SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUA ITY ASSURANCE ASSUR SPECIALISTS ASSURANCE LISTS QUALITY ASSURANCE QUALITY ASSURANCE SPECIALISTS ASSURANCE

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  • Slide 1
  • SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUA ITY ASSURANCE ASSUR SPECIALISTS ASSURANCE LISTS QUALITY ASSURANCE QUALITY ASSURANCE SPECIALISTS ASSURANCE SPECIALISTS QUALITY SPECIALISTS QUALITY ASSURANCE QUALITY ASSURANCE SPECIALISTS SPECIALISTS QUALITY ASSURANCE QUALITY ASSURANCE SPECIALISTS ASSURANCE SPECIALISTS QUALITY QUALITY ASSURANCE SPECIALISTS ASSURANCE SPECIALISTS QUALITY SPECIALISTS QUALITY ASSURANCE QUALITY ASSURANCE SPECIQUALITY ASSURANCE UALITY ASSURANCE QUALITYCE SPECIALISTS ECIALISTS ASSURANCE QUALITY SPECIALISTS
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  • Business Plan for a New Software Quality Assurance Company 28 August 2005 The information provided in this business plan is confidential. Please do not disclose it to anyone without checking with us first. Thanks. Innofy Software Labs: Quality Assurance Specialists
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  • Personal Goal To build an effective and lasting software quality-assurance organization To found it on a set of shared professional and social values Innofy Software Labs: Quality Assurance Specialists
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  • Values Make & meet commitments Recognize accomplishment Communicate without fear Improve continuously Teach & learn from each other Act with a sense of urgency Play to win-win Require quality beyond customer expectations Deliver more than what was promised Think & act like an owner Keep a balance in your life Have fun Give back to the community Innofy Software Labs: Quality Assurance Specialists
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  • Overview Executive Summary Company Summary Services Market Analysis Strategy & Implementation Management Financial Info Innofy Software Labs: Quality Assurance Specialists
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  • Innofy Software Labs Quality Assurance Specialists A provider of quality assurance services that cover the complete software life-cycle Focused on the financial and telecom domains Headquartered in Dubai, Innofy will have sales and support offices in Singapore, Washington and London, and engineering centers in Dubai, Lahore, Karachi and Islamabad Summary Company Services Market Analysis Strategy Management Financials
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  • Mission Planned and sustained growth in: Number of professionals Revenue per professional Profits per professional Summary Company Services Market Analysis Strategy Management Financials
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  • Mission Build lasting relationships with our clients by consistently exceeding their expectations Summary Company Services Market Analysis Strategy Management Financials
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  • Key Objectives 1 st Year5 th Year Number of Professionals50800 RevenueUS$630,000US$47,430,000 Summary Company Services Market Analysis Strategy Management Financials
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  • Strategy Sales Sell to Asian operations of US businesses; Leverage them to get work from their parents DomainFocus on no more than two biz domains Cultural focusSpeed through innovation; Craftsmanship HR retentionEnsure prof. growth; Share ownership HR growthSeparate training institute; Dubai center Summary Company Services Market Analysis Strategy Management Financials
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  • Main Risks Short TermSales Long TermGrowth in the number of professionals Summary Company Services Market Analysis Strategy Management Financials
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  • Overview Executive Summary Company Summary Services Market Analysis Strategy & Implementation Management Financial Info Innofy Software Labs: Quality Assurance Specialists
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  • Functional Structure Washington Singapore LondonIslamabadKarachi Lahore Dubai Corporate Institute Summary Company Services Market Analysis Strategy Management Financials
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  • Growth in the No. of Professionals 1 st Year2 nd Year3 rd Year4 th Year5 th Year Corporate346810 Engineering Lahore4296169317490 Sales & Support Singapore23455 Sales & Support Washington310203040 Engineering Dubai-15354550 Sales & Support London-2345 Engineering Islamabad--2560100 Engineering Karachi---45100 Total50130262513800 Institute58111417
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  • Legal Structure The Innofy family will consist of six sister companies: Two registered in Pakistan; One each in Singapore, US, UAE and the UK Initially, all six will have the same Board of Directors Summary Company Services Market Analysis Strategy Management Financials
