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Proposal for a Climate-KIC Master Class 2013

Lean Startup Thinking by Bernhard Doll | doll@orangehills.de

Summary Participants will gain hands-on experience on how to prototype, validate and implement innovative business models, products and services with a “lean” development approach. After the 2 days session, participants will be able

to identify critical hypotheses in their innovative business models, products services,

to build prototypes and run business experiments (with simple means),

to design minimum viable business models, products and services, and

to manage “lean” implementation projects under conditions of high uncertainty. The Master Class will be a mix of input presentations, short break-out sessions, case studies and intense group work sessions, in which participants are invited to experience various tools, methods and materials, from paper prototyping, large-scale posters as “shared spaces”, LEGO Serious Play to software-based tools for virtual team collaboration and crowd sourcing. Participants The Master Class has been designed for people, who already have a concrete business idea and are interested in proven, hands-on tools to prototype, validate and implement innovative and environmentally conscious business models, products and services, e.g.

Entrepreneurs,

Senior Executives,

Business developers,

R&D managers,

Innovation managers, and

Innovation consultants. Participants should be able to pitch their existing business ideas in front of the audience. Toolbox Every participant will receive a personal toolbox that can be used even after the Master Class. The toolbox contains a handbook with descriptions and how-to guidelines for all methods used in the sessions, high-resolution templates and a free 1-year license for the collaboration software “Rapid Modeler” (www.rapidmodeler.de) upon request. Facilitator The Master Class will be led by Bernhard Doll. He is Managing Director of Orange Hills GmbH, a Munich-based consulting company focused on prototyping, agile strategy, service and business modeling and the development of software-based innovation tools. Over the last 15 years, Bernhard has founded, facilitated and supported a series of startups, including Webmiles AG, SiteForce AG and Interhyp AG (IPO 2005). Apart from his entrepreneurial activities, he has been researching in a range of national and international initiatives. His current research focus is on prototyping, agile innovation management and team development. He is also a passionate lecturer for entrepreneurship, design and innovation management at universities, including TUM Business School / UC Berkeley, Friedrich-Alexander-University Erlangen-Nuremberg and University of Applied Sciences in Salzburg and Wels (Upper Austria). In addition, he is a research fellow at the Center for Leading Innovation & Corporation of Leipzig Graduate School of Management (HHL) and the Peter-Pribilla-Foundation, member of the Academy of Management (AoM), European Academy of Management (EURAM) and a certified facilitator for LEGO™ Serious Play. He has studied Software Engineering (Dipl.-Inf.), holds a Master’s degree (M.Sc.) in Psychology and Sociology and a Ph.D. (summa cum laude) in Innovation Management from Technische Universität München.

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Curriculum

1. Introduction to “Lean Startup Thinking”

- The “Lean Startup” paradigm: Evolutionary design of successful businesses

- Current approaches to (e.g. Eric Ries, Steve Blank, Guy Kawasaki, Michael Schrage)

- Hands-on tools to support “lean” design processes

2. Designing efficient business experiments

- The idea of “analogs”, “antilogs” and “leaps of faith”

- Identifying critical business hypotheses

- Framework to plan purpose-driven prototypes

- Testing hypotheses in the field

- Challenges of customer/expert feedback at early stages

3. Defining “Minimum Viable Products/Businesses” (MVP)

- Learning strategies: Business experiments vs. MVPs

- Definition of a company’s unique DNA

- User stories and non-functional requirements

- Prioritizing functions & features 4. Managing “lean” implementation projects

- “X weeks” implementation projects to create value and learn

- KPIs and measuring business performance

- Reflecting and pivoting strategies

- Managing teamwork under conditions of high uncertainty 5. Lessons learned & wrap-up

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Masterclass „Lean Start-up Thinking“ with Bernhard Doll Venue: EUREF-CAMPUS Berlin Schöneberg, Torgauerstr. 12-15, 10829 Berlin Agenda Day 1 8:15 am – Shuttle bus leaves from Hotel IBIS Berlin Ostbahnhof

9:00 – 9:30 am Introduction

9:30 – 10:30 am Lean startup thinking: Evolutionary design of successful businesses Introduction & case study

10:30 – 11:00 am Coffee break

11:00 – 12:00 am Team pitches

12:00 – 1:00 pm Lunch break

1:00 – 1:30 pm Designing efficient business experiments

1:30 – 2:15 pm Group work: “Analogs”, “antilogs” and “leaps of faith”

2:15 – 2:45 pm Presentation and Feedback

2:45 – 3:15 pm Coffee break

3:15 – 4:15 pm Group work: Hypotheses and business experiments

4:15 – 4:45 pm Presentation and Feedback

4:45 – 5:00 pm Wrap-up

5:30 Shuttle bus to Hotel IBIS Berlin Ostbahnhof

7:00 - open end Meet & mingle with Lean Start-up Meetup Berlin at ImmobilienScout24

Day 2 8:00 am - Shuttle bus leaves from Hotel IBIS Berlin Ostbahnhof

8:45 – 9:15 am “Minimum Viable Products/Businesses” (MVP) Introduction & case study

9:15 - 11:00 am Group work: DNA, user stories and functions (coffee and cake parallel)

11:00 – 12:00 am Presentation and Feedback

12:00 – 1:00 pm Lunch break

1:00 – 1:30 pm “Lean” implementation projects

1:30 – 2:00 pm KPIs and business performance

2:00 – 3:00 pm Group work: X weeks project plan

3:00 – 3:30 pm Coffee break

3:30 – 4:00 pm Presentation and Feedback

4:00 – 4:30 pm Managing teamwork in “lean” implementation projects

4:30 – 5:00 pm Lessons learned & wrap-up