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Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Populaton Projection 2018 to 2028 (% change)
RankTarget
Customers
% of
PopulationRank
Target
Customers
% of
PopulationRank
Target
Customers
% of
Population
1 3,912 88.5 171 1 6,972 90.9 175 1 189,773 78.7 152
2 2,882 65.2 140 2 5,069 66.1 142 2 160,230 66.4 142
3 1,520 34.4 55 3 3,237 42.2 67 3 107,201 44.4 70
4 1,315 29.8 230 4 2,396 31.2 241 4 73,324 30.4 235
5 931 21.1 52 5 1,738 22.6 56 5 44,647 18.5 46
6 203 4.6 17 6 580 7.6 28 6 22,843 9.5 35
7 126 2.9 28 7 452 5.9 57 7 17,075 7.1 69
1,535
3.40%
10 Minute Walktime
Type Index
High Street Pub
Circuit Bar
Craft Led
Great Pub Great Food
Bit of Style
Community Pub
Premium Local
4,419
1,473
2.74%
7,674 241,274
829
3.37%
Pub Catchment Report - S 41 0JB
20 Minute WT Catchment
5
Per Pub Analysis 10 Minute WT Catchment
3
20 Minute DT Catchment
291
Circuit Bar
Craft Led
20 Minute Drivetime
Community Pub
Type Index
High Street Pub
20 Minute Walktime
Type Index
High Street Pub
Community Pub
Great Pub Great Food
Premium Local
Great Pub Great Food
Premium Local
Bit of StyleBit of Style
Circuit Bar
Craft Led
Experian Copyright 2019 1
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
AB 305 6.9 78 537 7.0 79 16,320 6.8 76
C1 549 12.4 101 976 12.7 104 26,638 11.0 90
C2 427 9.7 117 724 9.4 114 22,866 9.5 115
DE 470 10.6 103 807 10.5 102 28,409 11.8 114
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Low (0-6) 1,785 40.4 122 3,229 42.1 127 113,922 47.2 142
Medium (7-13) 1,639 37.1 112 2,753 35.9 108 78,029 32.3 98
High (14-19) 450 10.2 36 830 10.8 38 31,803 13.2 46
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Affluence (Bands) Index Index Index
Pub Catchment Report - S 41 0JB
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Social Grade Index Index Index
Experian Copyright 2019 2
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017
Catchment Mosaic Groups
Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site 10 Minute Catchment 20 Minute Catchment
Experian Copyright 2019 3
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
Mosaic Type ProfileCatchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+Mosaic Type Profile
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
A01 World-Class Wealth 0 0 0 0 I36 Solid Economy 0 0 16 233
A02 Uptown Elite 0 0 0 2 I37 Budget Generations 0 54 1,305 5,776
A03 Penthouse Chic 0 0 0 0 I38 Economical Families 16 47 835 3,655
A04 Metro High-Flyers 0 0 0 0 I39 Families on a Budget 165 345 2,191 6,982
B05 Premium Fortunes 0 0 10 61 J40 Value Rentals 382 428 2,776 12,298
B06 Diamond Days 0 0 271 864 J41 Youthful Endeavours 75 79 491 1,688
B07 Alpha Families 0 0 414 1,730 J42 Midlife Renters 386 531 3,761 5,981
B08 Bank of Mum and Dad 48 90 989 2,189 J43 Renting Rooms 0 56 2,094 2,657
B09 Empty-Nest Adventure 104 126 2,957 8,071 K44 Inner City Stalwarts 0 0 0 0
C10 Wealthy Landowners 0 2 276 3,819 K45 City Diversity 0 0 0 0
C11 Rural Vogue 0 0 36 680 K46 High Rise Residents 0 0 0 78
C12 Scattered Homesteads 0 0 4 318 K47 Single Essentials 0 0 1,495 5,924
C13 Village Retirement 0 6 349 2,549 K48 Mature Workers 203 287 3,509 13,922
D14 Satellite Settlers 0 5 703 5,027 L49 Flatlet Seniors 95 95 970 2,721
D15 Local Focus 0 0 495 4,027 L50 Pocket Pensions 14 47 2,116 8,050
