Ramdev final

A project report on “RAMDEV FOOD PVT LTD.”

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MACRO ASPECTS

CHAPTER ~1:

General Information of Industry & Personal Profile

Branded spices were launched in the year of 1989. Ramdev was the first to launch the branded spices. At the time spice market was totally controlled by loose products. Almost 98% of total spices were sold through loose market. The objective behind launching of branded spices was giving superior quality products and to make spices available at each and every retail counter.

Behind the spectacular success of Ramdev Food Products Pvt Ltd lies the genius of Mr. Hasmukhbhai Rambhai Patel. Hasmukhbhai led his company as managing director from 1989 to 1998, as chairman from 1998 to 2001 and ever since has been heading the company as chairman- cum-managing director.

Hasmukhbhai has accumulated vast and versatile experience during his rich professional career. He has now an experience of more than twenty-four year in the development of basic, blended and ready to cook food products. He has been handling marketing and product planning for ever twenty years. He has managed one of the fastest growing food products companies and coveted Ramdev into a coveted household food products brand. He has successfully launched a wide spectrum of new products including instant mixes, asafetida, pickle masala etc. Ramdev has been exporting spices and Indian groceries.

As CMD of the company Hasmukhbhai shoulders diverse responsibilities and is actively involved in production planning, material management, setting up new factories, vendor management, supplier and third party management, planning company expansion with joint ventures, liasioning with other companies, branding and products planning for the entire product portfolio and conceptualizing and coordinating market research for products. He also has full say in advertising, export development and quality control.

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CHAPTER~2: Company Profile

1. Name of the Company

RAMDEV FOOD PRODUCTS PVT. LTD.

2. Location of Works and Registered Office

Spice world,Sarkhej-Bavla Highway,Changodar-382213Ahmedabad (India)

3. Main Business and Product Range

The main business of Ramdev is to be serving the interest of chili powder producer and supply good quality of chili and other kitchen items at reasonable price to consumer.

The main objective of Ramdev Food is to accept the surplus chili from farmers and also to provide reasonable return to them.

Ramdev food have many type of kitchen product range like chili powder, turmeric powder, coriander, co. cumin, hing, garam masala, tea masala, pavbhaji masala, chhole masala, panipuri masala, sambhar masala, chat masala, achar masala etc.

Ramdev food also produce instant mix like gota, khaman, dalwada, dahiwada, idli, dhokala, dhosa, pizza, gulab jamun, methi gota, handvo.

4. Form of the Organization

A Ramdev food product is a Private Limited company.

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5. History of Ramdev Food and Year of Establishment

India, the Queen of Spices, has always attracted the world with her exotic masala. In fact, the connection goes back many centuries. To the time when travelers like Vasco da Gama and Columbus were still exploring the geography of the Earth. Even then, the mystique of Indian spices magnetized them to India and paved the way for a new chapter to be written in the annals of time.

'The lure of the unknown', which repeatedly brought visitors to the Spice Land, was the presence of nature's rich elements in those fresh and highly aromatic spices. Spelling magic and carrying an enviable aura, they left people spellbound. They, at, have preserved the same values in all their products ever since they started as a small unit in 1963, in Ahmedabad, India. A small step became a giant leap in no time. But there was a binding force, a commitment that helped them keep their promise of purity and freshness in their products for all these years.

Them immense belief in the philosophy of 'reaching a customer's heart through quality' has enabled their to spread the rich Indian heritage to millions of homes all over the globe. And that’s their pride. Indian food. The Indian way.

Rambhai started ‘Atta Chaki’ at Saraspur in 1963.then after he started “RAMDEV” in 1989. After starting Ramdev food he starting to produce Garam masala, tea masala, coriander and Hing in 1990-92. After starting INDIAN GROCERIES he moves on Instant Mix.

In 1995 Ramdev Food put their products in Rajasthan and now 18 states are covered by ramdev. Ramdev have 705 distributors and more than 87000 retailers in all over India.

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http://www.ramdevfood.com/inter_grocery1_grocery2_branded_unbranded.htm

http://www.ramdevfood.com/link.htm

http://www.webmasterindia.com/

http://www.webmasterindia.com/indianspices


6. Vision and Mission

Company’s vision is to be really 100 crores Turnover Company by 2009.

Vision of the company is to make available the Ramdev brand at every counter at every center through increase distribution networks.

