RACHANA SUBEDITANU SINGH

BUSINESS DEAL WITH GROUPON

HOW GROUPON WORKS

TYPES OF DEALS

Groupon Getaways with Expedia – travel and vacation

destination deals

Groupon Goods – innovative and Y2K-complaint products

deals

Groupon Bucks/referrals – offers $10 to customer for

referrals

Featured Deals – features on the main page on Groupon site

for one day

Occasional Deals - special occasion deals, currently

“Mother’s Day”

Groupon Now – limited time and quantity deals offered by

local businesses

SIGN UP WITH - THE PRELIMINARY PROCESS

1. Go to www.grouponworks.com

2. Click on ‘Get Started’

3. Fill the application form – personal and business information,

expectations

4. Submit and get automated reply (Groupon will contact within 2 weeks)

5. Await call from Groupon to verify account information and to discuss

further steps

6. Call: 888 – 582 – 4354, Monday – Friday: 8:00 am to 7:00 pm CDT

ROADMAP – SUPPORT THROUGH OUT THE PROCESS

Getting Ready: Share details of our business and goals to craft the best deal

possible Get training and materials to prepare for new customers

Launch: Promotes our offer targeting prospective customers Helps handle inbound customer service inquiries, manage deal’s

Q&A board We greet and build rapport with new customers

Grow: Site updates its Merchant Centre with customer information Work with a representative to improve and adjust our business

MERCHANT CENTER

What does it do? How does it help?

Comprehensive overview of our

business:

Past and present deals lists

Impact report – customers data,

revenue, costs and profit

Monthly invoice history

Now! (present) Deals

Gain valuable customer insights

View customer comments

Measure our promotion’s impact

Track the success of our

promotions and business

IMPACT REPORT

DASHBOARD

“WE ONLY WIN IF YOU WIN”

No upfront cost

Takes a percentage of total cost

Sends the check with the portion of profit

Good deals for high profit margin companies

Small companies get customer base

Easy to track sales

“WE ONLY WIN IF YOU WIN”

More effective than traditional advertisement

Sells multiple vouchers a day (as per deal)

Quick cash boost

Groupon offering creates BUZZ

100% return on unused vouchers

CONCERNS

Small Business a ‘Loss leader’

Buyers are bargain shoppers

No loyal customers

Repeat old customers

It’s always a Quick Fix

It cheapens your brand

WHY OVER OTHERS

• Most Popular• Wide Presence• Everything from travel to shopping• Bigger & Faster new customer