Marketing & Media Planning Tool Kit

Contact: Gary Voudrie

Media & Content Sales Manager Mobile: 202.906.9242

gary@projectmanagement.com Skype: gary.gantthead

Our Guidance + Your Offering = REAL SOLUTIONS

[ quality leads ]

[ meaningful branding ]

HOT PROJECTS:

Project Portfolio Management/PMO

Information Technology

Software Development

BPM/Process Improvement

Requirements Management

Quality Management

Agile/ALM

Systems Integration

ERP

Governance/Compliance

New Product Development

IT Strategy

Testing/Test Management

Training/Certifications

Business Intelligence

EVM

Knowledge Management

Enterprise Architecture

CRM

ITIL/Service Management

Formerly [gantthead.com]

BY THE NUMBERS

Total Registered Members: 550,000 & more than 3,000 new members join each month!

• PM Insider– weekly e-newsletter reaches 180,000 opt-in subscribers

• IT Strategist – monthly executive newsletter featuring Gartner PPM Summit research reaches 96,000 opt-in subscribers

• The Agileist – monthly Agile focused e-newsletter reaching 80,000 opt-in subscribers

• Certification Update– monthly e-Newsletter reaches 90,000 opt-in subscribers

• Email List Rental (Opt-In) for Vendor Offers: 120,000 (North America 60,000)

• Direct Mail List Rental: 210,000 USA/Canada

• PMXPO – Annual Virtual Conference and Expo – over 5,000 live day attendees

44% Project Manager

22% Senior Business & IT Mgmt (VP, Director etc.)

11% Consultant/Systems Integrator

11% Other

7% Developer/Programmer/Analyst/Team Member

5% C-Level (CEO, CIO, CTO, CFO, President etc.)

Job Functions

Global, but North America-focused

57% USA

7% India

6% Canada

6% United Kingdom

4% Australia

7% Other Asia Pacific

7% Other Europe

6% Other

• 71% are PMs, Senior IT or Business Management or C-Level Executives

• 63% are within North America

• 66% are from companies with annual revenue of $51 million or more

• Almost 60% recommend or make final decision on purchasing

MEMBER DEMOGRAPHICS

Additional insight into our membership.

Organization Size in terms of approximate revenue More than $500 million 37% $301 to $500 million 8% $101 to $300 million 9% $51 million to $100 million 12% $11 million to $50 million 13% $5 million to $10 million 8% Less than $5 million 13%

“ProjectManagement.com is the foremost recognized project management source in my field. I work as a government contractor developing, programming and operating battle simulation systems for Army soldiers preparing to deploy to real-world operations in Afghanistan. I need the right answers, right now, with easy access to reference material to support it. ProjectManagement.com provides this!” - Ben Johnson, General Dynamics Information Technology

Company Size by Number of Employees

“ProjectManagement.com- It's a one stop shop for all things project and portfolio management related.” - Ron Paniak, Portfolio Manager, Allstate Insurance Corporation

Do you have input into which products and services your organization purchases?

ONSITE ADVERTISING

Display ads, text ads, custom content creation, Events and Directories

1. Onsite Display Ads: Leaderboard $100 CPM Window $75 CPM Skyscraper $50 CPM Minimum: 50K impressions/mo. 3. “Sponsored Announcements” Text Ads: Appear on virtually every page. Fixed placement $4,950/month. 4. Site Sponsorship Link Appears on every page of gantthead.com NAV bar, above fold. Fixed Placement $2,500/month. 5. Sponsored White Papers Maximize the lead generation capabilities of your assets and thought leadership! White Paper Posting, fixed placement, $1,000/month. Ask about Guaranteed Lead campaigns using your White Papers. 6. Events Calendar Promote your webinar or conference to members looking for places to learn. Fixed Placement, $1,000/mo. 7. Tools & Training Directories Comprehensive detailed listings that help members understand your offering. Annual Featured Listing, $4,950/year. 8. Custom Content and Content Licensing, Industry Reports, White Papers, Articles Strategically designed mixes of your content and ours, creating a clearer solution set for members and nurtured/guaranteed leads for you.

