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YOUR BRAND NAMEHow to Market and Package
Agenda
How do they choose? What do they look for? How does one get selected? How can I make my product stand
out?
From Student….
What images or feelings do you get from seeing these brands?
What is branding?
Your definition
Branding
As a LWC student, how do you define yourself?
Eager
Self-motivated Leader Takes Initiative Intellectually curious
Willing
Happy to work Appreciates support/coaching Does Assignments with a smile Consistent
Desperate
Panics Last-minute Incomplete work Doesn’t take personal responsibility Has excuses
Denial
What me? Worry? It’s not my problem. This is stupid. How does this relate to me? Professors not in touch.
Which one are you?
Eager Willing Desperate Denial
Don’t let this be you
Moving forward: Words of Advice
Who are YOU?
Anyone can tell a story
How to Develop YOUR Brand
Do well in school Internships Leadership & Extracurricular Clean up Social Media
Where the jobs are
Competitive advantage
Name companies in Chicago
Name agencies in Chicago
What is the result of PR? Advertising?
What Companies Want
Positive Attitude Enthusiasm & Energy Dressed for success Communication Skills Attendance/Reliability Teamwork/Collaboration Problem solvers that come up with a
solution Social & Cross Cultural Skills
What makes you special? What makes you unique? Why should I hire you? The Packaging
Key words that will interest the companies and grab their attention.
The Ingredients Skills learned through past experience
and education (knowledge-based skills). Skills you bring with you to any job
(transferable or portable skills). Personal traits, the things that make you
who you are.
Developing Your Brand
Resume
A Résumé is a brief history of your accomplishments that you prepare for potential employers.
Your résumé should be designed with ONE thing in mind. To get you job interviews
What a good Résumé does:
A resume introduces you to potential employers. It tells them:
That you are a well qualified candidate for employmentThat you deserve an interview
Once you’re introduced, your résumé serves as:
A guide for you and the interviewer to discuss your background.A reminder to the interviewer about who you are after the interview is done.
What’s the Purpose of the Interview?
Will this help you in an interview?
Research the Company
Think carefully about what you need to know.
What’s the mission statement, company achievements, social media sites, people on the inside.
Find more tips at http://www.monster.com/career-advice/article/interview-company-research
Research Salary for the Position You want to make sure the salary is right
for this position before you go in for the interview
Find out about salaries for different jobs at www.salary.com, www.salaries.com, or www.payscale.com, www.kentucky.gov
The site lists salaries by geographic locations and job title.
Be Prepared for these Questions
Tell me about yourself
What are your major weaknesses?
Where do you want to be in 3-5 years?
Why should we hire you?
Do you have any questions for me?
List Firm Questions to Ask What happened to the person who
previously did this job? (If a new position: How has this job been performed in the past?)
Why did you choose to work here? What keeps you here?
What is the first problem the person you hire must attend to?
What can you tell me about the individual to whom I would report?
What's our next step?
What 5 things to bring to a
Job Interview? Resume(s)
Letter(s) of reference
Portfolio
Passion for the Job
Smile
Dress for Success
Dress for Success Wear conservative clothing – grays,
dark blues, & browns
Don’t go overboard on the perfume or cologne
Conservative jewelry
No bright nail polish ladies
Career Closet
Career Closet
Make a Good Impression
Introduce yourself politely, shake hands firmly, but briefly
Look at the interviewer(s) when they talk
Avoid nervous habits like touching your hair, popping your fingers, or tapping your pen
Make a Good Impression
Remember…it’s okay to pause before answering questions.
Elaborate, but don’t go overboard
Interviewing Do’s
Smile - practice in mirror
Eye contact – both listening & answering
Practice ahead of time Arrive on Time
Leave a Good Impression
Thank the Interviewer(s) for their time and opportunity to interview
Ask… Could you please tell me when you will make your decision?
Follow Up
If they asked for more information from you, make sure you send it immediately
Send a short thank-you note
For Yourself & For the Future Start attending job fairs NOW
Spotlight is our annual job, internship, and graduate school fair sponsored by
the AIKCU member schools and Hanover College
Spotlight Career Fair will be on Tuesday, February 21, 2017
Mock Interviews
Mock Interviews:What to expect
Mock Interviews: What to expect Make an appt by phone
270.384.8065 or email [email protected]
Please arrive a few minutes early Each interview should last 10-15
minutes Dress in Business Casual
No Jeans, flip flops, shorts, or T-shirts
Mock Interviews: What to expect Make sure you submit your rough
draft resume to [email protected] BEFORE your interview time
Emily or I will ask questions Give examples where necessary RELAX
Visit the Career Service Center
Searching for jobs
Download LWC App Follow Career Services @LWC Career Like our Facebook: LWCCareer
THANK YOU!
Career Services – [email protected] or 384-8065
Laura Burwash– DirectorEmily Redmon– Graduate Assistant