Public Engagement Masterclass 28: Communicating your event /file/Masterclass...¢  Masterclass title

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  • Public Engagement Masterclass 28: Communicating your event

    Greg Oldfield, Head of Public Engagement & Impact, Research & Innovation Services

    27/01/2016 © The University of Sheffield

  • What is Public Engagement?

    • “Public engagement describes the myriad of ways in which the activity and benefits of higher education and research can be shared with the public. Engagement is by definition a two-way process, involving interaction and listening, with the goal of generating mutual benefit”

    National Coordinating Centre for Public Engagement

  • • The University’s Good Research and Innovation Practices policy

    www.sheffield.ac.uk/ris/grip

    • Minimum accepted practices in public engagement

    • Higher practices to aspire to

    27/01/2016 © The University of Sheffield

  • Introduction to the Public Engagement and Impact Team

    • Introduction to the Public Engagement and Impact Team

    • The masterclass series

    • What we can do to help?

    27/01/2016 © The University of Sheffield

  • 27/01/2016 © The University of Sheffield

    http://www.sheffield.ac.uk/ris/publicengagement/ resource/toolkits/index

  • Faculty Support

    Arts & Humanities Amy Carter

    Engineering Sara Unwin

    Medicine, Dentistry and Health

    Nicola Strafford

    Science Greg Oldfield

    Social Sciences Amy Carter

    Fran Marshall

    Impact Cliona Boyle

    27/01/2016 © The University of Sheffield

    Contact engage@sheffield.ac.uk

  • Masterclass series Masterclass title Date

    21: What to think about when organising your public engagement event Tuesday 24 February 2015

    22: Working in partnership with others

    Wednesday 25 March 2015

    23: Coordinating large scale public engagement, e.g. faculty based events, film or lecture series etc

    Wednesday 29 April 2015

    24: Public Engagement or Widening Participation/ Outreach? Things to

    think about when organising events for children and young people

    Wednesday 27 May 2015

    25: Grant writing and impact Wednesday 24 June 2015

    26: Writing a risk assessment for your event/ event planning Wednesday 29 July 2015

    27: How to identify, approach and work with stakeholders Wednesday 30 September 2015

    28: How to communicate your event

    Wednesday 28 October 2015

    29: Storytelling in public engagement Wednesday 25 November 2015

    30: Some ideas about how to evaluate your public engagement event Wednesday 16 December 2015

    27/01/2016 © The University of Sheffield

  • Today’s session

    • Some general tips on communicating your event – Greg

    • Using social media – Andrew Twist

    • Working with the media – Amy Pullan

    • Producing printed material – Sheryl Mather

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  • Who is here?

    A. Academic staff

    B. Non-academic staff

    C. Post-graduate student

    D. other

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  • Which faculty are you from?

    A. Arts & Humanities B. Engineering C. Medicine Dentistry

    and Health D. Science E. Social Sciences F. Cross faculty

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  • How much do you know about communicating a public engagement event?

    A. A lot

    B. Quite a lot

    C. A little

    D. Don’t know anything

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  • How much do you know about promoting a public engagement event on social media?

    A. A lot

    B. Quite a lot

    C. A little

    D. Don’t know anything

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  • How much do you know about promoting a public engagement event to the media?

    A. A lot

    B. Quite a lot

    C. A little

    D. Don’t know anything

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  • How much do you know about producing printed material for a public engagement event?

    A. A lot

    B. Quite a lot

    C. A little

    D. Don’t know anything

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  • Where to start

    The four questions to ask are: 1. Who are your audience? 2. Who else might be interested in the

    project? 3. What is the key message to those

    audiences? 4. What methods should we use to convey

    the message to the audience?

  • • Develop a ‘headline’ statement or strapline to promote your message

    • Tell the audience what is in it for them: learning, entertainment or fun etc

    • Use a striking quote – from a speaker, a distinguished academic or someone who attended a previous event – to support your message

    • Use plain English

    • Make it brief

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  • • Communicate directly with relevant organisations

    • Use mailing lists you may have

    • Can you promote your event with a similar one?

    • Placing printed material in venues used by the target audience

    • Advertising in appropriate specialist publications

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  • Over time… • Some people will become regulars

    • You can tell them about future activities and they can join the mailing list

    • Interest from the press may increase

    27/01/2016 © The University of Sheffield

  • Andrew Twist

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  • Social media and events

    Best practice tips for using social media with regards to university events.

  • 27/01/2016 © The University of Sheffield

    Top questions I get asked

    • How do I promote my event on social media?

    • Should there be a hashtag for the event?

    • What tips do you have for livetweeting an event?

    • What social media activity can I do after the event?

    • What should I do about filming my event?

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    How do I promote an event on social media?

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    How do I promote an event on social media?

    • Post about the event regularly on your social media channels

    • Good posts will include

    1. A brief description about the event

    2. Any hashtags being used for the event

    3. Link to register for tickets

    4. A graphic including the key information about the event.

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    How do I promote an event on social media?

    • Pin a post about your event to the top of your Facebook page and Twitter timeline.

    • This will mean that people who land on your profile are more likely to see the event promo and your post won’t simply have been lost down your timeline.

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    How do I promote an event on social media?

    • Consider who your audience is for the event and @-tweet to any relevant accounts that might retweet your post and help you reach this audience

    • Within a university context this could include the @sheffielduni central account, faculty/department accounts, funding body accounts, NGOs etc.

    • It is also worth sharing information about your event in our Social Media Forum so that other social media managers in the university can help you promote it via their channels.

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    How do I promote an event on social media?

    • Promoting events on social media isn’t a hugely complex process.

    • By posting regularly about the event and including all the salient information you can raise awareness and drive people to sign u