CUSTOM CONTENT: WHITE PAPER

DEVELOPMENT and CONTENT LICENSING Why scramble for great project management content for your marketing channels. Let us help.

Custom White Paper Package ProjectManagement.com Subject Matter Experts and editor will collaborate with you and your team to produce a 5-7 page white paper for you that addresses a topic of interest to our members and aligns with your solution. Includes promotional schedule and 200 guaranteed leads. Custom White Paper: $12,000

Content Licensing With the world's largest library of PM articles, white papers, reports, tools and templates , ProjectManagement.com is now offering content licensing to redistribute or integrate our content into your online marketing platforms (websites, newsletters, bulletins, webinars). Great content can create deep engagement with your current customers and prospects. Our approach is customized, enabling you to access an entire product or specific industry, issue, article, online content or special report based on your individual business needs. Rates: Article: $995 per article for one year license. Quantity discounts also available. Custom Article: $3,995 per article with unlimited license (written specifically for you) Deliverables, Project Plans, Presentations and Checklists: $3,995 for annual license agreement Processes: $25,000 for annual license

Custom Content Development

With our content experience, network of Subject Matter Experts, and membership reach of more than 550,000 - ProjectManagement.com is THE place to build your next thought leadership report or white paper.

CUSTOM CONTENT:

INDUSTRY RESEARCH and REPORT

Industry Research and Report Custom Research helps you better understand the Agile, PPM, and PMO challenges and issues that are of utmost interest to your target customers. Your project can also include guaranteed leads, webinars with the Analysts, and more! First, together we determine the Research topic. Then: · Subject Matter Experts draft a set of survey questions. Vendor also provides input for questions. · Publisher pushes survey out to targeted members · Vendor's clients to be interviewed as specific company examples to be highlighted in the Report · Vendor's thought leaders supply quotes for inclusion in the final Research Report · Vendor is recognized as the exclusive sponsor of the Report · Vendor's Logo on the cover for the life of the report · Vendor has right to freely redistribute the Report for one year – this will be an exceptional addition to your intellectual property library.

Custom Content Development

With our content experience, network of Subject Matter Experts, and membership reach of more than 550,000 - ProjectManagement.com is THE place to build your next thought leadership report or white paper.

Exclusive Sponsorship with Webcast and 350 (minimum) Guaranteed Leads. Rate: $40,000 Includes all of the above, + 350 Guaranteed Leads • Publisher to produce and host a webcast with the analyst who wrote the research report and vendor and distribute the report to webinar attendees • Promotional guarantee of at least two email blasts to 25,000 members each in North America, one facebook posting, 3 tweets, and one blog posting • Additional Leads can be purchased at $35/CPL (up-charge for additional selects) Exclusive Sponsorship with 150 Guaranteed Leads. Rate: $25,000 Includes all of the above, + 150 Guaranteed Leads We also guarantee at least one email blast to 15,000 members in North America, one facebook posting, 3 tweets, and one blog posting Additional Leads can be purchased at $35/CPL (up-charge for additional selects) Exclusive Sponsorship (Content-Only). Rate: $20,000 Includes all of the above, with no promotion, or lead guarantee "Brought to you by" recognition on the registration page for report downloads The content will be posted on our site for up to one year.

OPT-IN EMAIL and DIRECT MAIL LIST

RENTALS

ProjectManagement.com’s lists reach the largest dedicated membership of project managers available. They grant direct access to IT and Project decision makers actively involved in a variety of projects and portfolio management. Ask us about our Specialized Email Lists targeting subscribers interested in: Agile/ALM, PPM, PMO, Quality Management, Requirements Management, Application Development, Business Intelligence/Data Warehousing, CRM, Knowledge Management, Process Improvement, and more.

ProjectManagement.com Opt-In Email Total: 120,000 USA: 51,011 Canada: 6,347 Email Rate: Base/Transmission: $500/M Selects additional charge. ProjectManagement.com Opt-In Postal Total: 210,00 USA: 191,791 Canada: 18,776 Direct Mail Rate : $275/M Selects additional charge.

