RECENT KEY PROJECTS

YU YUNICORN LAUNCHED IN INDIAOn 31st May 2016 - DELHI

The flagship phone from the Micromax sub-brand YU was launched amidst much media hype in Delhi.

A careful content plan with a slick presentation design and live phone interactions on screen made the entire event come alive highlighting the unique design and key features of the

phone.

13th May, 2016 marked the Launch of the All New INNOVA CRYSTA. Brandwidth was given the responsibility of the Launch across 4 cities – MUMBAI | PUNE | AHEMDABAD | KOLKATTA.

The simultaneous launch in all 04 cities was attended by the press in the morning and 500-600 key customers in each city respectively. The evening launch was followed by a concert in every city.

Bringing alive the thematic of “POWER MEETS LUXURY” , the entire event was brought alive with careful content and décor planning along with a classy production design.

WE CREATED A UNIQUE EVENT AROUND THE BOLLYWOOD THEME ON THE OCCASION OF THE ARRIVAL OF ETIHAD AIRLINES FIRST AIRBUS 380 IN MUMBAI.

ETIHAD CABIN CREW SURPRISED THE GUESTS WITH A CHOREOGRAPHED DANCE FLASH MOB..

Attended by : Etihad Top management, Mumbai Indians Team , Etihad Partners , Clientele MORNING PRESS CONFERENCE & EVENING GALA DINNER On 4TH May 2016 - At Trident , Mumbai

BRANDWIDTH CONCEPTAULIZED AND EXECUTED THE FIRST EDITION OF THE FLIPKART LIFESTYLE CONCLAVE .

ATTENDED BY CEO & CO-FOUNDER MR. BINNY BANSAL & MORE THAN 250+ BRANDS & 400 BRAND REPRESENTATIVES

BRANDWIDTH WAS REPSONSIBLE FOR THE ENTIRE PLANNING OF THE CONCLAVE, DESIGN, CONTENT AND PRODUCTION.

Date : 7th April 2016 Venue : Lalit Ashok , Bengaluru

WE GAVE LUXURY A NEW PLATFORM BY RECOGNIZING THE ICONS OF THE INDUSTRY

On March 31st, 200 icons of the Hospitality and Tourism Industry convened at the ITC Maurya in New Delhi to commemorate the first edition of the Iconic Awards. The aim was to initiate a platform to recognize and honour the leaders of the industry with a special focus on their

contributions to luxury.

The ‘Guests of Honour’ of the evening included Ambassadors of Bosinia and Herzegovina, Greece, The Hashmite Kingdom of Jordan, Viet Nam to India, Nepal and Bhutan, New Zealand, the High commissioner of Sri Lanka to India, Secretary of tourism India, and Dr. Farooq Abdullah, Former

Chief Minister, Jammu & Kashmir. The prestigious guest list also comprised of Mr. Ajay Singh, Chairman and MD, Spicejet, Mr. Tarun

Thakral, Mr. Amitabh Kant and Ms. Raveena Tandon.

One of the first few events undertaken by the team in Mumbai, the launch of Club Willows in Udaipur was an immensely successful

event attended by the top 400 families of Udaipur along with over 150 guests flown in from Mumbai. Starting from the layout planning to the travel and hospitality, logistics and event production and design, we carefully planned this over 2 months to deliver an extremely well received

event.

30 CHEFS | 200 SERVICE STAFF | 300+ WORKFORCE 2 KM’’s OF ARCHITECTURAL LIGHTING FASHION SHOW OVER THE POOL

AUDIO VISUAL CONTENT AND A SMASHING CONCERT

.

A few of the logistics included 30 Chefs and 150 Catering Staff specially brought in from Delhi. 2 Km’s of architectural lighting. A ramp installed over the pool for the fashion show. Tented accommodation installed for almost 200 working staff along with temporary amenities.

Apart from the launch the event saw a fashion show by renowned television stars and a grand finale performance by the singer composer duo Salim Suleiman.

Starting from the layout planning to the travel and hospitality, logistics and event production and design, we carefully planned this over 2 months to deliver an extremely well received event.

Brandwidth was given the task of amping up the engagement quotient for all participating sponsors at the VH1 Supersonic. From exclusive brand lounges, mammoth installations, bar designs to gamifying the brand experiences: our team worked closely

with the festival team to ensure smooth execution and great experiences for the attendees.

Customsied hangover kits, chairs that HUGGED guests, unique installations, bare chested models coming out of showers to multiple celebrities partying over two days

marked the launch of the 1st Mtv Café in Delhi. The launch of the FLYP café was brought alive with unique MTv styled experiences to bring alive the concept and vibe for the audience. Guests were finally left grooving to spell binding music by Singer-

Composer Amit Trivedi and his band.

CASE STUDIES

ACTIVATIONPRODUCTS

Awarded Gold for both “Best Roadshow”and “Best Activation for Sales Volume” at EEMAX Global and WOW Awards Asia respectively.

BANG BANG ACTIVATION

To connect the brand with THE FIRST EVER F1 IN INDIA, an activation was planned where the TEAM WAS DRESSED LIKE F1 DRIVERS and the experiential kiosk was designed similar to a FORMULA 1 GARAGE

The entire idea was to give the TG an experience of the new Android Phone through an App designed by us. Followed by the interaction on the phone, the TG could go to the next level which was a virtual reality F1 RACING GAME.

We created a concept called “Mobile ka

Mileage”. The idea was to show the TG that every rupee spent by

the TG on the MTS network gave them more talk time &

validity v/s other service providers- hence, better

mileage.An interactive Touch screen app was created to explain

the concept of better mileage.

LAUNCH OF MTS MOBILE SERVICES

IN UP (EAST), UP (WEST) & GUJARAT ,

HIGHLIGHTING THE ‘VALUE’ FACTOR OF THE

BRAND.

