Quck BikeMMR MBA Porject Report Prince Dudhatra

8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra

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PREPARED BY : - Ravi H. Pokar

CLASS : - T.Y.B.B.A.

ACADEMIC YEAR : - 2007-08

ROLL NO : - 32

SEAT NO : -

GUIDED BY : - MR. KULDEEP JOBANPUTRA

COLLEGE : - R.P. BHALODIA COLLEGE

SUBMITTED TO : - SAURASHTRA UNIVERSITY

plus com



DECLARATION

I, the undersigned, Ravi Pokar, a student of T.Y.B.B.A.

hereby declare that the project work presented in this report is my own work

and has been carried under the supervision of Mr. KULDEEP

JOBANPUTRA of Shri R.P. BHALODIA COLLEGE, RAJKOT.

This work has not been previously submitted to any

other university for any other examination.

Ravi Pokar

“ A Nature friendly concept”2



ACKNOWLEDGEMENT

It is a matter of great pleasure and satisfaction to present the report of project

work undergone at “Shyam Motors” on “customers awareness of Quick Bike’’

I own a deep sense of gratitude to all the members of Shyam Motors especially

Mr. Bharatbhai (Sales Manager) of Shyam Motors to give me permission for making

“Marketing Research on customer awareness of Quick Bike”.

I cannot complete this report without the Kuldeep Jobanputra.

Finally, I could also like to be thankful to my friends, family members and each

and every person who has helped me directly or indirectly while preparing this report,




PREFACE

Practical study plays a vital role in the field of education. It has been introduce

for the student to get practical knowledge along with the theoretical knowledge. How

management principles are implemented in business can only be know through practical

study, through visit. Student can be very well become aware about industrial

environment like problem and opportunities.

According to the above reviews, our Saurashtra University has included

practical training of any industry & viva of it as 8th paper. I have preferred Quick Bike,

Rajkot for the same. I had prepared Marketing Research Reports on “ComparativeAnalysis of Quick Bike”. It was really a nice experience for me to do research work on

Battery Operated Bike.




Index

Sr.

No.

Particulars Page no.

1. History of Automotive Sector in India 6

2. Introduction of E-Bikes 7

3. Reasons for the need of E-Bikes 8

4. General Information 9

5. Marketing Department 17

6. Research and Methodology 25

7. Research Analysis and Findings 37

8. Questionnaire 38

9. Analysis 40

10. Limitation of study 49

11. SWOT Analysis 50

12. Suggestion 53

13. Conclusion 56

14. Bibliography 57




HISTORY OF AUTOMOTIVE SECTOR IN INDIA

Initially there was a period when people use to have Bicycle to

transportation purpose. But it was taking more time and energy. Due to that work could

not be done in time. Then after with the passage of time, requirement of the quicker

source of transportation became very strong.

Therefore petrol-operated vehicles came into the existence. It was taking

less time and energy as compared to the bicycle. However quicker and bigger source of

transportation was the requirement of the business. Therefore trucks, tractors etc. were

introduced.

Now days, automotive sector got the very much importance in each and

every countries growth and development.




Introduction of E-Bikes

The design of the e-Bike is simple and free of clutter. There is no emission of

smoke or noise and is absolutely pollution-free. There is no need for kick starting,

driving license, number plates or registration.

To start the e-bike, insert the key in the switch and turn anti clockwise.

Display panel lights up to show readiness.

The bike can be used in 3 modes. You can use 'Pedals only' 'Electric only' or

'both' to suit your riding comfort as well as journey requirement.

Speed is controlled using the throttle on your right hand grip. While

climbing up slopes or negotiating head winds, a combination of pedal and electric power

is ideal.

Switches that control the horn button, front indicators and headlight are

provided beside the left-hand grip of the handlebar.

You can travel up to 30 kilometers between charges on 'Electric only' and

50km with Pedal assistance. The charging time is 6-8 hours.

For safety, reflectors are provided in the front and rear, in addition to the

bright headlight and effective braking system. The motor power is cut off when both

front and rear brakes are applied.

When stopping to park, remove the key from the battery switch.

Always remember to check the battery level and tyre pressure before riding.

Reasons for The Need of Electric Bikes




Generally, the company is targeting the youngsters and working women for these

bikes. Company officials say that the vehicles are environment-friendly and are gearless.

No driving license is required for these vehicles.

