8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised

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SWOT AnalysisSWOT AnalysisPresented by :Presented by :--

8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised

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Agenda

11

22

33

44

55

Definition and Concept.

Four Factors of SWOT

What and How ?

66

77

88

99

Process Cycle.

Four Strategies.

Illustration ± Initial SWOT.

Priorities and Action.

Implementation, Result and Review.

Revised SWOT.

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Definition and Concept

SWOT is an acronym for Strengths, Weaknesses, Opportunities and

Threats. By def inition, Strengths (S) and Weaknesses (W) are

considered to be internal factor s over which you have some measure

of control. Also, by def inition, Opportunities (O) and Threats (T) are

considered to be external factor s over which you have essentially no

control.

Internal factors

 ± Strengths (S)

 ± Weaknesses (W)

Ex ternal factors

 ± Opportunities (O)

 ± Threats (T)

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Four Factors of SWOT

Positive tangible and intangible attr ibutes, internal to anorganization. They are within the organization¶s controlStrengths

Factor s that are within an organization¶s control that detract from its ability to attain the core goal. Weaknesses

External attractive factor s that represent the reason for anorganization to exist and develop.Opportunities

External factor s, beyond an organization¶s control, which could placethe organization¶s mission at r isk. 

Threats

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Strength

OpportunitiesWeaknesses

Threats

Weaknesses

ThreatsStrengthOpportunities

BeforeAfter 

What and How ?

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Process Cycle.

Swot

Priorities

Action

Execution

Result

Review

SWOT Process Cycle

SWOT Process Cycle

SWOT Process

Cycle

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Four Strategies

Use of Internal Strengths toexploit external opportunities

Use of Internal Strengths to avoid

or nullify the impact of externalthreats.

Overcome internal weaknesses byexploiting external Opportunities.

Defensive Strategy. To overcome

internal weakness and avoid

external threats.

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Illustration

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Unique or market

leading products

Pricing

Reputation of company

Strengths

Old plants and

equipments

Narrow product line

Poor customer

relationship

Unrecognized brands

Weaknesses

Expand Product Range

Global market

Presence.

Getting up tender

business

Opportunities

Low cost imports of 

product in the market

Competitors new

products and

innovation

Market decline

Exchange rate.

Threats

SS WW

OO TT

Internal

External

      P     o     s      i      t      i     v     e

N e  g a t   i    v e

Initial SWOT

8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised

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New high end machines 

Competitors new products

and innovation

Developed formulation

Result and Review.

Narrow Productlandscape.

Low Cost

Imports

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"You cannot change your destination overnight, but you can change your 

direction overnight."