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  • Start-Up Expenses Total start-up expenses (for the Corporate, Lahore engineering center, and the Singapore and Washington sales and support offices) for the 1 st year, including: Short-term assets (computers, UPSes, generators, furniture, etc.) Cash required to handle the operations US$1,362,000 Summary Company Services Market Analysis Strategy Management Financials
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  • Overview Executive Summary Company Summary Services Market Analysis Strategy & Implementation Management Financial Info Innofy Software Labs: Quality Assurance Specialists
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  • Service Description We will provide quality assurance services covering the complete software life-cycle Our distinguishing feature will be the rapid pace of our assurance process We will focus on the financial & telecom services domains Summary Company Services Market Analysis Strategy Management Financials
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  • Verification, then Validation The focus during the first three years of operation will be on verification, i.e. testing a design against specifications, testing code against design, etc. Starting in the 4 th year, activities related to validation, i.e. testing against operational goals, will commence Summary Company Services Market Analysis Strategy Management Financials
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  • List of Services Request for proposal QA Software supplier capability assessment Requirements & specifications document QA Users manual QA Operation & maintenance manual QA Software development plan QA Acceptance testing document QA Test plan QA System architecture document QA Detailed design document QA Coding standards QA Design compliance QA Black-, gray-, white-box testing Automated testing Load testing Integration testing
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  • Competitive Comparison (1) The competition comes in several forms: No competition at all: In-house SQA team Most significant Disadvantages: Inefficiency; High employee turn-over Our advantages: Focus; Speed; Cost; Long-term support Summary Company Services Market Analysis Strategy Management Financials
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  • Competitive Comparison (2) Large, international SQA companies: Disadvantages: Generalists; They drive their clients; Cost; Lack of innovation Our advantages: Specialists; Innovative solutions; Speed; Fixed-cost Summary Company Services Market Analysis Strategy Management Financials
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  • Competitive Comparison (3) Off-shore SQA Companies Not many, yet! Low cost Disadvantages: Inefficient; Unfocused; Lack of domain knowledge; Weak marketing Our advantages: Domain focus; Professional service; On-site presence; Methodology fine-tuned for speed; Partnerships with established players Summary Company Services Market Analysis Strategy Management Financials
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  • Sales Supplements The business will begin with a corporate Website establishing the positioning, followed by a printed brochure Summary Company Services Market Analysis Strategy Management Financials
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  • Overview Executive Summary Company Summary Services Market Analysis Strategy & Implementation Management Financial Info Innofy Software Labs: Quality Assurance Specialists
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  • The Worldwide SQA Opportunity Annual world-wide spending on software is approaching a trillion dollars The developer to SQA-engineer ratio in reasonable software development organizations ranges from 3:1 to 1:2 Estimate of the SQA component of software development spending: $300 billion Summary Company Services Market Analysis Strategy Management Financials
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  • Summary We will be focusing on small to medium sized projects We will be targeting businesses that are in a hurry (2-10 week turnaround time) to get the quality of their (or their clients) software assured Our focus will be on software systems for the financial and telecom sectors Summary Company Services Market Analysis Strategy Management Financials
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  • Market Segmentation Organizations looking for assistance in getting the quality of the software they are developing assured according to world- class standards Software User Organizations Software Developer Organizations Organizations looking for third parties to assist them in getting software of high quality developed Summary Company Services Market Analysis Strategy Management Financials
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  • SQA in Pakistan: The Opportunity Summary Company Services Market Analysis Strategy Management Financials
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  • SQA in Pakistan: 2002 Survey Number of Developers Number of SQA-Engineers Deficit* Survey sample3947457 Estimate for the whole country 5000939728 * With respect to a suggested developer-to-SQA-engineer ratio of 3:1 Summary Company Services Market A

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