D16 Outlying Seniors 0 2 583 5,860 L51 Retirement Communities 0 0 159 774
D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 0 14 2,555 8,230
E18 Legacy Elders 31 39 1,521 3,875 L53 Seasoned Survivors 27 203 1,579 4,330
E19 Bungalow Heaven 250 332 4,745 15,005 M54 Down-to-Earth Owners 0 158 1,863 10,606
E20 Classic Grandparents 394 531 2,574 4,996 M55 Back with the Folks 158 250 2,013 4,447
E21 Solo Retirees 115 202 1,601 3,799 M56 Self Supporters 611 831 3,634 9,703
F22 Boomerang Boarders 274 599 2,960 7,687 N57 Community Elders 0 0 0 0
F23 Family Ties 0 0 109 1,256 N58 Culture & Comfort 0 0 0 0
F24 Fledgling Free 437 587 2,305 10,421 N59 Large Family Living 0 0 0 0
F25 Dependable Me 84 284 3,733 9,425 N60 Ageing Access 0 0 50 174
G26 Cafés and Catchments 0 0 0 3 O61 Career Builders 0 17 445 611
G27 Thriving Independence 0 0 445 1,380 O62 Central Pulse 0 0 365 365
G28 Modern Parents 135 378 1,084 4,637 O63 Flexible Workforce 0 0 0 0
G29 Mid-Career Convention 258 336 2,334 10,073 O64 Bus-Route Renters 0 62 899 1,325
H30 Primary Ambitions 28 140 574 1,736 O65 Learners & Earners 0 0 0 0
H31 Affordable Fringe 0 72 1,825 7,590 O66 Student Scene 0 0 0 0
H32 First-Rung Futures 119 393 3,419 9,227 U99 Unclassified 0 0 83 123
H33 Contemporary Starts 0 0 594 2,937 Total 4,418 7,674 72,470 241,274
H34 New Foundations 2 4 87 428
H35 Flying Solo 7 42 269 949
Adults 18+ by Mosaic Type in Each Catchment
Experian Copyright 2019 4
● Aged 46-65
● Singles living alone
● Income typically £20-25k
● Own 2 or 3 bedroom small homes
● Still working
● Often terraces
● Elderly couples and singles
● Own their bungalow outright
● May research online
● Like buying in store
● Neighbourhoods of elderly people
● Own suburban 3 bed semis
● Older suburbs
● Search electricals online while in store
● Average time at address 18 years
● Search for jobs online
Pre-retirement couples enjoying greater space and reduced commitments since their children left home
● Older married couples
● Children have left home
● Respectable incomes
Younger singles and couples, some with children, setting up home in low value rented properties
● Late 20s and early 30s
● Singles and cohabitees without children
● Low length of residence
● Rent low value properties
● One partner often not working full-time
Top 3 Mosaic Types in a 20 Minute Drivetime
1. E19 Bungalow Haven
● Adult kids learning to drive ● 2 or 3 bedrooms
● Pre-pay mobiles, low spend
● Adult children living with parents
● Respectable incomes
Hard-working mature singles who own their budget houses and earn modest wages
Long-term couples with mid-range incomes whose adult children have returned to the shelter of the
family home
Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:
[email protected] | 0115 968 5099
● High use of eBay for buying and selling
● Own mid-range semis or detached homes
Older social renters settled in low value homes who are experienced at budgeting
● Older households
● Renting low cost semi and terraces
● Social landlords
● Longer length of residence
● Areas with low levels of employment
2. K48 Mature Workers
20 Minute Walktime and Drivetime Mosaic Type Visualisation
3. F24 Fledgling Free
2. F22 Boomerang Boarders
1. M56 Self SupportersPeace-seeking seniors appreciating the calm of bungalow estates designed for the older owners
Top 3 Mosaic Types in a 20 Minute Walktime
