RHETORIC FOR DIGITAL MEDIAAPPLYING TRADITIONAL RHETORICAL CONCEPTS AND FORMUATING NEW ONES

Craig McKenneyKonnie Brown

Scott Mogull

English 5361 Theories of Invention, Dr. Amy Koerber, Summer 2008

RHETORIC FOR DIGITAL MEDIAII. Konnie: Web 2.0 technologies

III. Scott: Power and the Internet

Craig’s INTRO SLIDE

Font: Century

CLASSICAL RHETORIC AS LINEAR COMMUNICATION

CHOOSE A LAYOUT…then click the placeholders to add your own pictures and captions.

• Lloyd Bitzer

– Exigence: What happens or fails to happen? Why is one compelled to speak out?

– Persons: Who is involved in the exigence and what roles do they play?

– Relations: What are the relationships, especially the differences in power, between the persons involved?

– Location: Where is the site of discourse? e.g. a podium, newspaper, web page, etc.

– Speaker: Who is compelled to speak or write?– Audience: Who does the speaker address and why?– Method: How does the speaker choose to address the audience?– Institutions: What are the rules of the game

surrounding/constraining numbers 1 through 7.

THE RHETORICAL SITUATION

CraigFont: century 18

CraigFont: century 18

CraigFont: century 18

RHETORICAL THEORY APPLIED TO DIGITAL COMMUNICATION MEDIA

New Theories Based on Traditional Concepts

New Rhetorical

Theory

Identified Rhetorical Situation

New Pedagogy

- Next Rhetoric (Welch)

-Rhetoric of the Network (Rice)

WEB

2.0

TEC

HN

OLO

GIE

S

- Destabilization of the public and private discourse (C. Miller/Welch)

- Sustainable knowledge sharing and individual benefit (Torning)

- Pedagogy based on Isocratic-Sophist notions (Welch)- Shift away from academic essay to account for social media literacy (Vie)

Traditional Concepts of Rhetoric and Pedagogy

New and Revised Concepts of Rhetoric and Pedagogy

THE MEDIUM

MATTERS

Rhetorical Situation

constraints

exigence

audience

Fitting Response resolved by

create

RHET

ORI

CAL

SITU

ATIO

N

Traditional Rhetorical Concepts

New Rhetorical Concepts

Web 2.0

Communication

Technologies

Social Media

NEW

RH

ETO

RICA

L TH

EORY

Academic Essay Social Media Literacy

PED

AGO

GIC

AL C

ON

SID

ERAT

ION

S Destabilization of Public and Private Discourse

Social Media

Rhetorical Situation

Pedagogical Considerations

Web 2.0 Communication

Technologies

Participatory

Destabilization of private and public discourse

Digital Rhetoric

Next Rhetoric

Rhetoric of the Network

Traditional Rhetoric

Electric Rhetoric

Logos

Pathos

Ethos

Blog

Wiki

databasesTwitter

Del.icio.us

Tag

IMPACT OF DIGITAL COMMUNICATION ON THE DOCTOR-PATIENT RELATIONSHIP

Rhetorical Analysis of Power and the Internet Based on Foucault’s Theory

Power foundations

Power and new media

Patient-physician power relationship

This status of the doctor is generally a rather special one in all forms of society and civilization; he is hardly ever an undifferentiated or interchangeable person. Medical statements cannot come from anybody; their value, efficacy, even their therapeutic powers, and, generally speaking, their existence as medical statements cannot be dissociated from the statutorily defined person who has the right to make them, and to claim for them the power to overcome suffering and death

(Foucault as from Bizzell and Herzberg, 2001, p. 1442).

“

Power as domination in

hierarchical, stable asymmetrical relationships.

Power is a strategic game negotiated

through daily interaction.

Desire and pleasure should be

considered as well in motivation.

FOUCAULT’S THEORY OF POWER

FOUCAULT’S THEORY OF POWER IN CAPITALIST SOCIETIES

In 21st Century: Shift from producers to consumers.

Modern consumers have “unprecedented” power

to choose.

Choice is due to ready access to information via

the Internet.

Patient/Health Care Consumer

InternetPhysician

CASE STUDY: HEALTH CARE CONSUMERS

Video Games

Power and the Internet

Web 2.0 Communication

Class Discussion