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Age Equality Survey Results (2016) Page 1 of 31
Questionnaire
Age Equality Survey Results (2016) Page 2 of 31
Age Equality Survey Results (2016) Page 3 of 31
Age Equality Survey Results (2016) Page 4 of 31
Age Equality Survey Results (2016) Page 5 of 31
Summary of Results Q1. What genres of music do you listen to, broadly speaking? No. Resps Rock Pop Classical Jazz Blues Electronica Other
179 141 101 72 50 59 31 71
100% 79% 56% 40% 28% 33% 17% 40%
Q2. How do you access new music? (Respondents were asked to tick all which they use). No. Resps
Buy Download
Buy CD
Buy Vinyl
Audio Streaming (Paid)
Audio Streaming (Free)
Video Streaming (eg YouTube)
Other
179 85 117 28 35 64 112 24
100% 47% 65% 16% 20% 36% 63% 13%
Age Equality Survey Results (2016) Page 6 of 31
Q3. Of the above, which way do you access new music most often? No. Resps
Buy Download
Buy CD
Buy Vinyl
Audio Streaming (Paid)
Audio Streaming (Free)
Video Streaming (eg YouTube)
Other
179 33 37 5 23 25 42 14
100% 18% 21% 3% 13% 14% 23% 8%
Age Equality Survey Results (2016) Page 7 of 31
Q4. Do you think that the age of performers influences you when you select music for purchase? No. Resps Yes No
179 15 164
100% 8% 92%
Age Equality Survey Results (2016) Page 8 of 31
Q5. What are your opinions about the effect of age in the music industry? (Respondents were asked to tick all which they agreed with).
No. respondents
who agreed %age
Young performers are promoted more than older performers 101 56%
Existing artists are phased out because of their age, in favour of new performers 38 21%
It is more difficult for older people to enter the industry than young people 128 72%
It is more difficult for young people to enter the industry than older people 11 6%
Older participants in the music industry can continue their career as long as they want 65 36%
Youth is valued more than experience 53 30%
Experience is valued more than youth 27 15%
Other 17 9%
Age Equality Survey Results (2016) Page 9 of 31
Q6. What are your opinions about the effect of age on music? (Respondents were asked to tick all which they agreed with).
No. respondents who agreed %age
Performers over a certain age become stagnant 9 5%
People should be able to have a career in music whatever their age 142 79%
Older performers have more to offer than young performers 19 11%
Younger performers have more to offer than older performers 1 1%
I don't care about the age of the performer, I only care about the music itself. 164 92%
Other 4 2%
Age Equality Survey Results (2016) Page 10 of 31
Q7. Do you think that there is an age bias in music? Total Yes No Blank
179 118 58 3
100% 66% 32% 2%
If yes, do you think age bias is beneficial to the music industry? Resps Yes No Blank
118 7 111 0
100% 6% 94% 0%
Age Equality Survey Results (2016) Page 11 of 31
Q8. Do you participate in the music industry yourself, either professionally or semiprofessionally? Resps Yes No Blank
179 85 94 0
100% 47% 53% 0%
Questions for yes respondents: Q8a. What is your role in the music industry? (Respondents could have multiple roles). Role Responses
Musician 51
Performer 5
Drummer 2
Guitarist 1
Vocalist/Singer 8
Violinist 1
Band Manager 1
Producer 12
Production Coordinator 1
Music Setter (Sibelius) 1
Age Equality Survey Results (2016) Page 12 of 31
Songwriter 3
Composer/Writer 2
Instrument hirer for major studios and orchestras 1
Promoter 3
Live Sound Technician 1
Guitar Teacher 1
Worship Leader 1
Music Charity Worker 1
Music Journalist 1
DJ 1
Radio Presenter (Voluntary) 1
Other/Blank 2
Q8b. What genre is your main area of participation?
Breakdown of 'Other':
Indie 3
Acoustic Rock 1
Any 1
Chiptune 1
Age Equality Survey Results (2016) Page 13 of 31
Christian worship 1
Country 3
Easy Listening 1
Folk 3
Folk/Country 1
Folk/Pop 1
Jazz and Indie (2 bands) 1
Metal 2
Motown, folk, singer songwriter 1
Original Live Looping Hybrid Fusion 1
Own 1
Reggae 2
Samba 1
Sixties 1
Ska Punk 1
Soul 1
Soul and Disco 1
Q8c. Have you experienced, or witnessed, any ageism firsthand? Note: several ‘yes’ responses given cited ageism witnessed via the media.
Age Equality Survey Results (2016) Page 14 of 31
Q9 Demographics of Survey Responses Gender No. Responses
Male 87
Female 90
Other 1
Blank 1
Total 179
Age Range No. Responses
1524 27
2534 33
3544 34
4554 37
5564 40
65+ 8
Total 179
Age Equality Survey Results (2016) Page 15 of 31
Age Equality Survey Results (2016) Page 16 of 31
Further Analysis. Q1. What genres of music do you listen to, broadly speaking? Age
No. Resps
Rock Pop Classical Jazz Blues Electronica Other
1524 27 22 12 6 6 6 9 10
2534 33 25 21 16 12 10 3 14
3544 34 28 18 10 10 11 8 14
4554 37 32 21 14 4 11 5 9
5564 40 30 26 23 16 17 6 20
65+ 8 4 3 3 2 4 0 4
Total 179 141 101 72 50 59 31 71
Gender
No. Resps
Rock Pop Classical Jazz Blues Electronica Other
Male 87 74 37 31 30 39 23 36
Female 90 65 64 39 20 20 7 35
Age Equality Survey Results (2016) Page 17 of 31
Age Equality Survey Results (2016) Page 18 of 31
Q2. How do you access new music? (Respondents were asked to tick all which they use). Age
No. Resps
Buy Download
Buy CD Buy Vinyl Audio Streaming (Paid)
Audio Streaming (Free)
Video Streaming (eg YouTube)
Other
1524 27 13 13 7 5 13 23 2
2534 33 21 17 2 13 11 22 6
3544 34 11 24 7 5 11 21 4
4554 37 21 28 5 5 11 20 2
5564 40 18 28 5 6 14 22 8
65+ 8 1 7 2 1 4 4 2
Total 179 85 117 28 35 64 112 24
No. Resps
Buy Download
Buy CD Buy Vinyl
Audio Streaming (Paid)
Audio Streaming (Free)
Video Streaming (eg YouTube)
Other
Male 87 37 54 20 18 33 56 14
Female 90 47 62 8 17 30 54 10
Age Equality Survey Results (2016) Page 19 of 31
Age Equality Survey Results (2016) Page 20 of 31
Q3. Of the above, which way do you access new music most often?
