Promoting the BrandMulti-Platform Marketing Campaign

Presented by

SOWN, LLC.Laguna Niguel

Expectant Media Group, LLC.Los Angeles, CA 90067

Promoting the BrandMulti-Platform Marketing Campaign

Promoting the BrandMulti-Platform Marketing Campaign

The Platforms

1. Franchise Broadcast & Cable Television

5. Branded Event Promotional Tour

2. Interactive Website – Online Engagement

3. Mobile Connectivity – Real Time Notification

4. Social Media – Smart Communication Posting

Promoting the BrandFranchise Broadcast & Cable

Television

Promoting the BrandFranchise Broadcast & Cable Television

100,000,000? – Mexican Television Households116,900,000 - USA Television Households**

200,000,000 – Global Television Households

**NielsenMediaResearch 2012

Promoting the BrandInteractive Website – Online Engagement

Promoting the BrandMulti-Platform Marketing Campaign

Franchise Broadcast & Cable Television

Launch Fall 2015Window: Weekends 8A to 11PTarget Launch Region: Mexico, USA & Eligible Global RegionsProgram Format: Sustainable Construction/Home ImprovementTarget Demo: Young Adult 18 – 35; Adults 35 – 5426 Original Episodes

Program: Su Eco Casa – Mi Eco Casa

The Television ProgramsMi/Tu Eco Casa

Vignette Series“Casa” is a series of series of :30 second mini-episodes providing television viewers with snapshots of the history and current developments as well as the features and benefits of the Eco Sustainable Construction space. Vignettes will entertain viewers around the world who dream of experiencing the magic of home ownership—enhanced by the economy, security and convenience of the sustainable model.

Launch & Distribution•The vignette series will launch beginning August 2014 on local Mexico and international broadcasting affiliates including Televisa, Telemundo, Univision and TV Azteca, FOX, CBS, NBC, ABC.•Additional markets will be added throughout 2014.•Beginning August 2014 the vignette series will be seen in major markets throughout the US reaching over ___ million Mexican households and 90 million US television households.

The Television ProgramsMi Ecocasa Tu Ecocasa

Vignette SeriesMi Ecocasa Tu Ecocasa (“Casa”) vignettes are a companion series of :60 and :90 second episodes now being produced as a ‘Coming Soon’ campaign for the upcoming October 2014 weekly half hour Casa program. Both the vignette series and the weekly half hour series feature the life changing benefits of a paradigm shift to eco friendly sustainable housing.Both vignette and weekly series will entertain, inform, inspire and captivate viewers around the world who dream of experiencing the magic of sustainable home ownership—with lasting economic benefits, comfort and security above and beyond what traditional building systems can offer.

Launch & DistributionThe vignette series will launch beginning August 2014 in North American markets (Mexico and the US) on major network affiliates including ABC, CBS, NBC, FOX, Televisa, Telemundo, Univision and TV Azteca.

Promoting the sponsor brand●The Website, TuEcocasaMiEcocasa.com, is designed to educate viewers and direct the $$ billions in commerce that viewers will spend in real estate, new construction, home improvement, and furnishings toward title and featured sponsors.●The website will be operational in August 2014. Television viewers will be prompted to visit the website as part of the television vignette campaigns now being produced for a August 2014 launch.●Customized Promotions for an image campaign designed to enhance corporate value with name recognition while driving traffic & incremental sales.

The Website

The Platforms Promoting the sponsor brandBroadcast television Syndication

The Platforms Promoting the sponsor brand Customized Web Positioning Local &

National Weekly Half Hour & Vignette Series “Brought to you By…(name of Title Sponsor) www.(sponsor).com”

“For company analysis…go to www.sponsor.com”“Companh history…go to www.sponsor.com”

Fox Station Group1 New York WNYW FOX

       

2 Los Angeles KTTV FOX

3 Chicago WFLD FOX

4 Philadelphia WTXF Fox

5 San Francisco KTVU Fox

7 Dallas-Ft. Worth KDFW Fox

8 Washington, DC WTTG Fox

9 Atlanta WAGA Fox

10 Detroit WJBK Fox

11 Houston KRIV Fox

13 Tampa-St. Pete (Sarasota) WTVT Fox

14 Minneapolis-St. Paul KMSP Fox

15 Phoenix (Prescott), AZ KSAZ Fox

20 Orlando-Daytona Bch-Melbrn WOFL Fox

23 Baltimore WUTB MNTV

54 Austin KTBC FOX

162 Gainesville WOGX FOX

International ChannelsWorldwide Television Exposure

Territory   Projected Channel

Europe  

UK Sky One

France TPS Star

Italy Fox Life

Spain Multicanal

Scandinavia Canal Digital

Eastern/Central HBO

Asia  

Hong Kong Star Plus

Singapore Star Hub

Philippines Dream

Australia Arena

New Zealand Sky

Latin America  

Pan Regional Cosmo

Middle East  

Pan Regional Orbit

Israel HotCanada   CBC

Mi Ecocasa Tu Ecocasa will be distributed to a Global audience beginning at theMIPCOM International Programming Market in Cannes, France April 2013