Ramdev will be concentrating on new product developments. Launching of newer products will be prime focus.

Apart from launching new products Ramdev has also initiated the packaging development process. The packing of Instant Mix, Garam Masala and Vendam Incense sticks has already been changed to attractive and hygienic packs.

“Reaching a customer’s heart through Quality”

Ramdev immense belief in this philosophy has enable us to spread the Indian heritage to millions of homes all over the globe. And that’s them pride. Indian food the Indian way!

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7. Organization Chart

Managing Director

Head of Department

Branch Manager

Sales Manager

Sales Man

Workers

8. Existing Management Group

Directors:

Smt. Minaxiben H. PatelShri Ruchirbhai H. PatelMiss Ripalben H. PatelShri Pradipbhai N. PatelShri Gaurang N. Patel

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MICRO ASPECTS

CHAPTER ~3: PRODUCTION DEPARTMENT

Production Planning

Product Classification

1. Chilli

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BASIC SPICES - CHILLI POWDER / MIRCH POWDER

Botanical Name : Curcuma Domestica

A member of the ginger family, turmeric comes from the roots of Curcuma longa, a perennial plant that grows to a height of 1 meter

Turmeric tastes bitter and is widely used in flavoring dishes

The turmeric powder is also used as natural colouring agent in curries

Turmeric finds wide application in medicine

A powerful coloring agent, turmeric is a traditional textile dye in China and India

Packaging

Turmeric Powder is available in consumer pack sizes--15g, 35g, 50g, 100g, 200g, 500g, 1 kg

Botanical Name : Capsicum Annum

Chilli / Mirch is a member of the capsicum family, Chilli helps digestion and is often consumed as a tonic

It is the most popular culinary spice in the world

Little aroma but their taste varies from mild to fiery hot

India, the largest producer of chilly, is a major exporter, catering to worldwide needs of chilly powder.

Chilli is rich in Vitamin C

Packaging

Chilli Powder is available in consumer pack sizes—15g, 35g, 50g, 100g, 200g, 500g, 1

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http://www.chilly.in/chilli_powder.htm

http://www.chilly.in/chilli_powder.htm

http://www.chilly.in/chilli_benefits.htm

http://www.chilly.in/

http://www.turmeric.co.in/


kg

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3. Coriander

Basic Spices - Coriander Powder/ Dhania Powder

Botanical Name : Coriandrum Sativum 4. Garam Masala

M/S MAA SANTOSHI ASSOCIATES178/A Zone-BMancheshwar

Bhubaneswar - 10 Orissa.Ph: +91-674-2586399Fax: +91-674-2586941E-Mail: [email protected]/P Shri Hiteshbhai Ondhiya

An exquisite blend of fourteen different spices and seeds, Super Garam Masala will have biting out one's finger.

Available in consumer pack sizes--10g, 25g, 50g,

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mailto:[email protected]



100g, 200g and 500g

M/S PARTH ENTERPRISESShop No. 21, Shivshakti Complex,Near Hanuman Complex,Post:Kalher Village - 421 302Taluka:Bhiwandi, Dist:ThanePh: +91-02522-271028Mobile: 09322680581

E-Mail: [email protected]/P Shri Kanakbhai Trivedi

M/S MAULI AGENCY149, Bhekrai Nagar,Pune Saswad Road P.O

M/S LAXMI NARAYAN H SABOO 2197, Gandhi MarketGangori BazarJaipur - 302 001 (Raj)Ph: +91-141-2318246Fax: +91-141-2325278E-Mail: [email protected]/P Shri Kamal Kishore Saboo

RAMDEV FOOD PRODUCTS PVT. LTD.A-40, Ground Floor East Of Kailash, New Delhi - 110 065Ph: +91-11-26835876/26849654Fax: +91-11-26849654E-Mail:

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FursungiPune - 412 308 (M.S.)Ph: +91-20-26981859Fax: +91-20-26981859E-Mail: [email protected]/P Shri Prasad Sonawane

M/S KISHAN PURIA TRADELINKS12, Pande Layout, Ground FloorLawa Khadgaon RoadP.O. Wadi, Nagpur - 440 023 (M.S.)Ph: +91-7104-221668Fax: +91-7104-221668E-Mail: [email protected]/P Shri Ravi Kishanpuria

Ramdev produce mainly 3

[email protected]

LAXMI ENTERPRISEA-74, Ground Floor,SukhlaL marketBapu Park, Kotla MubarakpurNew Delhi - 110 003Ph: +91-11-24603165Fax: +91-11-26653165E-Mail: [email protected]/P Shri Anil Malohtra

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items chili powder, hing and garam masala. There also produce other things like kitchen masala and instant mix like Gota, Khaman, Dalwada, Dahiwada, Idli, Dhokala, Dhosa, Pizza, Methy Gota, Gulab Jamun, Handvo, Mathia, Fafda (Cholafali), Menduwada. Instant Mixes are available in consumer pack sizes 200g.

