Propaganda!

Ways to convince others to believe something, do something,

or buy something

There are seven forms

• Name Calling• Glad Names• Testimonials• Transfer • Emotionally Loaded Words• Faulty Cause and Effect• Bandwagon

Name Calling

You give a bad name to someone or something in order to convince people to avoid a different product or person

EXAMPLE: My hair is so much shinier and healthier than Ms. McCarthy’s because I use Tresemme shampoo.

Glad Names

• State positive things about the listeners or readers to convince them to agree with what they see or hear

• EXAMPLE: You all are such intelligent and bright students. You will definitely make the right decision to switch to Tresemme shampoo. It’s the only choice.

Testimonials

• Use the sponsorship or support of a well-known personality.

• EXAMPLE: Both Lindsay Lohan and Ashton Kutcher use Tresemme shampoo. Aren’t their do’s stylish? Yours could be too!

Transfer

• Attempts to transfer a product, person, or idea the good qualities belonging to something else or someone else

• EXAMPLE: All of the most beautiful people use Tresemme shampoo. Just think, you could be beautiful too!

Emotionally Loaded Words

• Uses words, particularly adjectives, that appeal to listeners’ or readers’ feeling or emotions

• EXAMPLE: Using Tresemme shampoo on a daily basis will make your hair shine and glow like it has never done before.

Faulty Cause and Effect

• Attempts to convince people that if they do something, such as buy a certain product, something good will happen

• EXAMPLE: If you use Tresemme shampoo, you’ll get all the dates you’ve ever wanted!

Bandwagon

• Urges others to do something because everyone else is doing it.

• EXAMPLE: All the cool kids use Tresemme shampoo.

Uses

• You see propaganda on a daily basis! When you watch TV, every commercial is some form of propaganda. When you read a magazine, the ads are some form of propaganda. It’s everywhere!

• Your job today is to choose a product and develop slogans advertising that product. You must create a separate slogan for each of the 6 propaganda devices.