“I‘ve used gantthead (ProjectManagement.com) for many, many years - first in my job in IT and now as a reference site for my research. It’s one of my favorites by far! I‘m actually about to mention it in an upcoming report on project templates. I’ll make sure to send you a copy.”

- Mary Gerush, PMP, Analyst Forrester Research | IT Application Development &

Program Management

Selections: Industry $15/M Job Function $20/M Zip/SCF $15/M Country/State $10/M Content Interest $30/M

GUARANTEED LEAD PROGRAM –

SYNDICATED CONTENT/WHITE PAPERS

Our Lead Generation Program guarantees a specified number of leads that meet your pre-determined requirements. With your white paper assets and messaging, we identify the best vehicles to deliver your leads in a timely manner. Members who access syndicated content provide the required contact information and permission for us to share their contact information with you. All guaranteed lead campaigns include at no additional charge, a co-branded landing page and customized lead collection form. For ProjectManagement.com members, the lead form will be pre-filled with their profile information - doubling the likelihood of form completion!

LEAD NURTURING: Second touch from gantthead on your behalf. Additionally, we’ll nurture your lead by reaching out to them with an additional message after they’ve downloaded your asset, so they'll get two "touches" from us about you, before you start directly marketing to the registrant. It's a “thank you” email that can also include links to your tour, demo, webinars etc. You supply the copy to us to use. RATES: $40 per lead base plus; $10-30 per lead qualification fees (i.e. company size, geography, etc.) • Minimum of 150 leads per campaign • Volume discounts apply

*gantthead.com reserves the right to refuse guaranteed lead offers. Validity of leads is based on what is submitted on form, minus any clearly false information (such as false names or companies).

WEBINARS

Thought Leadership/Guaranteed Registrations

In the Right Way gantthead webinars take advantage of the online environment to bring together your audience, in a convenient, cost-effective and highly interactive event. Attendees get your message from the comfort of their desktop, wherever they are. We also offer the reliability and credibility of gantthead’s seasoned experts to introduce and moderate your webinar. This introduction will bridge currently hot community conversations with your session - engaging the audience in a way not possible elsewhere.

With the Right Message A decade in this market has given us a very deep understanding of the membership we serve. Effective marketing isn’t about pushing product; it’s about matching your offering with the people who need it. To that end, we will only run webinars that we feel sure our audience will benefit from and have an interest in. We can help you plan your online session and offer valuable feedback and best practices to further improve your response. In other words, we will work with you to make sure it works.

HOW IT WORKS: An expert, either yours or ours, provides a 50-minute presentation on a topic that addresses a pressing need in the industry. This topic is typically closely related to the solution you provide. We will wrap that presentation with a gantthead introduction and closing, including a Q&A session, to emphasize its value to the members that we know so well. An advertising campaign leading up to the webinar will attract attendees, and a post-session email blast will bring more attention to your webinar, which will be available on demand for a period of 3 months following the event date.

RATES:

$12,500 -vendor-provided speaker, 250 guaranteed registrations

Add $2,500 for gantthead-provided

speaker fee

At the Right Cost

GANTTHEAD WEBINARS ARE AN INCREDIBLE VALUE with measurable ROI: starting at $12.5K, with lead guarantees and enhanced support options.

Reach the Right Audience Our audience reaches more than 540,000 gantthead members around the globe. These are active project and program executives charged with managing project offices, program offices and project portfolios of organizations big and small. From this larger audience, we can tailor your advertising campaigns to target the “sweet spot” for your organization.

PMXPO 2013 VIRTUAL TRADE SHOW

Mark your event calendar for April 25, 2013. Reach out to over 5,000 attendees on the LIVE day.

PMXPO 2013 is a rich media experience with a grand entranceway, Conference Hall, Exhibit Booths, Resource Center, Networking Lounge, Giveaways & Product Demonstrations. AUDIENCE: PMXPO addresses the specific needs of project executives and aspiring executives, charged with managing project offices, program offices and project portfolios of organizations big and small. 86% are PMs, senior IT management or c-level executives 70% are within North America Half are from companies with more than 1000 employees Almost 70% recommend or make final decision on purchasing WHY SPONSOR PMXPO? - Sponsors and Exhibitors Enjoy Unmatched ROI - Goes Directly to Project Leaders’ Desktops! - Is Real-time interaction with Thousands of Attendees. - Guarantees you walk away with actionable contacts and leads -Is the Perfect way to meet Top-Level executives who don’t have much time, but crave expert content and interaction with Peers and Vendors! PMXPO Exhibition Hall encourages thousands of attendees to investigate new products and services, view demos, pick up white papers and case studies in their “briefcase”, and chat live with your company representatives.

