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Promoting the BrandMulti-Platform Marketing Campaign
Presented by
SOWN, LLC.Laguna Niguel
Expectant Media Group, LLC.Los Angeles, CA 90067
Promoting the BrandMulti-Platform Marketing Campaign
Promoting the BrandMulti-Platform Marketing Campaign
The Platforms
1. Franchise Broadcast & Cable Television
5. Branded Event Promotional Tour
2. Interactive Website – Online Engagement
3. Mobile Connectivity – Real Time Notification
4. Social Media – Smart Communication Posting
Promoting the BrandFranchise Broadcast & Cable
Television
Promoting the BrandFranchise Broadcast & Cable Television
100,000,000? – Mexican Television Households116,900,000 - USA Television Households**
200,000,000 – Global Television Households
**NielsenMediaResearch 2012
Promoting the BrandMulti-Platform Marketing Campaign
Franchise Broadcast & Cable Television
Launch Fall 2015Window: Weekends 8A to 11PTarget Launch Region: Mexico, USA & Eligible Global RegionsProgram Format: Sustainable Construction/Home ImprovementTarget Demo: Young Adult 18 – 35; Adults 35 – 5426 Original Episodes
Program: Su Eco Casa – Mi Eco Casa
The Television Programs
Mi/Tu Eco CasaVignette Series
“Casa” is a series of series of :30 second mini-episodes providing television viewers with snapshots of the history and current developments as well as the features and benefits of the Eco Sustainable Construction space. Vignettes will entertain viewers around the world who dream of experiencing the magic of home ownership—enhanced by the economy, security and convenience of the sustainable model.
Launch & Distribution•The vignette series will launch beginning August 2014 on local Mexico and international broadcasting affiliates including Televisa, Telemundo, Univision and TV Azteca, FOX, CBS, NBC, ABC.•Additional markets will be added throughout 2014.•Beginning August 2014 the vignette series will be seen in major markets throughout the US reaching over ___ million Mexican households and 90 million US television households.
The Television Programs
Mi Ecocasa Tu EcocasaVignette Series
Mi Ecocasa Tu Ecocasa (“Casa”) vignettes are a companion series of :60 and :90 second episodes now being produced as a ‘Coming Soon’ campaign for the upcoming October 2014 weekly half hour Casa program. Both the vignette series and the weekly half hour series feature the life changing benefits of a paradigm shift to eco friendly sustainable housing.Both vignette and weekly series will entertain, inform, inspire and captivate viewers around the world who dream of experiencing the magic of sustainable home ownership—with lasting economic benefits, comfort and security above and beyond what traditional building systems can offer.
Launch & DistributionThe vignette series will launch beginning August 2014 in North American markets (Mexico and the US) on major network affiliates including ABC, CBS, NBC, FOX, Televisa, Telemundo, Univision and TV Azteca.
Promoting the sponsor brand●The Website, TuEcocasaMiEcocasa.com, is designed to educate viewers and direct the $$ billions in commerce that viewers will spend in real estate, new construction, home improvement, and furnishings toward title and featured sponsors.●The website will be operational in August 2014. Television viewers will be prompted to visit the website as part of the television vignette campaigns now being produced for a August 2014 launch.●Customized Promotions for an image campaign designed to enhance corporate value with name recognition while driving traffic & incremental sales.