Bicycles are the most energy-efficient ground transportation vehicles on the

planet. Adding electric-assist to bicycles helps to extend their range and practicality,

particularly with regard to hilly terrain, longer distances, or for people with limited

mobility or strength.

Electric bikes are simple, safe vehicles that offer many advantages for

commuting and personal transportation. They are quiet, efficient and not harmful to the

environment.

Current models offer range and performance that makes them practical vehicles

for commuting, and trips under 30km. The availability of a 'green' transportation

alternative like an electric bike reduces the number of automobiles on the road and

lowers our collective greenhouse gas emissions - definitely an advantage in meeting our

Kyoto commitments.

These vehicles should not be confused with mopeds. Mopeds require insurance

and registration, and have many design and operational features that are inconsistent with

electric bikes.







C O N T E N TC O N T E N T

Sr.

No.

Particulars Page no.

1. History and Development 11

2. Project at glance 12

3. Sizes and form 13

4. Number of products 14

5. Main Objective 15

6. Future plane 16




H I S T O R Y A N D D E V E L O P M E N TH I S T O R Y A N D D E V E L O P M E N T

The history of shyam motors is very interesting. In 2005 Mr.Mehta visited Indus

industry, which is one unit of Electrotherm Pvt.Ltd., for dealership of Yo Bikes. But Mr.

Mehta no satisfies with quality aspect of Yo Bikes. And also has some thought of

manufacturing bike in India only.

So, he purchase different battery operated bike for research, at that time

Maganbhai, great founder of infrastructure, met and shown keen interest in this type of

project and also give preference of Mr.Bharatbhai, Who has already done research work

of Battery operated bike in his own bike.

Ultimately, Bhupatbhai, Maganbhai and Bharatbhai met in 2006 and decide to

provide fully maintains free Battery operated bike to the Rajkot people with excellentafter sales service purpose.

Thus, they launch two models namely “Quick Run” & “Quick Way” marketed

by “SHYAM MOTORS” and manufactured by “Divya traders”.




PROJECT AT A GLANCE

NAME : - Shyam Motors

ADDRESS : - Kothariya Main Road,

Opp. New Shubhash Nagar,

RAJKOT-360 002.

PHONE. NO. : - 0281-2366111

FAX :- 0218-2368844

E-MAIL ID : - [email protected]

PIONEERS OF THE UNIT : - (1) Bhupatbhai Mehta

(2) Maganbhai sardhara

(3) Bharatbhai Aradeshna

YEAR OF ESTABLISHENT : - 2007

LINE OF ACTIVITIES : - Production as well as Marketing

ACCOUNTING YEAR : - 1st April to 31st March

WORKING HOUR : - 8 a.m. to 8 p.m.

WEEKLY OFF : - Sunday

TOTAL EMPLOYEES : - 45

SLOGAN : - “A Nature Friendly Concept”


mailto:[email protected]

mailto:[email protected]



S I Z E A N D F O R M O F T H E U N I TS I Z E A N D F O R M O F T H E U N I T

The industrial unit is mainly divided into three sizes.

Large-Scale Unit

The unit whose investment in fixed assets & current assets is more than

50 corers is known as large-scale unit.

Medium Scale Unit

The unit with investment in fixed assets & current assets is between 10 to

50 corers is known as large-scale unit.

Small Scale unit

The unit with investment in fixed assets and current assets between 1 to

10 corers is known as small-scale unit.

It can be known from the investment, number of workers and power

utilized by the company. Considering all the factors “SHYAM MOTORS” is

categorized as SMALL SCALE UNIT.

FORM OF ORGANIZATION

• Sole proprietor ship

• Partnership firm

• Private limited company

• Public limited company

• Joint stock company




So far as this company is concerned as “Partnership firm”.




P R O D U C T O F A C O M P A N YP R O D U C T O F A C O M P A N Y

Mainly under the production unit of shyam motors, Divya traders produced two

type of models of battery operated bike.

(1) Quick Run

(2) Quick way

* Colours available in Quick Run

1. Black

2. Standard silver

3. White

4. Orange

5. Pink Metalic

6. Red Metalic

* Colours available in Quick Way

1. Black

2. Standard silver

3. Pink Metalic

4. Red Metalic




M a i n O b j e c t i v eM a i n O b j e c t i v e

Every business unit having goals & objectives behind its establishment. It is

the first stage when promoters are think objective and than organize and establish

business unit.