Other Instant Mixes:

Ladu Flour

Adadia Flour

Lapsi (Fada)

Lapsi Flour (Crush, Whole)

Magaz Flour

Lapsi

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(Kansar)

Other instant Mixes are available in consumer pack sizes 400g, 1 Kg.,1 lbs., 2 lbs., & 4 lbs

amdev Food Products Pvt. Ltd. has world class infrastructure to meet high standard requirements of global marketart technologyfinest machinery. Wealth of experience in processingfood products. Spread over a sprawling 37,000 sq. yard plot, the unit has the capacity to match the best manufacturing processin the industry. A special technique of Fumigation is being employed to keep the

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quality of the product intact and increase its shelf life. Unit has a cleaning and processing capacity of more than 60,000 kg. Per day.Research & Development Laboratoryline with a standard set of research methodologies adopted by research institutes of repute in India and abroad to carry out analysis of various products. We have established a Sensory Evaluation Division and a our Quality Control Lab for consumer acceptance of products.

he chili powder production of Ramdev is 900-1000kg per hour. The total chili mixing handling capacity is 2500kg per hour in same quality.

n the company there

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are average stock of chili is 1.25 lacks. Mainly chili is come from the Andhra Pradesh, Karnataka, and Madhya Pradesh.

he turmeric powder production is 500 kg per hour and it is sales 1500000 kg per month.

he coriander and garam masala produce 500 kg in per hour.

n market 28 products are launched by Ramdev. And in which chili powder is main product and instant mix are only for Gujarat.

Produc

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Chili

Chili

Reception

Chili drying

Processing

Half crushing

1. Chili Reception

2.3.R

aw materials of chili received by the trucks in the season. The trucks of raw chili checked here for the quality of the

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chili by the quality control laboratory. The chili is passed through the chillers where its edible 2% edible refined rapesil oil.

4.

5.6. Chili

drying Processing

7.8.T

here are two lines in this section one are chili drying and second is standardizing first chili is dry directly in sun

20


heating. Where it is heated to high temperature of sun.

9.

10.

11. Half Crushing

12.13.T

he standardized and dry chill is taken to crushing section by machines and stored. The chill flows to the machine where it is checked by magnet and removing iron’s part.

14.

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15.16.

17.18.19.20.21.22.23.24.25.26.27.28.29. 30.31.32.33.34.35.36.37.38.39.40.41.42.43.44.45.46.47.48.49.50.51.52.53.54.

55. CHAPT

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ER~4: FINANCIAL ASPECT

1. What

was previous year’s company’s turn over?

2.3.T

he turn over of the previous year is Rs 68 crores which shows the good financial health of the company. And in this year target is Rs.

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87 crores.

4.

5.6. 2.

Which are the sources of Finance?7.

8.R

amdev issued equity shares and also takes loans from banks and other financial institutions in India.

9.

10.11.

12. 3. How cost is calculated? Classification with different heads?

24


13.14.C

ost is calculated with different heads. There are many expenses of ramdev food in India like raw material consumption, Advertisement expenses, Research expenses, Packing expenses, Power and fuel expenses, Salaries and

25


Remuneration of the employee.

15.

16.17. 4.

What is financial performance of the company?18.

19.T

he financial performance of company is very good. Company is increasing its turnover every year. In the previous year the turnover of the company is

26


68 crores, now target is 87 crores which is very high compare to previous year.

20.

21.

22.R

amdev does not any experience of worker strike in the company which is good for the company.

23.24.

25.26.27.28.29.30.

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31.32.33.34.35.36.37. 38.39.40.41.42.43.44.45.46.47.48.49.50.51.52.53.54.55.56.57.58.59.60.61.62.63.

