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?+ About pureprofile
About pureprofile
We have been managing big data for 10 years.Billions of structured data points have been created.
Five offices: Sydney, New York, San Francisco, London, and Mumbai. 60+ team members
For over 12 years, pureprofile has provided data-driven technology and engagement solutions to solve the dilemma of multi-channel consumer information. Using pureprofile solutions, companies can centrally deliver data-driven content marketing to consumers via web, in-store, social and mobile channels.
For over a decade pureprofile has partnered with some of the world’s leading Brands, Researchers, Agencies and
Academic institutions.
Pureprofile’s Infinity platform generates new data by single sourcing all your data stacks, optimizing data analysis.
?+ Infinity Platform
Give more immediate insights. More insightful views of data. Empower more effective decisions. Deliver personalized engagement.
?+ Infinity Platform
The Infinity Advantage
Infinity Platform Multi-channel data synthesis Groups from any data Continual single-sourcing Frictionless campaign deployment
Upload existing databases
Create groups from existing fields/criteria
Manage groups across single ID
Data manager
?+ Harris + Hoole / On the pureprofile infinity platform
Dashboard • Customized
Dashboards!!
• Immediate View!!
• Real Time Data!!
• Multi User Security Access!
?+ Harris + Hoole / On the pureprofile infinity platform
How much is an individual worth to your business?Segment your audience into groups by their life time value and other facets of their lifestyle.
Allocate marketing budget to different groups based on the likely return of each group.
Maximise ROI of your marketing spend.
How would you scaleably action your new omnichannel insights with campaigns to customers
who expect to interact whenever and wherever?
3x MORE THAN AN AVERAGE CONSUMER. ACHIEVED WITHOUT INCENTIVES
A MY.NIVEA CUSTOMER SPENDS
CENTR
AL CAMPA
IGN
MANAGEMEN
T
CAMPAIGNS
SURV
EYS
LIVE M
EMBE
R
PROFIL
ES
AUTOMAT
IC
GROUP C
REAT
ION
BRAND
PORT
ALCRM
INTEGRA
TION
PRODUCT
PROFIL
ES
SOCIAL
INTEGRA
TION
LIVE
DASHBO
ARDS
MY.NIVEA IS A CROSS-CHANNEL
TRIAL AND RELATIONSHIP
MARKETING PROGRAM
CENTR
AL CAMPA
IGN
MANAGEMEN
T
CAMPAIGNS
SURV
EYS
LIVE M
EMBE
R
PROFIL
ES
AUTOMAT
IC
GROUP C
REAT
ION
BRAND
PORT
ALCRM
INTEGRA
TION
PRODUCT
PROFIL
ES
SOCIAL
INTEGRA
TION
LIVE
DASHBO
ARDS
“We are on the path to delivering better in-store experiences and more profitable interactions by leveraging omnichannel customer data powered by Infinity.”
Cross-channel
reward and customer insights program
CMO Harris + Hoole
POINT-
OF-SA
LE
INTEGRA
TION
INVENTO
RY
INTEGRA
TION
FINANCE
DATACUST
OMER
ACQUISITIO
N
PROJEC
T
MANAGEMEN
T
We have no idea who our most loyal customers are
IDEA: Create a platform that delivers real time insight encourages loyalty
HOW WE DID IT: The H+H loyalty app
CENTR
AL CAMPA
IGN
MANAGEMEN
T
SURV
EYS
PRODUCT
PROFIL
ES
LIVE
DASHBO
ARDS
FINANCE
DATA
The use of the Infinity Platform by dealers resulted in a 7-point increase in Audi‘s Customer Satisfaction 12-months post launch. This was level not seen previously and resulted in 3 Million in incremental sales.
Instant customer
feedback and incentive
program for dealers
?+ Contact us
For further information contact:
May Nguyen Director of Enterprise Sales (347) 329-5514 [email protected]