SPONSORSHIP LEVELS SOLD - Keynote Sponsorship, $30,000, includes: • 15-minute presentation immediately following the keynote presentation • PLUS you receive the entire list of attendees as leads • And all the features and benefits of the Track Sponsorship. Platinum Sponsorship, $20,000, includes: • Option to give a 15-minute presentation immediately following the Track presentation you sponsor. You receive as leads, all the attendees from the track presentation you sponsor. • Dedicated email blast to the entire registration list, post-event. ($6,000+ value) • And all the features and benefits of the Track Sponsorship. Gold Sponsorship, $15,000, includes: • Option to give a 15-minute presentation immediately following the Track presentation you sponsor. • You receive as leads, all the attendees from the track presentation you sponsor. • And all the features and benefits of the Premium Booth Sponsorship. • Optional Prize Giveaway. • Two pop-up announcements to conference attendees during the event. • Three assets available in Resource Center. • Ability to link to external web site, surveys or webinar sign-up. • Inclusion in pre-event reminder email to promote giveaway, speaker, product; whatever you like! Premium Booth Sponsorship, $7,000, includes: • Choose from four booth templates, then customize color scheme, background image, A/V greeting and scrolling marquis. • Live chat. • Up to 10 product listings. • Up to 10 uploaded files or resources.

NEWSLETTER: PM INSIDER

180,000+ Opt-in Subscribers. Delivered Weekly

Featuring the latest articles from gantthead gurus, highlights from solution-specific departments, recent downloads from gantthead’s extensive library, hot topics to discuss with fellow ganttheads, special offers from gantthead sponsors, and entertaining quotes to lighten things up. Rates and Placements: 1. Premium Sponsorship – above Masthead text ad. Rate: $7950 2. Skyscraper Ad Sponsorship (160x600). Rate: $2950

3. Secondary Text Ads. Text ad displayed under “Special Offers and Sponsored Announcements” up to 300 characters with embedded URL. (Limit of 4). Rate: $2950

4. Window Ad Sponsorship. Rate $1950

5. Exclusive/Roadblock Sponsorship - all ad positions belong to YOU. Rate: $14,500

All sponsors included under “This Week’s Newsletter Sponsors.”

“I have to admit that the light-hearted humor present in your newsletter keeps me coming back. It's a pleasure to read,

and helpful as well.” --Tim M.

NEWSLETTER:

IT STRATEGIST 96,000 Opt-in subscribers. Delivered monthly.

IT Strategist features the latest research and articles related to Project Portfolio Management, Business-Driven PMOs, IT strategy and business issues facing senior level practitioners and executives. Positions available: 1. Premium Sponsorship - “Sponsored By Company Name” designation - 250-character text ad atop newsletter - Skyscraper banner (120x600-pixels) - Company name, link and promotion (up to 70 characters) under “In this Issue”. Rate: $6875 2. Secondary Text Ads - Text ad displayed under “Special Offers and Sponsored Announcements” up to 300 characters with embedded URL - Company name, link and promotion (up to 70 characters) under “In this Issue”. (Limit of 4 text ads in this section) Rate: $2950

NEWSLETTER: THE AGILEIST

80,000 Opt-in subscribers. Delivered Monthly.

The Agileist addresses Agile project management techniques, strategies and industry trends. In each issue, you’ll find exclusive articles covering Agile Process, Agile People, Agile Technology and Agile Organizations. You’ll also get blogger updates, downloads, event notices, tool news and industry headlines to support all of your agile project management efforts, wrapped up in ProjectManagement.com’s unique and entertaining style. We welcome you to join us in this next step toward the success of agile project managers within our vibrant, growing community. Rates/Positions available: 1. Premium Sponsorship – above Masthead text ad. Rate: $6875 2. Skyscraper Ad Sponsorship. 160x600. Rate: $2950 3. Secondary Text Ads. Rate: $1950 All sponsors included in “This Issue’s Newsletter Sponsors.”

