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One of India‟s leading FMCG & Consumer Durables Company
ABOUT US
RAL is one of India‟s largest FMCG, Consumer Durable &Appliances Company.
Started in the year 1973
Currently we are into 4 categories of different brands:
CATEGORIES BRANDIN COLLABORATION WITH
Portable Energy Nippo Matsushita, Japan
Personal Grooming Glide American Safety Razor, USA
Mother & Infant CareNuby & Purple Turtle For NUBY - Luv N' Care, USA
Solar & Consumer Durable MITVA
Solar Products in collaboration with Dlight.
OUR CHAIRMAN
Mr.Rajendra Prasad Khaitan is thefounder of RAL.
He is the chairman of RAL & JointManaging Director of NBCL.
He has been awarded the 'ElectronicsMan of the Year 2002' award from TheConsumer Electronics & TVManufacturers Association (CETMA).
A progressive thinker, industrialist andan avid social worker, working withthe rural poor for the growth of thecountry
VISION
“To set new benchmarks in
the FMCG / Consumer Durable industry, by offering world class
products at affordable prices.”
MISSION
“To build reputed products / brandsin the Indian sub-continent by offering
the best quality product, at best prices,
with deep distribution, service / marketing support and overall value in all the segments that we represent.”
WE PROMISE…
“TRUST OUR EXPERIENCE”
35 years of building products, brands in India and SAARC countries
to keep pace with changes in consumer’s lives.
TRUST we have earned…
of people in India for the past 3.5 decades.
providing quality products at affordable prices.
built brands like NIPPO, one of the market leaders in the Dry Cell markets in India. Market Share 32%
built brands like Nuby (Luv n Care) one of the market leaders in Infant feeding in India. Market Share 25%
built brands like Glide (ASR) one of the leading brands in shaving in modern trade in India. Market share 20% in modern trade.
building brands like MITVA.
OUR STRENGTH…
Collaboration with International Brands -Matsushita (Japan), American Safety Razors (USA), Luv’n’Care(USA) & D’Light (USA).
Reach - more than 7.5 Lakh Retail Outlets covered through3000 distributors across the country, covering the smallestvillage grocery shops to Mega Lifestyle Chains and HyperMarkets in Metros.
Human Resources - a robust manpower of 600 direct 400in-direct people.
ERP - an online erp connecting all our 22 godowns with thehead office to the distributor point to gather information foreffective sales, inventory planning and execution.
EXPERIENCE…
In building successful brands like Nippo, Nuby Glideand now MITVA.
Catering to diverse product categories like Portable Energy, Personal Grooming and Infant Care Products.
Catering to diverse formats ranging from Kirana outlets, pharmacies, modern trade, CSD and other institutional trade to exporting in Bangladesh, Nepal, Bhutan and Srilanka.
Innovation – No other company does this!Our own fleet of 250+ Vans visit innermost part of the Rural India to sell our range of products.
100 Cycle sales man covering suburbs of cities where outlets are hard to reach.
BUSINESS VERTICALS
Portable Energy
Personal Grooming
Infant Care
Solar Products & Consumer Durable
BUSINESS VERTICALS
NIPPO BATTERIES
Nippo Batteries, today is a household name in India.
First Indian dry battery company to have been certifiedwith the ISO 9001 and ISO 14000 International Standardsfor Quality.
Nippo batteries is a BSE listed company with an annualturnover of Rs.350 cr. & Net profit of 25 cr. in 2009 - 10.and planning for 20% growth Next FY.
Nippo is second largest dry battery, torch and other portable energy player in India with 32% market share.
It is a name that stands for quality, consistency, safety andvalue for money.
GLIDE
Glide has established itself as a strong brand in thePersonal Grooming product categories for 7 Years.
Today, Glide enjoys a 5% market share in thedisposables.
20% market share in the organized retail sectorof India.
NUBY
Nuby, World’s No. 1 infant care feeding and teethingcompany has a presence in 155 countries.
With R&D being the major focus and considered asresponsibility towards mother and child with 18 patentsto endorse.
RAL has concerted its efforts on developing this productcategory and brand. Today it has a presence among3000 baby shop outlets across the country with a marketshare of 25%.
PURPLE TURTLE
With its in-house brand „PURPLE TURTLE‟designed to address infant care & baby feedingneeds across the lower end price points acrossIndia.
