Q4 2011 (WM Weeks 40-52). 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 37 - 48 SSO’s Shipping: Week 39 Items 111648 Milk

Q4 2011 (WM Weeks 40-52)

4th Quarter 2008Grocery / Market ManagerNovember-January 2008

Program: Wks 37 - 48SSO’s Shipping: Week 39

Items 111648 Milk Chocolate Giant Bar111655 Almond Giant Bar111673 Special Dark Giant Bar111680 Symphony Milk Chocolate Giant Bar111692 Symphony Almond/Toffee Giant Bar122847 Cookies n Crème Giant Bar122858 Reese’s Peanut Butter Giant Bar128778 Hershey’s Cookies n Milk Giant Bar

• Higher Retail • Higher Margin vs. 2010

MERCHANDISINGProduct will be in DRC’s • Cart Rail • Front End Cap• Grocery End Cap• Bake Center

$1.98 Giant Bar EDLP


Program: Weeks 40 – 52C-Stock will continue to flow through week 52

Items 170713 Milk Duds 134752 Whoppers 170120 Good & Plenty 179934 Jolly Rancher Gummies136633 Reese’s Pieces 163629 Twizzler Bites163001 JR Fruit Chews162991 JR Tropical Fruit

Theater Box Performance• L4 $4.3M, +173.3%• L13 $15.3M, +152.9%• CYTD $29.7M, +87.7% or + $14M

MERCHANDISING• Front End Action Alley (per Buyer communication)

98¢ Theater Boxes ** Q4 VPI **

Top performing stores

Averaging $825/store/week

Three New Items !


Items NEW Hershey Pieces with Almond 186505 Pieces with Almonds Pouch 8 oz.

Drops and Minis 8 oz. Pouches160716 Hershey’s Milk Chocolate Drops 160696 Cookies n Crème Drops 160703 Reese’s Minis

Pieces 10 oz. – 10.5 oz. Pouches113881 Reese’s Pieces Pouch 113835 Almond Joy Pieces Pouch 113816 York Pieces Pouch113827 Special Dark Pouch

Program: Weeks 40 - 52

Drops/ Minis/ Pieces Saddle Rack Program

CYTD Drops & Minis Performance• Drops & Minis POS at Walmart avg. $703K /wk• Stores averaging $190 / store / week in POS

MERCHANDISING • Saddlebag Rack (2,260 stores)

Great Ice Cream

Tie in!


$1.24 King Size EDLPSSO Shipping: Week 51

ItemsTBD NEW King Size Cookies n Crème Drops8281164 King Size Reese Minis8281157 King Size Hershey Drops

KS Drops and Minis Performance• Reese Mini King Size is the #1 Hershey KS item • Drops & Minis POS +$20M CYTD (thru Wk 36)• Stores averaging $149 in POS CYTD (thru Wk 36)

COMAC • Front End Action Alley

Merchandising• Front End Action Alley

New!


$1.94 Ice Breakers Gum & Mint EDLC

SSO Shipping: Week 50

Mint Items • 8295174 IB Cool Mint Tin • 8295188 IB Wintergreen Mint Tin • 8283639 BreathSavers 3-Hr Spearmint • 8269429 IB Sours Mint Tin• 8274983 Frost Winter Cool• 8274976 Frost Peppermint

Gum Items• 8207411 Ice Cubes Kiwi Gum • 8207404 Ice Cubes Raspberry Gum• 8234053 Ice Cubes Peppermint Gum • 8266184 Ice Cubes Bubble Breeze Gum

Gum & Mint Performance: • Ice Breaker Gums are +49.8% CYTD• Ice Breaker Mints are +12.6% CYTD

Merchandising • Front End Endcap (near Speedy and Tobacco Aisle)

