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Internship Program DevelopmentMike Major, Ben Sherlock
& Daphne YuanSpring 2016
2
Executive Summary• Taking steps to create a legacy of
success
• Maintaining high visibility for successful recruitment
• Making changes to PSP’s website and utilizing it as a tool
• Finding sources of funding from various organizations
• Selecting interns for stipends & other incentives
• Additional resources
Executive Summary
Recruitment Strategies
Sources of Funding
Compensation Strategies Appendices
• Other non-profits provide paid
compensation for interns• Untapped work force
• Chance to grow entire organization• Become a more distinguished organization to
work for
• Difficult to navigate website
• Low rates of internship applications
• Lack of incentives for interns
• Not capitalizing on local Universities
• Work experience for interns in a non-profit sector
• Gauge the talent pool for future employees Strengths Weaknesses
ThreatsOpportunities
3
Whether interns are paid or unpaid, PSP should strive to create a legacy of success
Recruit students from the greater Twin Cities area
Build a pipeline of
diverse talent
• Interns should grow in leadership and responsibility
• Establish a community of peers that push interns to succeed
Build and continuously strengthen
relationships
• Department heads should carefully monitor interns’ on-going progress
• Maintain a results-oriented approach
Create top-down
commitment to excellence and success
Get acquainted with the Fair Labor and Standards Act (FLSA)1
Any work rendered “gratuitously for a nonprofit organization” is considered volunteer work and does not mandate compensation. The U.S. Department of Labor states that the need for additional guidelines on internships in the public and nonprofit sector is under review. It may be beneficial for PSP management to become acquainted with internship guidelines in the for-profit sector.
Executive Summary
Recruitment Strategies
Sources of Funding
Compensation Strategies Appendices
1See Appendix B for list of resources to understanding the FLSA
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Successful recruitment and outreach requires maintaining high visibility and emerging above the fray
Utilize online internship services at
local universities.
• Online platforms such as GoldPass, The Edge, Tommie Careers, etc. allow access into a large talent base.
Establish strong connections with
professors.
• Professors are able to recommend students with higher potential, allowing PSP to become more selective.
Maintain some physical presence on each college campus.
• Visit student group meetings to share internship opportunities
• Interacting with students can help PSP gauge the size and quality of their potential talent pool.
The Twin Cities have an abundance of college students seeking internships which should allow PSP to be more selective in their talent search.
Sustain targeted recruiting:• Direct outreach – personally
reaching out and having a physical presence on campuses produces high visibility and brand awareness.
• Partner outreach – tap into corporate connections and partners to widen talent search.
• Develop talent database – conduct thorough mining of active internship seekers and identify high-interest potential applicants.
Executive Summary
Recruitment Strategies
Sources of Funding
Compensation Strategies Appendices
5
PSP’s website is a critical tool in maintaining high visibility • Testimonials should be collected through exit-interviews and advertised on the internship
webpage1.
Executive Summary
Recruitment Strategies
Sources of Funding
Compensation Strategies Appendices
1See Appendix C for list of sample exit-interview questions
• The following benefits & requirements listed only appear on the main internship webpage, but should be added to all pages involving internship positions:
Tips for easier website navigation:Reduce the number of clicks users need before reaching
their final desired destination.
Links should be descriptive, using the lowest possible
word count.
Include a link redirecting the user to the homepage on
every web page. Home pages act as a “central station.”
• Document efforts to establish opportunities to earn college credit by completing an internship with PSP• Consider making internship program requirements more flexible (something other than 3 months and 8 hours per week)
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Funding opportunities for paid internships can be difficult to find, but they are out there1
Kresge Foundation Human Services Grants
The Kresge Foundation seeks to fund organizations with the following goals:
• Improve lives of disadvantaged individuals and communities.
• Advance effectiveness and resilience of multiservice organizations
• Support umbrella organizations and networks that re-invent effectiveness of their sector
• Improve the quality of life and economic security of low-income individuals and families.
Tradition Family FoundationThe foundation supports nonprofit
organizations involved with the following:
• Arts & humanities• Educating youth• Human services• Population groups including children
and youth, economically disadvantaged and low income individuals.
• Community development
Carlson Family FoundationThe foundation strives to create strong
and healthy communities through investments in the following:
• Education for future success• Mentoring children and at-risk youth• Increase number of adult mentors to
serve youth• Humanitarian and community affairs• Well-being of children, youth, and
families• Strengthening community networks
1See Appendix A for more information on accessing sources
Executive Summary
Recruitment Strategies
Sources of Funding
Compensation Strategies Appendices
7
Many University of Minnesota departments offer students unpaid internship scholarships and grants
Executive Summary
Recruitment Strategies
Sources of Funding
Compensation Strategies Appendices
• Barbara Newsome Award• This $1,500 scholarship is given to undergraduate students majoring
in sociology and engaged in an unpaid internship related to the field.
