Quarterly UpdateQ1 2014

Channel 4

1. Q1 highlights

2. Audience insight

3. Other relevant research

Channel 4 is the top converting commercial terrestrial channel for 16-34s

30% of 16-34s put Channel 4 in their top 3 favourite channels

Channel 4 is the top converting commercial terrestrial channel for ABC1s

Channel 4 makes people think about things in new and different ways, more than any other terrestrial channel.

Channel 4 reaches 23.3 million ABC1 adults every month

Channel 4 viewers are socially connected and influencers for many topics including music, sport and The Arts

Channel 4 Highlights

Sources: BARB Q1 2014, TGI Q2 2014, (1st 2nd or 3rd fav), Ipsos Image Tracker

Audience Insight

C4 is Young & Upmarket

older younger

downmarket

upmarket

%16-34

%ABC1

16+ audience profile (%):

ITV1

C4

C5

Sky1

Sky2

ITV2

ITV3

E4More4

Dave

30

35

40

45

50

55

0 10 20 30 40 50 60

Source: BARB/Advantedge, Q1 2014, base: all adults, all time, size based on adult average reach (000s)

Source: BARB/Advantedge, Q1 2014, reach condition = 3 consecutive mins. Base: ABC1s Adults

89.5 86.9

73.9

59.8

50.546.8 46.7

36.8 33

14.1

70.5

64.1

46.5

31.524.8 23.9 26.1

18.8 18.4

5.2

ITV1 Channel 4 Channel 5 ITV2 More4 Dave E4 ITV3 Sky 1 Sky 2

Avg. monthly reach (%) Avg. weekly reach (%)

Channel 4 reaches nearly 87% ofABC1s every month

Source: Advantedge/BARB (series average); internal C4 data First Run only

First Dates

The show achieved 1.2 million viewers

peaking at 1.3 million (individuals)

Generating 65.7 thousand tweets2.8 million VoD views

Q1 Programme Highlights

The Undateables

The show achieved 2.7 million viewers

peaking at 3 million (individuals)Generating 154 thousand tweets

2.8 million VoD views

8 Out of 10 Cats Does Countdown

The series averaged at 2.7 million, peaking at 2.9 million (individuals)

Generating 25.9 thousand tweets

Benefits Street

The series averaged at 5.9 million (individuals)peaking at 6.5 millionGenerating 210 thousand tweets

6.1 million VoD views

Channel 4 viewers…

The typical Channel4 viewer…

•Finds TV ads interesting to talk about (index 130), is a TV addict (index 120) and often notice products/brands in TV/films (index 134).

•Purchase decisions are influenced by celebrities (index 148) and think interactive TV services are a good idea (index 137).

•Likes to eat in trendy places (index 158) and spend a lot of money on cosmetics (index 153).

Source: GB TGI, Q2 2014, base = Ch4 Viewers=C4 1st Favourite channel vs 15+

Coming up in Q2

Fargo Derek

The ten-part “true crime” anthology is inspired by the Academy Award-winning film of the same title and is executive produced by the writer/directors/producers of the original, Joel & Ethan Coen

The award-winning comedy drama Derek returns to Channel 4 in April for a brand new 6x30 series. A year has gone by since we last visited Broad Hill Retirement Home and there’s some new residents, additions to the staff and the welcome return of a few familiar faces.

Coming up in Q1

Cardinal Burns Friday Night Dinner

The award winning E4 sketch show Cardinal Burns, aka comedy duo Seb Cardinal and Dustin Demri-Burns, return for a new series, this time on Channel 4.

Big Talk Productions and Popper Pictures have been commissioned to produce a third series of the critically-acclaimed and multi-award winning comedy ‘FRIDAY NIGHT DINNER’ for Channel 4, with Tamsin Greig, Paul Ritter, Simon Bird and Tom Rosenthal returning as the Goodman Family and Mark Heap once again arriving unannounced as Jim.

Other Research

Source: Channel 4/Kantar Digital Landscape Survey; index 100 = average GB adult; done in the last 4 weeks; C4 viewer = 1,2,3 favourite channel

Index

Channel 4’s audience is highly connected