Project SWOT Swapnil 12 and Shamim 10_MMM1

8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1

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SWOT AnalysisSWOT AnalysisPresented by :Presented by :--

Swapnil GhadiSwapnil Ghadi Roll No 12.Roll No 12.

Shamim DicholkarShamim Dicholkar Roll No. 10.Roll No. 10.


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Page 2

Agenda

11

22

33

44

55

Definition and Concept.

Four Factors of SWOT

What and How ?

66

77

88

99

Process Cycle.

Four Strategies.

Illustration Initial SWOT.

Priorities Action and Execution.

Result and Review.

Revised SWOT.


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Page 3

Definition and Concept

SWOT is an acronym for Strengths, Weaknesses, Opportunities and

Threats. By definition, Strengths (S) and Weaknesses (W) are

considered to be internal factors over which you have some measure

of control. Also, by definition, Opportunities (O) and Threats (T) are

considered to be external factors over which you have essentially no

control.

Internal factors

Strengths (S)

Weaknesses (W)

External factors

Opportunities (O)

Threats (T)


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Four Factors of SWOT

Positive tangible and intangible attributes,internal to anorganization. They are within the organizations controlStrengths

Factors that are within an organizations control that detract from itsability to attain the core goal.Weaknesses

External attractive factors that represent the reason for anorganization to exist and develop.Opportunities

External factors, beyond an organizations control, which could placethe organizations mission at risk.

Threats


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Strength

OpportunitiesWeaknesses

Threats

Weaknesses

ThreatsStrengthOpportunities

BeforeAfter

What and How ?


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Page 6

Process Cycle.

Swot

Priorities

Action

Execution

Result

Review

SWOT Process Cycle

SWOT Process Cycle

SWOT Process

Cycle


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Page 7

Four Strategies

Use of Internal Strengths toexploit external opportunities

Use of Internal Strengths to avoid

or nullify the impact of externalthreats.

Overcome internal weaknesses byexploiting external Opportunities.

Defensive Strategy. To overcome

internal weakness and avoid

external threats.


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Illustration


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Page 9

Unique or marketleading products

Pricing

Reputation of company

Strengths

Old plants andequipments

Narrow product line

Poor customer

relationship

Unrecognized brands

Weaknesses

Expand Product Range

Global marketPresence.

Getting up tenderbusiness

Opportunities

Low cost imports ofproduct in the market

Competitors new

products and

innovation

Market decline

Exchange rate.

Threats

SS WW

OO TT

Internal

External

Positive

Negative

Initial SWOT


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Priorities, Action and Execution.

1. Developed Formulization

2. Consumer feedback forms

3. Imported New Automatic Machines.

1. Narrow Product landscape.

2. Poor Customer Relationship

3. Old Plant and Equipment.

1. Introduction ofnew product and up-gradation of

existing product.

2. Different products selling schemes.

1. Market Leading Products

2. Pricing.

1. Development of Multi Brands & different Packs Size of

Products

2. Increase the Manpower & Covering Interior Area

1. Expand Product Range

2. Increase Geographic Coverage

1. Producing In-house product and selling on less cost

2. Lunching New Products in existing segments with

value added services as well introducing new product

in different segment.

1. Low Cost Imports

2. Competitors new products and innovation

Priorities. Action.

WW

SS

OO

TT


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Page 11

New high end machines

Competitors new products

and innovation

Developed formulation

Result and Review.

Narrow Productlandscape.

Low Cost

Imports


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Page 12

Up-gradation ofProducts

Build up RND plants

Interior area coverage

Developed formulation

Strengths

Import & exportlicense

Lack of Market Study

Less schemes forretailers

Unrecognized brands

Weaknesses

Government HospitalOrders

Global marketPresence.

Getting up tenderbusiness

Market Leading Brands

Opportunities

Multi-nationalcompany presence

Competitorsinnovation

Ayurvedic segments

Threats

SS WW

OO TT

Internal

External

Positive

Negative

Revised SWOT

Unique or

market leading

products

Pricing

Reputation of

company

Strengths

Old plants andequipments

Narrow productline

Poor customer

relationship

Unrecognized

brands

Weaknesses

Expand ProductRange

Global market

Presence.

Getting up tender

business

Opportunities

Low cost importsof product in the

market

Competitors new

products and

innovation

Market decline

Exchange rate.

Threats

SS WWOOTT

Internal

External

Positive

Ne

gative

Initial SWOT


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Page 13

"You cannot change your destination overnight, but you can change your

direction overnight."

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Project SWOT Swapnil 12 and Shamim 10_MMM1