Every firm having objective is to be earn profit by exchange product with

price or by providing various service.

“Quick Bike” having also a main objective of earning profit but they have

also other reason behind establishment. Like,

(1) Pollution Free Environment

(2) After Sale Services

(3) Maintenance free




FUTURE PLAN

Company’s future plan is to develop transgenic varieties by way of

producing full components of bike in India only. Right now the production is

taking place out side India for that reason only cost of bike is increasing. The

development of the machinery for production unit is on working. So company has

great desired goals to be achieved.







C O N T E N TC O N T E N T

Sr. No. Particulars Page no.

1. Introduction 19

2. Market Segmentation 20

3. Pricing policy 21

4. Organization Structure 22

5 Competitor 23




I N T R O D U C T I O N O F M A R K E T I N GI N T R O D U C T I O N O F M A R K E T I N G

The marketing philosophy of business assumes that an organization can

best service, prosper and profit by identifying the needs of its customers. Marketing is

essentially about marshalling the resources of an organization so that they meet the

changing needs of customers on whom the organization depends. Customers’ needs are

the starting – point for all marketing activity. Marketing managers try to identify these

needs and develop products, which will satisfy customers’ needs through and exchange

process which identified anticipates and supplies customer requirements efficiently and

profitability. As a business philosophy, marketing puts customers at the center of all the

organization’s considerations.

Marketing is so basic that it cannot be considered as separated function. It

is the whole business seen from the point of view of its final result, which is from the

customers’ point views,

“Marketing is the process of planning and executing the conception

pricing, promotion and distribution of ideas, goods, and services to create exchanges that

satisfy individuals and organization goals”




M A R K E T S E G M E N T A T I O NM A R K E T S E G M E N T A T I O N

O F C O M P A N YO F C O M P A N Y

(1) City or metro : City

(2) Demographic age : 10 year and above

(3) Family life cycle : young

(4) Gender : female>male

(5) Income group : 1,20,000 to 1,50,000.

(6) Occupation : students, housewife,

Businessmen, professor,

Newspaper vendor etc.

(7) Social class : lower- middle, middle-middle.

(8) Life style : traditional as well as modern

(9) Personality : Simple

(10) Behavioral Occasion : regular

(11) Benefits : maintenance free, speed

No noise & air pollution.

(12) User status : regular user

(13) Redlines stage : not aware but interested




P r i c i n g P o l i c i e sP r i c i n g P o l i c i e s

Price is only element in marketing mix that creates sales mix

that creates sales revenue, the element of cos ts . Pr ice is the powerful

market ing inst rument. As a market ing weapon, pr icing is the big run.

Pricing a product i s one of the mos t important and cri ti ca l a reas in

marketing management. A price policy is the standing answer of the f irm

to recurring problem of pricing.

We have to consider two factors, which almost effect to the

cost of production. That factor effect to the price directly or indirectly.

Internal Factor : -

Thi s f ac to r mos tl y e ff ec t t o t he p ri ce o f p roduct ion. I n t ha t

mar ke ti ng , obj ec ti ves l ike p ro fi t, mar ke ti ng mix , s tr at egy, cos t,

organization consideration etc. are included.

External Factor : -

These are the factors, which effects to the price from outside of the

organ izat ion. I t i nc ludes nat ur e o f mar ke t, demand, compe ti ti on ,

government policy, cost etc.




Organization Chart

Branch Manager

Marketing Manager

Sales Manager


Branch Manager

MarketingManager

Sales

Manager

Sales

Executive



COMPETITORS

Competitors in business terms mean existing of one or more than one

rival in the Market. In other words, it means that a particular producer or service provider

does not have a monopoly of his product or service in the market. Competition is

beneficial to both the producers as well as consumers, if it is healthy. It helps the

consumers because it does not allow the exploitation of consumers by way of

unreasonable and excessive pricing. Thus, the existence of competition ensures fair trade

in the market to a greater extent and consumer can get good quality product at reasonable

price.

There are different competitor of Quick Bike which is as follows.

Main Competitors of Quick Bike :

1) Yo Bike 6) my e-bike

2) Power Bike 7) Mark 3) Oreva 8) Matrix

4) Hero 9) Ninja

5) Value 10) Snappy




Promotional Activities

At the t ime of launching Quick Bike in Rajkot, the following

promotional ac tiv it ies were carr ied out, f rom which some are a lso

continuing.

