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Pureprofile infinity

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Page 1: Pureprofile infinity
Page 2: Pureprofile infinity

?+ About pureprofile

About pureprofile

We have been managing big data for 10 years.Billions of structured data points have been created.

Five offices: Sydney, New York, San Francisco, London, and Mumbai. 60+ team members

For over 12 years, pureprofile has provided data-driven technology and engagement solutions to solve the dilemma of multi-channel consumer information. Using pureprofile solutions, companies can centrally deliver data-driven content marketing to consumers via web, in-store, social and mobile channels.

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For over a decade pureprofile has partnered with some of the world’s leading Brands, Researchers, Agencies and

Academic institutions.

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Pureprofile’s Infinity platform generates new data by single sourcing all your data stacks, optimizing data analysis.

?+ Infinity Platform

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Give more immediate insights. More insightful views of data. Empower more effective decisions. Deliver personalized engagement.

?+ Infinity Platform

The Infinity Advantage

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Infinity Platform Multi-channel data synthesis Groups from any data Continual single-sourcing Frictionless campaign deployment

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Upload existing databases

Create groups from existing fields/criteria

Manage groups across single ID

Data manager

?+ Harris + Hoole / On the pureprofile infinity platform

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Dashboard • Customized

Dashboards!!

• Immediate View!!

• Real Time Data!!

• Multi User Security Access!

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?+ Harris + Hoole / On the pureprofile infinity platform

How much is an individual worth to your business?Segment your audience into groups by their life time value and other facets of their lifestyle.

Allocate marketing budget to different groups based on the likely return of each group.

Maximise ROI of your marketing spend.

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How would you scaleably action your new omnichannel insights with campaigns to customers

who expect to interact whenever and wherever?

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3x MORE THAN AN AVERAGE CONSUMER. ACHIEVED WITHOUT INCENTIVES

A MY.NIVEA CUSTOMER SPENDS

CENTR

AL CAMPA

IGN

MANAGEMEN

T

EMAIL

CAMPAIGNS

SURV

EYS

LIVE M

EMBE

R

PROFIL

ES

AUTOMAT

IC

GROUP C

REAT

ION

BRAND

PORT

ALCRM

INTEGRA

TION

PRODUCT

PROFIL

ES

SOCIAL

INTEGRA

TION

LIVE

DASHBO

ARDS

MY.NIVEA IS A CROSS-CHANNEL

TRIAL AND RELATIONSHIP

MARKETING PROGRAM

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CENTR

AL CAMPA

IGN

MANAGEMEN

T

EMAIL

CAMPAIGNS

SURV

EYS

LIVE M

EMBE

R

PROFIL

ES

AUTOMAT

IC

GROUP C

REAT

ION

BRAND

PORT

ALCRM

INTEGRA

TION

PRODUCT

PROFIL

ES

SOCIAL

INTEGRA

TION

LIVE

DASHBO

ARDS

“We are on the path to delivering better in-store experiences and more profitable interactions by leveraging omnichannel customer data powered by Infinity.”

Cross-channel

reward and customer insights program

CMO Harris + Hoole

POINT-

OF-SA

LE

INTEGRA

TION

INVENTO

RY

INTEGRA

TION

FINANCE

DATACUST

OMER

ACQUISITIO

N

PROJEC

T

MANAGEMEN

T

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We have no idea who our most loyal customers are

IDEA: Create a platform that delivers real time insight encourages loyalty

HOW WE DID IT: The H+H loyalty app

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CENTR

AL CAMPA

IGN

MANAGEMEN

T

SURV

EYS

PRODUCT

PROFIL

ES

LIVE

DASHBO

ARDS

FINANCE

DATA

The use of the Infinity Platform by dealers resulted in a 7-point increase in Audi‘s Customer Satisfaction 12-months post launch. This was level not seen previously and resulted in 3 Million in incremental sales.

Instant customer

feedback and incentive

program for dealers

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?+ Contact us

For further information contact:

May Nguyen Director of Enterprise Sales (347) 329-5514 [email protected]