Buy Download
Buy CD Buy Vinyl
Audio Streaming (Paid)
Audio Streaming (Free)
Video Streaming (eg YouTube)
Other
Under 45 11 13 3 18 14 29 6
Over 45 22 24 2 5 11 13 8
Age Equality Survey Results (2016) Page 21 of 31
No. Resps
Buy Download
Buy CD Buy Vinyl
Audio Streaming (Paid)
Audio Streaming (Free)
Video Streaming (eg YouTube)
Other
Male 87 12 17 5 12 14 19 8
Female 90 21 20 0 11 11 22 5
Age Equality Survey Results (2016) Page 22 of 31
Q4. Do you think that the age of performers influences you when you select music for purchase? Age No. Resps Yes No No Reply
1524 27 2 25 0
2534 33 2 31 0
3544 34 3 31 0
4554 37 4 33 0
5564 40 3 37 0
65+ 8 1 7 0
All 179 15 164 0
No. Resps Yes No No Reply
Male 87 13 74 0
Female 90 2 88 0
Age Equality Survey Results (2016) Page 23 of 31
Age Equality Survey Results (2016) Page 24 of 31
Q5. What are your opinions about the effect of age in the music industry? (Respondents were asked to tick all which they agreed with). Under 35 Over 35
Young performers are promoted more than older performers 37 64
Existing artists are phased out because of their age, in favour of new performers 16 22
It is more difficult for older people to enter the industry than young people 39 89
It is more difficult for young people to enter the industry than older people 4 7
Older participants in the music industry can continue their career as long as they want 14 51
Youth is valued more than experience 16 37
Experience is valued more than youth 16 11
Other 3 14
Total 60 119
Age Equality Survey Results (2016) Page 25 of 31
Music Industry (m)
Music Industry (f)
Non Music Industry (m)
Non Music Industry (f)
Young performers are promoted more than older performers 31 12 15 41
Existing artists are phased out because of their age, in favour of new performers 20 4 3 10
It is more difficult for older people to enter the industry than young people 40 22 20 44
It is more difficult for young people to enter the industry than older people 2 1 1 7
Older participants in the music industry can continue their career as long as they want 17 8 15 25
Youth is valued more than experience 21 8 9 13
Experience is valued more than youth 6 7 4 10
Total 57 26 30 64
Age Equality Survey Results (2016) Page 26 of 31
Q6. What are your opinions about the effect of age on music? (Respondents were asked to tick all which they agreed with). 1524 2534 3544 4554 5564 65+ Total
Performers over a certain age become stagnant 1 0 2 3 2 1 9
People should be able to have a career in music whatever their age 24 25 24 30 32 7 142
Older performers have more to offer than young performers 3 3 3 2 5 3 19
Younger performers have more to offer than older performers 1 0 0 0 0 0 1
I don't care about the age of the performer, I only care about the music itself. 25 30 30 34 37 8 164
Other 0 1 0 1 2 0 4
Total 27 33 34 37 40 8 179
Age Equality Survey Results (2016) Page 27 of 31
Resps
Performers over a certain age become stagnant
People should be able to have a career in music whatever their age
Older performers have more to offer than young performers
Younger performers have more to offer than older performers
I don't care about the age of the performer, I only care about the music itself.
Music Industry (m) 57 4 45 9 0 51
Music Industry (f) 26 0 25 4 0 25
Non Music Industry (m) 30 2 23 3 1 27
Non Music Industry (f) 64 3 47 3 0 59
Age Equality Survey Results (2016) Page 28 of 31
Q7. Do you think that there is an age bias in music? Resps Yes No Blank
1524 27 18 9 0
2534 33 25 7 1
3544 34 22 12 0
4554 37 27 9 1
5564 40 21 18 1
65+ 8 5 3 0
Total 179 118 58 3
Age Equality Survey Results (2016) Page 29 of 31
Resps Yes No Blank
Music Industry (m) 57 40 17 0
Music Industry (f) 26 17 8 1
Non Music Industry (m) 30 21 8 1
Non Music Industry (f) 64 38 25 1
If yes, do you think age bias is beneficial to the music industry? Resps Yes No Blank
Music Industry (m) 40 1 39 0
Music Industry (f) 17 2 15 0
Non Music Industry (m) 21 1 20 0
Non Music Industry (f) 38 3 35 0
Age Equality Survey Results (2016) Page 30 of 31
Q8c. Have you experienced, or witnessed, any ageism firsthand? Resps Yes No Blank
1524 17 7 2 8
2534 17 6 2 9
3544 12 4 4 4
4554 17 6 5 6
5564 17 7 3 7
65+ 5 1 2 2
Age Equality Survey Results (2016) Page 31 of 31
Resps Yes No Blank
Music Industry (m) 57 19 14 24
Music Industry (f) 26 14 4 8
