BY O L L I E C H A R LT O N

QUESTIONNAIRE RESULTS

PURPOSE, AIM AND METHODOLOGY

• To find out what my target audience wanted to see in the magazine, I used an questionnaire.

• This presentation is to show you the results of the questionnaire that I carried out.

• I chose to use a questionnaire because it’s a very quick thing to fill out and I thought it was the best way to find out a lot of information in the shortest time possible – so not to disturb the public. Its also very easy to put into graphs/charts/presentations

• Given these results I can now see through they eyes of the target audience and know exactly what they would want in a new magazine.

AUDIENCE PROFILING.

• My results show that my target audience is predominantly male students aged 16-20. this leads me to believe that because they are students and only at that age, they wont have a lot of money to spend on what they want.• This would prompt me to start the magazine

pricing lower, as this would more suitably fit the target audiences price range.

44%

25%

13%

19%

Age?

16-2021-2526-3031-35 56%

44%

Gender?

MaleFemale

19%

31%

13%

38%

Employment?

Full Time EmployedPart time EmployedUnemployedStudent

AUDIENCE PROFILING

• From my results I can also see that they live mostly in Bishops Stortford and Harlow. They also like playing video games, doing sport and listening to music.

• This information is important because it will help me to know what to include in the magazine, and I can include and regional features that will make them want to buy the magazine more because their home town will be in it.

Harlow Bishops Stortford

Epping Church Langley

London Kent0

1

2

3

4

5

6

Town of Residence

Spor

t

Play

ing

Inst

umen

ts

Video

Gam

es

Readi

ng

Liste

ning

to M

usic Art

Phot

ogra

phy

Motor

Spo

rts

swim

min

g0

2

4

6

Hobbies and Interests (pick 2)

MEDIA PURCHASING HABITS

• My results tell me that 50% of people buy 2-3 magazines a month. The majority spend £2-£4 in total per month on magazines and the mostly buy them from W.H.Smiths. • These results will help me to decide how often I

should release the magazine and at what price range. It also tells me that I should retail it in a shop rather then a newsagents or an off-license.

31%

50%

6%

13%

How many mag-azines do you buy a month? 0 to1

2 to 34 to 56 to 7

£2-£4 £4-£6 £6-£8 £8-£10 £10-£15

02468

How Much do you spend on maga-zines per month

25%

38%

25%

13%

Where do you buy your magazines?

Newsagents

W.H.Smiths

Local off-licence

Other (Tesco)

PERSONAL PREFERENCES

• From these two graphs I can see that the people would prefer a new music magazine to be released every fortnight for £2-£3. This leads me to believe that people already pay that much for a magazine because that’s about average price for any magazine. This again backs up my point of the low money balance of the young students.

Weekly every fortnight

Monthly Every 3 month

other02468

1012

How often do you expect a new magazine to be re-

leased?

31%

44%

25%

How much would you be wiling to pay for a new

music magazine?£1-£2£2-£3£3-£4

PERSONAL PREFERENCES

• With these two graphs, I can people would want competitions and electronic downloads free with their new magazine. I can also see that ‘a day in the life of’ was the most popular feature wanted. From this I can tell what kind of person the individual is. Also I can defiantly include free downloads and competitions into the magazine.

Compe

titio

nsCD's

Books

Coupo

ns

Elec

troni

c Dow

nloa

ds

Other

0

2

4

6

What gifts/offers would you like to see with the first issue?

0

3

6

what types of feautres would you like to see

included?

PERSONAL PREFERENCES

• My target audience said they like the 2nd on the best they said this because they liked the colour scheme, images and font. Some people chose the other ones but it was predominantly number 2.

31%

38%

31%

Which of these maga-zines do you like most?

Option1Option2Option3

• This helps me to develop my image of the typical person who would want to read this magazine because of what they said they liked about the magazine and what they had said earlier in the questionnaire.

CONCLUSIONS

• From my findings I can tell my final target audience is going to be male students from the ages 16-20 who buy 2-3 magazines a month from W.H.Smiths.

• I'm going to assume they don’t have a lot of personal income because they are students and the only way they could get money is from their parents or doing little jobs here and there.

• I'm also going to sell the magazine for £3 and there will be free electronic downloads and competitions within the magazine.

• Form my findings I'm also proposing that I'm going to sell the magazine in Bishops Stortford and in Harlow because that’s where the majority of the people live (who answered my questionnaire.)