Empathy in the Margins

multimodalrhetoric andcompositionENG/IMS 224Fall 20131

multimodalvs. multimedia2Modes can be understood as ways of representing information, or the semiotic channels we use to compose a text (Kress & Van Leeuwen, 2001). Examples of modes include words, sounds, still and moving images, animation and color.

Media, on the other hand, are the tools and material resources used to produce and disseminate texts (p. 22). Examples of media include books, radio, television, computers, paint brush and canvas, and human voices (227).

Lauer, Claire. Contending with Terms: Multimodal and Multimedia in the Academic and Public Spheres. Computers and Composition 26 (2009) 225239.3[New London Group] scholars have argued that at this point in history, communication is not limited to one mode (such as text) realized through one medium (such as the page or the book (Lauer 227).

4Rather, as a result of digitization, all modes can now be realized through a single binary code, and the medium of the screen is becoming the primary site where multiple modes can be composed to make meaning in dynamic ways (Lauer 227).

5Essentially, as Kress and Van Leeuwen (2001) put it, all modes can be operated by one multi-skilled person, using one interface, one mode of physical manipulation, so that he or she can ask, at every point: Should I express this with sound or music? Should I say this visually or verbally? (p. 2) (Lauer 227).

6writing as a medium

writing as a technology

7

multimodal rhetoric andcomposition8

What is rhetoric?9Aristotle:

Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion."10

Kenneth Burke:

Burke builds on Aristotles definition of rhetoric as the art of persuasion, or a study of the art of persuasion

However, he starts prior to persuasion with identification, arguing all persuasion must begin with some form of identification of the rhetor with an audience 11

Kenneth Burke:

Rhetoric is the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.""Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning."12rhetoric as epistemic

= creating knowledge or understanding

13

Why this?14

vs. this to be persuasive?15is type rhetorical? 16why use

Monotype Corsiva vs.

Impactvs. Arial?

17

when is this persuasive?18vs. this?

19is color rhetorical? What does green suggest?Red? Blue? Purple? What about cultural considerations?20

multimodalrhetoric andcomposition21

= persuasion using various modes in digital media22CourseProjects

Rhetorical Analyses:10%Reading Responses:10%Research Blog: 10%Mid-term Exam: 10%

23

multimodalrhetoric andcomposition24

composing aswriting +

composing as art. 25

multimodalrhetoric andcomposition =26

composing (in rhetorically savvyways) using multiple modes:

typeimagessoundvideo

27MajorProjects

Composing with Type + Images: Print Design Project 10%Composing with Sound: Audio Project 10%Composing with Type + Images + Sound + Video: Final Multimodal Project 30%Writers Narrative for FMP (4 single spaced pages): 10%

28CourseProjects

Rhetorical Analyses:10%Reading Responses:10%Research Blog: 10%Mid-term Exam: 10%

29CourseProjects

Rhetorical Analyses:10%Reading Responses:10%Research Blog: 10%Mid-term Exam: 10%

30CourseProjects

Rhetorical Analyses:10%Reading Responses:10%Research Blog: 10%Mid-term Exam: 10%

31Enter the PartyKevin MacLeodRoyalty Free2007Electronic188066.05eng - Wonder how this will sound on actual speakers...eng - iTunPGAP0eng - iTunNORM 0000007F 000000D9 00000E4C 00001E40 00017CD0 00008043 00006B44 00006EAC 0002901F 0002901Feng - iTunSMPB 00000000 00000210 00000780 00000000007E81F0 00000000 0072A706 00000000 00000000 00000000 00000000 00000000 00000000