Hording

Newspaper ad

Tie up (Event, sanj samachar, akila)

Road show

Umbrella

Ti-short etc.

Also providing information through mail & literature through field

workers of the company.







CONTENT

“ A Nature friendly concept”

Sr. No. Topic Page no.

1 Introduction 272

Statement of Objective28

3Market Segmentation

30

4Research Methodology

31

5Research Procedure

33

6Objective of Study

34

7Sources of Data 35

8Formation of questionnaire

36

27



INTRODUCTION

For any organization the internal analysis and the external analysis are very much

important for survival and growth in Market. The internal analysis consists of work environment, labour force, productivity, source of finance etc. that can be analyzed

through post records available in organization. But a part from internal analysis, the

analysis from market environment is very much important. But such analysis of market

is not an easy task. It is required a lot of hard work and it is also a time-consuming

process. But still to survive in the market, every organization has to go through such

research process.

According to Philip Kotler, “Marketing research is a systematic problem

analysis, Model building and fact finding for the purpose of improved decision

making and control.”




S T A T E M E N T O B J E C T I V ES T A T E M E N T O B J E C T I V E

My statement objective is that, to know the Consumer awareness of Rajkot, bike

user regarding the awareness aspects. Therefore, I find out the reason from the bike user,

that why they are not use Quick Bike and what types of problems are affected in non

awareness about the battery operated bikes

The research on the topic called “Consumer awareness of Quick Bike” at

Shyam Motors. Is done by using random sample & under the head of simple random

sampling.

H y p o t h e s i sH y p o t h e s i s

Ho= Consumer awareness is not the main focus of Shyam Motors

H1 = Consumer awareness is the main focus of Shyam Motors




MARKET RESEARCH AND MARKETING

RESEARCH

Market Research

Market means actual and potential customers. Market research is the systematic

and intelligent investigation or study of “who, what, where, when, why and how of

actual and potential buyers.” It deals with research on customer demand. Market research

is primarily concerned with investigation, analysis and measurement of market demand.

The following items of study and analysis are included:-

Size of the market

Geographic location of customers

Demographic description of customers

Market segmentation on the basis of age, income,

education, etc.

Analysis of market demand

Sales analysis by customer, services products

Customer’s need, wants, habits and behavior

Dealer’s wants and preferences

Marketing Research:

→ “Marketing research is the systematic gathering, recording & analysis of the data

about problem related to the marketing of gods & services. Market information is

required for company’s growth. By providing right information, it helps company to

take right decision.”

→ “Marketing research is the systematic design, collection, interpretation &

reporting of information to help marketers to solve specific marketing problem or

advantage of marketing opportunities.”




M A R K E T S E G M E N T A T I O NM A R K E T S E G M E N T A T I O N

Market is divided in to various segments related to different environments

like demographic, geographical, psychological, etc. My market segmentation is a

psychological segmentation. My area is only Rajkot city. Samples of my research are

peoples of following blocks:

Education with awareness

Age structure

Mentality

Personality

Life style

User status

Those above all componential factors are sample of my research topic

“Consumer awareness of Quick Bike” at Shyam Motors.




RESEARCH METHODOLOGY

1) SAMPLING UNIT:-

The target population was divided in to two segments i.e. bike user and dealers.

Things like needs, its fulfillment and suggestions of all segments were collected for

making this research success.

A) SAMPLE SIZE

How many people should be surveyed?

About 80 from different segment i.e. bike user and dealers were taken as a

sample size. As we know that large sample gives more reliable data, but here because the

population was divided in two segments such thing was made possible.

B) SAMPLING PROCEDURE

How should the respondents be chosen?

During my training days, we have divided the total time of training as per

the requirement. It means in any concern segment. It population is high the more time

was research for it.

C) PROBALITIY SAMPLE

•• SIMPLE RANDOM SAMPLE

Every units of the population has an equal chance of selection.




•• STRATIFIED RANDOM SAMPLE

The population is divided into mutually exclusive group. (Such as age

groups), and random sample are drawn form group.

•• CLUSTER (AREA) SAMPLE

The Population is divided into mutually exclusive group. (Such as city

blocks), and the researches are draws a sample of the groups to interview.

D) NON-PROBABILITY SAMPLE

•• CONVENIENCE SAMPLE

Tab researcher selects the most accessible population members.