1. Fifty two (52) Week Term2. Dedicated segment in one episode & one repeat

3. Continuing Sponsor positioning in each episode on end credits “Special thanks to our sponsors”

4. Exclusive Category Sponsorship5. Video and Audio acknowledgements/mentions at

opening & closing of each dedicated episode on air

6. For the television episodes: Logo and audio at (a) opening and closing of each episode and (b) commercial break bumpers, e.g. “Casa” is brought to you by….”7. Logo fly-ins at top and bottom of each episode as well as commercial breaks.8. On-Air :30 second commercial/s in dedicated weekly episode

National Title Sponsorship PackageTelevision – Half Hour Weekly

Available October 2014

Sponsorship Cost: TBA

National Featured Sponsorship PackageTelevision – Half Hour Weekly

90+ Million US Television and __+Million Mexican Household weekly audience reach• Your Business (Resort, Facilities, Casino,

Restaurants, Shopping plus other Amenities) featured in one original and one repeat episode – Total: Two (2) airings in one 52 week season.

• Dedicated Episode showcasing sponsor’s history and dynamic future leading the sustainable building revolution.

• Broadcast Syndication: FOX Television Stations, Televisa, TV Azteca plus major Network affiliates

• Website: Turn-Key Customized branded campaign

Sponsorship Cost: TBA

Available October 2014

Television Series Category Exclusivity (One only Title Sponsor per series, one each category of related sponsors per episode)

● Presenting Sponsor naming rights: “Casa” is presented by XXXX.”

● Prominent positioning of sponsor logo where permissible, including NASCAR sponsorship.

● Sponsor spokesperson may appear on camera inside episode

● Naming privileges on all collateral and promotional media including radio, print and outdoor. Example: Print ad in newspaper could include ‘burst’ referring to sponsorship – “Watch ‘Casa’ Television sponsored by XXXX.”

Website Sponsorship LevelsBronze

• Business Name, Phone Number and Address on Banner Ad specific to Category

• Banner Ad energized with Link to Advertiser Web Page• See Sample on website.• Down-Loadable Discount Coupon (measureable results)

Investment:Set Up Fee $100Quarterly $417 ($139 Monthly)Up-Front $517Subsequent Qtrs $417

Website Sponsorship LevelsSilver• Business Name, Phone Number and Address on Banner Ad

specific to Category.• Large Photo Ad with ‘MAP IT’ feature• Photo Banner Ad energized with Link to Advertiser Web Page• See Sample on website.• Down-Loadable Discount Coupon (measureable results)Investment:Set Up Fee $100Quarterly $597 ($199 Monthly)Up-Front $697Subsequent Qtrs $597

Website Sponsorship LevelsGold• Full Size dedicated webpage (navigated to from ‘View More’ banner)• Flash animation (Up to ten (10), high resolution photos streamed in rotation• Business Name, Phone Number and Address on Banner Ad specific to

Category• Large Photo Ad with ‘MAP IT’ feature• Photo Banner Ad energized with Link to Advertiser Web Page• See Sample on website.• Positioning in ‘THIS WEEK’S GREAT DEALS!’ section• Down-Loadable Discount Coupon (measureable results)

Investment:Set Up Fee $200Quarterly $897 ($299 Monthly)Up-Front $1,097Subsequent Qtrs $897

Website Sponsorship LevelsPlatinum• Up to :60 second video presentation of Business (production cost optional*)• Full Size dedicated webpage (navigated to from ‘View More’ banner)• Flash animation (Up to ten (10), high resolution photos streamed in rotation• Business Name, Phone Number and Address on Banner Ad specific to

Category, i.e. GOLF, DINING, etc.• Large Photo Ad with ‘MAP IT’ feature• Photo Banner Ad energized with Link to Advertiser Web Page• See Sample on website.• Positioning in ‘THIS WEEK’S GREAT DEALS!’ section• Down-Loadable Discount Coupon (measureable results)

Investment:Set Up Fee $200Quarterly $1,197 ($399 Monthly)Up-Front $1,397Subsequent Qtrs $1,197*Please ask for production cost quote

Contact Info:

Ernest CartwrightExecutive Producer(808)343-2707920 Kline Street, Suite 302La Jolla, CA 92037email: ernest@escartwright.comweb: www.escartwright.com