Name of Lesson:  Marketing, Leisure Time and the Discretionary Dollar

Grade Level: 9th-12thSubject: Sports and Entertainment MarketingPrepared by: Kip Pygman

Overview and Purpose:

The sports and entertainment industries are one of the largest and fastest growing industries in the United States. The Sports Business Journal estimates that the total US domestic sports consumption and investment in 2006 amounted to a whopping $213 billion. In addition, the Sports Industry is larger than the Auto Repair and Insurance Industries. Because of the large size and scope of the SEM Industry, competition for the discretionary dollars of consumers is at an all-time high. There is only so much discretionary income available in today’s economy, therefore, the role of the sports and entertainment marketer is to find ways for consumers to spend those dollars within their organization. Finally, consumers in the twenty-first century, unlike era’s of past, have an unlimited amount of options to entertain themselves. Successfully marketers today must not only create a great sport or entertainment event but also create a successful satisfying experience for their customers. This will better ensure customers use their limited leisure time and limited discretionary dollar on their business’s event.

Educational Standards

Illinois Learning Standards 1.B.5a (State Goal 1: Read with understanding and fluency)

● Relate reading to prior knowledge and experience and make connections to related information

National Business Education Standards

External Factors: Analyze the influence of external factors on Marketing● Level 3 Performance Expectation: Describe ways competition affects marketing decisions● Level 4 Performance Expectation: Describe ways marketing strategies are altered to meet

competition● Level 4 Performance Expectation: Analyze impact of changing economic conditions on one’s

marketing strategies

Consumers and Their Behavior: Analyze characteristics and behaviors of consumers● Level 3 Performance Expectation: Describe impact of consumer differences on buying decisions

Marketing Mix: Analyze elements of marketing mix, their interrelationships and how they are connected● Level 4 Performance Expectation: Plan a sales promotion campaign for a business

Objectives:Specify skills/information that will be learned

● Students will understand how competition affects marketing decisions by collaborating together using a Google Document and posting various entertainment options in the Leyden Community (Bloom’s Remembering/Evaluating)

● Students will comment on a backchannel blog describing how marketing strategies must change to meet the demands of competition (Bloom’s Evaluating)

● Students will design a sales promotion with 80% accuracy by applying each element of the marketing mix in publishing a fake facebook page for a business of their choice. (Bloom’s Creating)

Materials Needed:● Student chromebooks● Copy of the excerpt from “Elusive Fan”

Information:Give and/or demonstration necessary information

1. Students use Moodle to access each day’s agenda2. Students locate each day’s specific date on Moodle where they will read that day’s particular lesson

including accessing any online content needed for each class period as broken down using modules through Moodle

Verification:Steps to check for student understanding

1. While students are working collaboratively in their groups through Google Docs, teacher will check their progress by accessing each of their work through their shared collection folders.

2. Teacher will monitor progress by using the chat features in each google document checking-in with each group

3. Teacher will review the backchannel and read each student’s response to gauge the level of understanding by each student

4. Teacher will assess each student’s fake facebook page for a minimum of 80% accuracy or higher using teacher provided rubric given to students

Activity:Describe activity that will reinforce the lesson

Estimated Times

Student or Teacher Focus

Description of Activity

7:35-7:40 STUDENT Students complete a bell ringer activity by composing a Sticky Note in response to the following prompt, “List one sport or entertainment event you attended within the last month and state the cost of this activity”

Students read one another’s posts on the sticky note wall

7:40-7:42 STUDENT Students play animated voki character listening to the objectives and goals for today’s lesson

7:42-8:02 STUDENT Students work collaboratively using a Google Document researching all the different sporting and entertainment options available near our school community

8:02-8:16 TEACHER/STUDENT

Teacher reads aloud an excerpt from a Sports Marketing Book, “ Elusive Fan ”. While teachers reads aloud, students respond to the following questions using a backchannel for interactive discussion: “Which event you heard would you prefer to attend and why? How does what you heard relate to one’s leisure time and discretionary income? What actions can marketers take to better ensure consumers choose to attend their entertainment event as opposed to one of the other hundreds of options that exist?”

8:16-8:23 STUDENT Students begin composing a fake facebook page promoting one of the events they researched earlier. Students pages must describe the event (product), state the cost (price) and inform customers how to purchase tickets including the date and time of the event (place).

8:23-8:26 TEACHER/STUDENT

Teacher questions students for understanding by using a random name generator to select students to respond.

Notes:

Student with Special Needs● Will receive paper copy of the story I will read aloud to the students● Will use a special electronic tool to zoom in on key text found on his computer screen

Personal Post-Reflection● Were there any technology problems today?● How might these problems be prevented the next time I teach this lesson?● Were the students actively engaged?● What changes can I make to keep the students more attentive?● Did I manage the class time effectively today?● How can I use my class time more efficiently the next time I teach this lesson?

Alternative Plan:

● If the lesson finishes early, the students will use the remainder of the time to continue working on their fantasy sports project using Google Sites

● If the lesson runs long, students will begin creating their fake facebook pages tomorrow in class