NEWSLETTER:

CERTIFICATION UPDATE 90,000 Opt-in subscribers. Delivered Monthly.

Certification Update covers exclusive certification tips and techniques; the latest in career development practices; upcoming training and education events; and special offers from sponsors. Positions available: 1. Premium Sponsorship - includes above the fold link in “This Week’s Sponsors” , above Masthead text ad 2. Secondary Text Ad includes above the fold link in “This Week’s Sponsors” and text ad in middle of newsletter. Heads Up Rates Premium Sponsorship: $6,875 -Premium text Ad (Company name line, and up to 2 lines, 170 characters of text, URL embedded) -Skyscraper Ad (120x600) Secondary Sponsorships: $1,950 - Text ad: Up to 250 characters, 4 lines of text, URL embedded. (Limit of 4 text ads in this section)

TOOL AND TRAINING DIRECTORIES

When members are searching, you need to be there to be found!

ProjectManagement.com’s Tool Directory is the most powerful directory of its kind on the web. It is designed to help project managers easily sift through thousands of options to find the perfect PM tool to meet their needs. They can search by categories, features and platforms, then they can contact those providers directly to learn more about specific offerings—all from one, simple, intuitive user interface. Current Category Tabs to assert your Category dominance on include: Agile, Collaboration, PM, PPM, RM, and Time Keeping.

ProjectManagement.com’s Training Directory is the most powerful directory of its kind on the web.

It is designed to help project managers easily sift through thousands of options to find the perfect training program to meet their needs.

They can search by program type, learning subject and method of delivery, then they can contact those providers directly to learn more about specific offerings—all from one, simple, intuitive user interface.

Featured Program Categories currently include: PMP Prep, Master’s in PM, Certificate in PM, MS Project Training, Soft Skills, and 6Sigma.

FEATURED TOOL/FEATURED TRAINING Sponsorships. Detailed listing on front page of Tool or Training Directory and One Category Tab of your choice, logo, higher search ranking, links, lead capture and social media add-ons. Rate: $4,950/year

January: PM in Challenging Times/Budget PM (how has the economy affected the day-to-day duties of the PM? What corners have we had to cut? What special techniques/tricks/tips have helped us get through this? How have we managed with smaller budgets and workforces, and bigger workloads?) February: Agile/Scrum March: Social Media and Project Management (how has the rise of social media/networking affected PM? How do we best take advantage of it? What issues do we need to be aware of? Success stories, etc.) April: Stakeholder Management (the regulars, along with a focus on other stakeholders like working with business analysts, risk specialists, HR professionals and how these interact with the project team)

EDITORIAL THEMES & CALENDAR

Our Editorial focus is featured on ProjectManagement.com’s front page and also in our weekly PM Insider newsletter to 180,000+ subscribers.

June: Personal Project Management (Managing projects for other folks is something we all do, but what about managing our own work? What practices, tools, techniques are we each using to manage the onslaught of information and work we are trying to keep track of at a personal level.) July: Olympic Sized Projects (dealing with large projects and the special challenges they present) August: Green PM (newest trends, technologies, etc.) September: The Edge of PM (New practices, tools, techniques in PM : What new things are people doing to successfully manage projects? Technology: What's now, what's to come?) October: Portfolio Management (PPM) November: IT Service Management (managing systems, CRM, IT frameworks, process improvement, business strategy) December: The Gift of Failure (have PMs explain some of their worst failures and how this has led them to be more successful, or what they were able to learn from these that made them better in the future; learning from failure; post-mortems) Ask us how to maximize your exposure opportunities during a theme month that’s most relevant to your solution!

