BABA RAMDEV

3/20/2015

o DEVKARAN KUMAWAT

o GOVT. ENGINEERING COLLEGE, BIKANER

o CONTACT INFO.- 9214073080

MARKETING STRETEGIES BY

BABA RAMDEV

3/20/2015

Introduction of Baba Ramdev

“Poot Ke Paon Palne Main Nazar Aa Jate Hai”

Baba Ramdev (Ramkrishna Yadav) son of Ram Nivas Yadav

and Gulabo Devi born in the Alipur village of Mahendragarh

district in Haryana state of India.

primary education up to class VIII in Shahajadpur, Haryana.

Later he went on to join Arya Gurukul, Khanpur from where

he studied Sanskrit and Yoga.

He holds a postgraduate degree with specialization in

Sanskrit Vyākarana, Yoga, Darśana, Vedas and Upanishads

from Gurukul at Haryana.

3/20/2015

Pandit Ram Prasad Bismil, an Indian freedom fighter,

heavily inspires him. Reportedly after reading a rare

booklet, Yogik Sadhan, translated into Hindi by Pandit

Ram Prasad Bismil, Swami Ramdev abandoned

worldly ways of life, changed his name to Ramdev and

went to Himalayas to practice self-discipline through

meditation.

He then studied Indian scriptures, yoga and Sanskrit in

various gurukuls. He entered prominence when he

started the Divya Yog Mandir Trust.

3/20/2015

Yoga & Ayurveda: The perfect blend

Yoga is a commonly known generic term for

physical, mental, and spiritual disciplines

which originated in ancient India. Various

traditions of yoga are found in Hinduism,

Buddhism, Jainism and Sikhism.

He founded Divya Yog Mandir Trust in 1995

and in 2003 Aastha TV began featuring him in

its morning yoga slot.

A large number of people and many

celebrities in India and abroad have attended

his yoga camps.

IDEA OF PATANJALI

YOGPEETH

3/20/2015

3/20/2015

Swamiji took upon himself the onerous

responsibility of demystifying and popularizing

Patanjali’s Yoga.

While Acharya Balkrishna (Ayurvedic scholar

& one of the Promoter of patanjali yogpeeth)

has the task of restoring people’s faith in the

efficacy of Ayurvedic system of medicine. To

operationalize their concept they had established

venture known as Patanjali Ayurveda Kendra

Pvt. Ltd.

Patanjali Ayurveda kendra pvt.

Ltd. Patanjali Ayurveda Kendra Pvt. Ltd. Was founded by Swami

Ramdev & Ayurveda Acharya Shree Balkrishna on 27 Sept.

2007 with specific vision and mission. Started its operation at

Swoyambhu, Katmandu, Nepal to provide holistic, natural

and effective Ayurveda treatment.

In September 2012 Harvard university of USA came forward

to introduce yoga and Ayurved subjects in their university in

collaboration with Swami Ramdevji and his aid Acharya

Balkrishna in wake of the dreadful diseases getting cured by

Swamiji's Pranayam(Yoga technique for breath control) and

his Ayurved medicines.

3/20/2015

Vision

3/20/2015

Self-independence of India from Swadeshi.

To promote Indian product.

Make a largest retail chain in all over India both rural and urban market

To Provide reasonable price for farmers

To fulfill the demand of customers across the India on reasonable price.

To Support Indian industries by creating demands of Swadeshi products.

To generate employment for youth, skilled/unskilled and professionals.

To establish Ayurveda and create biggest market chain for herbalproducts.

To Strengthen Indian economy by replacing foreign products withSwadeshi products.

3/20/2015

AYURVED

Drishti Eye Drops

Patanjali Amla Extract

Capsule

Patanjali Asvagandha Extract

Capsule

Patanjali Shilajit Sat Capsule

Ashvashila Capsule

Shatvar Choorna

HERBS

Patanjali Lohasav Bhasma

Patanjali Abhrak Bhasma

Patanjali Mandoor Bhasma

Patanjali Shankh Bhasma

Patanjali Kauri Bhasma

Patanjali Seep Bhasma

FOODS

Patanjali Chyawanprash

Patanjali Chyawanprash

Aarogya Atta

Aarogya Buiscuits

Patanjali Baseen

Pure Honey

COSMETICS

Patanjali Body Lotion

Patanjali Face Cream

Patanjali Tooth Paste

Body Massage Oil

Patanjali Tooth Brush

THE COMPETITORS

3/20/2015

Dabur india ltd.

