Embed Size (px)
Citation preview
Telling the Storyof Your Numbers
PSMG Conference 10/16/14Kerry Rego
what is your focus?
Concept by Peter Drucker
70% Value
20% Promotion
10% Human=
100% Awesome
Social Media is SOCIAL
Don’t Forget IT’S SOCIAL
what are you measuring?
Measuring Success
•Create metric report•Track month over month•Not all metrics are created equal• Interpretation and adjustment•How do the #s match goals?• It’s not always #s•Learn to tell the story of the #s
ROI Formula
(Benefits-Costs) / Costs
=
Social Media ROI
Dark Social & The Immeasurable
what’s this really about?
7$%9@3+(0)/4
ROI
Conversions
Sales
Questions
