How effective is the combination of your main product and ancillary texts?

Magazine Front Cover

Teaser Poster

Main Film Poster

My ancillary texts media include a magazine front cover, teaser film poster and main film poster which were produced to market our film TIME?. To ensure audiences can recognize that the three media texts are related, the main characters on the front of the magazine front cover and film posters are wearing the same clothing but just have different poses – It makes it clear that they are the same people and that it is the same movie when audiences look at it.

As a part of the costume, we have one of the main characters of the film who is Emmanuel – the main killer posing with his hood on. Teenagers wearing hoods are also a stereotype of today that those who wear hoods cause trouble. To make this character significant to the audience we had him with his hood on in both film poster and magazine front cover. In our trailer he is also wearing the same hooded top with the hood up to show that these ancillary texts relate to our main product.

Magazine

Film Poster

Trailer

Comparing the film poster and our trailer, there is a scene where the killers Emmanuel and Tayo are walking while the camera is tracking them. This scene is captured from a front view of them walking in our film poster as the background image -the combination of our main product and film poster share this scene for the audiences to recognize.

The contrast of colour and exposure of light was adjusted to make it darker to add to the mysteriousness of these characters – using the same image/scene shows that this ancillary text relates to our main product of our trailer.

Trailer Film Poster

The title of our film TIME? has remained the same font on our film poster and magazine with the tagline below it IT WILL ALWAYS RUN OUT. This is also another factor about these ancillary texts combining with one another. In comparison with our main product, at the end of the trailer the film title and tagline subsides alongside one another just like how it is on the ancillary texts. The composition of the two is that the tagline is below the title – and on the trailer there was a motion of the two slightly moving alongside one another but it still combines to show that they all relate.

Trailer

Film Poster

Magazine

The images above are about the government council flats (also known as estates) which were used to establish the stereotype of people who live there, cause or are surrounded by trouble. So to get across to the audience what type of movie this is the use of it in our trailer and film poster show that this ancillary text combines with our main product.

Trailer Film Poster

The use of these estates were to form the scene for these media texts. As the use of filming the estates in the beginning helped to build up what the audience would expect to see in the trailer and for the film poster it helps anchor that meaning when looking at the mise-en-scene of the characters, costume and background images.