Maverick provides strategic consulting and

operational outsource services for the publishing

industry. Comprised of publishing specialists with

expertise across all areas of print and electronic

information, Maverick can help you achieve your

strategic and business goals.

Our consultants, marketers and technologists

each have up to 30 years experience in the

industry and have lived through all the various

stages of digital evolution, from pre-internet to the

current day multi-format delivery platforms and the

impact of social media.

We apply practical experience and pragmatism

to quickly analyze business situations and deliver

successful solutions - all tailored to your individual

strategic or business needs and with a strong

focus on ROI.

As today’s technologies present ever more exciting

opportunities to create and distribute your content,

Maverick can be on hand to provide the guidance,

support and assistance you need to help navigate

your way through this dynamic and changing

landscape.

Publishing Specialists

Strategy

Maverick provides top level strategic consulting to help you develop the

most effective approach for your business. Whether you need support

in developing your electronic publishing strategy from scratch, advice on

adapting your existing publishing strategy to meet changing market needs or

support and advice with e-distribution solutions, we can help.

• Businessclarityinthedigitalspace:

Developing and generating a common

understanding of what ‘digital’ means to your

business.

• Marketintelligence:

Helping you to analyse and understand the industry,

including competitor analysis.

• PartnerEvaluation:

Reviewing strategies and options for partnering and

outsourcing including platform providers, content

production and conversion.

Some examples of areas where we already provide support include:

• Emergingbusinessmodelsandpricingstrategies:

Developing new business models and pricing

strategies for “next generation” products and

services.

• BrandingDevelopmentandMarketing:

Strategic advice with regards to marketing,

branding and positioning as well as efficient

marketing methodology to achieve the best results.

We provide support and assistance through all stages

of your product or platform development process. From

helping develop your future digital roadmap, writing your

RFP and choosing your technology partners, to providing

ongoing project management or custom build solutions,

we make sure that you will get the most value for your

money whilst achieving your strategic objectives.

Outsourced RFP writing: We will work with you to

create a specific list of product requirements and

parameters from which a comprehensive RFP can be

generated.

Vendor List Generation and Selection: From the

final RFP, we can advise on a suitable vendor list and

manage the vendor selection process from start to

finish, including vendor communications, presentations,

scoring, assistance with contract negotiation and the

final vendor choice.

Project Management: Our project management

services include a wide range of activities from site

development, site design, solution architecting and

technology partner management, to managing the

various content development processes. We will also

develop and implement an effective transition plan to

ensure that your own staff are trained in all aspects of the

site prior to the end of our involvement in the project.

Content Production and Administration: We can

oversee wide-ranging content production processes

on your behalf, including workflow analysis and

conversion support, to determine and deliver the most

favourable content formats. This can also include

content generation, typesetter management and the co-

ordination of any relevant third parties.

Website, Wireframe and Site Map Design and

Development: From developing your wireframes and

sitemaps, to designing and implementing your graphical

user interface; from ongoing solution architecting and

build administration to bespoke electronic product

development; our support services help you deliver the

best possible platform for all content types including

ebooks, ejournals and multi-format content.

Technical review and technical writing services: To

support your products and platforms still further, our

technical writing experts can also provide technology

scoping documentation, product support and

maintenance documentation, system analysis reports as

well as internal and customer facing training manuals.

Technology and Content

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Marketing

Our marketing services offer a range of activities that can

be carried out independently or in combination to create

the most effective solutions for all your branding and

marketing needs. All activities are conducted with an eye

on increasing your revenue and maximising your ROI.

Strategic marketing:

We create top-level strategic marketing plans at global or

regional level. Key areas can include brand development,

pricing, product / market positioning, and competitor

analysis. We ensure that, wherever necessary, all

initiatives are fully integrated into your existing business

or sales segmentation plans and strategies.

Copywriting:

We have in-depth experience of writing white papers,

ghost written articles, case studies, data sheets,

brochures, newsletters, presentations and web copy to

help you deliver your market messaging effectively and

with as much market impact as possible.

Marketing Communications and Campaigns:

We develop comprehensive and targeted campaign

plans and then execute these to ensure that your

marketing messages are delivered effectively to your

target audience.

Creative:

From concept to production, we can design and

produce all your marketing materials including

promotional literature, newsletters (both print and online),

exhibition graphics and websites to ensure that your

company and product brands make the most impact.

PR & Media Support and Outreach:

With our network of media contacts, we can develop

and execute effective PR strategies and campaigns so

that you achieve maximum coverage across all of the key

trade, commercial and online press.

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Market Research:

Our market research services are designed to provide

you with the intelligence you need to inform strategic

decisions. From market sizing and market potential to

market penetration and from customer satisfaction to

test marketing new products, we provide customised

programs using a range of methodologies including

online, telephone and face to face surveys. All projects

include a full report and recommended strategies to

help you act on results quickly and focus your sales and

marketing effort on the areas where you will achieve the

best results.

Social Media, Search Engine Optimisation and Search Engine Marketing:

We provide advice and guidance as to how you can

use social media appropriately and effectively, including

evaluating your existing social media marketing activities

and new campaign development. Through search engine

optimisation and search engine marketing, we can make

your product sites work harder too, ensuring that your

content is as accessible and discoverable as possible.

Publisher Relations

We can support and advise you on all aspects of pricing, licensing, contract

negotiation, rights management and business development. Acting either as

your fully outsourced publisher relations team or working alongside your own

staff, we can offer solutions to help you cope with the increasing complexities

of today’s publishing environment.

Our publisher relations services include:

• Electronic publishing strategy development and execution

• Pricing, licensing and rights management

• Integration and migration strategies with existing product lines and services

• Publisher business development to help you reach the widest possible audience for your publications and products

• Legal advice and support including contract development

Sales Strategy Development and Representation Services

Developing and maintaining an effective customer base is a time consuming process. For smaller publishers in

particular where budget may not extend to the employment of a sufficient sales force, Maverick’s representation

services can provide the perfect solution. With more than 25 years experience in selling directly to Academic,

Corporate, Government and Public Libraries, we can represent you at both the institution and consortia level to achieve

the sales targets and customer exposure you need.

Our representation services include:

• Developing suitable sales strategies that meet your

organisation’sneeds,including:

• Market research to identify key sales

development regions and opportunities

• Identifying the right sales channels and partners

• Distributor identification and management

including contract negotiation and legal support

• Lead generation and research

• Results driven sales representation and key account

management

• National and international Consortia sales analysis,

development or negotiation

Contact Us

For further information about how Maverick

can help you, please contact:

Martin Marlow, Principal and CEO, E: martin@maverick-os.com T: +44 (0) 7920 204000

Michael Margotta, Head of Business Development, E: michael@maverick-os.com T: +1 205 790 0678

www.maverick-os.cominfo@maverick-os.com Maverick Outsource Services Ltd, 40 West Street, Corfe Castle, Dorset BH20 5HD, UK.