QUESTIONNAIRE

Used in market survey of amul and parag dairy

Consumer contact description

PLEASE ANSWER ALL QUESTIONS ASKED IN THE QUESTIONNAIRE AND

SEEK FOR HELP IF ANY THING IS NOT CLEAR OR UNDERSTOOD TO YOU.

NAME OF CUSTOMER:

OCCUPATION : ______________________________________

ADDRESS : ______________________________________

MOBILE NUMBER: ______________________________________

NO. OF FAMILY MEMBERS: 1 to 3 ( ) 3 to 5 ( ) More than 5 ( )

MONTHLY INCOME: BELOW 5000 ( ) 15000 to 20,000, ( )

20,000 to 50,000 ( ) MORE THAN 50,000 ( )

Q 1. Which company's dairy product you use?

a) Parag ( ) b) Amul ( )

Q 2. Source through which you came to know about the chosen

brand product ?

a) Advertisement ( ) b) Shopkeeper ( )

c) others ( )

Q 3. Are you satisfied with your product?

a) Yes ( ) b) No ( )

Q 4. Reason to choose a particular company’s product?

a) Home Delivery ( ) b) Easily Available ( )

c) Price ( ) d) Quality ( )

Q 5. Reason for using a particular company’s product? a) Quality ( ) b) easily available ( ) c) Price ( ) c) Taste ( )

Q 6. Reason for not using a particular brand product ?

a) High Price ( )

b) Non Availability ( )

c) Not regular supply ( )

d) Bad Taste ( )

Q 7. What type of milk do you use ?

a) Standardized ( )

b) Full cream ( )

c) Toned Milk ( )

d) Loose Milk ( )

Q 8. Quantity used by you (In litre) ?

a) 3 litres ( )

b) 2 litres ( )

c) 1 litres ( )

Q 9. Do you like any change in a product ?

a) Yes ( )

b) No ( )

Q 10. In which parameter ?

a) Taste ( ) b) price ( )

c) Packing style ( ) d) quality ( )

Q 11. Your Suggestion with respect to both the brands ?

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