May: Politics and the PM (Identifying and dealing with politics on projects; curbing scandals, uncovering political mine traps, preventing riots, winning support, the power of persuasion)

AD SPECS

Onsite Skyscraper Ad: Pixel Width – 160 Pixel Height - 600 Maximum File Size - 100k for onsite File Format - gif, jpeg or flash (flash creative must include gif back-up version and url) (Placement: rotating - right sidebar on http://www.gantthead.com) Onsite Window Ad: Pixel Width – 300 Pixel Height – 250 Maximum File Size - 100k for onsite File Format - gif, jpeg or flash (flash creative must include gif back-up version and url) (Placement: rotating - middle of the page on http://www.gantthead.com) Onsite Button Banner Ad: Pixel Width – 160 Pixel Height - 60 Maximum File Size - 25k File Format - gif, jpeg (Placement: fixed - middle of the page on http://www.gantthead.com) Onsite Sponsor Link: Company name (20 characters max including spaces), URL embedded. (Placement: fixed - right sidebar on http://www.gantthead.com) Onsite Text Ad: 250 characters max including spaces. No more than 3 lines, if using hard returns. URL embedded. (Placement: fixed - bottom of the page on http://www.gantthead.com) Onsite Sponsored White Paper: 250 characters max including spaces. URL embedded. 150x80 logo. (Placement: fixed - top of the page on http://www.gantthead.com/white-papers/) Onsite Vendor Event Listing: Must Pertain to an upcoming event, i.e.. webcast, seminar, course, etc. Specs - event title, date, location, url and 50 word description (Placement: fixed - http://www.gantthead.com/events/eventMain.cfm) Guaranteed Leads Campaigns: Client must provide the following for the lead collection page to be created. -Fields to collect, and which are required vs. optional -180x50 logo in gif or jpeg format -250 character and 600 character text descriptions of asset being promoted -PDF or URL of asset being promoted -Special requirements for weekly leads file (format, field names, etc.) -Contact your sales rep for additional restrictions. Ads with Sound - audio must be user initiated. Graphic icon or words “click to listen” may be used to indicate sound and how user can interact with ad.

AD SPECS

PM Insider:

•Premium Text: 250 characters including spaces, plus url. No more than 5 lines if using line breaks. •Tower:120x600 or 160x600 static gif or jpeg, plus url •Window:300x250 static gif or jpeg, plus url •Text Ad: 250 characters including spaces, plus url. No more than 5 lines if using line breaks. •Blurb:85 total characters including spaces. Must follow the format “company name – offer”

IT Strategist and Certification Update Newsletters:

•Premium Text Ad:250 characters including spaces, plus url. No more than 5 lines if using line breaks. •Tower (included with premium text):120x600 or 160x600 static gif or jpeg, plus url •Text Ad:250 characters including spaces, plus url. No more than 5 lines if using line breaks. •Blurb:55 total characters including spaces. Must follow the format “company name – offer”

The Agileist:

•Premium Text Ad:250 characters including spaces, plus url. No more than 5 lines if using line breaks. •Text Ad: 250 characters including spaces, plus url. No more than 5 lines if using line breaks. •Blurb: 75 total characters including spaces. Must follow the format “company name – offer” •Agile Download: Asset name and url •Agile Tool:150x60 static gif or jpeg, plus url

Email Blast Specs and Requirements

• html and/or text versions sent as attachments

with working urls, subject line, seeds (email

addresses) to send test to for approval of blast, and

opt-out list to be suppressed.

•Materials must be received 2 business days prior

to scheduled blast date.

•Materials submitted should be final, approved

versions.

•Additional tests due to copy changes/edits incur a

$100 fee.

•As dictated by current SPAM laws, creative must

include the advertiser's unsubscribe link and

physical address.

•For HTML emails, code must be sent as one file

containing plain HTML. Word documents, pdf files,

files embedded in Outlook instead of attached, etc.

are unacceptable (HTML created using Microsoft

Word's "Save as HTML" function or Microsoft Front

Page are also not acceptable as it creates extra

"junk" code.)

•Images must either be provided with the HTML to

be hosted on ProjectManagement.com, or

referenced on client's servers using complete URLs.

•JavaScript and ActiveX controls are not allowed.

•Absolute tags are not allowed.

•If sending HTML, a text version must also be

submitted.