•• JUDGEMENT SAMPLE

The researchers select population members who are good prospects for

accurate information.

•• QUOTA SAMPLE

The researcher finds and interviews a prescribed numbers of each of several categories.

The research on the topic called “Consumer awareness of Quick bike in

Rajkot at Shyam Motor” is done by using random sample & under the head of simple

random sampling.




R E S E A R C H P R O C E D U R ER E S E A R C H P R O C E D U R E


DEFINING THE PROBLEM

DEVELOPING THE RESEARCH PLAN

COLLECTING THE INFORMATION

ANALYSING THE INFORMATION

PRESENTING THE FINDINGS



O B J E C T I V E O F S T U D YO B J E C T I V E O F S T U D Y

When any s tudents are prepar ing the project repor t so i t ’s

behind the part icular reason. When any students are studying in graduate

level or postgraduate level , so i t’s main objective is gett ing knowledge in

theoretical and practical particular in BBA & MBA. Project report is very

useful for ge tt ing prac ti ca l knowledge. The company gives prac ti ca l

knowledge. Theoretical knowledge is not necessary and also everywhere

prac ti cal knowledge i s not necessary , but according to me prac ti ca l

knowledge is giving knowledge of present t ime and future t ime; this i s

more useful for making good career.

•• MY MAIN OBJECTIVES ARE AS FOLLOWS::-

1) To make aware about the Quick Bike.

2) To know the people’s viewpoint about company.

3) To make aware about the models of Quick Bike.

4) To know about the features of the Quick Bike.

5) To know about the opinions of the people about the company’s

after sales service.

6) To make aware about the Quick Bike is the first production of

Saurashtra.




DATA COLLECTION & SOURCES OF DATA

Once the research design or plan is finalized, the researcher will collect

the data. Mainly there are two sources of data collection

• Primary data

• Secondary data

Primary Data

The data, which is collected for the first time from the respondent, called primary

data. It is generally gathered for a specific purpose for a specific research project. It is

gathered through the use of sampling.

Second Data

The data, which is already collected by another one or which is already, exist

where is called secondary data.

Primary data collection

Secondary data Collection


Observation

→ Personal observation→ Mechanical

observation

Survey

→ Mail survey→ Telephone survey→ Personal survey

Internal sources

→ Records→ Mktg. data bank

External Sources

→ Reports→ Periodicals








Shri R.P.Bhalodiya College, Rajkot

QUESTIONNAIRE

MARKETING RESEARCH ON CONSUER AWARNESS

OF QUICK BIKE

Instruction:-1. This research is for education purpose only.

2. Please tick marks in the appropriate box only.

3. Please fill up only those questions whichever you know.

(1) Name: - __________________________________________

(2) Address: - ________________________________________

________________________________________

________________________________________

(3) Phone no.: - (R) _______________ (O) _______________

(M)____________________

(4) Gender: - Male Female

(5) Age group: - Less than 18 26 to 40

18 to 25 Above 40

(6) What is your occupation?

Business Man Student

Professional House Wife

Service Person

(7) Do you have any Bike/Moped?

Yes No

(8) If yes, which bike/ Moped ______________________________

(9) Are you satisfied with your bike’s /Moped’s performance?

Yes No

(10) Do you aware about “Battery operated bike”?

Yes No




(11) If yes, do you aware about “Quick Bike”?

Yes No

(12) If yes, how do you come to know about “Quick Bike”?

News Paper Advertisement Showroom visit

Relatives Others

Friends(13) Do you know there are two models Quick Run and Quick Way?

Yes No

(14) If yes, which model more you see on the road?

Quick Run Quick Way

(15) Do you aware about the “Power Break System” of Quick Bike?

Yes No

(16) Do you aware about the following features of Quick Bike?

Special features General features

Hydraulic Suspension No Air Pollution

Water Proof No Voice Pollution

Anti theft lock system No Fuel

Child Seat No RegistrationGround Space No Maintenance

(17) Do you know that Quick Bike is the first production of Saurashtra?

Yes No

(18) Would you like to give any suggestion?

_________________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

T H A N K Y O UT H A N K Y O U




A N A L Y S I SA N A L Y S I S

Que. Gender: -

Male Female

Findings

Analysis:

From the above chart, it is clear that the percentage of male is 56% and

female is 44%. So, Male is more than the Female.


