Prospects of Digital Broadcasting and Convergence Services · 2010-09-17 · Mobile Reception Convergence with IP-based Service Japan’s Nation-wide IT Promotions Integrated and

Prospects of Digital Broadcasting

and Convergence Services- The Essential and Expanding Role of Broadcasting -

Keiya Motohashi

September 02, 2010

High Definition TV

Multi Channel Programming

Data Casting

Local Service

Mobile Reception

Convergence with IP-based Service

Japan’s Nation-wide IT Promotions

Integrated and Advanced Broadcasting

Efficient use of Frequency Resources

Purpose of Digitalization 　

Now

Mobile Phone, etc.,

13Complete Transition

Excellence of Digital Terrestrial TV in Japan

Digital Terrestrial TV 52

1 12

13 (UHF) 62

1 12

-New Broadcasting-Company/Official Radio , etc.

2

Schedule of Digitalization of Broadcasting Media in Japan

Conventional Analogue TV

Digital Terrestrial TV

BS Digital TV

BS Analogue TV

BS Analogue HDTV

Terrestrial T

VS

atellite TV

　　　　　　　　　 2003 　　　　　　　　　　　　 2006 　　　　　　　　　　　　　　 2011 　

Launched on Dec.1, 2003

Tokyo, Nagoya, Osaka Metropolitan Area

　　 Other regions of Japan

Switch over in July, 2011 (expected)

Expansion of Service Area

One Seg. (Services for Mobile)

Increase Channels

Closing by 2011

Service Closed on Sep.30, 2007

50 million HH100 million TVs

& recorder

The Olympics, Winter

The Olympics, SummerThe Football World Cup

Launched on Dec.1, 2000

Covered 98% of Householdsby March, 2010 　

*Advanced Services

3

0

1000

2000

3000

4000

5000

6000

7000

8000

9000N

ov-0

0D

ec-0

0Ja

n-01

Feb-

01M

ar-0

1Apr

-01

May

-01

Jun-

01Ju

l-01

Aug

-01

Sep

-01

Oct

-01

Nov

-01

Dec

-01

Jan-

02Fe

b-02

Mar

-02

Apr

-02

May

-02

Jun-

02Ju

l-02

Aug

-02

Sep

-02

Oct

-02

Nov

-02

Dec

-02

Jan-

03Fe

b-03

Mar

-03

Apr

-03

May

-03

Jun-

03Ju

l-03

Aug

-03

Sep

-03

Oct

-03

Nov

-03

Dec

-03

Jan-

04Fe

b-04

Mar

-04

Apr

-04

May

-04

Jun-

04Ju

l-04

Aug

-04

Sep

-04

Oct

-04

Nov

-04

Dec

-04

Jan-

05Fe

b-05

Mar

-05

Apr

-05

May

-05

Jun-

05Ju

l-05

Aug

-05

Sep

-05

Oct

-05

Nov

-05

Dec

-05

Jan-

06Fe

b-06

Mar

-06

Apr

-06

May

-06

Jun-

06Ju

l-06

Aug

-06

Sep

-06

Oct

-06

Nov

-06

Dec

-06

Jan-

07Fe

b-07

Mar

-07

Apr

-07

May

-07

Jun-

07Ju

l-07

Aug

-07

Sep

-07

Oct

-07

Nov

-07

Dec

-07

Jan-

08Fe

b-08

Mar

-08

Apr

-08

May

-08

Jun-

08Ju

l-08

Aug

-08

Sep

-08

Oct

-08

Nov

-08

Dec

-08

Jan-

09Fe

b-09

Mar

-09

Apr

-09

May

-09

Jun-

09Ju

l-09

Aug

-09

Sep

-09

Oct

-09

Nov

-09

Dec

-09

Jan-

10Fe

b-10

Mar

-10

Apr

-10

May

-10

Jun-

10Ju

l-10

Flat P

anel

HDTV

(PDP &

LCD)

As of July. 31, 2010

Cable TV (Digital / Analog Converter)

Cable TV (Digital STB)

Flat Panel Type Digital TV (HDTV)

CRT Type Digital TV

Digital STB (*connect to analog TV)

Digital Receiver & Recorder (HDD-PVR)

Digital Terrestrial B’cast Launched

FIFA 2002

80.5 million

million

10

20

30

40

50

Beijing Olympics

Digital TV Expand in Japan

60

70

2001 2002 2003 2004 2005 2006 2007 2008 2009 10

80

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

Jun-

06

Jul-

06

Aug

-06

Sep

-06

Oct

-06

Nov

-06

Dec

-06

Jan-

07

Feb-

07

Mar

-07

Apr

-07

May

-07

Jun-

07

Jul-

07

Aug

-07

Sep

-07

Oct

-07

Nov

-07

Dec

-07

Jan-

08

Feb-

08

Mar

-08

Apr

-08

May

-08

Jun-

08

Jul-

08

Aug

-08

Sep

-08

Oct

-08

Nov

-08

Dec

-08

Jan-

09

Feb-

09

Mar

-09

Apr

-09

May

-09

Jun-

09

Jul-

09

Aug

-09

Sep

-09

Oct

-09

Nov

-09

Dec

-09

Jan-

10

Feb-

10

Mar

-10

Apr

-10

May

-10

Jun-

10

0

10

20

30

40

50

60

70

80

90

100% Total

ワンセグ向け

Shipping of 1-Seg Equipped Mobile Phones(As of June 30, 2010)

（ monthly : % of all mobile phones ）(Thousand/Total)

<1-Seg Equipped Mobile Phone> About 80% of newly sold mobile phones in Japan are

equipped ‘1-Seg’ digital TV receiving function. 1-Seg receiver may be built-in all mobile phones in near

future as well as “Built in Camera.” Also, GPS navigation system, DVD player, and portable music player, computerized dictionary and note

PC, etc. capable 1-Seg receiving in Market.

5

87,126

Distinguished Features of Data-casting by BMLa. Same Expression, Same Showing on Every Receiving

Terminal b. Dynamic Change of Content synchronized with Audio-

Visual Contentc. Gateway for Interactive Services and IP-based Services

NHK’ Essential Roles as Public Service Broadcaster

Reporting Vital & Reliable Information Promptly, Steadily

Spreading Benefits of the Services Using Latest Digital Technology to All

Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education

Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services






Protection against DisastersAuthorities Broadcasting Stations

Dispatching Data of Observatory’s Measures and Sensors to B’castersUsing Common Databases

Data-casting

BML contents created automatically

Authority’s Direction and/or Advice for Emergency Evacuation

Water Level of Principal RiversAmount of RainfallFlood WarningEvent Information of towns…etc.











Participating to TV Programs











Premium Services for Frequently Watched Customers

Save “Bakman’s Miles” while Watching TV Programs,

Get Premium Pictures and Animation through IP network.

(Sorry but Bakman Picture is not available publicly...)











Mr. Matsumura’s Presentation

We welcome and expect

Enhancing Representation Abilities of TV

brings More Advanced Services to Users.

We continuously Contribute to

Developing Technology and Applications for More Affluent and Various Digital Services.

….Thank You Very Much…

Documents

Prospects of Digital Broadcasting and Convergence Services · 2010-09-17 · Mobile Reception Convergence with IP-based Service Japan’s Nation-wide IT Promotions Integrated and