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pureprofile Online Market Research Services
10 YEARSconnecting respondents to researchers
45 COUNTRIESare available to researchers for projects
Fifty Thousandnew Account Holders join each month
3,200questions are available to target on
Sydney, San Francisco,New York, London & Mumbai
Offices in:
PUREPROFILE OVERVIEW• pureprofile is an online market research panel
with ongoing access to over 320,000 Australians and 240,000 UK residents + International cohort provision upon request.
• Our Account Holders have opted in to receive market research surveys, our advanced profiling system allows us to create unique target groups.
• We offer extremely high response rates, an average project turn around time of 4 days and a highly competitive cost structure.
• Established in Australia, 2001.
helping them find the right consumers for their online surveys.
We work with OVER 200 companies each month
Galaxy ResearchMillward BrownSSIGMIQAIJigsawIRM
Frost & SullivanLewers ResearchSweeney ResearchCelsius Research5th DimensionIpsos Australia+ many more...
Research ClientsMediabrands AnalyticsMc Cann World GroupClemenger GroupGroup M (Mindshare, Mediacom, MEC Medialab)
Singleton OgilvyHill & KnowltonPorter Novelli
OMDEdelmanRazor MediaJWTNakedMather+ many more...
Agency ClientsLastminute.comUniversity clients (Uni SA, UTS, UNSW, Berkeley, Wharton, LBS)
World Masters Games Turner InternationalBupa Australia+ many more...
SuncorpBrown FormanTelstra/BigPondHSBCExpedia.comToyotaGSK
Direct Clients
Client Testimonial
“CenSoc has worked with and used pureprofile's panel to implement simple and very complex discrete choice experiments.
Over the past three years we have used the pureprofile panel to conduct dozens of academic and applied research studies. We have always found their staff to be very professional and helpful.
Importantly for an academic researcher like CenSoC, we have found the data that we obtain from the panel to be very high quality.
Frankly, it would be hard to imagine a better research partner or service provider.”
Jordan LouviereExecutive DirectorThe Centre for the Study of Choice (CenSoC)The University of Technology, Sydney
Research Capabilities
Consumer Insight
Pre-pitch Research
PR Research
Choice Modelling
Academic/Ph.D. Research
Brand Tracking/Awareness
Ad Tracking/Awareness
Weekly omnibus
B2B Research
Creative/Concept Testing
• Ad-hoc or Tracking
Sample Provision
Up to 850 targetable profile criteria
ABS data targeting
Weighted sample distribution
320,000 Australians
Australia wide location spread
Regional samples
Targeted business panels
• We use our in-house proprietary technology platform to build target groups and deliver research surveys specifically to a pre-defined audience.
Sample Profiling
Categories include:About You
Beauty
Media
Online
Travel
• Each category is made up of multiple sub-categories containing dynamic lists of relevant questions
• Any answer provided by any Account Holder can be subsequently targeted
Money & Finance
Opinions & Views
Work & Education
Insurances
Aspirations
Shopping
Entertainment & Leisure
Technology & Electrical
Clothing & Apparel
Eating & Drinking
Automotive & Transport
Utilities & Services
Health & Wellbeing
Communications
Home & Furniture
Hosting & Reporting
Provision of full raw data sets - (Excel, SPSS)
Cross-tab reporting - (Tables)
Free text coding
Two industry leading survey software options - Full multi media capacity
Dedicated scripting and account management teams
Full scripting/hosting/reporting or Sample Provision
nextbutton invitation Landing page
Example Research Campaign
Client Testimonial
“Over the last three years I have worked and relied on pureprofile for quantitative research both as a consultant to several large Australian brands and also as an in-house PR professional for BigPond and Wizard Home Loans.
Their diverse research panel means that campaigns can be tailored to your identified target audience, and offers a large enough sample size to ensure credibility of the research project.
I highly recommend pureprofile as a quality research resource to all public relations professionals.”
Sarah AshtonPublic Relations DirectorTelstra / BigPond