30 TIER 2 & 3 CITIES25,10,000

DEMOS1,00,000 CONTACTS

150 MANDAYS

ACTIVATIONSCHOOL CONTACT PROGRAMS

EXPLORE | EXPERIMENT | IDEATE | INNOVATE

HUNT FOR THE “CHILD GENIUS” OF INDIA

Combining principles of SCIENCE, MATHS, ELOCUTION AND BASIC ROBOTICS, there were various levels of filtration.

India’s first ever hands – on contest acrossSCHOOLS IN TIER 1 , 2 AND 3 CITIES

1600 SCHOOLS 60 CITIES

>18,00,000 KIDS ENGAGED

EXPLORE | EXPERIMENT | IDEATE | INNOVATE

In order to promote the ‘SCIENCE OF CRICKET’, we created a series of on – ground workshops for cricket

enthusiasts with Dave Whatmore, to encapsulate the “science” that goes behind cricket. A robust pre hype invitation campaign also ran at various schools & cricket

academies.3 CITIES | 9 WORKSHOPS150 SCHOOLS >1,50,000 CRICKET ENTHUSIASTS

3MONTHS

400BEST

SCHOOLS IN THE COUNTRY

14CITIES

OVER 5,00,000KIDS ENGAGED

A photography contest was devised as an on-ground property. The contest was promoted across various colleges and institutes through on – ground activations, radio & digital communication.This was followed by an exhibit of the best entries and photography workshops taken by mentors in Delhi, Mumbai & Bangalore.

EVENTSLAUNCH EVENTS

Delhi and Bengaluru got new landmarks as the first ever showrooms were unveiled in both cities for a select few customers. Giving them a true Italian experience, the event was planned with special menu’s, entertainment and architectural lighting to showcase the grandness and beauty of the spaces. The launch sequence saw a customised sound and light show with special

effects across the façade of the showroom.

59th FOUNDATION DAYA PIONEERING PROGRAM THAT TAKES DIGITAL BANKING TO THE NEXT LEVEL

Launch of the 6 SBI INTOUCH branches simultaneously

Interactive video conferencing in 6 citiesAmplifying the honourable Finance Minister’s presence digitally

Launching Italian masterclass mechanics

in Delhi NCR, in the form of DUCATI’s largest store

in the world.

Italian cuisine, bike riders and rallies were organised to mark the launch as an authentic

Italian experience.

Launch of the book compiling175 years of Indian cartooning history

EVENTSEMPLOYEES

From logo creation to managing the entire communication campaign, from hype creation to the execution – Brandwidth did it all !!

A successful program that ran for 2 years to engage the employees .

A SPORTS- BASED EMPLOYEE ENGAGEMENT PROGRAMME

Brandwidth also created the Mascot for the Engagement - The ReliChamp

19CITIES

over 90,000 employees engaged6 SPORTS

EVENTSCONFERENCES

Boost restage conference 2016

The most important restage to take place in the last 5 years

Launched the all new dynamic 2016 edition of the Boost Jar

Attended by 175 strong sales force from the southern region Venue: Taj Coromondel, Chennai

2 DAY ANNUAL CONFERENCE IN AGRAOver 200 PEOPLE travelling from all across the country.

All MICE / EVENT / TEAM BUILDING activities were handled by Brandwidth.

EVENTSSPECIAL EVENTS

An event to commemorate the completion of

25 glorious years

of Maharashtra Seamless Limited : held in Delhi

and Mumbai.

The evening was hosted by the Jindal Family for

their associates, friends and partners. Both cities

saw a mix of corporate speeches, the launch of a

coffee table book depicting the seamless journey of

MSL over the years and light entertainment. The

launch of the book was preceded by an innovative

story telling session through a carefully scripted

sand animation act.

The Mumbai event further saw dancers interacting

with the screen to bring alive an interesting act

built on the pillars of MSL’s corporate philosophy.

DRIVER RECRUITMENT PROGRAM

3 DAYS | 7,500 ATTENDEES

DEALER ACTIVATION PROGRAM

5 DEALERSHIPS | 3 WEEKENDS | 30,000 CONTACTS

GRID GIRL HUNT

50 COLLEGES | 35,000 ENTRIES

COLLEGE / SCHOOL ACTIVATION

50 COLLEGES | 75 SCHOOLS

A televised event, where an integrated on – line & print campaign ensured attendance in large numbers.

Along with the adrenaline rush of the race, spectators also experienced exhilarating SUV off – roading, indulged in merchandise shopping along with a hands on F1 simulator. The Race was brought alive by a robust College Activation and a national level grid girl hunt.

ETIOS MOTOR RACING, GURGAON

CREATING THE TRACK | COMPLETE INFRASTRUCTURE | LOGISTICS

more than 30 artists … 60 hrs of music8 pre parties … 3 day festival ... 2 stages … 3 after parties

more than 30 artists … 60 hrs of music

8 pre parties … 3 day festival ... 2 stages …

3 after parties

Since its inception in 2011, Oktoberfest Goa had seen 2 years of

electronic dance music come alive with fans joining from across.

For 2013, the idea was to make it larger and to enrich the experience.

With the help of the digital & pr strategy executed by us along with

the new identity created, Oktoberfest Goa saw a boost in attendance and more than a 300% organic growth on

social media in a span of 3 months. We ended up with more than 8000 attendees and

great reviews across various media.

DELHI ( HEAD OFFICE ) B – 103 , 1st Floor , Panchsheel Vihar ,

Sheikh Sarai – Phase 1 , New Delhi – 110017

MUMBAI ( BRANCH OFFICE ) 1204 , Peninsula Park ,

Off Veera Desai Road , Andheri West ,Mumbai – 400053