RAL has been able to provide aquality alternative, in infant care, especially inbottles, nipples and wet wipes at verycompetitive prices to cater mass market in rural,semi urban India.
Under MITVA we are entering the solar & consumer durable market to tap into this new segment which is growing explosively.
MITVA means friend, companion, guide, mitr, dost, saathi, sakha, bandhu, etc.
RAL has recently tied with Dlight and has launched solar lanterns pan india under the brand name “Mitva Dlight”
Gradually a host of new solar as well as consumer durable products such as geysers, heaters, water purifiers etc are being added to this basket.
MITVA
BUSINESS
PARTNERS
Portable Energy
Personal Grooming
Infant Care
Solar Product &
Consumer Durable
BUSINESS PARTNERS
National Panasonic Matsushita Electric Works
NIPPO was started in collaboration with Matsushita formanufacturing and distribution of dry cell batteries andtorches under the brand name “NIPPO”.
World’s largest electronic manufacturers, Matsushita hasover 600 companies under it.
The company manufactures and markets over 15,000products under brands such as Panasonic and National.
In fiscal 2010, Panasonic Electric Works Co., Ltd. postedoverseas sales of more than ¥239 billion, accounting for16.4% of consolidated net sales. As of March 31, 2010, ourworkforce totaled 56, 103 employees.
American Safety Razor Company
ASR (American Safety Razors) has been active for 134 yearsin manufacturing, marketing and distribution of personal careproducts.
ASR deals in wet shaving razors, bladed hand tools, specialindustrial blades, medical scalpels, razors and blades with aturnover of $ 350 million dollars
In India and SAARC countries, these are marketed by RALunder its own brand name Glide.
ASR is the second largest manufacturer of shaving productsin the world and does private labeling for Wal-Mart and allleading retail chains globally.
Luv n Care
Luv n Care has been into manufacturing andselling of products (under the brand name'Nuby') of outstanding value and exceptionalquality for almost four decades now.
The company exports its products to 155countries and generates 50% of its revenue fromexports alone.
The company prides itself in being a globalmarket leader in infant care products and boastsof an annual turnover of $250 million. It also has18 patents to its credit.
D‟Light Energy Pvt. Ltd
D.light Design designs and manufactures high qualityconsumer products for families without access to reliableelectricity.
D.light is a 2010 finalist for the Ashden Awards forSustainable Energy, It also won the Social Venture Network2009 Innovation Award
D.light Design is partner with world-renowned venture capitalfirms and social enterprise funds from the Silicon Valley andIndia. Nexus Venture Partners
Acumen Fund
Gray Matters Capital
The Mahindra Group Omidyar Network Draper Fisher Jurvetson
OUR PRESENCE
Extensive Reach
Reaches 7,50,000 Retail outlets across the country.
Reach ranges from small grocery shops to large format and multi-outlet chains.
Extensive representation and warehouse facilities, in every state of India.
Distribution to SAARC countries including Sri Lanka, Bhutan, Nepal and Bangladesh.
RAL Delivery Vans
RAL Mela Vans
RAL in Modern Retail
Approx 50 Global and local retail formats present, out of which, 10 retail formats have national presence, rest are regional.
RAL is registered and selling in all Retail formats PAN India.
Approx 2000 stores carry and display RAL range of products
Partnering Growth – Global Chains
Partnering Growth – India Chains
Eventful RAL
Initiative at Trade Exposition
RAL – Rural Activity (HAAT Activation)
RAL – Rural Activity (HAAT Activation)
Razor PROMOTIONAL ACTIVITY
Puja Parikrama in West Bengal
Stockiest Meet
NIPPO sponsoring Fashion Show
Exhibition – Ganga Sagar Fair in WB
Exhibition – Glide at display
Exhibition – Nuby at Display
Display of Glide at Big Bazaar
30 % Shelf Space in
Modern Format
Display of Glide at a Modern Store
Outdoor Promotion for Glide
RAL in Media
NIPPO LED TORCH TVC AD
NIPPO TVC POSTERS & DANGLORS
PRESS AD
RAL in Media
Hon‟ble Finance Minister of India presenting Award to Mr.R.P Khaitan, Our Chairman
RAL in Media
Press Releases
RAL in MediaPress Releases
RAL in MediaPress Releases
RAL in Media
RAL in Media
RAL in Media