Shri baidyanath

Zandu pharmaceutical works

The himalaya drug company

Charak pharmaceuticals

Vicco laboratories

The emami group

Hamdard (unani) etc.

THE BUSINESS DIMENSION

On 23rd April 2012, Monday, Patanjali Ayurved Limited

had announced its entry into the retail sector by

launching 100 products to be expanded up to 800,

including body care, healthcare, home care, digestive,

cosmetics, toiletries and others products.

Patanjali products are available only in Patanjali branded

stores and arogya kendras. Now, the company will be

planning to distribute products at kirana stores across

the country.

3/20/2015

Three Value Disciplines To Frame

Value Propositions

Product leadership discipline

Operational excellence discipline

Customer familiarity discipline

3/20/2015

Marketing Mix Elements

In order to know exactly the reason for success of

Baba Ramdev, it is imperative to throw some

light on the marketing mix rudiments.

To be a successful marketer it is important that all

the marketing mix elements have to be fine tuned

to support and strengthen brand personality.

3/20/2015

Product: Introducing the Value

Discipline

The service (yoga) that Baba Ramdev is selling is the product.

The product "Pranayama" is well suited for all irrespective of

class, creed, culture and hence this success.

Swamiji's unique contribution has been to lead a healthy life

through the practice of simple breathing exercises.

Understand and meet consumers' needs and wants.

3/20/2015

The ambiance of patanjali yogpeeth is world class.

Swami Ramdev's Divya Medicines are claimed to be one

hundred percent natural, no or very little side effects.

Medicines are available at a very low cost.

Medicines can cure all the diseases from a simple cold to

cancer.

3/20/2015

Customer Management: USP

Creating a "Disease Free Society - Medicines Free World",

Swamiji's cherished dream.

It is claimed that after extensive research of the valuable

effects of Pranayama Yoga during last numerous years, it has

been proved now that proper Breathing Technique's practice

can cure all diseases completely without medicines or

surgery.

He claims to have trained 35,000 persons that are well

equipped to hold yoga classes in different parts of the country.

3/20/2015

Patanjali Yog Ashram has set up 535 branches and 15 more

centers are in the process of being established.

This is working towards creating a new USP wherein any

requirement of the customers can be catered to without

delay.

This is the unique selling proposition of Baba Ramdev.

3/20/2015

Pricing Strategy

Developing an effective pricing strategy remains the most

important and difficult part of the marketing process.

For instance, a nominal 1 per cent increase in price

realization will boost net income by 6.40 per cent for Coca-

Cola and 28.70 per cent for Philips.

Baba Ramdev's fees of Pranayama is cheap in compare to

other medical treatment.

This is the cheapest and the only complete cure to most of

the so called incurable diseases like diabetes, cancer, HIV &

AIDS too.

3/20/2015

Promotional Strategy

It is a well established fact that advertising affects consumers.

Baba Ramdev has hit both the opinions as he is advertising

and at the same time not advertising.

In the year 2002 when Aastha television channel started airing

Baba Ramdev's yogic classes; overnight, Baba Ramdev

became a sensation he had hundreds of followers who

morphed into thousands.

Millions around the country follow his programme religiously

and use Ayurvedic medicines prescribed by him.

3/20/2015

His yoga sessions were beamed live into 170 countries.

Baba Ramdev's pack one DVD, two Video CDs written

three books on Yoga, Pranayama Herbal Remedies and

Magazines are available.

He has mastered the art of mass customization and

practices so that each individual feels that he is talking to

him individually.

3/20/2015

Marketing Strategies Targeted large market by focusing on economically and

resources constraint masses.

Prepared database of the people visiting the yoga camp.

Built powerful partnership with various prominent T.Vchannels to broadcast his yoga camp world wide

Create self esteem among his followers

Baba has a vision to develop World’s largest food andHerbal Park.

About7,000 people will get direct and about 200000people will get indirect employment opportunity throughthis project.

3/20/2015

3/20/2015

Thank You For Your Attention!