Embed Size (px)
Citation preview
Pyramids & Pyramids & PipelinesPipelines
Building Annual Giving Programs that LastBuilding Annual Giving Programs that Last
A) Grab Tab – Click double-arrows to open/close Control Panel. Click square to toggle Viewer Window between full screen/window mode. Click mic icon to mute/unmute your audio
B) Audio Pane – Select audio format. Click Audio Setup to verify Speakers & Microphone.
C) Questions Pane – Attendees can submit questions and review answers.
D) Type your question and click Send to submit it to the organizer.
A
B
C
D
Pyramids & Pyramids & PipelinesPipelines
Building Annual Giving Programs that LastBuilding Annual Giving Programs that Last
Riding “The Wave”
• Transformation of Jewish Camp fundraising in just 8 years
• Over $60 million raised in Grinspoon Matching Programs in 5 years
• Legacy program pledges to date estimated at over $30 million
What’s next?
What are Annual Giving
Campaigns?
AgendaThe value of Annual Campaigns• Tamarack Camps’ 5 year results
Getting Started• Goal Setting• Action Plan• Examples from Tamarack• Learning from results
Resources and Questions
Increase outreach
Boost dollars
Open Door
Pipeline
Engage leadership
Pre-campaign foundation builder
Post-campaign momentum extender
Culture of Philanthropy
The Value of Annual Giving Campaigns
Tamarack Camps
Deena LockmanDirector of Development
Lauren Katz
Assistant Director of Development
Tamarack Camps:106 years old (Oldest Jewish Overnight Camp)• Camp Maas in Ortonville, Michigan
1,000 campers per summer: ages 7-14
• Agree Outpost Camp in Wawa, Ontario • Camp Kennedy in the upper peninsula of
Michigan• Teen Travel trips out west and to Alaska
“Send a Kid to Tamarack”Annual Campaign
Mission: “ensure that no child is denied a Jewish camp experience”
• Board gifts first
• Spring direct mail appeal
• Matching gifts to motivate
• 2nd Annual Patron Event
• Introduced the Grinspoon $3600 match
• Segmented and personalized mailings
“Send a Kid to Tamarack”Annual Campaign Program Results
$0
$50,000
$100,000
$150,000
$200,000
$250,000
2005/06 2006/07 2007/08 2008/09 2009/2010YTD
Year to date
results
Getting Started
Case for Support
Goal Setting
Action Plan
Goal Setting
More than just
$$
Setting Realistic Goals
Camp Budget
(need)
Past annual giving
performance
Other non $ goals
S.M.A.R.T. Goals
Specific, Measureable, Attainable, Relevant, Time-Bound
Example Annual Gifts Pyramid
1
4
12
25
40
10
Many Gifts
Gift Size
$10,000
$3,600
$1,000
$360
$180
$100
$0-99
Number of Gifts Total Raised
$10,000
$14,400
$12,000
$9,000
$7,200
$1,000
$6,400
Total Goal = $50,000
X =
Tamarack Camps“Send a Kid to Tamarack” Pyramid
2008-09 2007-08
1 $25,000 1 2 $10,000 0 4 $5,000-$9,999 2 34 $1,001-$4,999 31 19 $ 1,000 16 46 $ 500-$999 29127 $ 100-$499 112225 under $100 165
Action Plan
Who are you asking?Who is doing the asking?
For how much?When will they be asked?How will they be asked?
How will they be Thanked?How did we do?
Action Plan
Segments
Who are you asking?Sample Segments
• Alumni: By age group or Bunk• Parents• Past Parents• Donors – by giving levels• SYBUNT/LYBUNT• Gender• Families• Past Staff• Vendors• Neighbors• Board members • Synagogues
Personal Asks
Personal phone calls
Phone-a-thons
Direct mail
Website
E-newsletters
Camp Application
How are you asking? Channels
Tamarack Camp Example Segments, Channels, Schedule
Constituents group
Channel (Methods of
Communication)
April
Special Event
May
Direct Mail
June
E-newsletter
Attended event and Paid
Invite, gift acknowledgement, annual appeal
Thank you, receipt from event
Thank you and NO Annual Appeal letter
Email for on-line giving
Attended event and not paid yet
Invite, invoice, annual appeal, E-mail
Thank you for hosting at event
Thank you, Invoice, NO Annual Appeal letter
Donated but did not attend
Invite, gift acknowledgement, annual appeal, e-mail
Thank you and receipt
Thank you, NO annual appeal letter
Invited to event but did not attend or donate
Invite, annual appeal, email
Missed you, annual appeal letter
Everyone else not invited to event
Annual Appeal, email, some with personal notes
Annual Appeal letter
Who’s asking?
Involving Board members and Volunteers
How will they be Thanked? Tamarack Stewardship
“Not every contact is an ask”
• Board and staff thank you phone calls
• Program reports to donors
• Gifts
• Visits to Camp
Community-wideStewardship
Bringing adults to camp
ART / Science
ART / Science• Personal Asks
• Relationships
• Emotions / Stories
• Who knows who (friendships)
• Alumni giving circles
• Personal touch
• Meaningful thanks
• ROI
• Data Base Management
• Segmentation
• LYBUNTS and SYBUNTS
• Analyzing results
• On-line giving
• Click through results
“Do what you can, with what you have,
where you are.”
Theodore Roosevelt
26th President of US (1858 - 1919)
Questions?
