Branding Guide

Q.S.P.EnterprisesInno

vation

TechnoloTT go ygg

QualityQQS o

luti

ons

SS

Forward

3-D

Pri

ntin

gPP

Q.S.P.PP

Prototypes

S

T

kille

drototMgyyg

echa

nica

lDyy

esig

n

Music & MM Lighting

Aquatic DesignEx

perie

nced

EEPossibilitiesPP

Indu

stria

l

Res

iden

tial

RR RR CustomCCFabricationFF

Quiet QQSideSSPaPP rkrr

Creative

Hden

d ome HHGoodsGG M

ode i

MMr nService

ManufacturingP ibiliibiliPP

MM

2

Table Of Contents3 Mission Statement3 Purpose of Branding4 Demographics5 Approved Logos6 Appropriate Logo Usage7 Secondary Graphics8 Color Palette9 Color Schemes10 Improper Use11 Improper Use12 Logo In Type13 Typography

3

Mission StatementIt is our Mission to provide individuals and

companies with innovative products that create solutions to everyday problems; by using the latest technologies and materials along with a skilled and

forward thinking team.

The purpose of the Q.S.P. Enterprises’ Branding Guide is to provide the reader with the neccesary information adequtely write, design, and promote Q.S.P. Enterprises across multiple platforms. This branding guide must be used when desinging promotional materials such as advertisements and business

cards, Packaging design, Prress Releases, and any other Q.S.P. Enterprises’ published materials.

Q.S.P.Enterprises

DemographicsQ.S.P. Enterprises, LLC’s, primary target market is Generation X, due

to the strong interest in technological advancements and time management. Both males and females born between 1965-1980 with an average income of $35,000 + will be targeted. These individuals are mostly employed in

office buildings as accountants, clerks, secretaries, and teachers. Most have a minimum of a bachelor’s degree with a high number of graduate work completed. The demographic is diverse with many in the middle stage oflife. These individuals are married with children heading away to college soon to become empty- nesters. Their near future includes extra resources as expenses decrease as children move away. Retirement and the mythical

“mid-life crisis” allow for these individuals to become aware of new products and gain interest.

Q.S.P. Enterprises, LLC’s, target market is dispersed throughout the country with high numbers in virtually every region of the United

States. They areeasily accessible through the internet, brick and mortar stores, email, and mass media. They are commonly found in the suburbs and cities with fewer appearing in the countryside. The commercial target market is compromised of primarily small business onwers within the internal 48 states of the United States that range from start-ups to established businesses. The Industrial target Market is compromised of maunfacturers and distributors

of both large and small scale companies.These individuals have enough resources to support, share, and propel

Q.S.P. Enterprises to success.

4

5

Approved LogosQ.S.P.Enterprises

Quiet SidePark

Quantum State Possibilities

Quick SolutionsPlumbing

Quarter-ScalePrototypes

Quigley’s Specialty Products

QualitySolidPrinting

Quest StageProductions

6

Appropriate Logo Usage

All logos are to be used in full color when the opportunity is given. - For multi-color usage use while text fill with colored graphics on colored backgrounds. - For single color usage use white fill on dark backgrounds - For single color usage use black fill on light backgrounds - Minimum logo size- 1.67’’ x .39’ (Width x Height) - Logo is to be used in 100% opacity at all times

7

Inno

vation

Technology

Quality

Solu

tion

s

ForwardThinking3-

D P

rint

ing

Q.S.P.

