Promote, Defend, Engage

Louis GrayCal ‘99 (Mass Comm & Poli Sci)

Google ‘11 (Google+ & Developer Relations)

June 14, 2012

Promote, Defend, Engage

• Louis Gray• Cal Alum ‘99– Mass Communications– Political Science

• Online– louisgray.com– louisplus.com @louisgray

5 Things You Know Already

1. People want to connect to others with similar interests, shared experiences.

2. People want to be listened to and have their opinions valued.

3. Information consumption is skyrocketing, especially on mobile.

4. People will engage where theywant to, not where you tell them.

5. There are lots of places to go.

With Choice Comes Challenges1. Bring humanity to your story.2. Find the right places, people to share

your ideas and messages.3. Stand out for the right reasons.4. Determine value from your

actions vs. other activity.5. Connect back to your

core goals.

How to Stand Out• Be Unique• Be Knowledgeable• Be Human• Be Flexible• Be Consistent

The World Of Google+

• Google, Plus You• Selective Sharing• Circles• Hangouts• Ripples

The World Of Google+

• Google, Plus You• Selective Sharing• Circles• Hangouts• Ripples

The World Of Google+

• Google, Plus You• Selective Sharing• Circles• Hangouts• Ripples

Moving Beyond The Shiny

• Social Networking is here to stay & participation is mandatory.

• It should extend your voice to a place where people are actively engaging.

• Promoting your message takes time, repetition, searching and navigation of personalities, technology.

• Successful interactions will lead to aggressive ambassadors.

Thank You