended decision-making model confirming university selection as a

multi-faceted process, based on the EBM model.

The emphasis of the above models is on the pre-choice (pre-purchase) phase of the

consumer decision-making process. Though the focus of the model developed for the

present study is the post-choice (post-purchase) stage of the consumer decision

process, it draws heavily on the above models in regard to the theoretical concept and

framework. have become inputs as some of the key variables for post-choice

satisfaction measures, among the other variables operationalised.


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Post-choice (Post-purchase) stage

Post-choice behavior of customers is largely related to the evaluation of the choice

made by the customer. Consumers tend to rethink their decisions in the light of theexperience with the product and service during this stage because of the uncertainty of

the wisdom of their decisions Satisfaction is an important element in this evaluation

process.

Post-choice phase of the decision making process which forms the basis of the model

developed for the thesis. The post-choice phase of the decision making process is in

bold outline and shaded areas represent the outcomes.

Articulates the impact of choice criteria and satisfaction drivers during this phase. He

argues that there is a difference between the choice criteria and the satisfaction

drivers. Therefore, consumer's satisfaction response is not influenced solely by the

choice criteria, which are the variables responsible for making a choice, but also by

other factors not related to the pre-choice stage. One supporting argument is that

satisfaction results from the experience of feature or service performance and some ofthese pre-choice criteria may not provide the experience required to create a

satisfaction response.


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Post Choice Decision Making

This view is empirically supported by However, it is also argued that satisfaction

thoughts were similar to evaluation thoughts, but were more oriented to a comparison

against standards, viewed as prior expectations. In this context does not discount thepositive impact of the choice criteria with regard to satisfaction in addition to the

other satisfaction drivers,

This figure indicates that some variables influence choice strongly and they also can

have an influence on satisfaction some moderately and others with lesser impact.

Similarly, there are factors (variables), which are termed as satisfaction drivers in

view of their strong influence on satisfaction/dissatisfaction, and can have moderateor lesser influence on choice. In between, there are factors, which can influence

choice as well as satisfaction/dissatisfaction strongly and hence are termed as `dual

influence factors' (variables).


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Choice Criteria versus Satisfaction Drivers

In developing a model for the present study, these influences were tested during the

exploratory stage and selected choice criteria/variables were used as comparison

standards in the form of prior expectations of students to measure satisfaction. The

final model, .

. Expectations and Perceptions paradigm

One of the widely discussed and tested approaches in measuring customer satisfaction

is expectancy-disconfirmation model or its variants. Expectancy disconfirmation is a

derivative of adaptation-level theory and says that customers compare actual productand service performance with their prior expectations. The paradigm postulates that

customer satisfaction is related to the size and direction of disconfirmation, which is

defined as the difference between the individual's pre-purchase (pre-choice)

expectations (or some other comparison standard) and post-purchase (post-choice)

performance of the product or service perceived by the customer .If expectations are

met or exceeded, the customer is satisfied.

The inferred approach involves computing the discrepancy between expectations of

performance and the evaluation of outcomes. This technique entails developing separate

data sets relating to customer-service expectations and perceived performance. The

scores for performance are then subtracted from those of expectations to form the third

variable: the confirmation - disconfirmation (or difference) score, which is used in

subsequent analysis

The directapproach, however, requires the use of summary judgment scales to measure

confirmation and disconfirmation type scale of `better than expected' to `worse than

expected'). The researcher does not need to calculate the `difference scores' as the

respondents can be asked directly the extent to which the service experience exceeded,

met or fell short of expectations

Despite its growing popularity, the expectancy-disconfirmation paradigm has received agreat deal of theoretical and operational criticism; in particular for including


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focused on the measurement bias, for example if expectations were measured after or

even simultaneously with the service experience, the expectations would be biased by

such experience.The problem would be if the experience were positive, the expectations

would be overstated and if negative, it would be understated.

In view of the above contamination, researchers recommend that the expectations should

be solicited before the service experience as the expectations will be contaminated by

perceptions of the actual service provided Some others, however, argue that measuring

expectations before service experience can be problematic as the customer is likely to

modify expectations during the service encounter and use those modified (perhaps more

realistic) expectations as the standard of comparison the likelihood of the customer

revising expectations based on the experience of the previous encounter is common in the

hospitality industry. points out events that are completely unanticipated prior to a service

encounter may become significant contributors to the consumers' overall dissatisfaction

or satisfaction. The revision of expectations and its effects on the perceptions of

performance of service delivery appears to be part of the satisfaction formation process

not confined to one particular industry.

