P U B T A L K S # 2

MOBILE AD CHALLENGES

1.  Poor Creative Formats 2.  Relevance 3.  Engagement

B E S T P R A C T I C E S MOBILE CREATIVITY

IN MEDIA

MCOMMERCE

MEDIUM

MEDIUM #2

VALUE EXCHANGE

THE APPROACH

RELEVANT CREATIVE FORMAT

MEDIUM ENGAGING+ +Appealing/Useful

Rewarding with desired Value

Utilizing technological functions

Swiping, Geo-localization, …

Advertising that doesn’t disrupt, but enhances the user experience GOAL:

Seamless integration In-Media

Effective context and target

T H A N K Y O U