CHAPT ER~5: HUMAN RESOURCE ASPECT

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1. Numbers of the employees

2.3.

There are 400 employees in the Ramdev food.4.5. Recru

itment and selection

6.7.T

he recruitment of the employees is needed if there is any retirement of the old employees in the company.

29


8.

9.

10.S

election procedure is concerned with securing relevant Information about an applicant. The Objective of selection process to determine whether an applicant meets the qualificatio

30


n for a specific job and choose the applicant who is most likely to perform well that job.

11.12. P

romotion

13.14.T

hey make their own advertisement for their product in which they take super mode

31


s or same creative picture. They also use media for advertisement such as newspaper, different T.V. Channel etc.

15.

16.T

hey provide different sells promotion activities such a festival offer

32


reasonable etc. The promotion of sell is generally been done by the magazine, television, newspapers etc.

17.18. T

raining

19.

20.T

he employee have qualification ranging from S.S.C. to M.B.A. so,

33


there levels of training are different generally employee training time is two years. Ramdev food called some grant personality for the purpose of motivated their employee Ramdev food gives the chance to some good perso

34


n to complete their training in well known institute.

21.

22. Public Relation

23.24.A

s per marketing part, public relations are good and co-ordinal high post holders like managers have smoo

35


thly relations with workers. They provide necessary guidance and information during work process. Employee must have relation to reach a goal.

25.

26.27. W

age Policy

28. 29.T

he wage polic

36


y of the company is so simple. Company pay minimum wage to their employee according to the act of the company rules and also offers some bonus for the employees and gives books and other education activities to the

37


children of the employee. Company also declares diwali bonus and other festive bonus.

30.

31.

32.

33.

34.

35.

36.

37.

38.

39.

40.

41.

38


42.

43.

44.

45.

46.

47.

48.

49.

50.

51.

52. 53.

54.

55.56.57.58.59.60.61.62.63.64.65.66.67. 68.69.70.71.

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72.73.74.75.76.77.78.79.80.81.82.83.84.85.86.87.88.89.90.91.92.93.94.

95. CHAPT

ER~6: MARKETING ASPECT

(I)

PRODUCT

T

heir main brand

40


is Spice Ramdev. Main product is chilly powder so that brand name is spice. It is also 1st

in spicy world. Ramdev word is easy to pronounce, easy to remember and that carried a wholly positive connotation. This became the flagship brand for the entire spicy

41


product.

R

amdev is the leading players in the kitchen items and other instant product’s market, Ramdev chilly; garam masala and hing are products which are of grate importance for the Ramdev.

T

he major product

42


s of the Ramdev are consumer products because it is use by most of people. Ramdev chilly powder and garam masala are grate example of consumer products. There are many kitchen products are launched by the company their all products are consumer product

43


s in nature.

R

amdev has produced different products like chilly powder, hing, turmeric powder, garam masala, co. cumin, coriander, tea masala etc and other instant mix. All these products are markets under named of the Ramdev which stand for

44


“Ramdev food products”. It is derived from its promoter Rambhai Chhaganbhai Patel.

Produc

1. Chilly

2.

Chilly3.

4.

5.6. Pre

mium

Vedam

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7.8. 2.

Hing 9.

Hing10.

11.

12. Super hing

Premium hing

13. 14. 15.

16.T

hey develop new products with their brand Ramdev. First they do

46


marketing aspects for their new products. It does not put their product in the Market. They do marketing research and expected sales and other expenses for their new products. First they do entire new product development process for the new

47


products and then launched new products.

17.

18.N

ow, they introduce and launched their new product with their brand name “Ramdev Masala” which is available in every Retailer Shop and even rural area in 2 Rs. packs.

19.I

ts

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major brand is Ramdev it derived from its founder. It was also a word that was easy to pronounce, easy to remember and that carried a wholly positive connotation the brand name.

20.

21.R

amdev’s director’s says to us that:22.

23.

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1. Give me tongue, I give you promise to customer.

24.

2. Why can we put products in customers hand directly?

25.3

26.

27.T

here is not any international brand name of Ramdev. There is only one

50


brand name which is “Ramdev”.

28. 29.

30.F

irst they launched new products in the national market which is very good in the taste and other features. The position of their new products is very good in the market. In the next year its

51


turn over will increase which is the next goal of the company.

31.