3. J40 Value Rentals
Experian Copyright 2019 5
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 2,530 33.0 109 203 2.6 16 4,941 64.4 124
Male: Alone 2,209 28.8 97 1,505 19.6 126 3,960 51.6 97
Male: Group 2,031 26.5 116 2,730 35.6 136 2,913 38.0 76
Male: Pair 1,669 21.7 83 2,021 26.3 173 3,983 51.9 90
Mixed Sex: Group 996 13.0 57 2,341 30.5 96 4,337 56.5 129
Mixed Sex: Pair 2,907 37.9 162 1,687 22.0 68 3,079 40.1 94
With Children 2,356 30.7 106 1,941 25.3 150 3,377 44.0 83
Unknown 1,626 21.2 65 991 12.9 72 5,056 65.9 138
Upmarket 1,661 21.6 71 1,524 19.9 95 4,489 58.5 124
Midmarket 2,274 29.6 86 466 6.1 67 4,934 64.3 116
Downmarket 3,071 40.0 180 3,819 49.8 143 784 10.2 25
Nothing 2,230 29.1 96 2,741 35.7 151 2,702 35.2 79
Low (less than £10) 2,582 33.6 113 2,008 26.2 111 3,084 40.2 89
Medium (Between £10 and £40) 2,576 33.6 110 879 11.5 64 4,219 55.0 109
High (Greater than £40) 1,654 21.6 83 1,551 20.2 98 4,469 58.2 111
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
High Medium Low
Activity Group Structure Index Index Index
20 Minute Walktime
Experian Copyright 2019 6
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 55,121 22.8 75 27,651 11.5 70 158,380 65.6 126
Male: Alone 74,329 30.8 103 41,985 17.4 111 124,838 51.7 97
Male: Group 64,276 26.6 116 73,990 30.7 117 102,885 42.6 86
Male: Pair 54,605 22.6 87 43,224 17.9 118 143,323 59.4 104
Mixed Sex: Group 39,086 16.2 71 78,496 32.5 102 123,569 51.2 117
Mixed Sex: Pair 61,348 25.4 108 78,296 32.5 100 101,507 42.1 98
With Children 64,330 26.7 92 47,118 19.5 116 129,704 53.8 102
Unknown 62,043 25.7 78 22,586 9.4 52 156,523 64.9 135
Upmarket 47,118 19.5 64 40,615 16.8 81 153,419 63.6 135
Midmarket 56,162 23.3 68 9,853 4.1 45 175,136 72.6 131
Downmarket 82,841 34.3 154 104,226 43.2 124 54,084 22.4 54
Nothing 80,394 33.3 110 74,034 30.7 130 86,723 35.9 80
Low (less than £10) 62,367 25.8 87 72,246 29.9 127 106,539 44.2 97
Medium (Between £10 and £40) 59,926 24.8 81 35,111 14.6 82 146,113 60.6 120
High (Greater than £40) 37,032 15.3 59 63,715 26.4 129 140,404 58.2 111
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
20 Minute Drivetime
High Medium Low
Activity Group Structure Index Index Index
Experian Copyright 2019 7
Source: CGA 2018
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19
20
Dukedom Ltd
Independent Free
*Other Small Retail Groups
Independent Free
Ei Group
Marston's
Ei Group
Independent Free
Rectory, S 40 1SF
S41 Bar, S 41 7TD
Marthas Vineyard, S 41 7TU
Shooters, S 41 7TU
Whitecoates Hotel, S 40 2LR
Spread Eagle, S 40 1SH
Trumpeter, S 40 2NG
Star Pubs & Bars
Ei Group
Unknown
Punch Pub Company
Punch Pub Company
Mitchells & Butlers
Unknown
Ei Group
Trust Inns
*Other Small Retail Groups
Independent Free
Wetherspoon
Chandlers, S 41 7TH
Spa Lane Vaults, S 41 7TH
White Swan, S 41 7TJ
Harvester Chesterfield, S 40
2EZ
Bridge Inn, S 41 7RE
Somerset House, S 44 5AF
Walton Hotel, S 40 2SA
Abacus, S 41 7TH
Devonshire Arms, S 41 0JB
Shoulder Of Mutton, S 41
0JE
New Inn, S 41 0AU
Three Cottages, S 41 0JJ
Telmere Lodge, S 41 0JH
25.7
26.6
Walktime From
Site (Minutes)
0.0
2.1
4.5
11.8
5.7
Drivetime from
Site (Minutes)
31.4
28.7
29.3
29.3
29.6
30.2
28.1
28.1
28.1
30.8
30.8
12.7
23.5
25.4
5.0
5.3
5.2
5.5
5.7
Competitor Map and Report
5.6
0.1
0.8
1.1
2.1
2.1
4.3
4.6
4.8
4.5
5.0
5.0
5.0
5.3
Experian Copyright 2019 8