Gender Respondents % Of total respondents

Male 45 56%

Female 35 44%

Total 80 100%

41

Gender

Male

56%

Female

44%Male

Female



Que. Occupation?

Business Man Student

Professional House Wife

Service Person

Findings:


Occupations Respondents % Of total respondents

Business-

man

12 15%

Students 25 31%

Professional 13 16%

House-wife 20 25%

Service-

person

10 13%

Total 80 100%

42

Occupation

15%

31%

16%

25%

13%Businessman

Student

Professional

Housewife

Service person



Analysis:

From the above charts, it can be seen that in the sample number of

students are more because students use the battery operated bikes more. In the

Housewife and others use it more.

Businessmen use it very less as they have to carry weight with them.




Que. Do you aware about “Battery operated bike”?

Yes No

Findings:

Analysis:

From the above chart, we can say that a percentage of people who are

aware about the Battery operated Bike i.e. 94%& a people who are not aware about the

Battery operated Bike i.e. 6%.


Yes/No Respondents % Of total respondents

Yes 75 94%

No 5 6%

Total 80 100%

44

Yes

94%

No

6%

YesNo



Que. If yes, do you aware about “Quick Bike”?

Yes No

Findings:

Analysis:



Yes 35 47%

No 40 53%

Total 75 100%

45

Yes

47%No

53%

Yes

No



From the above chart, we can say that most of the people are not aware

about the existence of Quick Bike. So it shows the lack of promotional activities.

Only 47% people aware about the Quick Bike & 53% people is not aware

about the Quick Bike.

Que. If yes, how do you come to know about “Quick Bike”?

News Paper Advertisement Showroom visit

Relatives Others

Friends

Findings:

Medias Respondents % Of total respondents

News paper 12 34%

Relatives 12 34%

Friends 05 14%Showroom visits 03 9%

Others 03 9%

Total 35. 100%


34%

34%

14%

9%

9%

News paper

Relatives

Friends

Showroom visits

Others



Analysis:

Most of the customers from total customers are come to know about

Quick Bike from News paper, friends and relatives while less customers are come to

know about from showrooms visits.

Que. Do you know there are two models Quick Run and Quick Way?

Yes No

Findings:

Analysis:


Yes/No Respondents % Of total respondentsYes 25 47%

No 10 53%

Total 35 100%

47

71%

29%

yes

no



35 person aware about the Quick Bike but from them only 71% knows

there are two models Quick Run and Quick Way. While 29% doesn’t know there are two

models Quick Run and Quick Way.




Que. Do you aware about the “Power Break System” of Quick Bike?

Yes No

Findings:

Analysis:

From the chart we can say that 35 person aware about the Quick Bike but

from them 57% knows there is a power break system of Quick Run and Quick Way.

While 43% doesn’t know there is a power break system of Quick Run and Quick Way.



Yes 20 57%

No 15 43%

Total 35 100%

49

57%

43%yes

no



Que. Do you know that Quick Bike is the first production of Saurashtra?

Yes No

Findings:

Analysis:

From a taken sample, it was found that 57% people are not

aware about the company. So this company is required to create the awareness.



Yes 15 57%

No 20 43%

Total 35 100%

50

43%

57%

yes

no



Que. Would you like to give any suggestion?

Suggestion

(1) Company should give more advertisement.

(2) Company should try to increase the carrying capacity.

(3) Company should decrease their bikes price.

(4) Company should give dealership for expand their business.















SUGGESTION

Proper place should be decided for main office and service station.

Advertisement and promotional activities should be done to create awareness.

Speed of the bikes should be increased.

Company should take care in the internal disputes.

It should communicate with public & keep the public in touch.

Thus, above all suggestions can be recommended to the company for its rapid

development.







CONCLUSION

By this Research & visit this unit I concluded that this unit is one

of the successful and large units. It has been progressing by leaps and bounds.

The relationship between staff members and management is admirable. So all

these positive points will lead this unit on the path of the success and wish that

company can progress day by day.

As automotive industry got very much importance in total growth of the

country, I wish QUICK BIKES also got the same importance in the industry.







BIBLIOGRAPHI

Marketing Management

- Philip Kotler

Marketing Management

- S.A.Sherlekar

Web site :- www.autosector.com

www.ebikes.com

http://www.autosector.com/

http://www.ebikes.com/

http://www.autosector.com/

http://www.ebikes.com/

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Quck BikeMMR MBA Porject Report Prince Dudhatra