32.T

he packing of the Ramdev’s products are so much attractive so, the customers see the packing of the products, they immediate buy it. In the wrapper of produc

52


t, there is good looking colored and other information regarding the products which is helpful to the customers, the products are available in different types of packing like in tin, box, pouch, and others.

33.

34.

35.B

elief that, Ramdev is a

53


brand and not just a product, and all marketing efforts are to build the brand, uncompromisingly where sales is just their by product.Ramdev is the trendsetter in deciding the price and schemes. Knowing the pulse of the market, consumers needs and

54


tastes have personally developed recipes of pickle masala and instant mixes that have been very well accepted in the market. Sales of pickle masala have jumped by 350% over last year (2002-03) touch a record high of 145 tons. Ramdev have launched

55


Methi Gota, Handvo, and Instant Mixes the recipes of which has been made personally like the other instant mixes so as to get acclaim even abroad, in the export market.

36.37.(I

I) PRICE

38.

39.

40.P

ricing policy of Ramde

56


v is so simple. The price of their products is very low with compare to the products of the other competitors.

41.

42.

43.R

amdev follows the strategy of charging higher prices for some of its products out side Gujarat due to increas

57


e in transportation cost.

44.

45.

46.R

amdev’s products are marketed by separately. Price of Ramdev’s products are fixed by the directors. Ramdev get fix percentage of commission of each product. With the comparison of the price of

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other products available in the market is very less. There are small change in the price of Ramdev chilly like Premium and super, because of the demand of its products and other reason. The change in the price of chilly powder is between 0.5 to 1 Rs which

59


is very small. There are no other changes in the prices of the products.

47.

48.

49.T

he payment method is very simple of the Ramdev. There are given some credit period by the company to the retailers or seller because company

60


gives this amount back to the farmers so, there are no long credit period given by the company.

50.

51.

52.(I

II) PROMOTION

53.54.

55.M

arketing segment enables the marketers to give better attention to the

61


selection of customers and offers appropriate marketing mix. They differentiated their target marketing and satisfy their needs of consumers at level best price.

56.

57.T

he tea masala, garam masala and coriander who put Ramdev on India’s

62


kitchen in 1990-91. After it was launched Hing and Garam masala in 1992, No other brand comes even close to it. All because a thumb sized girl climbed on the hoarding and put a spell on the masses.

58.59.T

hey make their own

63


advertisement for their products in which they take supermodels or same creative picture, they use media for advertisement such as newspapers, different T.V. channels etc. they supply their products only to the shops and to the whole seller.

60.

61.

64


62. 63.

64.

65.T

hey provide different sells promotion activity such a festival offer reasonable etc. The promotion of sell is generally been done by the magazine, television, news papers, posture, stickers or by other media.

65


66.

67.

68.T

he prices are different for different products because the expenses behind the products are different.

69.

70.

71.C

ompany promotes its brand through press, TV, Radio, pop and throug

66


h various schemes. Mudra and identity are advertising agency. As per its budgets and strategy they plan the brand promotion activities. Currently we are more shifted to T.V and press ads. In the past company’s ad campaign was done through hoardi

67


ng and press ads. But now they are more focused on T.V. ads and press ads. One of our most successful and campaigns was of press ad campaign of mangalsutra scheme, which was operated during 1993 to 1996 this year ad budget is Rs.

68


2 crores. Celebrities which have worked in their ad campaign are Archna Joglaker, Natasha, and Gayatri joshi.

72.

73.

74.(I

V) PLACE

75.

76.77.R

amdev puts their products every corner on the entire

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India. Consumers get the products from sellers, retailers and distributors.

78.

79.

80.T

he distributions of these products are done all over the India through the following distribution channels

81. 1.

70


2.

3.4.

he products which are transported to the city wise depots

71


all over the country. The basic player in the supply chain of Ramdev products are the village chilling centers where the chilly is first of all produced the company is processed and where the packed product is accumulated, the distributors and the retail stores from where it goes to the final consumers.6.

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7.

10. Village chilling centers

11.12.

13. Production and Packing

14.15.

16. City depots

17.18.

19. Distributors

20.21.

22. Retail stores

23.24.

25. Customers

26.27.

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28.29.stribution channels in Ahmedabad are under:30.31.32.

33.34.35.36.37.

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38.39.40.

41.

75


42.

43.44.