• CLA Alumni Award• This $1,500 scholarship is given to undergraduate students with
unpaid internships, regardless of major or field of internship.• David Fant Internship Award• This $1,500 scholarship is given to undergraduate students with
unpaid internships, regardless of major or field of internship.• Kevin J. Mossier Internship Award• A gift from the LGBT community, this $1,500 scholarship supports
undergraduate students regardless of sexual orientation with unpaid internships at organizations to strengthen communities in Minnesota and throughout the world.
• Unpaid Internship Grant•Undergraduate students with an unpaid internship in the United States are eligible to apply for one of several internship grants of up to $1,000. Students are selected based on the relationship of the internship experience to their academic and career goals.
College of Liberal Arts (CLA) College of Food, Agriculture & Nutrition (CFANS)
• Internship Grant•Grants up to $1,500 for CEHD sophomores or above, who are planning unpaid internships related to their major and would otherwise face financial hardship without compensation. Priority is given to internships that fit closely with the major and career objectives of the student.
College of Education, Humanities & Development (CEHD)
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Some companies provide incentives for employees to volunteer and donate to non-profits1
United Health matches employee donations to
nearly all nonprofit organizations.
When employees track 30 hours of volunteer
time in a calendar year, they earn $500 to
donate to the nonprofit(s) of their
choice.
PSP should set up a volunteering and
donation program for United Health
employees advertised as a family volunteering program for United
Health employees and their families.
• Employee Matching Gift Program: qualifying contributions of cash and stock made by U.S. Bank employees are matched to non-profit organizations on a dollar-for-dollar basis from $50 to $1,000 annually per employee, or $3,000 for employees serving on nonprofit boards.
• Dollars for Doing: employee volunteer time is matched with a qualifying non-profit organization at a rate of $5 per hour up to 40 hours per calendar year.
• Total annual funding reached $53 million in 2015.
Executive Summary
Recruitment Strategies
Sources of Funding
Compensation Strategies Appendices
1See Appendix A for more information on accessing sources
Contributions from these types of volunteers could fund stipends to college students
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Selecting interns that receive stipends requires a careful evaluation processWe have determined that a competitive internship program is the most effective way to offer an opportunity for paid compensation given limited funding. Interns should be evaluated on a customized rubric and top ranked interns should get stipend payments at the end of their internship program.
Paying a stipend to interns does not necessarily qualify them for “employee” protections under the FLSA1.
The FLSA defines a “stipend” as: “expenses, reasonable benefits, a nominal fee, or any combination thereof, for the individual’s service without losing their status as volunteers.”
Executive Summary
Recruitment Strategies
Sources of Funding
Compensation Strategies Appendices
1See Appendix B for list of resources to understanding the FLSA
Foster a competitive intern work
environment
Dynamic, dedicated &
engaged interns
Intern-organization alignment
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Create high-incentive opportunities for unpaid internships
Mentoring program• Current interns would get matched with a PSP corporate sponsor
or a past intern and meet in person on a monthly basis.• There is great opportunity to gain wisdom and advice in their
career path.• Interns can develop professional relationships in a larger
network with a support system.
Networking events• Bring interns to fundraising and other special events.• Establish networking events specifically for interns.
Exclusive online database/network• Utilize social media platforms to create network of past and
present PSP interns and employees.
OTHER INCENTIVES• College credit• Work experience• Potential future employment• Sense of self-fulfillment
Executive Summary
Recruitment Strategies
Sources of Funding
Compensation Strategies Appendices
Increase in retention rates and returning interns due to room for personal growth
Identify areas of interest
Seek to understand
Engage students
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Appendix A: Sources for Organizational FundingKresge Foundationhttp://kresge.org/
Carlson Family Foundationhttp://www.clcfamilyfoundation.com/about_us.asp
Tradition Family Foundation16972 Brandtjen Farm Dr.Lakeville, MN 55044Phone: (952) 920-5100More information available at: https://www.guidestar.org/profile/41-1958548
United Health Foundationhttp://www.unitedhealthfoundation.org/Initiatives.aspx
U.S. Bankhttps://www.usbank.com/community/charitable-giving.aspx
Executive Summary
Recruitment Strategies
Sources of Funding
Compensation Strategies Appendices
12
Appendix B: Sources to Understand the FLSAUSDOL Internship Fact Sheet: http://www.dol.gov/whd/regs/compliance/whdfs71.pdfTips on MN Intern Law for Non-Profits: http://www.minnesotainternlaw.com/Non-Profit_Organizations.html
Executive Summary
Recruitment Strategies
Sources of Funding
Compensation Strategies Appendices
13
Appendix C: Sample Exit Interview Questions
Executive Summary
Recruitment Strategies
Sources of Funding
Compensation Strategies Appendices
• What was your motivation to search for an internship within the non-profit sector?• What ultimately led you to accept this position?• Did you feel that you were trained and equipped to perform your duties well?• How would you describe the culture of our organization?• What could have we done to enhance your experience here?• If you could change anything about your role or our organization, what would you change?• Would you recommend this internship program to a friend?