Final Display design / item mix may vary


Program: Wks 34-48Hershey’s is Walmart’s OPP Baking Chip

Item9254708 Semi-Sweet Chips9254617 Milk Chocolate Chips9254547 Reese’s Peanut Butter Chips9282094 Special Dark Chips9228097 Butterscotch Chips9228090 Premier White Chips9282087 Heath Toffee Baking Pieces9248454 Heath Chocolate Baking Pieces9220880 Mini Reese’s Pieces

MERCHANDISING• Action Alley Stackbase• Grocery End Cap• Cart Rail• Bake Center• FE End Cap

FSI• 11/13 $1 off 2 bags

$1.88 Fall Baking Rollback


Program: Wks 38 - 52$15+ Basket Building Opportunity

1-Stop Baking Solutions for the holidays

$10+ basket ring$5+ basket ring

3 FSI’s


Program Highlights • 66% of seasonal order ships in 1st 2 waves• Top 3 Packtypes make up 75% of order:

•CPC 12-14oz (52% of Holiday Buy)•$1 Canes (14%)•$2 Canes (9%)

Strategies• November 1st Seasonal Aisle Set

• Dedicated 4’ Kiss Section • Door to Floor execution on display ready pallets • Stackbase opportunities w/ Kisses & $2 Canes• 3 National FSI’s• Increased Hershey Advertising

MERCHANDISING• Action Alley Stackbases • Seasonal aisle anchor Endcaps • Cart Rail • Catch the Season Wall• Front End Cap

Program: Wks 38 - 48SSO’s Shipping: Weeks 38, 42, 44 & 46

2011 Holiday


Program: Wks 38 - 48SSO’s Shipping: Weeks 38, 42, 44 & 46

2011 Holiday Merchandising / Displays

$2 Canes DRC’sHoliday CPC Pallet Kisses DRC’S$1 Canes Pallet

HOLIDAY CPC PALLETWeek 42 Grocery or Front End Action Alley, Cartrail, or Grocery End Cap

$1 FILLED CANE PALLETWeek 44 Cartrail, Front End or Grocery AA nearCoke Ornament Bins

HOLIDAY KISSES DRC’s(DRC’s for stackbase execution)

Grocery or FE Action AlleyStackbase, Cartrail, or Grocery EC

$2 FILLED CANE DRC’s(DRC’s for stackbase execution)

Cartrail, Front End or Grocery AA


Program Highlights 12-PACKS ($1.78) Mounds 12pk Almond Joy 12pkMilk 12pkKit Kat 12pkReese’s 12pk

40oz PACKAGED CANDY ($8.98)188799 Hershey Nuggets Asst 38.5oz188669 Hershey Kisses 40oz188678 Assorted Miniatures 40oz133944 Kit Kat/ Reese Assorted 40oz188686 Reese Miniatures 40oz192354 Trio Asst Choc/Pkg 38.5oz118159 Reese Assort. Miniatures 36oz163458 Kit Kat Miniatures Asst. 36oz193704 York 40oz

Program: Wks 48 - 52SSO’s Shipping: Week 47

2011 GAMETIME

THEATER BOXES ($0.98)170713 Milk Duds 5oz163001 Jolly Rancher Fruit Chews162991 Jolly Rancher Tropical Fruit134752 Whoppers 5oz170120 Good & Plenty 6oz179934 Jolly Rancher Gummies136633 Reese’s Pieces 4oz163629 Twizzler Bites

Drops/ Minis & Pieces ($2.78) 186503 Pieces w/Almond 113881 Reese’s Pieces 113835 Almond Joy Pieces 113827 Special Dark Pieces 113816 York Pieces 160716 Milk Chocolate Drops 160696 Cookies n Crème Drops 160703 Reese’s Minis

COMAC• TBD

MERCHANDISING• Action Alley• Action Alley End Cap• Cart Rail• Catch the Season Wall• Front End Cap• Grocery End Cap

New!

40 oz CPC SUB

Drops/ Minis/ Pieces

Theater Boxes12-Packs

Documents

Q4 2011 (WM Weeks 40-52). 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 37 - 48 SSO’s Shipping: Week 39 Items 111648 Milk