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arketing department obtain the information regarding the products by the way of interview of consumers and sales of its products in the markets. There are given commission to the retailers or dealers by the company.

Cost structure

F

or a 100 gm pack,

77


the approximate cost of manufacturing is as follows:

P

reparation cost

Rs 9

+

Company’s margin

Rs 3

+

Dealer’

78


s margin

Rs 3

= 15 Rs (MRP)

T

here is not any area which is not covered by the company because Ramdev having 80% markets through its distribution channel. It

79


puts its product every corner in India so, consumers gets the products easily from that shop.

Their Distributors:

Domes

tic

RAMDEV FOOD PRODUCTS PVT. LTD.31, Third Floor, Ashish Appt. Raut Lane, Opp. Hare Krishna Temple

Juhu, Mumb

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ai - 400 049Ph: +91-22-26287872Fax: +91-22-26250796E-Mail: [email protected]/P Shri Dharmesh Munshi

Taj Imports9515, N. Lamar Blvd # 152Austin, TX - 78753Fax: 001 512 491 8466Ph: 001 512 836 6292E-Mail: [email protected]/P Mr. Tejas Patel

Deep Foods, Inc. (NJ)1090, Spring Field RoadUnion, NJ - 07083Fax: 001 908 810 1518Ph: 001 908 810 7500E-Mail: [email protected]/P Mr. Rajubhai AminMr. Arvindbhai Amin

M/S SHIVANI AGENCY61/B First Floor, Mahavir MarketB/h Devshree Talkies, New Loha MandiIndore - 452 004 Madhya Pradesh.Ph: +91-731-2476325Fax: +91-731-2476325E-Mail: [email protected]/P Shri Ashok Shivani

M/s MAYUR ENTERPRISESGodown No.2,Mohan Nagar (Kuldeep Nagar)Nanhera Road, Ambala Cantt-133 001. Haryana.

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Deep Foods, Inc. (CA)3650, Enterprise AvenueHayward, CA - 94545Fax: 001 510 785 7300Ph: 001 510 732 7900E-Mail: [email protected]/P Mr. Kaushalbhai Sharma

RWS Enterprises Ltd.P.O. Box No. 926C/O Spencon Services LtdKampala, Uganda. AfricaFax: 00256 41 56706400256 41 346196Ph: 00256 41 56706300256 41 567448E-Mail: [email protected],[email protected]/P Bhowmick Patel

International:

Taj Mahal Video, Inc.dba: Bombay Bazar, Vishaal International, Inc2201, Lawrenceville HighwayDecatur, GA - 30033Fax: 001 404 634 9933Ph: 001 404 248 6400001 404 634 9200E-Mail: [email protected]/P Mr. Yogeshbhai Patel

Dhanraj829, Alvarodo St.,San Leandro, CA - 94577E-Mail: [email protected]/P Mr. Hareshbhai ParmarFax:001 510 3575501Ph:001 510 357 1406

Ph: +91-171-2611194Fax: +91-171-26111294E-Mail: [email protected]/P Shri Janak Budhiraja

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Deep Foods, Inc. (IL)250, Thorndale AveBensenvilleIL - 60106 (Chicago)Fax: 001 630 350 2572Ph: 001 630 350 2571E-Mail: [email protected]/P Mr. Nareshbhai ThakkerMr. Pareshbhai Thakker

Deep Canada Inc.6690, Goreway DriveUnit # B, Mississauga,ONT, L4V 1V6, CanadaFax: 001 905 694 8450Ph: 001 905 694 9550E-Mail: [email protected]/P Mr. HarishbhaiM/S GURUDEV SALESShop No-68, 1st FloorMahalaxmi Cloth Market, Pandri,Raipur, ChattisgarhPh: +91-771-2582825/ 5058283Fax: +91-771-2582825E-Mail: [email protected]/P Shri Jayeshbhai Mirani

M/S SHIVAM ENTERPRISES1st Floor S.C.O-83, Sector-38-C Chandigarh - 160 022Ph: +91-172-2697680Fax: +91-172-2697680E-Mail: [email protected]/P Shri Deepak Kansal

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CHAPTER ~7: OTHER ASPECT

1. Social Responsibility

For the environmental aspects Ramdev is honest. It does not create any type of pollution surrounding the area. Two scholarships are given every year to outstanding children of the members or the union staff for professional coerces. Vehicle service provides to their employees at the door.

