Prove Your Worth © 2008 Kristi Casey Sanders / Plan Your Meetings. All rights reserved. The Irreplaceable You: Prove Your Worth as a Meeting Planner Presented

Prove Your Worth © 2008 Kristi Casey Sanders / Plan Your Meetings. All rights reserved.

The Irreplaceable The Irreplaceable You:You:

Prove Your Worth Prove Your Worth as a Meeting Planneras a Meeting Planner

The Irreplaceable The Irreplaceable You:You:

Prove Your Worth Prove Your Worth as a Meeting Planneras a Meeting PlannerPresented by:

Kristi Casey SandersKristi Casey SandersEditorial Director/Chief Storyteller

Plan Your Meetings



ARS Question:ARS Question:ARS Question:ARS Question:

Why are you here?Why are you here?a)a) I’m afraid myI’m afraid my job may be eliminated.b) I want to prove the value of an event

that might otherwise be cancelled.c) I want to know how to put a dollar

figure on my work / events. d) I want to prove my worth to myself.e) I want to ask for a raise and need

ammunition.



What kind of planner are you?What kind of planner are you?a) Corporateb) Association / Government / Non-

profitc) Independent / Sociald) Third Partye) Actually, I’m a supplier


ARS Questions:ARS Questions:ARS Questions:ARS Questions:

Do you have other job Do you have other job responsibilities besides responsibilities besides planning meetings and planning meetings and events?events?a)a) Are you kidding? Of course I Are you kidding? Of course I

do.do.b)b) Nope, I’m one of the lucky Nope, I’m one of the lucky

ones.ones.


MisinformationMisinformationMisinformationMisinformation

““If you can't take time for a If you can't take time for a vacation, why not pursue a vacation, why not pursue a

[convention planner] [convention planner] career, where your job is career, where your job is actually an extended tour actually an extended tour

in paradise?”in paradise?” — — Gabby Hyman Gabby Hyman

Great Careers with Long VacationsGreat Careers with Long VacationsJuly 2008July 2008


““Meeting planners are like Meeting planners are like executive producers. You executive producers. You

make the movies make the movies of the business world.”of the business world.”

— — Tim SandersTim Sanders, , author author

How to Save the World at WorkHow to Save the World at Work

Perception is Perception is everythingeverything

Perception is Perception is everythingeverything


ARS QuestionARS QuestionARS QuestionARS Question

Did you study to be a meeting Did you study to be a meeting planner?planner?a)a) Yes, long and hard.Yes, long and hard.b)b) No, I learned on the job.No, I learned on the job.


Use the F.O.R.C.E.Use the F.O.R.C.E.Use the F.O.R.C.E.Use the F.O.R.C.E.



What are you currently tracking? What are you currently tracking? (click all that apply)

a) Attrition / costs / attendance b) Attendee satisfaction / learning c) What attendees plan to do post-event with new info

and contacts d) Money saved during planning and execution of event e) Post-event changes in audience spend or behavior f) Business impact of event g) Costs vs. benefits / ROI h) None of the above



• FF Find out goalsFind out goals• O O Organize your game Organize your game planplan

• R R Research resultsResearch results



• C C Calculate ROICalculate ROI– Benefits / Cost = Benefit to Cost Benefits / Cost = Benefit to Cost RatioRatio

– Benefits - Cost / Cost x 100 = ROIBenefits - Cost / Cost x 100 = ROI % %

• E Evaluate & E Evaluate & communicate resultscommunicate results


Questions on the Questions on the F.O.R.C.E.?F.O.R.C.E.?

Questions on the Questions on the F.O.R.C.E.?F.O.R.C.E.?

• What do I do with this What do I do with this information?information?

• What if my clients / bosses What if my clients / bosses don’t care?don’t care?

• I still don’t see how my I still don’t see how my events generate revenue, can events generate revenue, can we do a case study, using me?we do a case study, using me?


ARS QuestionsARS QuestionsARS QuestionsARS Questions

• Do you wish your boss / Do you wish your boss / co-workers / clients co-workers / clients understood what it is you understood what it is you do and what you’re worth?do and what you’re worth?

• Do you currently try to Do you currently try to educate them about it?educate them about it?


Beware of the Beware of the D.A.R.K. sideD.A.R.K. sideBeware of the Beware of the D.A.R.K. sideD.A.R.K. side


Keep it L.I.G.H.T.Keep it L.I.G.H.T.Keep it L.I.G.H.T.Keep it L.I.G.H.T.

• LL Let people knowLet people know• I I Improve your skill setImprove your skill set• GG Get to be an expertGet to be an expert• HH Have courageHave courage• TT Toot your own hornToot your own horn



Are you:Are you:a)a) Comfortable speaking in Comfortable speaking in

front of others?front of others?

b)b) Uncomfortable with public Uncomfortable with public speaking?speaking?


Toot Your Own HornToot Your Own HornToot Your Own HornToot Your Own Horn

““At 18, you care what At 18, you care what everyone thinks. At 40, everyone thinks. At 40, you don’t care what they you don’t care what they

think. At 60, you think. At 60, you realize they were never realize they were never

thinking of you.” thinking of you.” — — AnonymousAnonymous


Thank you for attending Thank you for attending The Irreplaceable You. The Irreplaceable You.

Now go out there Now go out there and prove your worth!and prove your worth!

Thank you for attending Thank you for attending The Irreplaceable You. The Irreplaceable You.

Now go out there Now go out there and prove your worth!and prove your worth!

Questions, comments, compliments? Questions, comments, compliments? E-mail [email protected] [email protected].

Special thanks to: ARS Operators from The Extreme Group, Kristi Special thanks to: ARS Operators from The Extreme Group, Kristi and John Collins for powering this interactive session. To learn and John Collins for powering this interactive session. To learn more, go to: more, go to: theextremegroup.com

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Prove Your Worth © 2008 Kristi Casey Sanders / Plan Your Meetings. All rights reserved. The Irreplaceable You: Prove Your Worth as a Meeting Planner Presented