Prototypes

Skill

ed

Mec

hani

cal

Des

ign

Music & Lighting

Aquatic Design

Expe

rienc

ed

Possibilities

Indu

stria

l

Res

iden

tial

Custom Fabrication

Quiet SidePark

Creative

Home Goods

Mod

ernService

Manufacturing

Secondary Graphics

8

Technology

R 247G 148B 30

C 0M 50Y 100K 0

Hex f7931e

P 20-8 U

Innovation

R 82G 200B 235

C 58M 0Y 4K 0

Hex 52c8eb

P 115-5 U

Quality

R 0G 0B 0

C 0M 0Y 0K 100

Hex 000000

P Black U

Service

R 191G 176B 153

C 21M 22Y 33K 0

Hex bfb099

P 13-3 U

Experience

R 197G 99B 65

C 15M 62Y 73K 2

Hex c56341

P 38-5 U

Design

R 92G 110B 117

C 60M 41Y 39K 6

Hex 5c6e75

P 175-7 U

Color Palette

9

Color Schemes

Primary Color SchemeDominant Graphic Color -

Secondary Graphic Colors-

Background Color-

Font Color-

Secondary Color SchemeDominant Graphic Color -

Background Color-

Font Color-

10

Improper Use

Q.S.P.Enterprises Q.S.P.Enterprises

Q.S.P.Enterprises

Q.S.P.Enterprises

Q.S

.P.E

nter

prise

s

Do Not OutlineThe Logo Font

Do Not OutlineThe Logo Graphic

Do Not Inverse Graphic Fill Colors

Do Not AlterLogo Font Fill

Do Not Inverse Logo Orientation

Do Not Rotate Logo

Do NotRotate 90 +/- Degrees

Innovation

Tech

nolo

gy

Quality

SolutionsForw

ard

Thin

king

3-D Printing Q.S

.P.

Prototyp

es

Skilled

MechanicalDesign

Mus

ic &

Lig

htin

g

Aqua

tic D

esign

Experienced

Poss

ibili

tiesIndustrial

Residential

Cus

tom

Fa

brica

tion

Qui

et

Side

Park

Cre

ativ

e

Hom

e G

oods

Modern

Service

Man

ufac

turin

g

11

Improper Use

Do Not Inverse Secondary Fill Color

Do Not OutlineSecondary Graphic

Do Not RotateTypography Graphic

Q.S.P.Enterprises

Do Not Shrink orStretch Horizontally

Q.S.P.Enterprises

Do Not Shrink orStretch Vertically

12

When used without the logo graphic, Q.S.P. Enterprises should be written in a solid approved color. The company name should be in sentence format with the initials of Q.S.P. Enterprises capitalized following a period after each. “Q.S.P.” should always be used with “Enterprises” following the initial characer set. “Enterprises” in Q.S.P. Enterprises should always be typed with a capital “E” and not used without the initilal characters. In addition, Q.S.P. Enterprises should not be written different from the rest of the body con-tent. Diminished Font Size, unnecessary italics, and unnecesary bolding is not permitted.

When used for sponsorship and co-branding, Q.S.P. Enterprises should be written in any solid color that is the same as the other sponsors or entities. This is only apllicable in colorless situations, one color only situations, or strict color guidelines for promotional activities. This is not to be used in place of a full color option.

Logo in Type

Q.S.P. Enterprises

Q.S.P. Enterprises

13

TypographyPrimary Logo Font- Adobe Garamond Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Secondary Logo Font- Adobe Garamond ItalicAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Headline Font- Day Roman RegularAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Primary Body Font- Adobe Garamond RegularAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Secondary Body Font- Adobe DevanagariAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Q.S.P.Enterprises

All work, including text, logos, and graphics, were created by

Mr. David Graff, D.Graff Designs,Under the supervision of Q.S.P. Enterprises, LLC

Mr. Scott Babinski, Coordinator.All materials published are for the official use of Q.S.P. Enterprises, LLC only and those affiliated

2015. All rights Reserved.

Inno

vation

Technology

QualitySo

luti

ons

ForwardThinking3-

D P

rint

ing

Q.S.P.

Prototypes

Skill

ed

Mec

hani

cal

Des

ign

Music & Lighting

Aquatic Design

Expe

rienc

ed

PossibilitiesIn

dustr

ial

Res

iden

tial

Custom Fabrication

Quiet SidePark

Creative

Home Goods

Mod

ernService

Manufacturing