PROMOTING YOUR BOOK WITH WORDPRESSA PLAN FOR MARKETING YOUR SELF-PUBLISHED BOOK USING A BOOK WEBSITE AND SOCIAL MEDIA

A WEBSITE, A DASH OF SOCIAL MEDIA & A DREAM

So now you’ve got a book written… what happens next?

There are many ways to promote your book using your WordPress website

This is based on my own experience; your mileage may vary

It comes down to having a plan to launch your book for the best success! WordPress can be a big part of that strategy!

5 Steps According to Self-Publishing Experts

• POSITION YOURSELF AS AN AUTHORITY/THOUGHT LEADER ON YOUR TOPIC

• PUBLISH YOUR BOOK

• CREATE OR CONNECT A PRODUCT/SERVICE

• PROMOTE

• PROFIT – FROM THE BOOK OR YOUR PRODUCT

A Quick Story of Six Marketing Consultants

Steps to Marketing Your Book

Content Calendar for Book Website

Dedicated Social Media Channels

Set up List Building Campaign

Decide on offers for products or services & timing

Step 1 Plan WP Website

with Book Plug in; Bio & Book Description

Landing Pages & Lead Capture

Set up Auto Responders & Email Campaigns

Optimize Social Media Channels

Step 2 Build Have a list of

“helpers”Publish on Social

Get your book on review sitesBlogger Outreach

Strategic Partner Endorsements

Interviews – G+ Hangouts, Podcasts

Step 3 Amplif

y Promo offers to spur sales and reviews

Offer to do special appearances for buying bulk

Do a guest blog post for buying X number of books

Get reviews on Publishing Platform - Amazon

Step 4 Launc

h

CONTENT CALENDAR

You will need to publish content besides your book Website copy, Blog Posts, eBook, 1st Chapter, Social Media posts, email newsletters,

autoresponders, podcasts, videos, audio

Use a simple spreadsheet and work back from your launch date DivvyHQ – Online calendar (http://divvyhq.com/ ) Editorial Calendar – WP Plug-in (https://wordpress.org/plugins/editorial-calendar/ )

Think about ‘themes’ to talk about it. Start with FAQ & SAQ. Consider repurposing your Book Description “one pager” into a promo video for your book and for website content.

First things first: Do the pieces you can repurpose first! Book Description, FAQs, can spark blog posts, social media and emails.

What makes for great book description?

Realize that you may need someone else to write it for you. You’re writing it from the “Publisher’s” point of view not as the author.

Grab attention in the first sentence. It should sum up the book and encourage the reader to continue reading.

Explain why would someone who likes “fill in the blank” would want to read it?

Make an emotional connection. How will the person feel after reading it or putting the information to use.

Describe the transformation and show how the person will be better off when they’re done reading the book. Are you providing an inspiration or tips to live better? Work better? Does the story have a valuable life lesson?

Talk about the “How”. How does your book achieve that result?

Tip: Bryan Hutchinson of Positive Writer says if you really want to write your own book description, try writing a few for other authors first.

What Could a Powerful Referral Program Do for Your Business?

Renewable ReferralsHave you been wracking your brain trying to figure out how to get referrals for your business, but you’re uncomfortable putting people on the spot?

You keep hearing how much easier and more profitable it is to work with customers who come to you as referrals – they already know, like, and trust you because someone they respect recommended you. But when you take a look at most referral programs, they just don’t seem like… you. You don’t want to become “that guy” who asks everyone within arm’s reach for the names of three people who need what he sells, right?

If filling your sales funnel with more highly-qualified prospects who are ready to do business sounds good to you, read on. Here’s what you’ll discover:

Why referrals are the single most effective way to get more customers who are eager to buy from you.The common dangers – real and imagined – that are keeping you from taking action on your referral program ideas.

A simple step-by-step strategy for building a client referral program that gets results.How to make sure your customer referral program leaves everyone – you, your referral partners, and your new customers – so delighted that your results improve year after year.

The authors are a group of Duct Tape Marketing Consultants in high demand because of their reputation for getting results.

Your Author Bio

NOT A RESUME

Story of who you are, what you do and your qualifications/experience – It’s your BRAND story

Focus on some real world results – How have you helped others in this field?

Be concise and get to the outcomes you can achieve

Leave your ego at the door!

Be truthful and don’t stretch your experience

Forget any industry jargon – acronyms or trade-speak

Structure of an Author Bio

Overview – Summarize your mix of skills and experience. What are your skills and how do they help people reach a goal or eliminate a problem.

Three to five follow up facts to back up what you just stated in your overview. It’s a great place to mention awards or other professional recognition here.

Third Party Proof – Big brands you may have worked with or numbers of people you’ve helped.

Mention publications or media appearances.

If it makes sense to your message, include a few personal facts that add depth to your bio.

End with your contact info.

TIP: Use 3rd Person Voice; Never use “I”

My Author Bio

Dedicated Social Media Channels

Author or Book Website Pages

Homepage

About

Books or The Book (Description)

Contact

Events

Blog

Resources

http://outthinkgroup.com/resources

List Building

• Giveaway• 1st Chapter• eBook – White Paper• Checklist

• Launch Promos• Video Library• Free Member Access• Monthly Tips/Inspiration

Call to Action

From book or online campaigns

Plug-ins We Used

MyBooks for Authors, by Out:think Group

Smart FAQ

Gravity Forms

Google+ Author Information

Renewable Referrals Book Website

Resources

Out:think Group Website: http://outthinkgroup.com/resources

Jeff Goins: http://goinswriter.com/

Book Review Site: Goodreads: http://www.goodreads.com/

On Writing: Steve Pressfield: http://www.stevenpressfield.com/category/additional-reading/on-writing/

What I Know

• Self Publishing is hard work, but rewarding• It can take a village or a group of likeminded

people to make it happen• Marketing your book is no different than

marketing a service or product – you need to connect the dots between your book and your audience

• Help can come from the most unlikely places

• Writing a book can open new doors• We won’t be rich, but it feels good to reach

a goal.• I will definitely write another book soon!