Providing Women Producers with the Tools to Manage Risk

Presented by:Margaret Viebrock

Pullman’s Tractorette School - 1942

What Do Women Want?

Close to homeWork in small groupsHear from women

just like themSupport networksFocused

conversationsPractical applicationHear about success

& failures

Keynote Speakers

Successful Business Strategies

Reduce financial risk

Improve marketing Work-Life Balance Labor issues Identify strength &

hire for weaknesses

Market instability

Trini CampbellRiverdog FarmGuinda, CA

“Lettuce Turnip the Beet: A Woman’s Guide to Growing Her Farm”

Follow-Up Workshops

Cost of Production QuickBooks Balancing

Competing Commitments

HR Workshop: Legal Farm Interns

Succession Planning

Forming Networks

What Women Said They Did…

10 Month Follow-up

Developed a business plan

Identified my risks Use government

programs Improved interview

process Clarified my vision Purchased insurance Followed my action

plan Improved my

bookkeeping Plan for working capital

Keys to Success …

Find out what is important to women producers

How do they want to learn? Offer a variety of learning formats Fully engaged planning team Marketing – commodity involvement Constant Contact Brown Paper Tickets