Ramdev Food is India’s 1st Food Safety “ISO 22000-2005” certified spice company.

82. Future Plans of Company

The future plans of the company is increasing its new products sales and existing products which are available in the market. Apart from launching new products Ramdev also initiated the packaging development process. The packing of instant mix, garam masala and Vedam sticks has already been changed to attractive and hygienic packs.

The company also plans to export its products more and more in foreign market which is profitable for the company.

Company’s vision is to be Rs. 100 crores turnover by 2009. vision of the company is to make available the Ramdev brand at every counter at every center through increase distribution networks.

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83. Market Achievements

Ramdev – The Spice World

receives

India’s 1st Food Safety

(ISO 22000:2005)

Certified Spice Company

First to introduce polypacks for spices in India. All the other brands followed suit. Polypacks became the benchmark and the trend in the spice market. Ramdev was the first company to launch price packet Rs.2 and Rs.5 packs in year 2000. To increase penetration of Ramdev products down to the lower strata and to make packaged foods available price packets were introduce. In the very first year over 68 lack units of chilly, turmeric and garam masala price packets were sold. Another trend was set. Competition also introduces price packets. Launched instant mix in the year of 1991. Launched Asafoetida with agmark seal of guarantee for the first time in India in the year of 1992. Launched super Hing low price Asafoetida in year 2001 to cater to the needs of market. Opened new markets outside Gujarat. I.e. Maharashtra, Chhatisegarh, Orrisa, Rajasthan, Delhi, Madhya Pradesh, Punjab, J & K, Ghaziabad and Uttranchal. Outside Gujarat Ramdev is present in north, east and West India. Ramdev is catering market 11 C&P, 645 distributors, 78680 calls, 16 states and 167 sales persons. Ramdev has also initiated the concept of consignee sales agents in the states of Assam, Bihar and Jarkhand. Currently Ramdev is at driving position in purse spices category all over India. Ramdev caters to US, UK and other countries through distribution channels. Total turn over of Ramdev Food Products Pvt. Ltd. is Rs. 55 crores for the year of 2004-05. ramdev has launched its premium range of spices in the month of march, 05. the response of premium spices can be drawn from the fact that with 15 days of the launch most of competitors launched the premium range. Ramdev has also launch Vedam brand sticks. Customers’ response of Vedam is very good. Vedam is the only brand in incense stick category, which has qualified marketing team who works systematically according to company policies. One of the great strength Ramdev has is its teamwork. Through its motivated team Ramdev can solve any kind of problems with success.

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CONCLUSION

Ramdev is producing various kinds of products of kitchen masala and instant mix to satisfy needs of consumer. The financial position of Ramdev is very strong, It available in market with current profit.

It was indeed a grate experience to under take and completes this project report. It taught us to work to gather as a team. We also learned the ways of running a business and staying in the leader’s place, which is a difficult task in itself.

Ramdev has various special features and has kind of spice world that have enjoyed good wealth in the beginning weather it will be able to run smoothly.

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BIBLIOGRAPHY

I have got the information from the general manager and marketing manager of the company.

And other information got from the web sites which are given below.

1. Primary Sources

1. Ramdev marketing department2. Ramdev Food Pvt Ltd.3. Distributors in Ahmedabad4. Local retailers

2. Secondary Sources

1. News papers 2. Magazines 3. Previous project reports4. Internet5. Marketing Management

Author: P. Kotler, K.L.Keller, A.Koshy, & M.Jha Publisher: Pearson EducationEdition: 12th edition

3. Web Sites

www.ramdevfood.com Among one of the first spices used by mankind, Coriander seeds, is the seed of Coriandrum

sativum, which belongs to the parsley family

The name coriander comes from the Greek word koris, meaning bug

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http://www.ramdevfood.com/

A project report on “RAMDEV FOOD PVT LTD.” Coriander has a slightly fragrant odour and a pleasant aromatic taste

Coriander Powder is widely used as a condiment in foods, beverages, marinades, desserts and pastries and American cigarettes. It is also valued for its medicinal properties

The distilling industry (especially for gin) is the largest user of coriander seeds

Packaging

Coriander Powder is available in consumer pack sizes--50g, 100g, 200g, 500g

2. Hing

BASIC SPICES - TURMERIC POWDER / HALDI POWDER

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Documents

Ramdev final