About Radio City Connect – The NTR division of Radio City:

• Radio City Connect is the Non Traditional Revenue (NTR) Division of Radio City 91.1 FM. RC Connect is poised to provide all possible On-Ground ideas and support to offer innovative, efficient, turnkey and cost-effective business solutions to its clients along with the radio advantage. RC Connect, since its inception has already covered a series of wide variety activities both generic as well as client specific.

• From concept to completion, RC Connect has successfully organized shows ranging from Mobile Road Shows, Multi-City Mall Activities, RWA Activities, School/ College Promotions, Rock Shows… and the list is endless.

Case Studies…

On Ground Activities with On-Air Support

Existing On-Ground Properties Other Initiatives

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Shell• Objective: To create awareness about Shell to the

TG and let the TG know that Shell is priced the same as that of its competitors

• Activation: A roadshow using a branded canter targeting main touchpoints in the city for a period of 2 weeks. On the canter a fabricated Petrol Bunk was created

• A pre-decided route map was made along which the promoters distributed Pamphlets to the vehicle drivers informing them about the product and its details.

• Cities: Chennai