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Public Speaking:
Speech Planning and Analysis
OBJECTIVES
• Identify the four basic variables of speech planning and analysis
• Use situation, purpose, audience, and method to analyze speeches
• Use the terms to further understand speech preparation and delivery
Situation
• The when and where a speech is given• time and place;• looking into what was happening before,
during, after the speech; • the “history” leading up to the speech and the
results that followed it;• contains the problem the speaker is
addressing
Purpose
• The speaker’s intent; • what he or she wants to accomplish with the
audience; • the answer to the question: Why is this
speech being given?
Audience
• People intended to hear the speech and respond to it;
• Sometimes there is an unintended audience
Method
• Any of the choices a speaker makes to adapt the message to the audience
• Includes word choice, gestures, organizational patterns; proof; quotations
Homework for tomorrow:
• Bring in a “cool” print advertisement or write down the link for a commercial (so we can share it with the class).
SPAM ACTIVITY
• Break into groups of 3-5• Develop a short skit in which one character
has to persuade the group members to do something
• Plan the skit using the SPAM model• Following the skit, help the class understand
the methods your character used