Promoting Your Ideas 8

8/19/2019 Promoting Your Ideas 8

http://slidepdf.com/reader/full/promoting-your-ideas-8 1/7

In Company Upper-intermediate - Second Edition Answer Key: Unit 8

Promoting your ideas

page 56

Ex

goes

Ex 4

you can’t think of anything = a (your mind goes blank)

your microphone doesn’t work properly = c (your mike goes funny)

Ex 5

a You dry up completely.b Your equipment breaks down.

c You run out of time. d You run over schedule.

e You pace up and down. f Your wave your arms about.

g Your heart speeds up. h Your legs turn to jelly.

Page 57

Ex 1

!" # assertiveness$ gimmicks$ competitiveness$ humour

%ermany & e'pertise$ technical information$ oweroint$ no jokes$ detail

apan * quiet confidence$ thoroughness$ formality$ sense of

harmony$ long+term commitment

, - sense of humour$ knowledge$ storytelling$ not tootechnological

rance / style$ formality$ logical organisation$ se'iness$

preparation$ ability to deal with tough questions

,uwait 0 personal touch$ eloquence$ enthusiasm$ liveliness

Ex 4

a present yourself = come across b lose interest = switch off

1



c be appreciated = go down well d try to impress = show off

e like = go for f repeat = go through

g maintain = keep up h manage without = do without

Ex 6

a You should have all the technical information at your fingertips.

b %ive your presentation the personal touch.

c You’ll get loads of interruptions$ but just go with the flow.

d 1on’t get too carried away.

e 2ave a few gimmicks up your sleeve.

f 3t really is essential that you do your homework.

Page 58

Ex 3

a hands+on b dedicated c persisted d obstacles

e common denominator f champion

Page 59

Ex 5

Extract 1

a

& thank the audience 0 introduce themselves

# build up e'pectations * share corporate vision - pose a problem

/ quote statistics 4 set a challenge

b (suggested answer) Yes$ because they built up anticipation beforepresenting the product.

c

&$555 = the number of 6a'7ut 2ealth 8lubs in the !"

#- = the number of states the clubs are in0-5$555 = the number of "mericans they are trying to get into the gym

4 9&5 = the number of "mericans that don’t take regular e'ercise

* 9&5 = the number of "mericans that are not physically active

/&: (&00m) = the number of "mericans that are seriously overweight

d - (very confident)

e and f students’ own answers

Extract 2

a mere &#: = the number of "mericans that are satisfied with their physicalappearance

2



a staggering ;0: = the number of "mericans that are dissatisfied with their level offitness

b mere = surprisingly low< staggering = surprisingly high

c e did a nationwide survey of people who had previously shown aninterest in joining a 6a'7ut club and then changed their minds. ulldetails are in the report in front of you$ but this chart highlights our mainfindings.

d >ationwide survey? reasons given for not becoming a member of 6a'7ut2ealth 8lubs

too busy = -#: too embarrassed = #0: too e'pensive = &-:

e students’ own answers

Extract 3

a a micro+gym

b *5:

c &@ monthsd

6ain product features

+ weighs just over &lb9*-5g

+ fits easily into a coat pocket

+ assembles in under *- seconds

+ offers #- different e'ercises

e You can e'ercise anywhere.

f students’ own ideas

Extract 4

a 7,$ to wrap things up. Ahe 6icro+%Y6 (&) has been fully costed B a completebreakdown (0) is included in the report. Cstimated costs of manufacturing$packaging and advertising (#) are all itemised. roduct testing (*) is still beingcarried out$ but we would obviously need the go+ahead from you before weproceed much further with that. Ahe 6icro+%Y6 (-) would probably be priced ataround D#-? well within the reach of most people. 3t (/) has been suggested thate'ercise demonstrations (4) could be recorded on video and that the product (@)might easily be sold online. Eoth these suggestions would incur e'tra costs$ but(;) are currently being considered.

Page 60

Ex 6

& 7pen the presentation

0 7utline the objectives

# "rouse interest

* Fuote some relevant statistics

- 3dentify a gap in the market

/ 3ntroduce the new product

3



4 1escribe the main product features

@ !um up the key message

; "sk for project approval

&5 Gead into the F H " session

Page 61

Ex 7

a confident 9 enthusiastic

b major players 9 seeking 9 competition 9 advantage

c quote 9 staggering

d Arust 9 research

e tremendous 9 possibilities

f consensus 9 address

g selling points 9 obvious

h optimal 9 universal

i golden 9 stretch 9 break into

j breakdown

k green light 9 to the ne't stage

l fire away

PA!E 6

"A#!UA!E "I#KS

Iocabulary? hrasal verbs

1

a We took on too much work

down a few details.

out a bank loan.

over the project.

b They came through the recession.

across an accountin error.

into a lot of money.

under pressure to resin.

c !he went on to talk about trainin.

over the fiures with us.

off the idea.

for option ".

d We got around the problem in the end.

4



into an arument.

through a ton of paperwork.

on well.

e They put in hours of work on it.

off the meetin.

out a press release.up most of the cash.

2

a round to # on to

b on about # on with

c up with # up for

d out of # ahead with

e alon with # in with

f up aainst # round to

in for # back to

h in for # down as

%rammar? Ahe passive

1

b We$%e unofficially been i%en the o&ahead.

c !e%eral options are currently bein considered.

d 't was enerally felt that the project was takin too lon.e 't was unanimously areed that the proposal re(uired further discussion.

f The new software has been thorouhly tested.

The plant closure will be formally announced next week.

h The trainin budet has been pro%isionally )*$d.

i 't was tentati%ely suested that we could import the raw materials.

2

b 't was assumed that this would be accepted.

c 't was stated (uite clearly in the contract that payments must be made on the first ofthe month.

d 't was presumed that current health and safety reulations would be complied with.

3

'$%e decided to hold an interdepartmental meetin e%ery month from now on. 'n this way+you$ll be able to meet and brin each other up to speed on recent de%elopments in otherdepartments. ,ou$ll also et the chance to exchane %iews on %arious matters relatin too%erall corporate stratey.

'$%e pencilled in next Thursday for the first meetin. -ook forward to seein you there.

obert

hrase bank? itching an idea

5



/cross

1 project

0 rane

fiures

11 need

14 ad%antae1 brand

10 point

1 findins

1 session

own

1 players

2 competition

3 sur%ey

4 breakdown

5 focus

liht

features

16 feedback

12 potential

13 details15 homework

6



7

Documents

Promoting Your Ideas 8