Argues that a measurement of expectations can lead to consistently high ratings being

given by customers while maintain that customers when asked to indicate an expected

level and an existing level seldom rate expected level lower than the existing level - a

tendency to proclaim high expectations. If this is true, it will be very difficult to satisfy

customers, as expectations can never be met or exceeded whether or not it is worthwhile

including expectations in an instrument, as they may not produce responses significantly

different from using the perception scores alone. Contrary to these observations, the use

of expectation 'as a comparison standard in the measurement of customer satisfaction has

wide support in the academic literature. The basic assumption in the expectancy-

disconfirmation paradigm is that a customer must have pre-purchase expectations to be

able to experience disconfirmation of those expectations. If customers do not have well-

formed expectations, researchers contend that such a measurement of expectations and

thus disconfirmation may not be valid In other words a lack of experience with a service

or lack of familiarity with a destination may cause expectations to be tentative and

uncertain


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Developed more-realistic expectations regarding trips and gave greater satisfaction

ratings than did people without previous experience. The same would apply to post-

graduate students who have had prior exposure to university education and therefore

would form realistic expectations of the service delivery of the university.

Despite many criticisms, the expectancy-disconfirmation paradigm remains a popular

and accepted framework for measuring satisfaction. .in their research employing a

variety of techniques concluded that though the inferred method of expectancy-

disconfirmation paradigm is intuitively appealing, the calculated difference scores do

not provide adequate information in predicting behavioral intentions. It is held that the

difference scores (difference between expectation and perception of performance) do

not present complete information on the varying degrees of satisfaction levels of

customers .Identifying the degree to which the customer is satisfied provides a greater

insight into the understanding of satisfaction.

To this end, the present study uses satisfaction scores derived from a ratio method of

calculation to complement the difference (gap) scores to measure. The measurements

used in this study are therefore based on three different satisfaction scores: the raw

difference (gap) score, the arithmetic average ratio score, and geometric average of

the ratio score, following the weighted average concept of approach.

The measurement of service quality has attracted a significant interest among

marketing practitioners and researches over the past two decades Liu and In their

pioneering study on service quality developed the instrument to measure service

quality. The construct of service quality is defined in terms of 'perceived' quality - a

customers'


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judgment about the entity's overall excellence or superiority - an attitude that comes

from a comparison of expectations and perceived performance .

Since its introduction, has been widely acclaimed as a major contribution to

academic and particularly marketing research literature was originally used to assesscustomer perceptions of service quality in service and retailing organizations .It was

presented as a synthetic scale with a correct level of reliability and validity useful in

many service situations. The scale comprised two matched scales of 22 items, each

describing expectations for a particular service category and then perceptions of a

particular service provider .The expectations are not viewed as predictions (what is

likely to happen), but as desires or wants of consumers (what should happen). Both

sets of items are operationalised using a 7-point bi-polar scale labeled, StronglyNearly half of the items are worded negatively with negative working indicated by

The scale produced scores, for the total scale and each factor, ranging between

minus 6 and plus 7, where the positive scores are reflected as perceptions exceeding

expectations. The quality of service is assessed through this score, called the gap

score computed by taking the difference for 1 to -7 scales and then averaged over

the number of items either in the total scale or for each subscale .

97 Q =

(Pi -

Ei) Where:

Q = Perceived service quality

Pi = Performance level perceived on attributer for the delivered service, and

Er = Expected performance level on attribute for the service generally.

22 represent the number of questions used.

2


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personnel, and communication materials; reliability to the ability to perform the

promised service accurately and dependably; responsiveness to willingness to assist

customers and provide prompt service; assurance to the knowledge and courtesy of

employees and their ability to convey trust and confidence; and empathy to the

caring; and individualised attention given to customers. The authors assert that the

dimensions can be adapted to different service settings, depending on the nature of

inquiry. The practical application of the measurement approach has been identified as

one of the major strengths of over other measures. The other strengths of have been

identified as:

t

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Ramudu Final Project