The Website
The Platforms Promoting the sponsor brand Customized Web Positioning Local &
National Weekly Half Hour & Vignette Series “Brought to you By…(name of Title Sponsor) www.(sponsor).com”
“For company analysis…go to www.sponsor.com”“Companh history…go to www.sponsor.com”
Fox Station Group1 New York WNYW FOX
2 Los Angeles KTTV FOX
3 Chicago WFLD FOX
4 Philadelphia WTXF Fox
5 San Francisco KTVU Fox
7 Dallas-Ft. Worth KDFW Fox
8 Washington, DC WTTG Fox
9 Atlanta WAGA Fox
10 Detroit WJBK Fox
11 Houston KRIV Fox
13 Tampa-St. Pete (Sarasota) WTVT Fox
14 Minneapolis-St. Paul KMSP Fox
15 Phoenix (Prescott), AZ KSAZ Fox
20 Orlando-Daytona Bch-Melbrn WOFL Fox
23 Baltimore WUTB MNTV
54 Austin KTBC FOX
162 Gainesville WOGX FOX
International ChannelsWorldwide Television Exposure
Territory Projected Channel
Europe
UK Sky One
France TPS Star
Italy Fox Life
Spain Multicanal
Scandinavia Canal Digital
Eastern/Central HBO
Asia
Hong Kong Star Plus
Singapore Star Hub
Philippines Dream
Australia Arena
New Zealand Sky
Latin America
Pan Regional Cosmo
Middle East
Pan Regional Orbit
Israel HotCanada CBC
Mi Ecocasa Tu Ecocasa will be distributed to a Global audience beginning at theMIPCOM International Programming Market in Cannes, France April 2013
1. Fifty two (52) Week Term2. Dedicated segment in one episode & one repeat
3. Continuing Sponsor positioning in each episode on end credits “Special thanks to our sponsors”
4. Exclusive Category Sponsorship5. Video and Audio acknowledgements/mentions at
opening & closing of each dedicated episode on air
6. For the television episodes: Logo and audio at (a) opening and closing of each episode and (b) commercial break bumpers, e.g. “Casa” is brought to you by….”7. Logo fly-ins at top and bottom of each episode as well as commercial breaks.8. On-Air :30 second commercial/s in dedicated weekly episode
National Title Sponsorship PackageTelevision – Half Hour Weekly
Available October 2014
Sponsorship Cost: TBA
National Featured Sponsorship PackageTelevision – Half Hour Weekly
90+ Million US Television and __+Million Mexican Household weekly audience reach• Your Business (Resort, Facilities, Casino,
Restaurants, Shopping plus other Amenities) featured in one original and one repeat episode – Total: Two (2) airings in one 52 week season.
• Dedicated Episode showcasing sponsor’s history and dynamic future leading the sustainable building revolution.
• Broadcast Syndication: FOX Television Stations, Televisa, TV Azteca plus major Network affiliates
• Website: Turn-Key Customized branded campaign
Sponsorship Cost: TBA
Available October 2014
Television Series Category Exclusivity (One only Title Sponsor per series, one each category of related sponsors per episode)
● Presenting Sponsor naming rights: “Casa” is presented by XXXX.”
● Prominent positioning of sponsor logo where permissible, including NASCAR sponsorship.
● Sponsor spokesperson may appear on camera inside episode
● Naming privileges on all collateral and promotional media including radio, print and outdoor. Example: Print ad in newspaper could include ‘burst’ referring to sponsorship – “Watch ‘Casa’ Television sponsored by XXXX.”
Website Sponsorship Levels
Bronze
• Business Name, Phone Number and Address on Banner Ad specific to Category
• Banner Ad energized with Link to Advertiser Web Page• See Sample on website.• Down-Loadable Discount Coupon (measureable results)
Investment:
Set Up Fee $100Quarterly $417 ($139 Monthly)Up-Front $517Subsequent Qtrs $417
Website Sponsorship Levels
Silver• Business Name, Phone Number and Address on Banner Ad
specific to Category.• Large Photo Ad with ‘MAP IT’ feature• Photo Banner Ad energized with Link to Advertiser Web Page• See Sample on website.• Down-Loadable Discount Coupon (measureable results)
Investment:
Set Up Fee $100Quarterly $597 ($199 Monthly)Up-Front $697Subsequent Qtrs $597
Website Sponsorship Levels
Gold• Full Size dedicated webpage (navigated to from ‘View More’ banner)
• Flash animation (Up to ten (10), high resolution photos streamed in rotation
• Business Name, Phone Number and Address on Banner Ad specific to Category
• Large Photo Ad with ‘MAP IT’ feature
• Photo Banner Ad energized with Link to Advertiser Web Page
• See Sample on website.
• Positioning in ‘THIS WEEK’S GREAT DEALS!’ section
• Down-Loadable Discount Coupon (measureable results)
Investment:
Set Up Fee $200Quarterly $897 ($299 Monthly)Up-Front $1,097Subsequent Qtrs $897
Website Sponsorship Levels
Platinum• Up to :60 second video presentation of Business (production cost optional*)
• Full Size dedicated webpage (navigated to from ‘View More’ banner)
• Flash animation (Up to ten (10), high resolution photos streamed in rotation
• Business Name, Phone Number and Address on Banner Ad specific to Category, i.e. GOLF, DINING, etc.
• Large Photo Ad with ‘MAP IT’ feature
• Photo Banner Ad energized with Link to Advertiser Web Page
• See Sample on website.
• Positioning in ‘THIS WEEK’S GREAT DEALS!’ section
• Down-Loadable Discount Coupon (measureable results)
Investment:
Set Up Fee $200
Quarterly $1,197 ($399 Monthly)
Up-Front $1,397
Subsequent Qtrs $1,197
*Please ask for production cost quote
Contact Info:
Ernest CartwrightExecutive Producer(808)343-2707920 Kline Street, Suite 302La Jolla, CA 92037email: [email protected]: www.escartwright.com