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7/22/2019 Quirky Pres
1/19
7/22/2019 Quirky Pres
2/19
Agenda
Crowdsourcing
Quirky Overview
Business Model
Social Product Development
C2C
C2B
7/22/2019 Quirky Pres
3/19
CrowdsourcingQuirky Overview Business Model Social Product
Development
C2C C2B
CROWDSOURCING
INNOVATION
IDEA
PRODUCTION
BRAND PROMOTION
MARKETINGFORECAST
7/22/2019 Quirky Pres
4/19
Quirky OverviewCrowdsourcing Business Model Social Product
Development
C2C C2B
7/22/2019 Quirky Pres
5/19
Quirky OverviewCrowdsourcing Business Model Social Product
Development
C2C C2B
Launched in 2009
$6 million from Series A funding
30+ employees
Based in NYC
7/22/2019 Quirky Pres
6/19
Quirky OverviewCrowdsourcing Business Model Social Product
Development
C2C C2B
7/22/2019 Quirky Pres
7/19Quirky Overview
Crowdsourcing Business Model Social Product
Development
C2C C2B
7/22/2019 Quirky Pres
8/19Business Model
Quirky OverviewCrowdsourcing Social Product Dev. C2C C2B
Business Model
QUIRKY
7/22/2019 Quirky Pres
9/19
QUIRKY
IDEA 99$
Exposure
Community
Designers & Influencers Design Company
Supplier
Production only
starts if PRE-SALES
threshold is met
Co-Design Product
Product Buyers
New ProductPrice $
30%
0% to 30%
based on
INFLUENCE
Product
Idea
Initiator
7/22/2019 Quirky Pres
10/19
Business ModelQuirky OverviewCrowdsourcing Social Product Dev. C2C C2B
7/22/2019 Quirky Pres
11/19
Business ModelQuirky OverviewCrowdsourcing Social Product Dev. C2C C2B
Influencers
7/22/2019 Quirky Pres
12/19
Business ModelQuirky OverviewCrowdsourcing Social Product Dev. C2C C2B
7/22/2019 Quirky Pres
13/19
Business ModelQuirky OverviewCrowdsourcing Social Product Dev. C2C C2B
Business Model Controversy
Higher than usual inventor's fees
Upfront fee of $99 fees
Who wins?
7/22/2019 Quirky Pres
14/19
Social Product DevelopmentQuirky Overview Business ModelCrowdsourcing C2C C2B
Social Product Development
Riding theSOCIAL wave
Group Decision-Making
Service or
Platform?
7/22/2019 Quirky Pres
15/19
Social Product DevelopmentQuirky Overview Business ModelCrowdsourcing C2C C2B
Network Effects
Larger the crowd,the greater the
Value
Greater valuemeans more
inventors
7/22/2019 Quirky Pres
16/19
C2CQuirky Overview Business Model Social Product
Development
Crowdsourcing C2B
Consumer to Consumer
Facilitate interactions via
third-party for a fee
Intermediaries make the match
Involvement increases exponentially
story-tellers
Chance to make $$$
7/22/2019 Quirky Pres
17/19
C2CQuirky Overview Business Model Social Product
Development
Crowdsourcing C2B
The amount of knowledge and
talent dispersed among thehuman race has always
outstripped our capacity toharness it. Crowdsourcing
corrects that.
Jeff Howe of Wired
7/22/2019 Quirky Pres
18/19
C2BQuirky Overview Business Model Social Product
Development
C2CCrowdsourcing
Consumer to Business
Competition?
User Generated Content Businesses we know Lego, eBay
?
7/22/2019 Quirky Pres
19/19
Finito!
Answers